FEATURES

Zelist Monitor is a media monitoring and measurement tool. Every week, Zelist Monitor analyzes over 96.000 blogs, over 80.000 Facebook pages, over 380.000 Twitter accounts, over 8.000 online publications, and more than 130 of the most important forums to give you the opportunity to identify in real time the main discussions created around the brands that interest you.

Project overview
II. INTERFACE DESCRIPTION
Homepage description - Monitored expressions
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What is the workflow for Zelist Monitor?
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Why are groups helpful?
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How do I introduce expressions for monitoring?
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Do I introduce expression with or without diacritics?
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Can the introduced expressions be modified?
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How do the introduced expressions differ according to the monitoring module?
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How do I receive the monitoring results?
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Demographic and geographical statistics
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What is the Viewership?
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What is the estimaned Viewership of a mention?
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How is the (estimated) Viewership of a mention computed?
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How is the average traffic estimated for Zelist blogs that are not enrolled on Trafic.ro?
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How is the (estimated) Viewership graphically represented?
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What is the impact of a mention?
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How is the Viewership of a social media channel computed?
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What is the importance of a source and how is it computed?
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What is the relevance of a mention and how can I change it?
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What does the sentiment represent?
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How can I use tags?
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Tagcloud: the brand's radiography in social media
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Filter of results
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Multiple marking in the filtration of appereances
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Filtered results can be exported
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Favourite articles can be sent via e-mail
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What can we find in the Influencers sub-menu?
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Customs lists
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Alert + Daily/weekly summary facility
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How do I set alerts in Romanian?
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Automatic analysis presentation
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Graphic customization of automatic analysis
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How do I add an analysis in Romanian?
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Sections of the automatic analysis
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Methods of exporting the content and of using it with other applications
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Methods of directly integrating the content in other applications
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Collaborative work and sub-user accounts
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Task management
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What is Social Media Campaigns Monitor?
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Alerts In Social Media Campaigns Monitor
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Social Media Insights
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.roBlogs Index, .roTwitter Index, .roFacebookIndex, .roOnline_press Index
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II.
12.

How is the (estimated) Viewership of a mention computed?

The (estimated) Viewership for each mention is estimated with the help of an algorithm that combines a set of characteristic variables for the primary source with a set of variables specific to the secondary sources.

The variables specific to the primary source are: the medium number of visitors for a blog, the typology of the blog, its rank in top Zelist, estimated average traffic based on their position in Zelist Top, corroborated with the medium traffic reported by Trafic.ro.

The term "secondary sources" refers to the takeover and spread of advertising messages by primary sources on blogs, Twitter or Facebook.
The variables of the secondary sources that are a part of the computing algorithm are: the number of potential visitors generated by each takeover and by the importance of the secondary source (be that its rank on Zelist, the number of Twitter followers and the number of fans/members on Facebook).

In that which concerns takeovers and the dissemination of messages on Facebook, we take into account the degree of interaction of that message on the page on which it was posted on, related to the total number of fans/members.