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II. 15.

What is the impact of a mention?


The impact of a mention refers to the impact of its exposure on a large number of visitors. This is tightly connected with the estimated viewership and is expressed on a 5 step scale, starting with very weak, weak, medium and reaching strong and very strong. We consider a mention to have a very strong impact if the estimated viewership is over 6.000 IMP, a strong impact if the estimated viewership is between 2.501 and 6.000, a medium impact if the estimated viewership is between 1.001 and 2.500 IMP, a weak impact if the estimated viewership is between 501 and 1.000 IMP and a very weak impact if the estimated viewership is under 500 IMP.