FEATURES

Zelist Monitor can be a useful tool for corporations and multi-brand communication agencies with complex monitoring needs (multiuser accounts, media or brand monitoring, advanced filtering, custom exports, integration options with different applications, etc.), but also a handy tool for small business sector and medium-sized or an easy to use solution for start-ups.

Project overview
I. GENERAL ISSUES
What is Zelist Monitor?
1
 What is Zelist Monitor used for?
2
 Who is Zelist Monitor recommended to?
3
 What does Zelist Monitor monitor?
4
 I am missing an article from the monitoring. What is the explanation?
5
 Why don't you monitor all aggregators?
6
II. INTERFACE DESCRIPTION
Homepage description - Monitored expressions
1
 What is the workflow for Zelist Monitor?
2
 Why are groups helpful?
3
 How do I introduce expressions for monitoring?
4
 Do I introduce expression with or without diacritics?
5
 Can the introduced expressions be modified?
6
 How do the introduced expressions differ according to the monitoring module?
7
 How do I receive the monitoring results?
8
 Demographic and geographical statistics
9
 What is the Viewership?
10
 What is the estimaned Viewership of a mention?
11
 How is the (estimated) Viewership of a mention computed?
12
 How is the average traffic estimated for Zelist blogs that are not enrolled on Trafic.ro?
13
 How is the (estimated) Viewership graphically represented?
14
 What is the impact of a mention?
15
 How is the Viewership of a social media channel computed?
16
 What is the importance of a source and how is it computed?
17
 What is the relevance of a mention and how can I change it?
18
 What does the sentiment represent?
19
 How can I use tags?
20
 Tagcloud: the brand's radiography in social media
21
 Filter of results
22
 Multiple marking in the filtration of appereances
23
 Filtered results can be exported
24
 Favourite articles can be sent via e-mail
25
 What can we find in the Influencers sub-menu?
26
 Customs lists
27
 Alert + Daily/weekly summary facility
28
 How do I set alerts in Romanian?
29
 Automatic analysis presentation
30
 Graphic customization of automatic analysis
31
 How do I add an analysis in Romanian?
32
 Sections of the automatic analysis
33
 Methods of exporting the content and of using it with other applications
34
 Methods of directly integrating the content in other applications
35
 Collaborative work and sub-user accounts
36
 Task management
37
 What is Social Media Campaigns Monitor?
38
 Alerts In Social Media Campaigns Monitor
39
 Social Media Insights
40
 .roBlogs Index, .roTwitter Index, .roFacebookIndex, .roOnline_press Index
41
II.
17.

What is the importance of a source and how is it computed?


Besides the number of mentions in social media, another point of interest is the importance of the source.
This importance is given, on one hand by the authority of the source (how relevant it is considered by its target audience), and, on the other hand, by the number of readers it reaches.
In evaluating the importance of a source we started from a scale from 1 to 10, on which 10 is allocated to extremely important sources and 1 to sources that have a very low relevance.

Concretely, the score was assigned depending on the category each source belongs to, in the following way:

A. Blogs, according to their rank in Zelist top (http://www.zelist.ro/bloguri.html). This position is calculated according to the number of links in the blogosphere (and their importance) towards a certain blog and can be equated with the degree of visibility and trust a blog enjoys.

B. Press: a division has been made between very relevant sources (usually those with national coverage), regional sources, niche and aggregators.

C. Twitter: a score (between 9 and 1) has been given, according to the number of followers the source has.

D. Blog comments: we gave them scores correlated with the scored of the blogs on which the comments were posted

Below you can see the table of scores:

Blogs, according to their position in Zelist top
position 1- 10 : score 9
position 11- 100 : score 7
position 101- 500 : score 6
position 501- 1000 : score 5
position 1001 - 2000: score 4
position 2001 - 4000: score 2
> 4000 : score 1

Online press:
- main sites: score 10 (Adevarul, Evenimentul, Cotidianul, Jurnalul, Capital, Mediafax, Business magazin, Ziarul Financiar, Saptamana financiara, Money Express, Realitatea, The Money Channel, Money.ro)
- others (tabloids, gazettes) have received 7;
- aggregators receive 6;

Twitter accounts, according to the number of followers:
over 2000: score 9
over 1000: score 7
over 500: score 6
over 200: score 4
over 100 : score 3
the rest score 1.

Comments, after the Zelist rank of the blog they were posted on:
over 20: score 4
over 10: score 3
over 5: score 2

Observation: we are aware that this division differs according to the specific of each beneficiary and of the industry in which he operates. That is why, we offer the possibility of modifying the scores. This can be done for each item.

Also, if a source is considered irrelevant, the results produced by it can be fully eliminated, as shown in the image below: