FEATURES

Zelist Monitor can be a useful tool for corporations and multi-brand communication agencies with complex monitoring needs (multiuser accounts, media or brand monitoring, advanced filtering, custom exports, integration options with different applications, etc.), but also a handy tool for small business sector and medium-sized or an easy to use solution for start-ups.

Project overview
II. INTERFACE DESCRIPTION
Homepage description - Monitored expressions
1
What is the workflow for Zelist Monitor?
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Why are groups helpful?
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How do I introduce expressions for monitoring?
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Do I introduce expression with or without diacritics?
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Can the introduced expressions be modified?
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How do the introduced expressions differ according to the monitoring module?
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How do I receive the monitoring results?
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Demographic and geographical statistics
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What is the Viewership?
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What is the estimaned Viewership of a mention?
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How is the (estimated) Viewership of a mention computed?
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How is the average traffic estimated for Zelist blogs that are not enrolled on Trafic.ro?
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How is the (estimated) Viewership graphically represented?
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What is the impact of a mention?
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How is the Viewership of a social media channel computed?
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What is the importance of a source and how is it computed?
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What is the relevance of a mention and how can I change it?
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What does the sentiment represent?
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How can I use tags?
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Tagcloud: the brand's radiography in social media
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Filter of results
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Multiple marking in the filtration of appereances
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Filtered results can be exported
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Favourite articles can be sent via e-mail
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What can we find in the Influencers sub-menu?
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Customs lists
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Alert + Daily/weekly summary facility
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How do I set alerts in Romanian?
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Automatic analysis presentation
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Graphic customization of automatic analysis
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How do I add an analysis in Romanian?
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Sections of the automatic analysis
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Methods of exporting the content and of using it with other applications
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Methods of directly integrating the content in other applications
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Collaborative work and sub-user accounts
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Task management
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What is Social Media Campaigns Monitor?
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Alerts In Social Media Campaigns Monitor
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Social Media Insights
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.roBlogs Index, .roTwitter Index, .roFacebookIndex, .roOnline_press Index
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II.
41.

.roBlogs Index, .roTwitter Index, .roFacebookIndex, .roOnline_press Index


In order to quantify as precisely as possible the evolution of social media in Romania, Zelist has made 2 Indexes that monitor the activity of two components of maximum importance of social media: the blogosphere and the Twittosphere. These Indexes are computed monthly, for the previous month.

The .roBlogs Index Formula
Our algorithm generates a monthly score in the following way:
Score_Month=nb_active_accounts*10+nb_posts*3+nb_comments
In order to facilitate following this score (which otherwise would be a number of hundreds of thousands), we used as a reference period the first week of May 2009, which received the value 100.
Thus, the monthly index is the ratio of the Score for the current month and the Score_of the first week of May 2009 multiplied by 100.

.roBlogs_Index=(Score_current_month/Score_week_May_2009)*100

Practically, this score expresses how much the blogosphere has grown compared to the reference period. For example, an index equal to 130 indicates that, compared to may 2009, the blogosphere has grown with 30%.

.roTwitter Index Formula
Our algorithm generates a weekly score in the following way:
Score_month=nb_active_accounts*10+nb_tweets
In order to facilitate following this score (which otherwise would be a number of hundreds of thousands), we used as a reference period the first week of May 2009, which received the value 100.
Thus, the monthly index is the ratio of the Score for the current month and the Score_of the first week of May 2009 multiplied by 100.

.roTwitter_Index=(Score_current_week/Score_week_May_2009)*100

Practically, this score expresses how much the activity on Twitter has grown compared to the reference period. For example, an index equal to 1.300 indicates that, compared to May 2009, the Twittosphere is 13 times more active/enlarged.

.roFacebook Index Formula
Score_facebook= no_active*10 + content_total_posts*3 +  content_total_comments*0.5 + content_total_likes*0.05

.roPresa_Online Index Formula
Score_online_press = no_active*10 + total_posts*3