Why are groups helpful?
Creating groups is very important. A group represents a class of expressions from a particular domain. A group can be, for example, a class of brands from a certain business area. Practically, the sum of all brands of laundry detergent on the Romanian market can represent a monitoring group.
After introducing all brands from the category of laundry detergents in Romania, the TOTAL number of articles from the online press, from the blogosphere, the Twittosphere, from Facebook and from the most important forums will be reported and we will see the visibility percentage for each brand reported to the total number of mentions of the group (similar to the concept of share of wallet).
Moreover, groups can help us compare the visibility degree for the whole group in analysis. For example, we have introduces a group named after a competitor and, as expressions for that certain group, his main products and another group, named after our organization and, as main expressions, our products. It is desirable to have the same number of expressions on both sides. We can compare, for example, in the visibility section of the analysis our group with the competitor's group.
If you wish to delete a certain group, you can do that on the "Add expressions" page. Position your mouse over the name of the group that you wish to delete and click the button that appears.