FEATURES

Zelist Monitor is a media monitoring and measurement tool. Every week, Zelist Monitor analyzes over 96.000 blogs, over 90.000 Facebook pages, over 350.000 Twitter accounts, over 8.000 online publications, and more than 70 of the most important forums to give you the opportunity to identify in real time the main discussions created around the brands that interest you.

Project overview
II. INTERFACE DESCRIPTION
Homepage description - Monitored expressions
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What is the workflow for Zelist Monitor?
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Why are groups helpful?
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How do I introduce expressions for monitoring?
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Do I introduce expression with or without diacritics?
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Can the introduced expressions be modified?
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How do the introduced expressions differ according to the monitoring module?
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How do I receive the monitoring results?
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Demographic and geographical statistics
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What is the Viewership?
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What is the estimaned Viewership of a mention?
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How is the (estimated) Viewership of a mention computed?
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How is the average traffic estimated for Zelist blogs that are not enrolled on Trafic.ro?
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How is the (estimated) Viewership graphically represented?
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What is the impact of a mention?
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How is the Viewership of a social media channel computed?
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What is the importance of a source and how is it computed?
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What is the relevance of a mention and how can I change it?
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What does the sentiment represent?
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How can I use tags?
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Tagcloud: the brand's radiography in social media
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Filter of results
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Multiple marking in the filtration of appereances
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Filtered results can be exported
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Favourite articles can be sent via e-mail
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What can we find in the Influencers sub-menu?
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Customs lists
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Alert + Daily/weekly summary facility
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How do I set alerts in Romanian?
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Automatic analysis presentation
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Graphic customization of automatic analysis
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How do I add an analysis in Romanian?
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Sections of the automatic analysis
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Methods of exporting the content and of using it with other applications
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Methods of directly integrating the content in other applications
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Collaborative work and sub-user accounts
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Task management
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What is Social Media Campaigns Monitor?
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Alerts In Social Media Campaigns Monitor
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Social Media Insights
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.roBlogs Index, .roTwitter Index, .roFacebookIndex, .roOnline_press Index
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II.
3.

Why are groups helpful?


Creating groups is very important. A group represents a class of expressions from a particular domain. A group can be, for example, a class of brands from a certain business area. Practically, the sum of all brands of laundry detergent on the Romanian market can represent a monitoring group.

After introducing all brands from the category of laundry detergents in Romania, the TOTAL number of articles from the online press, from the blogosphere, the Twittosphere, from Facebook and from the most important forums will be reported and we will see the visibility percentage for each brand reported to the total number of mentions of the group (similar to the concept of share of wallet).

Moreover, groups can help us compare the visibility degree for the whole group in analysis. For example, we have introduces a group named after a competitor and, as expressions for that certain group, his main products and another group, named after our organization and, as main expressions, our products. It is desirable to have the same number of expressions on both sides. We can compare, for example, in the visibility section of the analysis our group with the competitor's group.

If you wish to delete a certain group, you can do that on the "Add expressions" page. Position your mouse over the name of the group that you wish to delete and click the button that appears.