What is Zelist Monitor used for?
With ZeList Monitor you can easily measure your brand visibility, you can monitor competing brands and build a benchmark between them. In less than one minute you can find what is the share of conversation for your brand and competing brands.
Also, you can measure the social media impact of all advertising campaigns undertaken by your company. ZeList Monitor provides you with graphics for various periods (24 hours, 7 days, 30 days, 365 days), the main graphic media channels (online media, blogs, Twitter, Facebook, custom sources) and graphics of favorability (they measure attitudes toward the brand and with the help of tags they present the perception on your marketing message) from which you can see the buzz created by some marketing campaigns and the echoes produced by them.
In crisis situations, ZeList Monitor helps you identify the main authors and sources of influence that are spreading damaging messages to your brand and company, the number of people who take these messages and disseminate them further. Knowing this you can prioritize your interventions to those channels and sources where there are the most active and acid conversations, helping you to adjust your reply to the specifics of each media channel (be it on print media, blogosphere or twittosphere) and to provide fast and real time the official position of your company / your brand.