The operator can choose the following chapters for the analysis:

1. Monitored sources: presents statistical data about the activity of the blogosphere, the twittosphere and the online press in the study period;
2. Synthetic results: briefly presents the number of posts about the monitored expression that have appeared on each social media channel and the afferent percentages: for blogs, Twitter and the online press.
3. Compared to the previous period: starting from the length of the period for which the analysis is made, a comparative analysis is performed for the same expression, but in 2 different time periods: present and previous.
4. Demographics and geographical data: presents demographic and geographical data for the persons that have mentioned the monitored expression.
5. Viewership for the analyzed social media channels: presents the estimated number of people who were exposed to the message on each social media channel.
6. Viewership evolution: presents the evolution of the estimated number of persons that were exposed to the message on each social media channel (in the last month)
7. Breakdown by days and types of sources of the mentions: presents the number of posts that appeared on each media channel in each day of the analyzed period.
8. Analysis of the competition: presents the evolution of the monitored brand in comparison with the evolution of competitors in the same time period.
9. Sentiment analysis: is the qualitative analysis of posts appeared related to the monitored expression. Using a 5 level scale , starting at "very unfavorable" and ending with "very favorable", we measure the attitude towards the monitored expression (towards a brand, for example), in each post in which it was mentioned.
Depending on the specific of the source, the context of the article which mentions the monitored expression, the linguistic flexions in the post, the operator determines the general feeling for each post and at the end of the monitoring period the general feeling towards the brand will be known, a positive, negative or neutral one.
10. Importance of the sources: presents the distribution of sources that made references to the monitored expression, taking into consideration the Zelist relevance index.
11. Subjects of communication: presents the main subjects, themes and contexts in which the monitored expression was mentioned. This analysis is realised with the help of tags.
12. Demographics/sentiment contingency tables: present the link between the following variables: "gender" and "sentiment", "age" and "sentiment" and " region" and "sentiment".
13. Subject/sentiment contingency table: presents the number of very favorable, favorable, neutral, unfavorable and very unfavorable mentions for each subject.
14. Historical analysis: presents the evolution (text and graphic) of the expression's visibility in the last year.
15. Most important mentions - detailed presentation of the most important mentions.