Starting today, 13.04.2011, we have incorporated a new graphic in the “Graphics” section, which divides the impact from a visual point of view, according to sources. This makes it easier to recognize which medium has the most influence.

We have used the expression “Lipton” as an example, for a test period of 30 days. According to the first graphic, mentions in the press and on twitter total 64.5%, while mentions on blogs and Facebook total 32.5%.

Despite this, the impact, defined as an approximation of the potential number of readers of a message and calculated taking into account the total number of fans of the page/pages, is much greater for Facebook, due to the high degree of interaction that resulted from posting the messages, as it results from the second graphic.