Instagram and Foursquare (first numbers for Romania)
Because today is Black Friday, Zelist Monitor added to its over 300.000 monitorized online sources, two new categories of sources, Instagram and Foursquare, trying to improve the brands' overview on their online activity. As a bonus, these sources will be offered to customers every day, not just today ;).
Shattering in terms of active users the blogs and Twitter accounts, the two platforms have the advantage of being very easy to use and attract many visitors each month.
You can check in or post a picture from almost any place: a cafe, a park, an airport, at home, in the office or when you find new situations. Besides utility (Foursquare allows you to find locations and Instagram allows you to post something of interest), the two platforms meet a human need, the need for attention from friends, becoming a kind of "virtual game of attention" .
- On Instagram, there are approximately 64,000 active users of all-time, about 5 million photos, 73,000 videos, 4000000 comments.
- On Foursquare, we monitor around 147,000 locations in Romania, 90 thousand users, 12 million check-ins, 70,000 locations refferals and around 3 million visitors.
- Most photographed places on Instagram are Henry Coanda International Airport, Herastrau, National Arena and the Vama Veche beach.
- Most avid user of Foursquare are the users from Constanta. The mall with the most check-ins is Baneasa Shopping Center, the area with the most check-ins is the old center of Bucharest and the most popular venues are Roman Square and Unirii Square in Bucharest'
- The most popular user on Instagram is Inna.
- Among the most used hashtags: #love, #instagood and #instamood.
A picture is worth 1000 words
Monitoring appearances on both platforms facilitates the analysis of the mentions that can turn into problems and can help manage them since the early stages. A photo on Instagram or a series of negative comments at a location can be transformed into a crisis of image and can bring financial loss if timely action is not taken. For this reason, we believe it is important for companies and brands to monitor these communication channels that bring meaningful information to the communication strategy, taking into account the activity on them.
For Zelist Monitor customers and partners, testing of these modules is done free of charge for three months. After this period, the users will be charged a modest fee.