Automated AI reporting — we generate the week and month summary for every monitored expression, right on the expression’s summary page: the weekly report on the 7-day page, the monthly one on the 30-day page.

The report contains:

• Conversation subjects – the dominant themes and main subjects, with each one’s mentions, share and sentiment;
• Narratives – how the monitored expression is being framed, beyond the subjects of the day;
• Social media listening – the posts with the largest audience and the tone of each one;
• Discrepancies and contrasts – for instance high mention volume with low visibility, or subjects pushed by the press versus by the public;
• Overall sentiment – the tone of the conversation and what drives it.

Reports are generated automatically: the weekly one covers the previous calendar week, the monthly one the completed month. Open an expression’s summary and scroll down to the report.

A report is generated when the expression has at least 50 articles in the analysed period and the analysis finds relevant subjects in the conversation. Periods with lower volume or without relevant subjects get no report – an analysis of too few mentions would not be representative.