Zelist Monitor can be a useful tool for corporations and multi-brand communication agencies with complex monitoring needs (multiuser accounts, media or brand monitoring, advanced filtering, custom exports, integration options with different applications, etc.), but also a handy tool for small business sector and medium-sized or an easy to use solution for start-ups.
In other words, it is very important to look beyond the number of occurrences of a brand name in a text. It is important to measure more tangible results.
That is why here, at ZeList Monitor, we have developed a model to estimate the potential impact of an appearance in social media.
Our model takes into account both the particularities of the source and the buzz that a certain occurrence generates (comments, quotations in the blogosphere, dissemination on Twitter and Facebook).
Of course, this number is an approximation, which has its limits, but it can show us who the visitors exposed to a message are, much better than the classical approach: number of appearances of a word in a given text.