FEATURES

Zelist Monitor is a media monitoring and measurement tool. Every week, Zelist Monitor analyzes over 96.000 blogs, over 90.000 Facebook pages, over 350.000 Twitter accounts, over 8.000 online publications, and more than 70 of the most important forums to give you the opportunity to identify in real time the main discussions created around the brands that interest you.

Project overview
II. INTERFACE DESCRIPTION
Homepage description - Monitored expressions
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What is the workflow for Zelist Monitor?
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Why are groups helpful?
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How do I introduce expressions for monitoring?
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Do I introduce expression with or without diacritics?
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Can the introduced expressions be modified?
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How do the introduced expressions differ according to the monitoring module?
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How do I receive the monitoring results?
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Demographic and geographical statistics
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What is the Viewership?
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What is the estimaned Viewership of a mention?
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How is the (estimated) Viewership of a mention computed?
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How is the average traffic estimated for Zelist blogs that are not enrolled on Trafic.ro?
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How is the (estimated) Viewership graphically represented?
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What is the impact of a mention?
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How is the Viewership of a social media channel computed?
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What is the importance of a source and how is it computed?
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What is the relevance of a mention and how can I change it?
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What does the sentiment represent?
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How can I use tags?
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Tagcloud: the brand's radiography in social media
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Filter of results
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Multiple marking in the filtration of appereances
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Filtered results can be exported
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Favourite articles can be sent via e-mail
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What can we find in the Influencers sub-menu?
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Customs lists
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Alert + Daily/weekly summary facility
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How do I set alerts in Romanian?
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Automatic analysis presentation
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Graphic customization of automatic analysis
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How do I add an analysis in Romanian?
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Sections of the automatic analysis
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Methods of exporting the content and of using it with other applications
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Methods of directly integrating the content in other applications
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Collaborative work and sub-user accounts
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Task management
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What is Social Media Campaigns Monitor?
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Alerts In Social Media Campaigns Monitor
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Social Media Insights
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.roBlogs Index, .roTwitter Index, .roFacebookIndex, .roOnline_press Index
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I.
2.

What is Zelist Monitor used for?

With ZeList Monitor you can easily measure your brand visibility, you can monitor competing brands and build a benchmark between them. In less than one minute you can find what is the share of conversation for your brand and competing brands.

Also, you can measure the social media impact of all advertising campaigns undertaken by your company. ZeList Monitor provides you with graphics for various periods (24 hours, 7 days, 30 days, 365 days), the main graphic media channels (online media, blogs, Twitter, Facebook, custom sources) and graphics of favorability (they measure attitudes toward the brand and with the help of tags they present the perception on your marketing message) from which you can see the buzz created by some marketing campaigns and the echoes produced by them.

In crisis situations, ZeList Monitor helps you identify the main authors and sources of influence that are spreading damaging messages to your brand and company, the number of people who take these messages and disseminate them further. Knowing this you can prioritize your interventions to those channels and sources where there are the most active and acid conversations, helping you to adjust your reply to the specifics of each media channel (be it on print media, blogosphere or twittosphere) and to provide fast and real time the official position of your company / your brand.