Dedeman

Raportul utilizatorilor de brand pe Facebook (Octombrie 2016)

Utilizatori Facebook in Romania: 10,000,000
Interesati de Dedeman pe Facebook 290,000 (2.9% din total utilizatori)

Distributie dupa varsta

VarstaUtilizatori (procent)Pondere in .ro pe FB
13-17 Ani16,000 (5.5%)4.6%
18-24 Ani47,000 (16.2%)2.8%
25-34 Ani110,000 (37.9%)4.4%
35-44 Ani74,000 (25.5%)3.5%
45-54 Ani33,000 (11.4%)1.8%
55-64 Ani12,000 (4.1%)1.2%
65+ Ani3,400 (1.2%)0.6%

Utilizatori (procent) - se refera la utilizatorii brandului care au varsta respectiva raportat la totalul de utilizatori interesati de brand. (ex: din totalul utilizatorilor interesati de brand x% au varsta intre 13-17 ani).
Pondere in .ro pe Fb - se refera la numarului de utilizatori ai brandului care au varsta respectiva raportat la totalul utilatorilor romani de pe Facebook cu respectiva varsta (ex: x% din utilizatorii romani cu varsta intre 13 si 17 ani sunt interesati de brand).

Distributie dupa sex

SexUtilizatoriPondere in .ro pe FB
Feminin170,000 (58.6%)1.7%
Masculin120,000 (41.4%)1.2%

Distributie dupa statut marital

DenumireUtilizatoriPondere in .ro pe FB
Casatorit(a)120,000 (41.4%)1.2%
Nespecificat87,000 (30.0%)0.9%
Singur(a)47,000 (16.2%)0.5%
Intr-o relatie28,200 (9.7%)0.3%
Logodit(a)7,200 (2.5%)0.1%
Divortat(a)/separat(a)1,970 (0.7%)0.1%
Its complicated1,500 (0.5%)0.1%
Vaduv(a)760 (0.3%)0.1%
Parteneriat domestic520 (0.2%)0.1%

Distributie dupa regiunea geografica

#13-17 Ani18-24 Ani25-34 Ani35-44 Ani45-54 Ani55-64 Ani65+ AniTotalPondere in .ro pe FB
Bucuresti1,120
(1.0%)		5,750
(1.7%)		17,100
(2.9%)		10,900
(2.5%)		4,620
(1.9%)		1,840
(1.4%)		570
(1.0%)		42,000
(14.5%)		2.2%
Moldova4,050
(2.1%)		10,840
(3.0%)		22,500
(5.9%)		15,830
(5.4%)		6,420
(3.8%)		2,240
(2.7%)		670
(2.1%)		63,700
(22.0%)		4.2%
Transilvania4,900
(1.9%)		15,320
(2.5%)		36,450
(4.6%)		25,460
(4.1%)		12,230
(3.4%)		4,520
(2.6%)		1,270
(1.8%)		100,700
(34.7%)		3.5%
Muntenia5,360
(2.0%)		14,000
(2.5%)		30,090
(4.7%)		20,530
(4.1%)		8,850
(3.1%)		2,760
(2.2%)		710
(1.5%)		82,800
(28.6%)		3.4%

Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din regiunea geografica respectiva raportat la totalul utilizatorilor romani de pe Facebook din regiunea geografica respectiva (ex: x% din utilizatorii romani din Muntenia sunt interesati de brand)

Distributie dupa judet

#13-17 Ani18-24 Ani25-34 Ani35-44 Ani45-54 Ani55-64 Ani65+ AniTotalPondere in .ro pe FB
Alba390
(0.1%)		1,100
(0.1%)		2,300
(0.1%)		1,400
(0.1%)		590
(0.1%)		200
(0.1%)		60
(0.1%)		6,000
(2.1%)		0.1%
Arad370
(0.1%)		1,100
(0.1%)		2,400
(0.1%)		1,700
(0.1%)		800
(0.1%)		240
(0.1%)		70
(0.1%)		6,700
(2.3%)		0.1%
Arges370
(0.1%)		1,200
(0.1%)		2,700
(0.1%)		1,800
(0.1%)		840
(0.1%)		290
(0.1%)		70
(0.1%)		7,300
(2.5%)		0.1%
Bacau780
(0.1%)		2,800
(0.1%)		5,300
(0.1%)		4,100
(0.1%)		1,700
(0.1%)		580
(0.1%)		200
(0.1%)		16,000
(5.5%)		0.1%
Bihor270
(0.1%)		1,300
(0.1%)		3,600
(0.1%)		2,900
(0.1%)		1,500
(0.1%)		710
(0.1%)		210
(0.1%)		10,000
(3.4%)		0.1%
Bistrita Nasaud490
(0.1%)		1,200
(0.1%)		2,600
(0.1%)		1,600
(0.1%)		680
(0.1%)		270
(0.1%)		60
(0.1%)		7,000
(2.4%)		0.1%
Botosani390
(0.1%)		780
(0.1%)		1,600
(0.1%)		1,000
(0.1%)		440
(0.1%)		140
(0.1%)		30
(0.1%)		4,400
(1.5%)		0.1%
Braila220
(0.1%)		540
(0.1%)		1,400
(0.1%)		1,200
(0.1%)		500
(0.1%)		140
(0.1%)		50
(0.1%)		4,100
(1.4%)		0.1%
Brasov310
(0.1%)		1,300
(0.1%)		3,200
(0.1%)		2,200
(0.1%)		930
(0.1%)		320
(0.1%)		110
(0.1%)		8,400
(2.9%)		0.1%
Bucuresti930
(0.1%)		5,100
(0.1%)		15,000
(0.1%)		9,500
(0.1%)		4,200
(0.1%)		1,700
(0.1%)		540
(0.1%)		37,000
(12.8%)		0.1%
Buzau430
(0.1%)		1,000
(0.1%)		2,100
(0.1%)		1,400
(0.1%)		620
(0.1%)		190
(0.1%)		40
(0.1%)		5,900
(2.0%)		0.1%
Calarasi140
(0.1%)		300
(0.1%)		610
(0.1%)		440
(0.1%)		210
(0.1%)		50
(0.1%)		20
(0.1%)		1,800
(0.6%)		0.1%
Caras-Severin330
(0.1%)		840
(0.1%)		1,700
(0.1%)		1,200
(0.1%)		700
(0.1%)		260
(0.1%)		60
(0.1%)		5,200
(1.8%)		0.1%
Cluj420
(0.1%)		1,500
(0.1%)		4,600
(0.1%)		2,600
(0.1%)		1,100
(0.1%)		410
(0.1%)		140
(0.1%)		11,000
(3.8%)		0.1%
Constanta450
(0.1%)		1,500
(0.1%)		4,300
(0.1%)		3,000
(0.1%)		1,300
(0.1%)		400
(0.1%)		100
(0.1%)		11,000
(3.8%)		0.1%
Covasna120
(0.1%)		300
(0.1%)		850
(0.1%)		830
(0.1%)		400
(0.1%)		170
(0.1%)		30
(0.1%)		2,700
(0.9%)		0.1%
Dambovita410
(0.1%)		990
(0.1%)		2,100
(0.1%)		1,300
(0.1%)		550
(0.1%)		200
(0.1%)		50
(0.1%)		5,600
(1.9%)		0.1%
Dolj370
(0.1%)		1,200
(0.1%)		2,600
(0.1%)		1,700
(0.1%)		650
(0.1%)		220
(0.1%)		50
(0.1%)		6,900
(2.4%)		0.1%
Galati420
(0.1%)		1,100
(0.1%)		2,600
(0.1%)		2,100
(0.1%)		910
(0.1%)		320
(0.1%)		90
(0.1%)		7,500
(2.6%)		0.1%
Giurgiu150
(0.1%)		480
(0.1%)		1,000
(0.1%)		630
(0.1%)		260
(0.1%)		70
(0.1%)		20
(0.1%)		2,700
(0.9%)		0.1%
Gorj540
(0.1%)		1,300
(0.1%)		2,000
(0.1%)		1,300
(0.1%)		550
(0.1%)		140
(0.1%)		30
(0.1%)		5,800
(2.0%)		0.1%
Harghita240
(0.1%)		580
(0.1%)		1,400
(0.1%)		1,200
(0.1%)		670
(0.1%)		260
(0.1%)		60
(0.1%)		4,500
(1.6%)		0.1%
Hunedoara260
(0.1%)		700
(0.1%)		1,500
(0.1%)		1,500
(0.1%)		950
(0.1%)		330
(0.1%)		70
(0.1%)		5,300
(1.8%)		0.1%
Ialomita150
(0.1%)		290
(0.1%)		770
(0.1%)		580
(0.1%)		300
(0.1%)		90
(0.1%)		20
(0.1%)		2,200
(0.8%)		0.1%
Iasi640
(0.1%)		1,900
(0.1%)		4,600
(0.1%)		2,800
(0.1%)		1,000
(0.1%)		360
(0.1%)		130
(0.1%)		12,000
(4.1%)		0.1%
Ilfov190
(0.1%)		650
(0.1%)		2,100
(0.1%)		1,400
(0.1%)		420
(0.1%)		140
(0.1%)		30
(0.1%)		5,000
(1.7%)		0.1%
Maramures490
(0.1%)		1,100
(0.1%)		2,200
(0.1%)		1,400
(0.1%)		660
(0.1%)		220
(0.1%)		50
(0.1%)		6,200
(2.1%)		0.1%
Mehedinti230
(0.1%)		580
(0.1%)		1,200
(0.1%)		900
(0.1%)		380
(0.1%)		130
(0.1%)		30
(0.1%)		3,500
(1.2%)		0.1%
Mures250
(0.1%)		660
(0.1%)		1,600
(0.1%)		1,300
(0.1%)		630
(0.1%)		200
(0.1%)		60
(0.1%)		4,700
(1.6%)		0.1%
Neamt630
(0.1%)		1,400
(0.1%)		2,600
(0.1%)		2,000
(0.1%)		830
(0.1%)		290
(0.1%)		70
(0.1%)		7,900
(2.7%)		0.1%
Olt500
(0.1%)		1,300
(0.1%)		2,300
(0.1%)		1,400
(0.1%)		540
(0.1%)		140
(0.1%)		50
(0.1%)		6,200
(2.1%)		0.1%
Prahova400
(0.1%)		1,100
(0.1%)		2,600
(0.1%)		1,800
(0.1%)		870
(0.1%)		320
(0.1%)		70
(0.1%)		7,200
(2.5%)		0.1%
Salaj130
(0.1%)		300
(0.1%)		700
(0.1%)		470
(0.1%)		190
(0.1%)		70
(0.1%)		20
(0.1%)		1,900
(0.7%)		0.1%
Satu Mare190
(0.1%)		660
(0.1%)		1,500
(0.1%)		1,400
(0.1%)		670
(0.1%)		250
(0.1%)		80
(0.1%)		4,800
(1.7%)		0.1%
Sibiu180
(0.1%)		780
(0.1%)		1,700
(0.1%)		960
(0.1%)		460
(0.1%)		160
(0.1%)		60
(0.1%)		4,300
(1.5%)		0.1%
Suceava640
(0.1%)		1,500
(0.1%)		2,900
(0.1%)		1,900
(0.1%)		760
(0.1%)		270
(0.1%)		70
(0.1%)		8,100
(2.8%)		0.1%
Teleorman170
(0.1%)		340
(0.1%)		610
(0.1%)		480
(0.1%)		180
(0.1%)		50
(0.1%)		20
(0.1%)		1,900
(0.7%)		0.1%
Timis460
(0.1%)		1,900
(0.1%)		4,600
(0.1%)		2,800
(0.1%)		1,300
(0.1%)		450
(0.1%)		130
(0.1%)		12,000
(4.1%)		0.1%
Tulcea300
(0.1%)		680
(0.1%)		1,400
(0.1%)		1,100
(0.1%)		470
(0.1%)		140
(0.1%)		40
(0.1%)		4,200
(1.4%)		0.1%
Valcea530
(0.1%)		1,200
(0.1%)		2,400
(0.1%)		1,500
(0.1%)		630
(0.1%)		190
(0.1%)		50
(0.1%)		6,500
(2.2%)		0.1%
Vaslui300
(0.1%)		660
(0.1%)		1,300
(0.1%)		930
(0.1%)		390
(0.1%)		140
(0.1%)		40
(0.1%)		3,700
(1.3%)		0.1%
Vrancea250
(0.1%)		700
(0.1%)		1,600
(0.1%)		1,000
(0.1%)		390
(0.1%)		140
(0.1%)		40
(0.1%)		4,100
(1.4%)		0.1%

Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din judetul respectiv raportat la totalul utilatorilor romani de pe Facebook din judetul respectiv (ex: x% din utilizatorii romani din Alba sunt interesati de brand)

Distributie dupa educatie

DenumireUtilizatoriPondere in .ro pe FB
Studii Universitare156,970 (54.1%)1.6%
Liceu64,200 (22.1%)0.6%
Nespecificat54,000 (18.6%)0.5%
Studi Postuniversitare16,330 (5.6%)0.2%

Afinitati de brand

Pozitie
Brand
Utilizatori ComuniIndex Afinitate*
1

HP

52,0000.78
2

Samsung

150,0002.87
3

Emag

130,0003.20
4

Coca Cola

100,0002.65
5

Carrefour

99,0002.63
6

BMW

100,0002.65
7

Telekom

120,0003.45
8

Lidl

170,0004.89
9

H&M

86,0003.09
10

Orange

110,0004.08
11

McDonald's

96,0003.89
12

Aqua Carpatica

100,0004.15
13

Pepsi

55,0002.37
14

Dacia

75,0003.69
15

UPC Romania

120,0005.91
16

Renault

79,0004.01
17

Microsoft

77,0004.21
18

IKEA

51,0002.88
19

Flanco

50,0002.92
20

Ford

43,0002.65
21

Lenovo

32,0002.25
22

Durex

34,0002.44
23

Banca Transilvania

78,0006.40
24

Heineken

56,0004.71
25

Intel

54,0004.66
26

Asus

39,0003.36
27

Lay's

68,0006.17
28

Fanta

33,0003.08
29

MegaImage

60,0005.75
30

Dove

63,0006.03
31

Garanti Bank

41,0004.42
32

Sprite

39,0004.48
33

Ursus

84,00011.59
34

Bitdefender

34,0004.89
35

Farmec

41,0006.43
36

ING Group

12,0001.88
37

Dell

23,0004.17
38

Electrolux

28,0005.08
39

RCS & RDS

54,00010.34
40

Petrom

22,0004.46
41

OMV

32,0006.90
42

Jack Daniel's

36,0008.28
43

KLM

27,0006.21
44

Lipton

11,0003.16
45

Peroni

23,0007.21
46

BCR

53,00016.61
47

KFC

47,00016.21
48

Strongbow

12,0004.36
49

Bergenbier

47,00017.43
50

Raiffeisen Zentralbank

11,0004.12
51

Unicredit Bank

16,0006.13
52

Enel

7,3003.03
53

Billa supermarket

52,00023.59
54

Guinness

11,0005.20
55

Avon

20,0009.45
56

Staropramen

19,0009.63
57

Air France

12,0006.57
58

Desperados

17,0009.77
59

Paul (bakery)

8,0004.76
60

Danone

19,00018.20
61

Finlandia

8,30011.45
62

Veka

1,3002.80
63

Grolsh

1,2005.05
64

Worldclass

8106.50
65

Loreal Paris

2013.79
66

Don Cafe (Momentul tau Don Cafe)

100,000172,413.79

Indice afinitate:
Indicele de afinitate esta calculat ca raport de rapoarte intre utilizatorii de facebook ai unui anumit brand care au un interes particular/sursa de informare/preferinta pentru o personalitate publica si numarul total de utilatori interesati de brand, raportat la numarul total al utilizatori cu un interes/sursa informare/pers publica specifica raportat la numarul total al utilizatorilor de Facebook din .ro

Formula:
Index Afinitate = (Intersectie utilizatori brand si interes/Total utilizatori de brand)/(Total utilizatori .ro cu acel interes/Populatia generala Facebook .ro)

Interpretare:
Valorile peste 1 indica o afinitate mai mare intre utilizatorii interesati de brand si respectivul interes/sursa media/pers publica decat in populatia general.
Valorile sub 1 indica o lipsa de afinitate - cu alte cuvinte utilizatorii interesati de brand au mai putina afintate decat populatia generala pentru acel acea sursa de informare/interes/pers publica.

Faptul ca marea majoritare a valorilor sunt supraunitare este explicat ca algorimul Facebook detecteaza implicit interesele (branduri, pasiuni, pers publice) in functie de activitatea utilizatorilor. Persoanele care au activitate foarte scazuta pe FB (de pilda logare + like-uri, dar fara a genera continut) sunt marcate ca utilizatori activi in acea luna insa nu apar in clusterele de interese.
Data fiind aceasta limitare data de natura platformei, recomandam analizarea cifrelor de afinitate prin comparatia intre branduri si prin comparatia intre 2 interese specifice ale utilizatorilor aceluiasi brand.

Distributie dupa interes

Shopping si moda
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Haine260,000
89.7%
2.6%1.49
Frumusete260,000
89.7%
2.6%1.52
Shopping250,000
86.2%
2.5%1.27
Accesorii moda240,000
82.8%
2.4%1.62
Spa210,000
72.4%
2.1%2.41
Parfumuri210,000
72.4%
2.1%4.53
Tatuaje200,000
69.0%
2.0%5.75
Saloane frumusete200,000
69.0%
2.0%2.03
Cosmetica180,000
62.1%
1.8%1.35
Produse de ingrijire a parului180,000
62.1%
1.8%3.10
Jucarii130,000
44.8%
1.3%1.87
Turism/Calatorii
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Natura200,000
69.0%
2.0%2.22
Munti180,000
62.1%
1.8%3.88
Turism180,000
62.1%
1.8%2.30
Hoteluri180,000
62.1%
1.8%2.70
Plaja/mare95,000
32.8%
1.0%2.52
Sarbatori72,000
24.8%
0.7%2.48
Zboruri cu avionul47,000
16.2%
0.5%1.47
Lacuri40,000
13.8%
0.4%2.42
Parcuri tematice33,000
11.4%
0.3%3.08
Croaziere32,000
11.0%
0.3%2.35
Inchiriere masini31,000
10.7%
0.3%1.91
Turism de aventura23,000
7.9%
0.2%1.89
Ecoturism19,000
6.6%
0.2%1.77
Culinar
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Deserturi140,000
48.3%
1.4%3.45
Ciocolata130,000
44.8%
1.3%2.80
Pizza120,000
41.4%
1.2%2.76
Fast food120,000
41.4%
1.2%3.76
Mancare organica37,000
12.8%
0.4%3.45
Gratar33,000
11.4%
0.3%1.75
Alimentatie vegana27,000
9.3%
0.3%2.17
Fructe de mare20,000
6.9%
0.2%2.30
Alimentatie vegetariana15,000
5.2%
0.2%1.85
Arta si muzica
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Fotografie240,000
82.8%
2.4%2.24
Dans170,000
58.6%
1.7%2.02
Pictura130,000
44.8%
1.3%2.49
Mestesuguri(Crafts)70,000
24.1%
0.7%3.89
Cantat62,000
21.4%
0.6%2.30
Arte ale spectacolului61,000
21.0%
0.6%4.12
Scris55,000
19.0%
0.6%2.04
Sculptura39,000
13.4%
0.4%2.80
Desen38,000
13.1%
0.4%2.38
Teatru34,000
11.7%
0.3%2.61
Arte frumoase21,000
7.2%
0.2%2.59
Chitara18,000
6.2%
0.2%2.30
Tobe18,000
6.2%
0.2%1.83
Sport
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Fotbal190,000
65.5%
1.9%1.26
Basket160,000
55.2%
1.6%2.90
Tenis160,000
55.2%
1.6%2.40
Ski150,000
51.7%
1.5%5.50
Curse auto120,000
41.4%
1.2%3.45
Snowboard100,000
34.5%
1.0%5.95
Baseball80,000
27.6%
0.8%3.32
Voley57,000
19.7%
0.6%3.45
Fotbal american54,000
18.6%
0.5%2.91
Inot36,000
12.4%
0.4%2.82
Maraton30,000
10.3%
0.3%2.41
Golf27,000
9.3%
0.3%2.12
Fotbal colegiu24,000
8.3%
0.2%4.60
Triatlon4,900
1.7%
0.1%3.07
Entertainment
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Filme270,000
93.1%
2.7%1.76
Muzica270,000
93.1%
2.7%1.37
Jocuri260,000
89.7%
2.6%1.45
Citit260,000
89.7%
2.6%1.76
TV230,000
79.3%
2.3%2.20
Muzica pop220,000
75.9%
2.2%1.95
Muzica Rock200,000
69.0%
2.0%2.30
Muzica Electronica200,000
69.0%
2.0%2.65
Jocuri Video190,000
65.5%
1.9%1.24
Comedy films190,000
65.5%
1.9%3.45
Clipuri muzica180,000
62.1%
1.8%2.07
Carti180,000
62.1%
1.8%2.07
Muzica Soul180,000
62.1%
1.8%2.59
Ziare/Stiri170,000
58.6%
1.7%2.93
Rhythm and blues170,000
58.6%
1.7%2.66
eBooks170,000
58.6%
1.7%5.33
Hip-hop150,000
51.7%
1.5%2.16
Heavy metal music150,000
51.7%
1.5%4.70
Action films150,000
51.7%
1.5%3.98
First-person shooter games150,000
51.7%
1.5%2.59
Tehnologie
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Electronice270,000
93.1%
2.7%1.41
Computere260,000
89.7%
2.6%1.60
Telefoane Mobile240,000
82.8%
2.4%1.80
Televizoare210,000
72.4%
2.1%1.48
Smartphones170,000
58.6%
1.7%1.83
Software gratuit150,000
51.7%
1.5%1.67
Console jocuri150,000
51.7%
1.5%3.45
Tablete93,000
32.1%
0.9%3.27
Camere video/foto74,000
25.5%
0.7%1.70
Servere72,000
24.8%
0.7%8.56
Procesoare51,000
17.6%
0.5%2.79
Computere desktop28,000
9.7%
0.3%2.54
Monitoare calculator25,000
8.6%
0.3%1.57
Hard diskuri20,000
6.9%
0.2%1.97
Computer memory8,800
3.0%
0.1%3.79
Proiectoare viode6,400
2.2%
0.1%1.84
Network storage6,300
2.2%
0.1%3.19
GPS devices4,800
1.7%
0.1%0.97
Audio equipment4,100
1.4%
0.1%2.02
Camcorders3,300
1.1%
0.1%2.00
Recreere in aer liber
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Camping50,000
17.2%
0.5%3.02
Vanatoare46,000
15.9%
0.5%2.60
Pescuit38,000
13.1%
0.4%2.34
Surfing31,000
10.7%
0.3%4.28
Drumetii25,000
8.6%
0.3%1.96
Mountain Biking17,000
5.9%
0.2%2.55
Calarit15,000
5.2%
0.2%2.46
Boating11,000
3.8%
0.1%3.45
Fitness
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Fitness(general)180,000
62.1%
1.8%2.96
Nutritie160,000
55.2%
1.6%2.90
Exercitii fizice120,000
41.4%
1.2%2.30
Bodybuilding100,000
34.5%
1.0%5.07
Yoga99,000
34.1%
1.0%3.56
Antrenamente cu greutati98,000
33.8%
1.0%6.38
Meditatie97,000
33.4%
1.0%4.52
Sali de sport68,000
23.4%
0.7%1.56
Alergare36,000
12.4%
0.4%1.75
Zumba21,000
7.2%
0.2%2.13
Diete17,000
5.9%
0.2%1.43
Vehicule
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Motociclete61,000
21.0%
0.6%2.10
Camioane58,000
20.0%
0.6%2.00
4X421,000
7.2%
0.2%1.72
Barci20,000
6.9%
0.2%2.65
Scutere16,000
5.5%
0.2%1.25
Vehicule electrice15,000
5.2%
0.2%2.35
Vehicule hibrid7,400
2.6%
0.1%1.34
Autorulote6,000
2.1%
0.1%2.62
Microbuzuri3,100
1.1%
0.1%1.07
Animale de companie
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Pisici100,000
34.5%
1.0%1.44
Caini96,000
33.1%
1.0%2.36
Cai67,000
23.1%
0.7%3.08
Pesti55,000
19.0%
0.6%2.46
Pasari52,000
17.9%
0.5%1.87
Iepuri18,000
6.2%
0.2%1.22
Reptile6,300
2.2%
0.1%3.15
Hrana pentru animale2,800
1.0%
0.1%1.25

Surse de informare

NumeTotal utilizatori in .roProcent in .roUtilizatori Comuni Brand/SursaProcent din total utilizatori interesati de brandIndex Afinitate*
Stirile PROTV1,400,00014.0%120,00041.4%2.96
Antena 31,200,00012.0%120,00041.4%3.45
Libertatea1,000,00010.0%94,00032.4%3.24
Antena 1970,0009.7%100,00034.5%3.55
Realitatea840,0008.4%110,00037.9%4.52
Adevarul840,0008.4%72,00024.8%2.96
Romania TV740,0007.4%97,00033.4%4.52
Sport.ro600,0006.0%63,00021.7%3.62
CanCan590,0005.9%67,00023.1%3.92
Digi24570,0005.7%48,00016.6%2.90
Gandul.ro550,0005.5%57,00019.7%3.57
Digisport460,0004.6%48,00016.6%3.60
Mediafax260,0002.6%37,00012.8%4.91
Click.ro240,0002.4%28,0009.7%4.02
GSP240,0002.4%40,00013.8%5.75
ProSport240,0002.4%40,00013.8%5.75
ZF.ro230,0002.3%29,00010.0%4.35
HotNews230,0002.3%23,0007.9%3.45
SpyNews230,0002.3%30,00010.3%4.50

Afinitati persoane publice

Muzica
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Andra1,700,00017.0%140,00048.3%2.84
Connect-R1,300,00013.0%130,00044.8%3.45
Elena Gheorghe1,100,00011.0%100,00034.5%3.13
Antonia Iacobescu1,100,00011.0%120,00041.4%3.76
Alina Eremia1,000,00010.0%74,00025.5%2.55
Andreea Bănică880,0008.8%89,00030.7%3.49
anda adam official710,0007.1%82,00028.3%3.98
Loredana Groza700,0007.0%110,00037.9%5.42
Alex Velea520,0005.2%87,00030.0%5.77
Sore (band)520,0005.2%60,00020.7%3.98
Ştefan Bănică, Jr.510,0005.1%81,00027.9%5.48
Anna Lesko450,0004.5%64,00022.1%4.90
Delia Matache340,0003.4%22,0007.6%2.23
Tudor Chirilă330,0003.3%30,00010.3%3.13
Alexandra Stan320,0003.2%59,00020.3%6.36
Cheloo16hzoficial270,0002.7%16,0005.5%2.04
Ellie White230,0002.3%60,00020.7%9.00
Ombladonofficial200,0002.0%14,0004.8%2.41
Puya © Scandalos Music200,0002.0%32,00011.0%5.52
Dana Rogoz190,0001.9%26,0009.0%4.72
Sport
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Simona Halep1,200,00012.0%95,00032.8%2.73
Gheorghe Hagi380,0003.8%36,00012.4%3.27
Lucian Bute220,0002.2%53,00018.3%8.31
Ilie Năstase150,0001.5%22,0007.6%5.06
Nadia Comaneci100,0001.0%36,00012.4%12.41
Gabriela Szabo26,0000.3%3,2001.1%4.24
TV/radio
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Teo Trandafir1,600,00016.0%110,00037.9%2.37
Cătălin Măruță990,0009.9%100,00034.5%3.48
Andreea Marin780,0007.8%84,00029.0%3.71
Andi Moisescu740,0007.4%99,00034.1%4.61
Pavel Bartoș650,0006.5%85,00029.3%4.51
Horia Brenciu530,0005.3%110,00037.9%7.16
Andreea Mantea490,0004.9%58,00020.0%4.08
Chef Florin Dumitrescu470,0004.7%56,00019.3%4.11
Andreea Raicu450,0004.5%64,00022.1%4.90
Laura Cosoi450,0004.5%54,00018.6%4.14
cabral310,0003.1%35,00012.1%3.89
Mircea Badea300,0003.0%57,00019.7%6.55
Adrian Hadean290,0002.9%35,00012.1%4.16
Andreea Esca280,0002.8%49,00016.9%6.03
Mihai Bendeac270,0002.7%33,00011.4%4.21
dani otil260,0002.6%47,00016.2%6.23
Andreea Berecleanu240,0002.4%40,00013.8%5.75
Mihai Morar240,0002.4%45,00015.5%6.47
Mihaela Rădulescu220,0002.2%30,00010.3%4.70
Virgil Iantu120,0001.2%26,0009.0%7.47