Nicusor Dan

Raportul utilizatorilor de brand pe Facebook (August 2016)

Utilizatori Facebook in Romania: 10,000,000
Interesati de Nicusor Dan pe Facebook 160,000 (1.6% din total utilizatori)

Distributie dupa varsta

VarstaUtilizatori (procent)Pondere in .ro pe FB
13-17 Ani1,800 (1.1%)0.5%
18-24 Ani29,000 (18.1%)1.7%
25-34 Ani50,000 (31.3%)2.0%
35-44 Ani37,000 (23.1%)1.8%
45-54 Ani22,000 (13.8%)1.2%
55-64 Ani15,000 (9.4%)1.5%
65+ Ani6,800 (4.3%)1.2%

Utilizatori (procent) - se refera la utilizatorii brandului care au varsta respectiva raportat la totalul de utilizatori interesati de brand. (ex: din totalul utilizatorilor interesati de brand x% au varsta intre 13-17 ani).
Pondere in .ro pe Fb - se refera la numarului de utilizatori ai brandului care au varsta respectiva raportat la totalul utilatorilor romani de pe Facebook cu respectiva varsta (ex: x% din utilizatorii romani cu varsta intre 13 si 17 ani sunt interesati de brand).

Distributie dupa sex

SexUtilizatoriPondere in .ro pe FB
Feminin74,000 (46.3%)0.7%
Masculin86,000 (53.8%)0.9%

Distributie dupa statut marital

DenumireUtilizatoriPondere in .ro pe FB
Nespecificat78,000 (48.8%)0.8%
Casatorit(a)38,000 (23.8%)0.4%
Singur(a)23,000 (14.4%)0.2%
Intr-o relatie16,610 (10.4%)0.2%
Logodit(a)2,700 (1.7%)0.1%
Divortat(a)/separat(a)1,080 (0.7%)0.1%
Its complicated870 (0.5%)0.1%
Vaduv(a)560 (0.4%)0.1%
Parteneriat domestic320 (0.2%)0.1%

Distributie dupa regiunea geografica

#13-17 Ani18-24 Ani25-34 Ani35-44 Ani45-54 Ani55-64 Ani65+ AniTotalPondere in .ro pe FB
Bucuresti410
(0.4%)		19,100
(5.6%)		38,200
(6.5%)		27,900
(6.5%)		15,800
(6.9%)		10,440
(8.9%)		4,960
(9.3%)		116,700
(72.9%)		6.2%
Moldova350
(0.2%)		1,990
(0.6%)		2,320
(0.6%)		1,830
(0.7%)		1,260
(0.8%)		860
(1.1%)		320
(1.1%)		9,220
(5.8%)		0.6%
Transilvania420
(0.2%)		3,120
(0.5%)		5,200
(0.7%)		3,730
(0.6%)		2,250
(0.7%)		1,720
(1.0%)		720
(1.1%)		17,580
(11.0%)		0.6%
Muntenia520
(0.2%)		3,940
(0.7%)		4,400
(0.7%)		3,440
(0.7%)		2,520
(0.9%)		1,690
(1.4%)		630
(1.5%)		17,420
(10.9%)		0.7%

Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din regiunea geografica respectiva raportat la totalul utilizatorilor romani de pe Facebook din regiunea geografica respectiva (ex: x% din utilizatorii romani din Muntenia sunt interesati de brand)

Distributie dupa judet

#13-17 Ani18-24 Ani25-34 Ani35-44 Ani45-54 Ani55-64 Ani65+ AniTotalPondere in .ro pe FB
Alba30
(0.1%)		110
(0.1%)		200
(0.1%)		160
(0.1%)		100
(0.1%)		60
(0.1%)		20
(0.1%)		690
(0.4%)		0.1%
Arad30
(0.1%)		180
(0.1%)		240
(0.1%)		260
(0.1%)		170
(0.1%)		120
(0.1%)		50
(0.1%)		1,100
(0.7%)		0.1%
Arges50
(0.1%)		360
(0.1%)		370
(0.1%)		320
(0.1%)		220
(0.1%)		140
(0.1%)		50
(0.1%)		1,600
(1.0%)		0.1%
Bacau50
(0.1%)		250
(0.1%)		300
(0.1%)		240
(0.1%)		190
(0.1%)		140
(0.1%)		50
(0.1%)		1,300
(0.8%)		0.1%
Bihor30
(0.1%)		230
(0.1%)		290
(0.1%)		240
(0.1%)		150
(0.1%)		120
(0.1%)		40
(0.1%)		1,100
(0.7%)		0.1%
Bistrita Nasaud20
(0.1%)		110
(0.1%)		130
(0.1%)		70
(0.1%)		60
(0.1%)		50
(0.1%)		20
(0.1%)		480
(0.3%)		0.1%
Botosani40
(0.1%)		140
(0.1%)		120
(0.1%)		130
(0.1%)		70
(0.1%)		40
(0.1%)		20
(0.1%)		570
(0.4%)		0.1%
Braila20
(0.1%)		140
(0.1%)		170
(0.1%)		150
(0.1%)		140
(0.1%)		110
(0.1%)		30
(0.1%)		780
(0.5%)		0.1%
Brasov40
(0.1%)		370
(0.1%)		640
(0.1%)		510
(0.1%)		310
(0.1%)		250
(0.1%)		110
(0.1%)		2,300
(1.4%)		0.1%
Bucuresti370
(0.1%)		18,000
(0.1%)		36,000
(0.1%)		26,000
(0.1%)		15,000
(0.1%)		10,000
(0.1%)		4,800
(0.1%)		110,000
(68.8%)		0.1%
Buzau40
(0.1%)		280
(0.1%)		260
(0.1%)		190
(0.1%)		170
(0.1%)		110
(0.1%)		30
(0.1%)		1,100
(0.7%)		0.1%
Calarasi20
(0.1%)		190
(0.1%)		220
(0.1%)		190
(0.1%)		110
(0.1%)		60
(0.1%)		20
(0.1%)		830
(0.5%)		0.1%
Caras-Severin20
(0.1%)		90
(0.1%)		120
(0.1%)		100
(0.1%)		90
(0.1%)		70
(0.1%)		20
(0.1%)		540
(0.3%)		0.1%
Cluj30
(0.1%)		630
(0.1%)		1,300
(0.1%)		620
(0.1%)		260
(0.1%)		190
(0.1%)		100
(0.1%)		3,200
(2.0%)		0.1%
Constanta50
(0.1%)		460
(0.1%)		720
(0.1%)		530
(0.1%)		390
(0.1%)		240
(0.1%)		80
(0.1%)		2,500
(1.6%)		0.1%
Covasna20
(0.1%)		40
(0.1%)		40
(0.1%)		50
(0.1%)		30
(0.1%)		20
(0.1%)		20
(0.1%)		220
(0.1%)		0.1%
Dambovita30
(0.1%)		350
(0.1%)		320
(0.1%)		230
(0.1%)		180
(0.1%)		140
(0.1%)		50
(0.1%)		1,300
(0.8%)		0.1%
Dolj40
(0.1%)		310
(0.1%)		410
(0.1%)		300
(0.1%)		190
(0.1%)		110
(0.1%)		50
(0.1%)		1,400
(0.9%)		0.1%
Galati30
(0.1%)		260
(0.1%)		340
(0.1%)		300
(0.1%)		240
(0.1%)		190
(0.1%)		60
(0.1%)		1,500
(0.9%)		0.1%
Giurgiu30
(0.1%)		230
(0.1%)		220
(0.1%)		150
(0.1%)		120
(0.1%)		60
(0.1%)		20
(0.1%)		840
(0.5%)		0.1%
Gorj30
(0.1%)		170
(0.1%)		200
(0.1%)		140
(0.1%)		110
(0.1%)		70
(0.1%)		20
(0.1%)		770
(0.5%)		0.1%
Harghita20
(0.1%)		40
(0.1%)		70
(0.1%)		50
(0.1%)		40
(0.1%)		40
(0.1%)		20
(0.1%)		260
(0.2%)		0.1%
Hunedoara20
(0.1%)		170
(0.1%)		170
(0.1%)		220
(0.1%)		190
(0.1%)		130
(0.1%)		50
(0.1%)		970
(0.6%)		0.1%
Ialomita20
(0.1%)		170
(0.1%)		150
(0.1%)		120
(0.1%)		100
(0.1%)		60
(0.1%)		20
(0.1%)		650
(0.4%)		0.1%
Iasi60
(0.1%)		570
(0.1%)		830
(0.1%)		530
(0.1%)		270
(0.1%)		190
(0.1%)		90
(0.1%)		2,600
(1.6%)		0.1%
Ilfov40
(0.1%)		1,100
(0.1%)		2,200
(0.1%)		1,900
(0.1%)		800
(0.1%)		440
(0.1%)		160
(0.1%)		6,700
(4.2%)		0.1%
Maramures30
(0.1%)		160
(0.1%)		210
(0.1%)		170
(0.1%)		120
(0.1%)		90
(0.1%)		30
(0.1%)		840
(0.5%)		0.1%
Mehedinti20
(0.1%)		80
(0.1%)		120
(0.1%)		110
(0.1%)		80
(0.1%)		60
(0.1%)		20
(0.1%)		500
(0.3%)		0.1%
Mures30
(0.1%)		190
(0.1%)		230
(0.1%)		190
(0.1%)		110
(0.1%)		70
(0.1%)		30
(0.1%)		880
(0.6%)		0.1%
Neamt40
(0.1%)		190
(0.1%)		170
(0.1%)		140
(0.1%)		130
(0.1%)		80
(0.1%)		30
(0.1%)		810
(0.5%)		0.1%
Olt30
(0.1%)		220
(0.1%)		160
(0.1%)		120
(0.1%)		80
(0.1%)		50
(0.1%)		20
(0.1%)		710
(0.4%)		0.1%
Prahova70
(0.1%)		510
(0.1%)		590
(0.1%)		460
(0.1%)		350
(0.1%)		280
(0.1%)		140
(0.1%)		2,400
(1.5%)		0.1%
Salaj20
(0.1%)		60
(0.1%)		60
(0.1%)		50
(0.1%)		40
(0.1%)		20
(0.1%)		20
(0.1%)		280
(0.2%)		0.1%
Satu Mare20
(0.1%)		70
(0.1%)		90
(0.1%)		90
(0.1%)		60
(0.1%)		50
(0.1%)		20
(0.1%)		420
(0.3%)		0.1%
Sibiu20
(0.1%)		190
(0.1%)		440
(0.1%)		330
(0.1%)		190
(0.1%)		130
(0.1%)		50
(0.1%)		1,400
(0.9%)		0.1%
Suceava60
(0.1%)		250
(0.1%)		290
(0.1%)		230
(0.1%)		160
(0.1%)		100
(0.1%)		30
(0.1%)		1,100
(0.7%)		0.1%
Teleorman20
(0.1%)		190
(0.1%)		160
(0.1%)		160
(0.1%)		100
(0.1%)		60
(0.1%)		20
(0.1%)		720
(0.5%)		0.1%
Timis40
(0.1%)		480
(0.1%)		970
(0.1%)		620
(0.1%)		330
(0.1%)		310
(0.1%)		120
(0.1%)		2,900
(1.8%)		0.1%
Tulcea20
(0.1%)		80
(0.1%)		130
(0.1%)		90
(0.1%)		60
(0.1%)		50
(0.1%)		20
(0.1%)		440
(0.3%)		0.1%
Valcea30
(0.1%)		200
(0.1%)		200
(0.1%)		180
(0.1%)		120
(0.1%)		90
(0.1%)		40
(0.1%)		880
(0.6%)		0.1%
Vaslui40
(0.1%)		130
(0.1%)		110
(0.1%)		120
(0.1%)		110
(0.1%)		60
(0.1%)		20
(0.1%)		610
(0.4%)		0.1%
Vrancea30
(0.1%)		200
(0.1%)		160
(0.1%)		140
(0.1%)		90
(0.1%)		60
(0.1%)		20
(0.1%)		730
(0.5%)		0.1%

Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din judetul respectiv raportat la totalul utilatorilor romani de pe Facebook din judetul respectiv (ex: x% din utilizatorii romani din Alba sunt interesati de brand)

Distributie dupa educatie

DenumireUtilizatoriPondere in .ro pe FB
Studii Universitare83,380 (52.1%)0.8%
Nespecificat42,000 (26.3%)0.4%
Liceu21,800 (13.6%)0.2%
Studi Postuniversitare13,340 (8.3%)0.1%

Afinitati de brand

Pozitie
Brand
Utilizatori ComuniIndex Afinitate*
1

HP

17,0000.46
2

Samsung

44,0001.53
3

Emag

33,0001.47
4

Coca Cola

38,0001.83
5

Carrefour

35,0001.68
6

BMW

31,0001.49
7

Telekom

33,0001.72
8

Lidl

45,0002.34
9

H&M

26,0001.69
10

Orange

30,0002.02
11

McDonald's

25,0001.84
12

Aqua Carpatica

24,0001.81
13

Pepsi

25,0001.95
14

Dacia

33,0002.95
15

UPC Romania

36,0003.21
16

Renault

40,0003.68
17

Microsoft

26,0002.58
18

IKEA

34,0003.48
19

Flanco

9,4001.00
20

Ford

12,0001.34
21

Lenovo

15,0001.91
22

Durex

14,0001.82
23

Banca Transilvania

23,0003.42
24

Heineken

30,0004.57
25

Intel

22,0003.44
26

Asus

13,0002.03
27

Lay's

12,0001.97
28

Fanta

5,4000.91
29

MegaImage

35,0006.08
30

Dove

11,0001.91
31

Garanti Bank

15,0002.93
32

Sprite

6,4001.33
33

Ursus

28,0007.00
34

Bitdefender

13,0003.39
35

Farmec

10,0002.84
36

ING Group

4,2001.19
37

Dell

6,3002.07
38

Electrolux

5,5001.81
39

RCS & RDS

19,0006.60
40

Petrom

8,6003.16
41

OMV

9,0003.52
42

Jack Daniel's

11,0004.58
43

KLM

16,0006.67
44

Lipton

5,7002.97
45

Peroni

8,1004.60
46

BCR

12,0006.82
47

KFC

9,8006.13
48

Strongbow

5,7003.75
49

Bergenbier

7,5005.04
50

Raiffeisen Zentralbank

6,5004.42
51

Unicredit Bank

9,3006.46
52

Enel

4,6003.46
53

Billa supermarket

7,1005.84
54

Guinness

5,6004.79
55

Avon

2,4002.05
56

Staropramen

6,4005.88
57

Air France

6,0005.95
58

Desperados

6,0006.25
59

Paul (bakery)

8,1008.73
60

Danone

3,0005.21
61

Finlandia

2,8007.00
62

Veka

5101.99
63

Grolsh

2,60019.82
64

Worldclass

4306.25
65

Loreal Paris

2025.00
66

Don Cafe (Momentul tau Don Cafe)

16,00050,000.00

Indice afinitate:
Indicele de afinitate esta calculat ca raport de rapoarte intre utilizatorii de facebook ai unui anumit brand care au un interes particular/sursa de informare/preferinta pentru o personalitate publica si numarul total de utilatori interesati de brand, raportat la numarul total al utilizatori cu un interes/sursa informare/pers publica specifica raportat la numarul total al utilizatorilor de Facebook din .ro

Formula:
Index Afinitate = (Intersectie utilizatori brand si interes/Total utilizatori de brand)/(Total utilizatori .ro cu acel interes/Populatia generala Facebook .ro)

Interpretare:
Valorile peste 1 indica o afinitate mai mare intre utilizatorii interesati de brand si respectivul interes/sursa media/pers publica decat in populatia general.
Valorile sub 1 indica o lipsa de afinitate - cu alte cuvinte utilizatorii interesati de brand au mai putina afintate decat populatia generala pentru acel acea sursa de informare/interes/pers publica.

Faptul ca marea majoritare a valorilor sunt supraunitare este explicat ca algorimul Facebook detecteaza implicit interesele (branduri, pasiuni, pers publice) in functie de activitatea utilizatorilor. Persoanele care au activitate foarte scazuta pe FB (de pilda logare + like-uri, dar fara a genera continut) sunt marcate ca utilizatori activi in acea luna insa nu apar in clusterele de interese.
Data fiind aceasta limitare data de natura platformei, recomandam analizarea cifrelor de afinitate prin comparatia intre branduri si prin comparatia intre 2 interese specifice ale utilizatorilor aceluiasi brand.

Distributie dupa interes

Shopping si moda
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Shopping110,000
68.8%
1.1%1.01
Frumusete110,000
68.8%
1.1%1.17
Haine110,000
68.8%
1.1%1.15
Accesorii moda96,000
60.0%
1.0%1.18
Spa78,000
48.8%
0.8%1.63
Parfumuri68,000
42.5%
0.7%2.66
Tatuaje65,000
40.6%
0.7%3.39
Saloane frumusete65,000
40.6%
0.7%1.19
Cosmetica62,000
38.8%
0.6%0.84
Produse de ingrijire a parului57,000
35.6%
0.6%1.78
Jucarii31,000
19.4%
0.3%0.81
Turism/Calatorii
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Munti94,000
58.8%
0.9%3.67
Natura81,000
50.6%
0.8%1.63
Turism79,000
49.4%
0.8%1.83
Hoteluri66,000
41.3%
0.7%1.79
Plaja/mare55,000
34.4%
0.6%2.64
Sarbatori34,000
21.3%
0.3%2.13
Zboruri cu avionul23,000
14.4%
0.2%1.31
Lacuri15,000
9.4%
0.2%1.64
Croaziere11,000
6.9%
0.1%1.46
Inchiriere masini9,900
6.2%
0.1%1.10
Parcuri tematice8,400
5.3%
0.1%1.42
Turism de aventura2,700
1.7%
0.1%0.40
Ecoturism1,800
1.1%
0.1%0.30
Culinar
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Deserturi47,000
29.4%
0.5%2.10
Ciocolata45,000
28.1%
0.5%1.76
Pizza37,000
23.1%
0.4%1.54
Fast food30,000
18.8%
0.3%1.70
Gratar18,000
11.3%
0.2%1.73
Alimentatie vegana16,000
10.0%
0.2%2.33
Mancare organica15,000
9.4%
0.2%2.53
Fructe de mare15,000
9.4%
0.2%3.13
Alimentatie vegetariana8,200
5.1%
0.1%1.83
Arta si muzica
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Fotografie96,000
60.0%
1.0%1.62
Dans66,000
41.3%
0.7%1.42
Pictura44,000
27.5%
0.4%1.53
Scris35,000
21.9%
0.4%2.35
Cantat31,000
19.4%
0.3%2.08
Mestesuguri(Crafts)26,000
16.3%
0.3%2.62
Arte ale spectacolului26,000
16.3%
0.3%3.19
Sculptura24,000
15.0%
0.2%3.13
Desen21,000
13.1%
0.2%2.39
Teatru15,000
9.4%
0.2%2.08
Chitara11,000
6.9%
0.1%2.55
Tobe11,000
6.9%
0.1%2.02
Arte frumoase9,500
5.9%
0.1%2.12
Sport
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Fotbal89,000
55.6%
0.9%1.07
Tenis59,000
36.9%
0.6%1.60
Ski51,000
31.9%
0.5%3.39
Basket43,000
26.9%
0.4%1.41
Curse auto37,000
23.1%
0.4%1.93
Baseball35,000
21.9%
0.4%2.64
Snowboard32,000
20.0%
0.3%3.45
Fotbal american28,000
17.5%
0.3%2.73
Inot20,000
12.5%
0.2%2.84
Maraton20,000
12.5%
0.2%2.91
Voley19,000
11.9%
0.2%2.08
Golf11,000
6.9%
0.1%1.56
Fotbal colegiu8,600
5.4%
0.1%2.99
Triatlon5,200
3.3%
0.1%5.91
Entertainment
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Muzica140,000
87.5%
1.4%1.29
Citit140,000
87.5%
1.4%1.72
Filme130,000
81.3%
1.3%1.53
Jocuri120,000
75.0%
1.2%1.21
TV120,000
75.0%
1.2%2.08
Ziare/Stiri97,000
60.6%
1.0%3.03
Muzica pop93,000
58.1%
0.9%1.49
Muzica Rock91,000
56.9%
0.9%1.90
Jocuri Video88,000
55.0%
0.9%1.04
Carti88,000
55.0%
0.9%1.83
Comedy films84,000
52.5%
0.8%2.76
Classical music76,000
47.5%
0.8%4.32
Muzica Electronica73,000
45.6%
0.7%1.75
Heavy metal music71,000
44.4%
0.7%4.03
Muzica Soul64,000
40.0%
0.6%1.67
Action films60,000
37.5%
0.6%2.88
Rhythm and blues60,000
37.5%
0.6%1.70
Concerts59,000
36.9%
0.6%2.05
Clipuri muzica56,000
35.0%
0.6%1.17
Music festivals55,000
34.4%
0.6%4.65
Tehnologie
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Electronice130,000
81.3%
1.3%1.23
Computere120,000
75.0%
1.2%1.34
Televizoare89,000
55.6%
0.9%1.14
Telefoane Mobile89,000
55.6%
0.9%1.21
Software gratuit68,000
42.5%
0.7%1.37
Smartphones62,000
38.8%
0.6%1.21
Console jocuri61,000
38.1%
0.6%2.54
Tablete34,000
21.3%
0.3%2.17
Camere video/foto32,000
20.0%
0.3%1.33
Servere28,000
17.5%
0.3%6.03
Procesoare18,000
11.3%
0.2%1.79
Monitoare calculator11,000
6.9%
0.1%1.25
Computere desktop7,200
4.5%
0.1%1.18
Hard diskuri6,300
3.9%
0.1%1.13
Proiectoare viode3,000
1.9%
0.1%1.56
Computer memory2,000
1.3%
0.1%1.56
GPS devices1,600
1.0%
0.1%0.59
Network storage1,200
0.8%
0.1%1.10
Camcorders560
0.4%
0.1%0.61
Audio equipment340
0.2%
0.1%0.30
Recreere in aer liber
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Camping21,000
13.1%
0.2%2.30
Vanatoare16,000
10.0%
0.2%1.64
Pescuit14,000
8.8%
0.1%1.56
Surfing10,000
6.3%
0.1%2.50
Drumetii9,800
6.1%
0.1%1.39
Mountain Biking8,300
5.2%
0.1%2.26
Calarit8,300
5.2%
0.1%2.47
Boating610
0.4%
0.1%0.35
Fitness
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Nutritie46,000
28.8%
0.5%1.51
Fitness(general)43,000
26.9%
0.4%1.28
Exercitii fizice37,000
23.1%
0.4%1.28
Yoga36,000
22.5%
0.4%2.34
Sali de sport34,000
21.3%
0.3%1.42
Meditatie29,000
18.1%
0.3%2.45
Bodybuilding26,000
16.3%
0.3%2.39
Antrenamente cu greutati22,000
13.8%
0.2%2.59
Alergare18,000
11.3%
0.2%1.58
Zumba4,900
3.1%
0.1%0.90
Diete3,200
2.0%
0.1%0.49
Vehicule
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Motociclete27,000
16.9%
0.3%1.69
Camioane23,000
14.4%
0.2%1.44
4X411,000
6.9%
0.1%1.64
Barci9,600
6.0%
0.1%2.31
Autorulote7,800
4.9%
0.1%6.17
Scutere5,000
3.1%
0.1%0.71
Vehicule electrice3,700
2.3%
0.1%1.05
Vehicule hibrid1,800
1.1%
0.1%0.59
Microbuzuri400
0.3%
0.1%0.25
Animale de companie
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Pesti46,000
28.8%
0.5%3.73
Pisici41,000
25.6%
0.4%1.07
Caini35,000
21.9%
0.4%1.56
Cai29,000
18.1%
0.3%2.42
Pasari28,000
17.5%
0.3%1.82
Iepuri8,200
5.1%
0.1%1.00
Reptile2,500
1.6%
0.1%2.26
Hrana pentru animale790
0.5%
0.1%0.64

Surse de informare

NumeTotal utilizatori in .roProcent in .roUtilizatori Comuni Brand/SursaProcent din total utilizatori interesati de brandIndex Afinitate*
Stirile PROTV1,400,00014.0%37,00023.1%1.65
Antena 31,200,00012.0%27,00016.9%1.41
Libertatea1,000,00010.0%29,00018.1%1.81
Antena 1970,0009.7%20,00012.5%1.29
Realitatea840,0008.4%39,00024.4%2.90
Adevarul840,0008.4%39,00024.4%2.90
Romania TV740,0007.4%21,00013.1%1.77
Sport.ro600,0006.0%20,00012.5%2.08
CanCan590,0005.9%15,0009.4%1.59
Digi24570,0005.7%37,00023.1%4.06
Gandul.ro550,0005.5%28,00017.5%3.18
Digisport460,0004.6%19,00011.9%2.58
Mediafax260,0002.6%25,00015.6%6.01
Click.ro240,0002.4%8,9005.6%2.32
GSP240,0002.4%14,0008.8%3.65
ProSport240,0002.4%14,0008.8%3.65
ZF.ro230,0002.3%23,00014.4%6.25
HotNews230,0002.3%26,00016.3%7.07
SpyNews230,0002.3%5,7003.6%1.55

Afinitati persoane publice

Muzica
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Andra1,700,00017.0%39,00024.4%1.43
Connect-R1,300,00013.0%31,00019.4%1.49
Elena Gheorghe1,100,00011.0%28,00017.5%1.59
Antonia Iacobescu1,100,00011.0%34,00021.3%1.93
Alina Eremia1,000,00010.0%20,00012.5%1.25
Andreea Bănică880,0008.8%21,00013.1%1.49
anda adam official710,0007.1%20,00012.5%1.76
Loredana Groza700,0007.0%28,00017.5%2.50
Alex Velea520,0005.2%17,00010.6%2.04
Sore (band)520,0005.2%14,0008.8%1.68
Ştefan Bănică, Jr.510,0005.1%22,00013.8%2.70
Anna Lesko450,0004.5%16,00010.0%2.22
Delia Matache340,0003.4%5,7003.6%1.05
Tudor Chirilă330,0003.3%22,00013.8%4.17
Alexandra Stan320,0003.2%13,0008.1%2.54
Cheloo16hzoficial270,0002.7%7,0004.4%1.62
Ellie White230,0002.3%11,0006.9%2.99
Ombladonofficial200,0002.0%7,4004.6%2.31
Puya © Scandalos Music200,0002.0%7,6004.8%2.38
Dana Rogoz190,0001.9%9,6006.0%3.16
Sport
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Simona Halep1,200,00012.0%49,00030.6%2.55
Gheorghe Hagi380,0003.8%16,00010.0%2.63
Lucian Bute220,0002.2%16,00010.0%4.55
Ilie Năstase150,0001.5%11,0006.9%4.58
Nadia Comaneci100,0001.0%13,0008.1%8.13
Gabriela Szabo26,0000.3%1,8001.1%4.33
TV/radio
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Teo Trandafir1,600,00016.0%38,00023.8%1.48
Cătălin Măruță990,0009.9%26,00016.3%1.64
Andreea Marin780,0007.8%26,00016.3%2.08
Andi Moisescu740,0007.4%48,00030.0%4.05
Pavel Bartoș650,0006.5%27,00016.9%2.60
Horia Brenciu530,0005.3%32,00020.0%3.77
Andreea Mantea490,0004.9%11,0006.9%1.40
Chef Florin Dumitrescu470,0004.7%18,00011.3%2.39
Andreea Raicu450,0004.5%21,00013.1%2.92
Laura Cosoi450,0004.5%19,00011.9%2.64
cabral310,0003.1%16,00010.0%3.23
Mircea Badea300,0003.0%28,00017.5%5.83
Adrian Hadean290,0002.9%18,00011.3%3.88
Andreea Esca280,0002.8%18,00011.3%4.02
Mihai Bendeac270,0002.7%8,6005.4%1.99
dani otil260,0002.6%14,0008.8%3.37
Andreea Berecleanu240,0002.4%14,0008.8%3.65
Mihai Morar240,0002.4%9,8006.1%2.55
Mihaela Rădulescu220,0002.2%10,0006.3%2.84
Virgil Iantu120,0001.2%10,0006.3%5.21