{"id":8394,"date":"2016-10-27T13:41:01","date_gmt":"2016-10-27T11:41:01","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=8394"},"modified":"2016-10-27T14:27:26","modified_gmt":"2016-10-27T12:27:26","slug":"pr-and-the-web-2016-cele-mai-performante-agentii-de-pr","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/pr-and-the-web-2016-cele-mai-performante-agentii-de-pr\/","title":{"rendered":"PR and The Web 2016: Cele mai performante agentii de PR"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/10\/Echipa-Golin_DSC_0460-e1477568159762.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8405\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/10\/Echipa-Golin_DSC_0460-e1477568159762.jpg\" alt=\"echipa-golin_dsc_0460\" width=\"650\" height=\"471\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Miercuri, 26 Octombrie, in cadrul Galei Biz PR Awards, Revista Biz a lansat rezultatele\u00a0topului celor mai performante agentii de PR, editia 2016, un studiu BIZ si Unlock Market\u00a0Research, aflat la a patra editie.<\/p>\n<p style=\"text-align: justify;\">Topul agentiilor de PR din Romania este realizat in baza colectarii si analizei indicatorilor care\u00a0vizeaza masurarea performantelor de business ale agentiilor de PR si a imaginii pe care acestea o\u00a0au in randul companiilor care platesc pentru servicii de consultanta in comunicare. La fel ca in\u00a0editiile anterioare, clasamentul nu este doar despre cifre de afaceri, profitabilitate sau fee-uri si\u00a0nici doar despre evaluari din partea clientilor, ci despre toate acestea la un loc, corelate in baza\u00a0unui algoritm dezvoltat in parteneriat cu compania de cercetare Unlock.<\/p>\n<p style=\"text-align: justify;\">Pentru al treilea an consecutiv, Golin Romania ocupa primul loc in top. Pe locul al doilea in\u00a0clasament se afla McCann PR, in urcare fata de 2015. Cele doua agentii de PR sunt urmate de\u00a0SmartPoint, MSLGROUP The Practice, GMP Public Relations, Graffiti PR, DC\u00a0Communication, Grayling Romania, Premium Communication si Rogalski Damaschin Public\u00a0Relations.<\/p>\n<p style=\"text-align: justify;\"><strong>Metodologia studiului<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Topul celor mai performante agentii de PR<\/strong>, editia 2016, este rezultatul corelarii a doua\u00a0clasamente preliminare, fiecare avand cate o pondere egala (50% &#8211; 50%):<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u00a0<strong>topul performantei in business<\/strong> &#8211; realizat prin analizarea a patru indici financiari, fiecare\u00a0avand cate o pondere alocata: cifra de afaceri din 2015 (33%), suma totala a fee-urilor\u00a0incasate in 2015 (33%), profitabilitatea agentiei \u2013 profitul inregistat in 2015 raportat la\u00a0numarul de membri ai echipei (17%) \u2013 si rata de crestere a cifrei de afaceri in 2015 fata\u00a0de 2014 (17%).<\/li>\n<li>\u00a0<strong>topul performantei agentiilor din perspectiva clientilor<\/strong> &#8211; realizat pe baza raspunsurilor\u00a0oferite de un esantion reprezentativ la nivel de industrie alcatuit din clienti ai serviciilor\u00a0de PR (specialisti si manageri cu expertiza in zona de marketing, PR, comunicare,\u00a0corporate affairs si CSR, dar si general manageri si antreprenori).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Pe baza studiului prezentat in exclusivitate in cadrul conferintei &amp; PR and the WEB &amp; si\u00a0Galei BIZ PR AWARDS, au fost acordate urmatoarele premii:<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Best Practice:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Cea mai buna capacitate de analiza 2016:\u00a0 GMP PR<\/li>\n<li style=\"text-align: justify;\">Cea mai buna capacitate de raportare 2016: Graffiti PR<\/li>\n<li style=\"text-align: justify;\">Cea mai buna capacitate de implementare 2016: Golin Romania<\/li>\n<li style=\"text-align: justify;\">Cea mai creativa agentie\u00a02016: MSLGroup The Practice<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Premiul pentru \u201c<strong>Performanta in business<\/strong>\u201d &#8211; SmartPoint<\/p>\n<p style=\"text-align: justify;\"><em>Categoria: agentii cu cifra de afaceri de peste 1 milion de euro<\/em><\/p>\n<p style=\"text-align: justify;\">Premiul pentru \u201c<strong>Performanta in business<\/strong>\u201d &#8211; <em>Trust Communications<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Categoria agentii cu cifra de afaceri mai mica de 1 milion de euro\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\">Premiul \u201c<strong>PR Proffesional of The Year<\/strong>\u201d &#8211; Monica Jitariuc, Managing Director, MSLGROUP<\/p>\n<p style=\"text-align: justify;\">The Practice<\/p>\n<p style=\"text-align: justify;\">Premiul \u201c<strong>Notorietate in comunicare strategica<\/strong> &#8211; Sorana Savu, Senior Partner, Premium<\/p>\n<p style=\"text-align: justify;\">Communication<\/p>\n<p style=\"text-align: justify;\">Premiul \u201c<strong>Recunoastere pentru contributia la dezvoltarea industriei de PR din Romania<\/strong>\u201d &#8211;\u00a0DC Communication<\/p>\n<p style=\"text-align: justify;\">Premiul \u201c<strong>Recunoastere pentru contributia la dezvoltarea industriei de PR din Romania<\/strong>\u201d &#8211;\u00a0Image PR<\/p>\n<p style=\"text-align: justify;\">Premiul \u201c<strong>Recunoastere pentru contributia la dezvoltarea industriei de PR din Romania<\/strong>\u201d &#8211;\u00a0Premium PR<\/p>\n<p style=\"text-align: justify;\">Gazda editiei PR and the WEB 2016, ce a avut loc la Hotel Intercontinental, a fost Marius Florea\u00a0Vizante.<\/p>\n<p style=\"text-align: justify;\">Clasamentul integral \u2013<strong> Top 30 de Agentii<\/strong>, precum si Indexul Agentiilor de PR pot fi citite in\u00a0revista Biz nr. 301, online, pe\u00a0<a href=\"http:\/\/www.revistabiz.ro\/top-pr- romania-2016\/\" target=\"_blank\">http:\/\/www.revistabiz.ro\/top-pr- romania-2016\/<\/a>, dar si in ghidul\u00a0<strong>Top PR Romania 2016<\/strong>, a carei prima editie a fost lansata in cadrul galei.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/10\/TOP-10-e1477568132403.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8404\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/10\/TOP-10-e1477568132403.jpg\" alt=\"top-10\" width=\"650\" height=\"640\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miercuri, 26 Octombrie, in cadrul Galei Biz PR Awards, Revista Biz a lansat rezultatele\u00a0topului celor mai performante agentii de PR, editia 2016, un studiu BIZ si Unlock Market\u00a0Research, aflat la a patra editie. Topul agentiilor de PR din Romania este realizat in baza colectarii si analizei indicatorilor care\u00a0vizeaza masurarea performantelor de business ale agentiilor de [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[1001,132,908],"class_list":["post-8394","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-pr-and-the-web-2016","tag-revista-biz","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-2bo","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/8394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=8394"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/8394\/revisions"}],"predecessor-version":[{"id":8427,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/8394\/revisions\/8427"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=8394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=8394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=8394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}