{"id":8119,"date":"2016-10-11T10:59:49","date_gmt":"2016-10-11T08:59:49","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=8119"},"modified":"2016-10-11T10:59:49","modified_gmt":"2016-10-11T08:59:49","slug":"strategia-de-marketing-un-factor-determinant-in-succesul-dar-si-in-esecul-unui-business-online","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/strategia-de-marketing-un-factor-determinant-in-succesul-dar-si-in-esecul-unui-business-online\/","title":{"rendered":"Strategia de marketing &#8211; un factor determinant in succesul dar si in esecul unui business online"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/prim-afis-e1473774443718.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7861\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/prim-afis-e1473774443718.jpg\" alt=\"prim afis\" width=\"650\" height=\"402\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Vanzarile unui magazin online depind in mare masura de eficienta campaniilor de marketing\u00a0derulate. O campanie de promovare bine gandita genereaza trafic si optimizeaza experienta\u00a0utilizatorului pe e-store astfel incat el sa nu paraseasca magazinul fara sa cumpere. In acelasi\u00a0timp, o campanie realizata ineficient nu numai ca nu genereaza profit, dar poate chiar sa cauzeze\u00a0pierderi de capital.<\/p>\n<p style=\"text-align: justify;\">Printre cele mai utilizate tactici de marketing in eCommerce sunt PPC (Pay per Click\u00a0advertising), SEM (Search Engine Marketing), SEO (Search Engine Optimization), display\u00a0advertising, marketing afiliat si e-mail marketing.<\/p>\n<p style=\"text-align: justify;\"><strong>Markday &#8211; sesiune de workshop-uri dedicate specialistilor in marketing, la\u00a0TeCOMM<\/strong><\/p>\n<p style=\"text-align: justify;\">In cadrul TeCOMM eCommerce Conference &amp; Expo va avea loc sesiunea special dedicata\u00a0specialistilor in marketing, sesiune care va include 4 workshop-uri sustinute de experti din tara si\u00a0strainatate. <strong>Catalina Ionescu<\/strong>, Client Partner eCommerce CEE la Facebook va sustine\u00a0workshopul <em>Cum sa vinzi mai mult prin storytelling<\/em>, iar <strong>Lucia Ciuca<\/strong>, Managing Director la\u00a0Quantum Data Science va prezenta studii de caz care masoara audienta publicului si ofera o\u00a0intelegere mai buna a consumatorilor de online in cadrul prezentarii <em>How to leverage DATA for\u00a0your Business and Marketing Strategy<\/em>.<\/p>\n<p style=\"text-align: justify;\">In cadrul aceleiasi sesiuni Markday va fi prezent si <strong>Marius Deak<\/strong>, Fondator &amp; CEO la GreenPixel\u00a0care va impartasi publicului din experienta sa de peste 20 ani in marketingul digital romanesc.\u00a0Prin intermediul agentiei sale, Marius coordoneaza strategiile a peste 300 de proiecte apartinand\u00a0marilor companii precum Vodafone, Romtelecom, Ursus, BRD, Tarom, British American\u00a0Tabacco sau Rompetrol.<\/p>\n<p style=\"text-align: justify;\"><strong>Antreprenorii se intalnesc in 25-26 octombrie la Cluj-Napoca<\/strong><\/p>\n<p style=\"text-align: justify;\">Proprietarii magazinelor online vor participa in 25-26 octombrie la prezentarile si dezbaterile\u00a0incluse in agenda evenimentului TeCOMM, iar in 26 octombrie antreprenorii romani vor discuta\u00a0in cadrul celor 4 sesiuni de workshop despre cum sa iti cresti afacerea online, cum sa aloci\u00a0resursele necesare si cum poti inova intr-un mediu aflat mereu in schimbare. <strong>Catalin Popa<\/strong>,\u00a0Azure Business Development Manager la Microsoft va sustine in cadrul TeCOMM prezentarea\u00a0<em>Cum sa asiguri resursele necesare pentru solutia ta<\/em> care va include studii de caz si exemple\u00a0concrete despre cum solutiile cloud ajuta in dezvoltarea si gestionarea afacerilor.<\/p>\n<p style=\"text-align: justify;\">Alaturi de Catalin Popa, <strong>Sergiu Negut<\/strong>, Director la Maastricht School of Management din\u00a0Romania va impartasi proprietarilor ai magazinelor online cum sa cresti afacerile, in timp ce\u00a0Ionut Grossu, Managing Director &amp; Co-fondator Service Return va prezenta cum inovezi in\u00a0propriul business. Ionut Grossu este unul dintre cei mai renumiti profesionisti in eCommerce din\u00a0Romania care a dezvoltat companiile Fashion Days, Elefant.ro si a oferit consultanta in comertul\u00a0electronic numeroaselor proiecte din Belgia, China, Rusia sau Marea Britanie.<\/p>\n<p style=\"text-align: justify;\"><strong>Workshop-urile privind rata de conversie: intre teorie si practica<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Alexander Goesswein<\/strong>, Managing Director la compania internationala Criteo va participa in 26\u00a0octombrie la TeCOMM eCommerce Conference &amp; Expo cu workshop-ul dedicat cresterii ratei de\u00a0conversie. Cu o experienta de peste 17 ani in industria de marketing si mass-media, Alexander a\u00a0avut un rol important in conducerea Yahoo! (Overture) si Microsoft Advertising, iar in prezent,\u00a0coordoneaza activitatile din Europa Centrala a companiei Criteo in relatiile sale cu clientiprecum Sony, Made.com sau Thomas Cook Airlines. Alexander Goesswein va sustine\u00a0workshop-ul privind modalitatile prin care magazinele online isi pot imbunatati rata de conversie\u00a0prin intermediul telefonului mobil, al doilea cel mai utilizat instrument in realizarea\u00a0cumparaturilor online dupa laptop\/calculator.<\/p>\n<p style=\"text-align: justify;\"><strong>Ovidiu Joita<\/strong> (Director IAgency), <strong>Florinel Ioan Chis<\/strong> (Director Executiv ARMO) si <strong>Cristian\u00a0Ignat<\/strong> (Chief Canopyst la Canopy) vor sustine workshop-uri in cadrul sesiunilor\u00a0Conversii\/SEO\/PPC din cea de-a doua zi a evenimentului TeCOMM, dedicat proprietarilor de\u00a0magazine online si profesionistilor in eCommerce. <em>Utilizeaza forta Google! Tot ce trebuie sa stii\u00a0despre SEO-SEM si algoritmi de penalizare in 2017<\/em> este prezentarea sustinuta de Ovidiu Joita\u00a0care va vorbi despre cum poti creste vizibilitatea business-ului online pe motorul de cautare\u00a0Google si cum poti ajunge in primele cautari folosind cuvinte cheie.<\/p>\n<p style=\"text-align: justify;\">Peste 30 profesionisti in eCommerce vor participa in 25-26 octombrie la Grand Hotel Italia din\u00a0Cluj-Napoca in cadrul celei de-a 9-a editii a evenimentului TeCOMM eCommerce\u00a0Conference &amp; Expo, sub tematica Sell them your Story. Ivan Imhoff (Fondator House of Kaizen),<strong>\u00a0Paul Papadimitriou<\/strong> (Fondator Intelligencr), <strong>Jonathan Chippindale<\/strong> (Director Executiv\u00a0Holition), <strong>Hando Sinisalu<\/strong> (Fondator &amp; CEO Best Marketing International), <strong>Giacomo Summa<\/strong>\u00a0(Co-fondator &amp; CEO Stylect), <strong>Mitchell Goldman<\/strong> (Head of Product &amp; Partnerships Storegecko),\u00a0<strong>Toma Matei<\/strong> (Head of Commercial Ve Interactive), <strong>Marius Costin<\/strong> (Country Manager PayU),\u00a0<strong>Horia Grozea<\/strong> (Director Online &amp; Mobile Payments Netopia), <strong>Mihai Patrascu<\/strong> (CEO &amp; Fondator\u00a0evoMAG) \u0219i <strong>Victor Tighinean<\/strong> (General Manager ECCO) vor sustine prezentari si dezbateri in\u00a0cadrul TeCOMM, evenimentul ce sta sub semnatura Libero Events, iar inscrierile continua pe\u00a0site-ul oficial <a href=\"http:\/\/www.cluj.tecomm.ro\" target=\"_blank\">www.cluj.tecomm.ro<\/a>.<\/p>\n<p style=\"text-align: justify;\">Companiile care au inteles aportul pe care conferinta de eCommerce il are in dezvoltarea\u00a0mediului de afaceri online si care sustin acest eveniment sunt:\u00a0Main Partner: Raiffeisen Bank\u00a0Gold Sponsor: Ve Interactive, Mastercard<\/p>\n<p style=\"text-align: justify;\">Silver Partner: PayU<\/p>\n<p style=\"text-align: justify;\">Recommended Payment Processor: Netopia mobilPay<\/p>\n<p style=\"text-align: justify;\">Parteneri: Microsoft, Easyhost, DWF, Hostvision, Proclick, IAgency, Service Return,<\/p>\n<p style=\"text-align: justify;\">Profitshare, Conectoo, Chic Ville, EuroGSM, MxHost, Optivoice, Free Wifi, Amprenta,<\/p>\n<p style=\"text-align: justify;\">OpenVille, Mready<\/p>\n<p style=\"text-align: justify;\">Official car: Pony Car Sharing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanzarile unui magazin online depind in mare masura de eficienta campaniilor de marketing\u00a0derulate. O campanie de promovare bine gandita genereaza trafic si optimizeaza experienta\u00a0utilizatorului pe e-store astfel incat el sa nu paraseasca magazinul fara sa cumpere. In acelasi\u00a0timp, o campanie realizata ineficient nu numai ca nu genereaza profit, dar poate chiar sa cauzeze\u00a0pierderi de capital. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[908],"class_list":["post-8119","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-26X","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/8119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=8119"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/8119\/revisions"}],"predecessor-version":[{"id":8121,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/8119\/revisions\/8121"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=8119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=8119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=8119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}