{"id":7856,"date":"2016-09-13T15:48:46","date_gmt":"2016-09-13T13:48:46","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=7856"},"modified":"2016-09-13T15:48:46","modified_gmt":"2016-09-13T13:48:46","slug":"din-culisele-facebook-cum-sa-vinzi-mai-mult-prin-storytelling","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/din-culisele-facebook-cum-sa-vinzi-mai-mult-prin-storytelling\/","title":{"rendered":"Din culisele Facebook: Cum sa vinzi mai mult prin storytelling?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/prim-afis-e1473774443718.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7861\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/prim-afis-e1473774443718.jpg\" alt=\"prim afis\" width=\"650\" height=\"402\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Companii de renume precum Facebook, Amazon, Google sau Apple folosesc conceptul\u00a0de storytelling ca o puternica strategie de comunicare a brand-ului pentru a crea relatii\u00a0noi si a creste astfel rata de conversie.<\/p>\n<p style=\"text-align: justify;\"><strong>Catalina Ionescu<\/strong>, Client Partner for Global Marketing Solutions la <strong>Facebook<\/strong>, va impartasi\u00a0in cadrul TeCOMM eCommerce Conference&amp; Expo modalitatile prin care companiile isi pot\u00a0creste vanzarile prin intermediul storytelling-ului.<\/p>\n<p style=\"text-align: justify;\">Cu o experienta de peste 8 ani in marketing, Catalina a lucrat in trecut pentru\u00a0Procter&amp; Gamble, iar in prezent, activitatea sa se axeaza pe dezvoltarea strategiilor de afaceri,\u00a0utilizand servicii si produse Facebook.<\/p>\n<p style=\"text-align: justify;\"><strong>Storytelling-ul, unul dintre marile avantaje ale platformelor Facebook si\u00a0Instagram<\/strong><\/p>\n<p style=\"text-align: justify;\">In cadrul workshop-ului <em>Cum sa vinzi mai mult prin storytelling<\/em>, <strong>Catalina<\/strong> va prezenta studii\u00a0de caz care vin in ajutorul magazinelor online ca sursa de inspiratie pentru dezvoltarea\u00a0afacerilor prin cresterea vizibilitatii brand-ului si, in final, a vanzarilor.<\/p>\n<p style=\"text-align: justify;\"><strong>Povestile de succes \u2013 tendinta anului 2016 in eCommerce<\/strong><\/p>\n<p style=\"text-align: justify;\">In comertul electronic, storytelling-ul nu este de neglijat, povestea din spatele unui produs\u00a0fiind unul dintre principalii factori care ii indeamna pe cumparatori sa-l aleaga, conform\u00a0publicatiei engadget.com. Utilizarea storytelling-ului poate aduce cresteri si beneficii\u00a0considerabile unui brand, reteaua de socializare Facebook inregistrand, in al doilea trimestru\u00a0al anului curent, venituri de 6,44 miliarde de dolari, in crestere cu 59% fata de anul precedent,\u00a0arata paginademedia.ro. Un factor important in acest sens a fost, conform fondatorului Mark\u00a0Zuckerberg, progresul pe care serviciul de video l-a inregistrat.<\/p>\n<p style=\"text-align: justify;\">Cu toate acestea, pentru a crea imaginea unui brand si pentru a creste vanzarile, proprietarii de\u00a0magazine online si profesionistii in eCommerce au nevoie, pe langa povestea brand-ului si de\u00a0cat mai multe date cu privire la clientii sau potentialii clienti. <strong>Lucia Ciuca<\/strong>, Managing\u00a0Director la Quantum Data Science, va sustine in cadrul TeCOMM workshop-ul <em>Cum sa\u00a0utilizezi DATE pentru compania si strategia de marketing<\/em>, unde va prezenta studii de caz care\u00a0masoara audienta publicului si ofera o intelegere mai buna a consumatorilor de online.<\/p>\n<p style=\"text-align: justify;\"><strong>Start-up Area, cum sa creezi si sa dezvolti un magazin online de la A la Z<\/strong><\/p>\n<p style=\"text-align: justify;\">Noutatea acestei editii o reprezinta <strong>Start-up Area<\/strong>, sesiunea dedicata celor care intentioneaza\u00a0sa isi deschida un magazin online sau proprietarilor care se afla la inceputul unei astfel de\u00a0initiative. Start-up Area este o sectiune structurata sub forma a patru workshop-uri, in cadrul\u00a0carora participantii vor afla cum isi pot deschide magazinul online, cum sa isi aleaga\u00a0compania de curierat si logistica si cum anume trebuie sa fie comunicat brand-ul, si alte\u00a0aspecte care duc la fidelizarea clientilor. Profesionistii in eCommerce care vor sustine\u00a0workshop-urile in cadrul Start-up Area sunt:<\/p>\n<ul>\n<li style=\"text-align: justify;\">\u00a0<strong>Calin Biris<\/strong> (Director Digital Loopaa Marcom),<\/li>\n<li style=\"text-align: justify;\">\u00a0<strong>Cosmin Daraban<\/strong> (CEO Co-Fondator Silkweb)<\/li>\n<li style=\"text-align: justify;\">\u00a0<strong>Attila Birtha<\/strong> (Managing Partner\u00a0Proclick).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Workshop-uri, prezentari si sesiuni de dezbateri, in ambele zile ale evenimentului<\/strong><\/p>\n<p style=\"text-align: justify;\">Evenimentul TeCOMM include in cele doua zile ale evenimentului prezentari, workshop-uri\u00a0si dezbateri sustinute de peste 30 de speakeri internationali si nationali. In prima zi a\u00a0evenimentului vor avea loc prezentarile sustinute de speakerii <strong>Ivan Imhoff<\/strong> (Fondator House\u00a0of Kaizen), <strong>Paul Papadimitriou<\/strong> (Fondator Intelligencr), <strong>Jonathan Chippindale<\/strong> (Director\u00a0Executiv Holition), <strong>Hando Sinisalu<\/strong> (CEO Best Marketing International), <strong>Giacomo Summa<\/strong>\u00a0(CEO &amp; Co-fondator Stylect) si <strong>Mitch Goldman<\/strong> (Head of Product Storegecko).<\/p>\n<p style=\"text-align: justify;\">Cea de-a doua zi a evenimentului este dedicata workshop-urilor, iar subiectele prezentate se\u00a0vor axa pe Marketing, Antreprenoriat si Conversii\/SEO\/PPC. Alaturi de <strong>Catalina Ionescu<\/strong>,\u00a0speakerii <strong>Marius Deak<\/strong> (Fondator&amp; CEO Green Pixel), <strong>Monica Jitariuc<\/strong> (Managing Director\u00a0The Practice MSLGROUP), <strong>Lucia Ciuca<\/strong> (Managing Director Quantum Data Science),\u00a0<strong>Ovidiu Joita<\/strong> (Director iAgency), <strong>Florinel Ioan Chis<\/strong> (Director Executiv AMRO), <strong>Cristian\u00a0Ignat<\/strong> (Chief Canopyst Canopy), <strong>Sergiu Negut<\/strong> (Associate Dean, Maastricht School of\u00a0Management) si<strong> Ionut Grosu<\/strong> (Managing Director &amp;\u00a0Founder la Service Return).<\/p>\n<p style=\"text-align: justify;\">Cea de-a 9-a editii a evenimentului TeCOMM reuneste in 25-26 octombrie, la Grand Hotel\u00a0Italia din Cluj-Napoca, peste 300 de proprietari ai magazinelor online si profesionisti in\u00a0eCommerce.<a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/Afis-TeCOMM-2016-3-e1473773908110.png\"><br \/>\n<\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/Afis-TeCOMM-2016-1-e1473774518865.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7799\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/Afis-TeCOMM-2016-1-e1473774518865.png\" alt=\"Afis TeCOMM 2016\" width=\"650\" height=\"657\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Companii de renume precum Facebook, Amazon, Google sau Apple folosesc conceptul\u00a0de storytelling ca o puternica strategie de comunicare a brand-ului pentru a crea relatii\u00a0noi si a creste astfel rata de conversie. Catalina Ionescu, Client Partner for Global Marketing Solutions la Facebook, va impartasi\u00a0in cadrul TeCOMM eCommerce Conference&amp; Expo modalitatile prin care companiile isi pot\u00a0creste vanzarile [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192,8],"tags":[988,36,908,989,966],"class_list":["post-7856","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-social-media","tag-comunicate-de-presa","tag-marketing","tag-social-media","tag-storytelling","tag-tecomm"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-22I","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=7856"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7856\/revisions"}],"predecessor-version":[{"id":7862,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7856\/revisions\/7862"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=7856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=7856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=7856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}