{"id":7811,"date":"2016-09-05T15:38:00","date_gmt":"2016-09-05T13:38:00","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=7811"},"modified":"2016-09-05T15:38:00","modified_gmt":"2016-09-05T13:38:00","slug":"autenticitatea-noul-consumator-si-viitorul-eficientei-creative-abordate-la-smart-marketing","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/autenticitatea-noul-consumator-si-viitorul-eficientei-creative-abordate-la-smart-marketing\/","title":{"rendered":"Autenticitatea, Noul Consumator si Viitorul Eficientei Creative abordate la SMART MARKETING"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/facebookSmart-e1473082119802.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7812 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2016\/09\/facebookSmart-e1473082119802.jpg\" alt=\"facebookSmart\" width=\"650\" height=\"319\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>BusinessMark<\/strong><\/span>, in parteneriat cu <span style=\"text-decoration: underline;\"><strong>Biroul Cannes Lions Romania<\/strong><\/span>, a pregatit o noua editie\u00a0<span style=\"text-decoration: underline;\"><strong>SMART MARKETING<\/strong><\/span>, eveniment ce va avea loc pe <strong>10 -11 octombrie 2016<\/strong>, la <strong>Hotel\u00a0InterContinental, din Bucuresti<\/strong>.<\/p>\n<p style=\"text-align: left;\"><strong>Abordarea centrata pe \u201dveritabil\u201d in construirea strategiei de\u00a0marketing<\/strong><\/p>\n<p style=\"text-align: justify;\">In prima zi a evenimentului, discutiile se vor concentra in jurul ideii de AUTENTICITATE,\u00a0accentuand importanta unei abordari centrate pe \u201dveritabil\u201d in construirea strategiei de\u00a0marketing.\u00a0Printre temele ce urmeaza a fi dezbatute in prima zi a evenimentului, enumeram:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u00a0Autenticitatea in marketing: utopie sau realitate? Cum reperam brandurile \u201cautentice\u201d\u00a0in peisajul actual de marketing? Cum atingem echilibrul in materie de continut si forma?<\/li>\n<li>\u00a0Povesti autentice care ajuta brandurile puternice sa se conecteze cu consumatorii. Cum\u00a0seduc brandurile oneste si cum ajung sa obtina \u201cveritabilul\u201d in materie de branding?<\/li>\n<li>\u00a0Burden of proof. Poate fi demonstrata autenticitatea? Transparenta ca valenta a\u00a0autenticitatii. Cat de util este sa invitam consumatorul \u201cbehind-the- scenes\u201d, in\u00a0activitatea companiei?<\/li>\n<li>\u00a0Relevanta intr-o lume comunicationala din ce in ce mai fragmentata. Content valoros\u00a0prin marketing contextual \u2013 cum isi pastreaza brandurile esenta in mediul de business\u00a0din ce in ce mai versatil?<\/li>\n<li>\u00a0The power of trust. Importanta increderii in construirea unor customer journeys\u00a0autentice<\/li>\n<li>\u00a0Traditie si stabilitate \u2013 branduri solid ancorate in inimile consumatorilor. Cum si-au creat\u00a0o istorie? Cum au ajuns sa creeze legaturi puternice cu audientele?<\/li>\n<li>\u00a0Malvertising &#8211; vulnerabilitatea brandurilor<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Temele vor fi dezbatute de specialisti in domeniu, precum:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u00a0<strong>LUCIA ANTAL<\/strong>, Marketing Director, <strong>PRO TV<\/strong><\/li>\n<li><strong>ADRIAN CHEREJI<\/strong>, Head of Marketing &amp; Communication, <strong>UNTOLD Festival<\/strong><\/li>\n<li><strong>MIRCEA TEACA<\/strong>, Consumer Healthcare Marketing Manager, <strong>Sanofi<\/strong><\/li>\n<li><strong>ANDREI CHIRILA<\/strong>, Chief Marketing Officer, <strong>Fashion Days<\/strong><\/li>\n<li><strong>ALEXANDRU BOGDAN<\/strong>, Marketing Director, <strong>Baneasa Shopping City<\/strong><\/li>\n<li><strong>RAZVAN BARBULESCU<\/strong>, Channel Marketing Manager,<strong> IBM \u2013 Global Marketing Center Romania<\/strong><\/li>\n<li><strong>IOANA IONESCU<\/strong>, Romania Marketing Manager,<strong> Cinema City<\/strong><\/li>\n<li><strong>LIGIA ROSU<\/strong>, Marketing Manager, <strong>Austral Trade<\/strong><\/li>\n<li><strong>ELENA BADEA<\/strong>, Partner &amp; Senior Consultant, <strong>Sfera Business<\/strong><\/li>\n<\/ul>\n<p><strong>Tips &amp; tricks\u00a0despre trendurile in comunicare\u00a0globala<\/strong><\/p>\n<p style=\"text-align: justify;\">Discutiile zilei secundare se vor concentra in jurul Noului Consumator si al Viitorului Eficientei\u00a0Creative. Ele vor fi ilustrate cu studii de caz de la Cannes Lions 2016, cel mai reputat eveniment\u00a0dedicat gandirii creative la nivel global.<\/p>\n<p style=\"text-align: justify;\">Cea de-a doua zi a evenimentului reuneste membri ai juriului si participanti activi la seminariile\u00a0Cannes Lions pentru a oferi tips &amp; tricks, informatii la zi si directii despre trendurile in comunicare\u00a0globala. Printre acestia ii mentionam pe:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>TEO MIGDALOVICI<\/strong>, founder <strong>The Alternative School for Creative Thinking<\/strong><\/li>\n<li><strong>SZABI SZEKELY<\/strong>, CEO, Halcyon mobile, jurat la <strong>Cannes Lions 2016<\/strong><\/li>\n<li><strong>ZELIA SAKHI<\/strong>, Head of Creative, Mobiento, Stockholm, jurat la <strong>Cannes Lions 2016<\/strong><\/li>\n<li><strong>MIHAI FETCU<\/strong>, CD, Geometry, jurat la <strong>Cannes Lions 2016<\/strong><\/li>\n<li><strong>RADU NANTU<\/strong>,<strong> ALEXANDRA BOMBITA \u2013 above 106<\/strong><\/li>\n<li><strong>MARIO GAZEBRO<\/strong>, Member of Gold Winning Team, <strong>Lions Entertainment 2016<\/strong><\/li>\n<li><strong>ELENA MARKOS<\/strong>, Manager, <strong>WGSN, UK<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Evenimentul este organizat de BusinessMark, in parteneriat cu Cannes Lons Romania si cu\u00a0sprijinul CCIFER, Graphtec Design si Biroul de traduceri Champollion.<\/p>\n<p style=\"text-align: justify;\">Parteneri media: IAA, Ad Hugger, Social Media Romania, Zelist,\u00a0Romanian Copywriter, Marketing Romania, Comunicat de presa.ro, Revista Bulevard, Jurnalul\u00a0de afaceri, Promoafaceri, , Femei in afaceri, Business editors, Global Manager, Business\u00a0Woman, StartUps, Business24, Ziare.com, Calendar evenimente, Legal Marketing,\u00a0Avocatura.com, Transilvania Business, Finzoom Debizz, Administratie.ro, Roportal.ro, MLM\u00a0News, Revista Valoarea, Bucuresteni.ro, Manager Express, Economia Online, Think Business,\u00a0Chalbert, Antreprenor in Romania, Plan de afacere.ro, Rabbit Media, Ejobs si Vox Capital.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessMark, in parteneriat cu Biroul Cannes Lions Romania, a pregatit o noua editie\u00a0SMART MARKETING, eveniment ce va avea loc pe 10 -11 octombrie 2016, la Hotel\u00a0InterContinental, din Bucuresti. Abordarea centrata pe \u201dveritabil\u201d in construirea strategiei de\u00a0marketing In prima zi a evenimentului, discutiile se vor concentra in jurul ideii de AUTENTICITATE,\u00a0accentuand importanta unei abordari centrate pe [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192,8],"tags":[986,984,985,983,908,987],"class_list":["post-7811","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-social-media","tag-autenticitate","tag-business-mark","tag-noul-consumator","tag-smart-marketing","tag-social-media","tag-viitorul-eficientei-creative"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-21Z","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=7811"}],"version-history":[{"count":5,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7811\/revisions"}],"predecessor-version":[{"id":7818,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7811\/revisions\/7818"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=7811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=7811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=7811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}