{"id":753,"date":"2011-07-27T13:32:09","date_gmt":"2011-07-27T11:32:09","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=753"},"modified":"2011-07-27T13:32:09","modified_gmt":"2011-07-27T11:32:09","slug":"zelist-for-press-%e2%80%93-primul-instrument-de-masurare-a-performantelor-unui-publisher-in-social-media","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/zelist-for-press-%e2%80%93-primul-instrument-de-masurare-a-performantelor-unui-publisher-in-social-media\/","title":{"rendered":"Zelist for Press \u2013 primul instrument de m\u0103surare a performan\u021belor unui publisher \u00een social media"},"content":{"rendered":"<p style=\"text-align: justify;\">Dorind s\u0103 pun\u0103 la dispozi\u021bia publica\u021biilor online un instrument de m\u0103surare \u0219i analiz\u0103 a impactului lor \u00een social media, TreeWorks lanseaz\u0103 ast\u0103zi, 27.07.2011, un produs dedicat publisher-ilor: <em><strong>Zelist for Press<\/strong><\/em>.<\/p>\n<p style=\"text-align: justify;\">Gama de func\u021bionalit\u0103\u021bi de monitorizare a viraliz\u0103rii \u00een social media a unei \u0219tiri, fac din <em><strong>Zelist for Press\/Social Media Dashboard<\/strong><\/em> un instrument util \u00een vederea optimiz\u0103rii strategiei de con\u021binut a fiec\u0103rui publisher \u00een func\u021bie de interesul publicului \u0219i ac\u021biunile concuren\u021bei.<\/p>\n<p style=\"text-align: justify;\">Sunt disponibile at\u00e2t informa\u021bii despre articolele proprii (Facebook shares, Facebook likes, Facebook comments, Twitter trackbacks, Followerii agrega\u021bi ai conturilor care au preluat \u0219tirea, num\u0103rul prelu\u0103rilor pe bloguri), c\u00e2t \u0219i informa\u021bii despre principalii competitori din aceea\u0219i ni\u0219\u0103 sau la care dore\u0219te s\u0103 se raporteze.<\/p>\n<p style=\"text-align: justify;\"><em><strong>Zelist for Press<\/strong><\/em> permite s\u0103 fie urm\u0103rit\u0103 zi de zi preluarea articolelor \u00een social media \u0219i determinarea pattern-urilor care permit \u00eembun\u0103t\u0103\u021birea strategiei, timeline-ul prelu\u0103rilor (cine, unde, data \u0219i ora la care a fost preluat articolul), permite o compara\u021bie grafic\u0103 a publica\u021biei versus concuren\u021b\u0103, compara\u021bie realizat\u0103 din punct de vedere al prelu\u0103rilor pe bloguri, Twitter \u0219i Facebook.<\/p>\n<p style=\"text-align: justify;\">Arhiva disponibil\u0103 de un an de zile permite ca fiecare publisher s\u0103 poat\u0103 verifica \u00een timp real sau comparativ cu perioada anterioar\u0103 rezultatele modific\u0103rii strategiei sale de con\u021binut sau a concuren\u021bei.<\/p>\n<p style=\"text-align: justify;\">Lansat \u00een versiune private beta, <strong>Zelist for Press<\/strong> este disponibil timp de 3 luni, \u00een mod gratuit unui num\u0103r limitat de utilizatori.<\/p>\n<p style=\"text-align: justify;\">Dac\u0103 e\u0219ti publisher sau reprezentant al unui publisher \u0219i dore\u0219ti s\u0103 testezi acest instrument, te rug\u0103m s\u0103 completezi formularul <em>Solicita cont<\/em> pe care \u00eel g\u0103se\u0219ti pe pagina <a href=\"http:\/\/zelist.ro\/forpress\" target=\"_blank\">https:\/\/www.zelist.ro\/forpress<\/a><\/p>\n<p style=\"text-align: justify;\">Mai jos pute\u021bi g\u0103si c\u00e2teva imagini din interfa\u021b\u0103.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>Despre Zelist for Press\/Social Media Dashboard<\/strong><\/p>\n<p style=\"text-align: justify;\">Sistemul se bazeaz\u0103 pe datele colectate de <strong>ZeList Monitor<\/strong> (<a href=\"http:\/\/www.zelistmonitor.ro\" target=\"_blank\">www.zelist.ro\/monitor<\/a>), dezvoltat de TreeWorks (<a href=\"http:\/\/www.tree.ro\" target=\"_blank\">www.tree.ro<\/a>), cel mai complex instrument de monitorizare social media din Rom\u00e2nia, care \u00a0monitorizeaz\u0103 peste 63.000 de bloguri, peste 50.000 de conturi de Twitter, peste 1200 de surse online media, peste 2.000 grupuri publice de Facebook \u0219i peste 15.000 de pagini publice de Facebook \u0219i cele mai importante forumuri din online-ul rom\u00e2nesc.<br \/>\n<strong>ZeList Monitor<\/strong> pune la dispozi\u021bia profesioni\u0219tilor din domeniul comunic\u0103rii informa\u021bii cantitative \u0219i calitative despre cum se reflect\u0103 campaniile de PR \u00een social media din Rom\u00e2nia, statistici descriptive \u0219i liste de apari\u021bii, rapoarte despre concuren\u021b\u0103, alerte \u00een timp real cu privire la ultimele posturi\/twittere \u2013 precum \u0219i o evaluare a impactului acestora \u00een func\u021bie de vizibilitatea\/credibilitatea sursei, analiza comparativ\u0103 a dou\u0103 sau mai multor branduri, evolu\u021bia cronologic\u0103 a brandurilor \u00eenaintea \u0219i dup\u0103 desf\u0103\u0219urarea campaniilor de promovare, m\u0103surarea impactului mesajului transmis de c\u0103tre comunicator, dar \u0219i a nivelului de viralizare atins.<\/p>\n<p><strong>Contact<\/strong><\/p>\n<p>R\u0103zvan Bucur<br \/>\nPR &amp; Social Media Specialist ZeList<br \/>\nrazvan.bucur@tree.ro<br \/>\nTel: 021.324.14.04<br \/>\nFax: 021.326.72.33<br \/>\n<a href=\"http:\/\/www.tree.ro\" target=\"_blank\">www.tree.ro<\/a> \/ <a href=\"http:\/\/zelist.ro\" target=\"_blank\">www.zelist.ro<\/a><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-753 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press0.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press0-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press1.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press2.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press3.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press3-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press4.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press4-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press5.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/07\/Zelist_for_Press5-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Dorind s\u0103 pun\u0103 la dispozi\u021bia publica\u021biilor online un instrument de m\u0103surare \u0219i analiz\u0103 a impactului lor \u00een social media, TreeWorks lanseaz\u0103 ast\u0103zi, 27.07.2011, un produs dedicat publisher-ilor: Zelist for Press. Gama de func\u021bionalit\u0103\u021bi de monitorizare a viraliz\u0103rii \u00een social media a unei \u0219tiri, fac din Zelist for Press\/Social Media Dashboard un instrument util \u00een vederea [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-753","post","type-post","status-publish","format-standard","hentry","category-stiri"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-c9","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":7,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"predecessor-version":[{"id":1599,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/753\/revisions\/1599"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}