{"id":7479,"date":"2016-05-10T16:29:47","date_gmt":"2016-05-10T14:29:47","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=7479"},"modified":"2016-05-10T16:30:18","modified_gmt":"2016-05-10T14:30:18","slug":"ultimele-zile-de-oferta-early-bird-la-gpec-summit-cel-mai-asteptat-eveniment-de-e-commerce-din-romania","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/ultimele-zile-de-oferta-early-bird-la-gpec-summit-cel-mai-asteptat-eveniment-de-e-commerce-din-romania\/","title":{"rendered":"Ultimele zile de oferta early-bird la GPeC Summit \u2013 cel mai asteptat eveniment de e-commerce din Romania!"},"content":{"rendered":"

\"VizualCP-GPeCSummit\"<\/p>\n

P<\/span><\/span>e 25-26-27 Mai se desfasoara, la Bucuresti, editia de 11 ani a\u00a0<\/span><\/span>GPeC Summit<\/span><\/span><\/a>\u00a0\u2013 cel mai important eveniment de e-commerce din Romania. Nu mai putin de\u00a0<\/span><\/span>9 speakeri internationali<\/span><\/span><\/a>, recunoscuti drept autoritati in domeniu la nivel global, precum si numele sonore ale pietei autohtone de e-commerce vor urca pe scena GPeC in cele 3 zile de eveniment.<\/span><\/span><\/p>\n

David Darmanin<\/span><\/span>\u00a0(fondatorul Hotjar),\u00a0<\/span><\/span>Brian Dean<\/span><\/span>\u00a0(CEO Backlinko),\u00a0<\/span><\/span>Daniel Waisberg<\/span><\/span>\u00a0(Analytics Advocate la Google UK),\u00a0<\/span><\/span>Alex Langshur<\/span><\/span>\u00a0(co-fondatorul Cardinal Path si Director Emeritus al Digital Analytics Association),\u00a0<\/span><\/span>Karl Gilis<\/span><\/span>\u00a0(co-fondatorul AGConsult),\u00a0<\/span><\/span>Marie Polli<\/span><\/span>\u00a0(Senior Optimization Strategist la ConversionXL),\u00a0<\/span><\/span>Paul Rouke<\/span><\/span>\u00a0(CEO PRWD),\u00a0<\/span><\/span>Paul Krajewski<\/span><\/span>\u00a0(SALESmanago) si <\/span><\/span>Chris Hague<\/span><\/span>\u00a0(ZoomSphere) \u2013 sunt expertii internationali in e-commerce si marketing digital care vor vorbi de pe scena GPeC Summit in zilele de 25-26-27 Mai.<\/span><\/span><\/p>\n

<\/a>Subiectele dezbatute in cadrul Summit-ului vizeaza problemele de maxim interes pentru oricine activeaza in e-commerce, de la magazine online pana la furnizorii de servicii, precum si antreprenorii care doresc sa porneasca o afacere online: <\/span><\/span>optimizarea conversiilor & usability<\/span><\/span>,\u00a0<\/span><\/span>marketing online<\/span><\/span>,\u00a0<\/span><\/span>split testing<\/span><\/span>,\u00a0<\/span><\/span>targetare comportamentala & retentia clientilor<\/span><\/span>,\u00a0<\/span><\/span>SEO (optimizarea pentru motoarele de cautare)<\/span><\/span>,\u00a0<\/span><\/span>SEM<\/span><\/span>,\u00a0<\/span><\/span>web analytics<\/span><\/span>,\u00a0<\/span><\/span>e-commerce tools<\/span><\/span>,\u00a0<\/span><\/span>social media<\/span><\/span>,\u00a0<\/span><\/span>logistica & curierat<\/span><\/span>,\u00a0<\/span><\/span>cifre si tendinte de piata.<\/span><\/span><\/p>\n

Speech-uri savuroase, pline de exemple concrete<\/span><\/span><\/strong><\/p>\n

Considerat de\u00a0<\/span><\/span>PPC Hero<\/span><\/span><\/a>\u00a0numarul 3 la nivel global in optimizarea conversiilor,\u00a0<\/span><\/span>Karl Gilis<\/span><\/span><\/a>\u00a0este de parere ca prima interactiune a utilizatorului cu website-ul unui magazin online este ca o prima intalnire:\u00a0<\/span><\/span>\u201cdaca din minutul 1 vorbesti doar despre tine sau treci direct la sarut, s-ar putea sa te alegi cu o palma zdravana. Nu totul trebuie sa fie despre tine, din contra arata-i utilizatorului ca te intereseaza ce vrea el, pune-i intrebari, asculta-l, fii rabdator si fa-l sa se simta bine. Doar asa poti spera si la o a doua intalnire\u201d<\/i><\/span><\/span>. Keynote-ul lui Karl de la GPeC Summit se intituleaza sugestiv: \u201c<\/span><\/span>Don\u2019t do anything on your website you wouldn\u2019t do on a first date<\/span><\/span>\u201d.<\/span><\/span><\/p>\n

Potrivit lui\u00a0<\/span><\/span>Brian Dean<\/span><\/span><\/a>, fondatorul Backlinko,\u00a0<\/span><\/span>\u201cGoogle se uita din ce in ce mai mult la relevanta unui brand in contextul cuvintelor cheie pentru care este indexat precum si la user experience, iar clasicele backlink-uri, keyword-uri sau title tags sunt in continuare foarte importante, dar insuficiente pe termen lung cand vine vorba de optimizarea website-ului pentru motorul de cautare Google\u201d<\/i><\/span><\/span>. Brian Dean va sustine prezentarea \u201c<\/span><\/span>How E-Commerce Sites Can Tap Into Google\u2019s New Ranking Factors<\/span><\/span>\u201d pe 25 Mai in cadrul Conferintei GPeC.<\/span><\/span><\/p>\n

David Darmanin<\/span><\/span>, fondatorul Hotjar pune in centrul atentiei utilizatorul, considerand ca\u00a0<\/span><\/span>\u201cprioritizarea atentiei magazinelor online catre client si nevoile acestuia reprezinta singurul mod in care iti poti asigura succesul pe termen lung\u201d<\/i><\/span><\/span>. In prezentarea intitulata \u201c<\/span><\/span>The Rise of The User<\/span><\/span>\u201d pe care o va sustine la GPeC Summit, David va arata concret magazinelor online cum sa isi construiasca strategia de business avand in centrul atentiei utilizatorul.<\/span><\/span><\/p>\n

Conferinta GPeC care va avea loc in ziua de 25 Mai este plina de astfel de topic-uri, precum si de panel-uri de dezbatere cu reprezentantii unora dintre cele mai importante companii de profil din Romania. In paralel cu Conferinta, se va desfasura <\/span><\/span>GPeC E-Commerce Expo<\/span><\/span><\/a>\u00a0\u2013 locul in care magazinele online au ocazia sa se intalneasca si sa stabileasca colaborari cu principalele companii furnizoare de servicii si solutii e-commerce.<\/span><\/span><\/p>\n

26 si 27 Mai 2016<\/span><\/span>\u00a0sunt zilele in care au loc nu mai putin de\u00a0<\/span><\/span>12 Workshopuri aplicate<\/span><\/span><\/a>, adica 18 ore de continut e-commerce de la cei mai buni specialisti romani si internationali. Agenda pe zile a GPeC Summit poate fi consultata pe website-ul organizatorilor la\u00a0<\/span><\/span>http:\/\/www.gpec.ro\/agenda-gpec-summit-mai\/<\/span><\/span><\/a>.<\/span><\/span><\/p>\n

Ultimele zile de Oferta Early-Bird pentru inscrierile la GPeC Summit!<\/span><\/span><\/strong><\/p>\n

Pretul unui bilet de acces la GPeC Summit pentru toate cele 3 zile de eveniment este de doar\u00a0<\/span><\/span>147 euro cu TVA inclus<\/span><\/span>\u00a0daca doritorii isi achizitioneaza biletele pana cel mai tarziu\u00a0<\/span><\/span>duminica, 15 Mai 2016, ora 23:59<\/span><\/span>. Ulterior, pretul standard valabil in perioada 16-22 Mai devine 207 euro.<\/span><\/span><\/p>\n

Inscrierile la GPeC Summit se fac completand formularul online de pe website-ul evenimentului:\u00a0<\/span><\/span>http:\/\/www.gpec.ro\/inscriere-gpec-summit-mai\/<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pe 25-26-27 Mai se desfasoara, la Bucuresti, editia de 11 ani a\u00a0GPeC Summit\u00a0\u2013 cel mai important eveniment de e-commerce din Romania. Nu mai putin de\u00a09 speakeri internationali, recunoscuti drept autoritati in domeniu la nivel global, precum si numele sonore ale pietei autohtone de e-commerce vor urca pe scena GPeC in cele 3 zile de eveniment. […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[],"class_list":["post-7479","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1WD","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=7479"}],"version-history":[{"count":9,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7479\/revisions"}],"predecessor-version":[{"id":7489,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/7479\/revisions\/7489"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=7479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=7479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=7479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}