{"id":6883,"date":"2015-11-26T15:06:46","date_gmt":"2015-11-26T13:06:46","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=6883"},"modified":"2015-11-27T12:55:36","modified_gmt":"2015-11-27T10:55:36","slug":"black-friday-2015-in-social-media-din-romania","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/black-friday-2015-in-social-media-din-romania\/","title":{"rendered":"Black Friday 2015 in social media din Romania"},"content":{"rendered":"<ul>\n<li><strong>Black Friday 2015 versus Black Friday 2014 in social media &#8211; Numar mentionari<\/strong><\/li>\n<\/ul>\n<p>Spre deosebire de anul trecut, numarul mentionarilor expresiei \u201cBlack Friday\u201d <strong>a scazut cu 8%<\/strong>. In 2015, in perioada 16 &#8211; 24 noiembrie, expresia \u201cBlack Friday\u201d a inregistrat <strong>40.666<\/strong> de mentionari. In 2014, in perioada 17 &#8211; 25 noiembrie, expresia \u201cBlack Friday\u201d a totalizat <strong>44.360<\/strong> de mentionari.<\/p>\n<p>In perioda premergatoare \u201cVinerii Negre\u201d, adica intre 16 si 19 noiembrie 2015, expresia \u201cBlack Friday\u201d a inregistrat <strong>16.936<\/strong> de mentionari, in ziua de vineri, 20 noiembrie au fost observate\u00a0<strong>14.284<\/strong> de aparitii, iar in perioada post-eveniment, adica intre 21 si 24 noiembrie au existat <strong>9.446<\/strong> de mentionari.<\/p>\n<ul>\n<li><strong>Black Friday 2015 versus Black Friday 2014 in social media &#8211; Mentionarile pe canale<\/strong><\/li>\n<\/ul>\n<p>Privind comparativ, se observa ca fata de 2014, in 2015 interesul fata de Black Friday a crescut in urmatoarele canale social media: <strong>Youtube<\/strong>, unde s-a inregistrat o dublare a numarului de mentionari fata de anul trecut, in cadrul <strong>agregatoarelor<\/strong> (crestere de 62%) si pe <strong>Instagram<\/strong> (crestere de 53%).<\/p>\n<p>Pe<strong> Twitter<\/strong> si in cadrul <strong>blogurilor<\/strong>, se observa o usoara scadere de 9% a mentionarilor expresiei \u201cBlack Friday\u201d.<br \/>\nAparitiile \u201cBlack Friday\u201d au scazut in 2015 fata de 2014 si in <strong>forumur<\/strong>i (-11%), in <strong>presa online<\/strong> (-12%), in <strong>paginile oficiale Facebook<\/strong> (-18%), <strong>Ask.fm<\/strong> (-89%) si <strong>LinkedIn<\/strong> (-96%).<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/Ditrib_can.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6922\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/Ditrib_can.jpg\" alt=\"Ditrib_can\" width=\"628\" height=\"294\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/Ditrib_can.jpg 671w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/Ditrib_can-300x140.jpg 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_evolutie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6931\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_evolutie.jpg\" alt=\"tabel_evolutie\" width=\"629\" height=\"351\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_evolutie.jpg 629w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_evolutie-300x167.jpg 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<ul>\n<li><strong>Black Friday 2015 versus Black Friday 2014 in social media &#8211; Date socio &#8211; demografice<\/strong><\/li>\n<\/ul>\n<p>Din punctul de vedere al conturilor social media cu date socio &#8211; demografice (bloguri, conturi de Twitter), atat in 2014, cat si in 2015, despre Black Friday au discutat mai mult <strong>barbati<\/strong>i decat femeile (79% din mentionarile 2014 si 82% din mentionarile 2015). \u00a0Expresia \u201cBlack Friday\u201d a fost cel mai des specificata de tinerii cu varsta cuprinsa <strong>25 &#8211; 34 ani<\/strong> (62% din mentionari in 2014 si 69% in 2015).<\/p>\n<ul>\n<li><strong>Retail IT &amp; C &#8211; Vizibilitatea in social media\u00a0a principalilor retaileri IT &amp; C<\/strong><\/li>\n<\/ul>\n<p>In topul principalilor retaileri IT&amp;C, masurati in asociere cu expresia \u201cBlack Friday\u201d, in perioada 16 &#8211; 24 noiembrie 2015 se afla <strong>Emag<\/strong> cu <strong>7.342<\/strong>\u00a0de aparitii, <strong>Flanco<\/strong> cu <strong>1.700<\/strong>\u00a0de mentionari, <strong>Altex<\/strong> cu <strong>1.351<\/strong> de mentionari, <strong>Evomag<\/strong> cu <strong>1.263<\/strong>\u00a0de aparitii, <strong>F64<\/strong> cu <strong>684<\/strong> de aparitii.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_retail_itc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6934\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_retail_itc.jpg\" alt=\"tabel_retail_it&amp;c\" width=\"642\" height=\"358\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_retail_itc.jpg 642w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_retail_itc-300x167.jpg 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/a><\/p>\n<p>Din punctul de vedere al audientei, in fruntea clasamentului retailerilor IT&amp;C se afla <strong>Emag<\/strong>, care a inregistrat in perioada 16 &#8211; 24 noiembrie 2015 un numar de <strong>34.161.252<\/strong> de impresii. Pe locul secund se afla <strong>Altex<\/strong> cu <strong>12.518.116<\/strong>\u00a0afisari, iar pe pozitia a treia se situeaza <strong>Evomag<\/strong> cu <strong>5.527.246<\/strong> de impresii.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/electro_it_viewership.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6895\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/electro_it_viewership.jpg\" alt=\"electro_it_viewership\" width=\"643\" height=\"359\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/electro_it_viewership.jpg 643w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/electro_it_viewership-300x167.jpg 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n<ul>\n<li><strong>Fashion, carti, decoratiuni &#8211; Vizibilitatea in social media, de Black Friday 2015<\/strong><\/li>\n<\/ul>\n<p>In topul vizibilitatii in social media a principalilor furnizori de servicii si produse din categoria \u201cFashion, carti, decoratiuni\u201d se afla <strong>Elefant.ro<\/strong> cu <strong>725<\/strong> de mentionari, urmat de <strong>FashionUp.ro<\/strong> cu <strong>175<\/strong> de aparitii si <strong>ZorileStore.ro<\/strong> cu <strong>116<\/strong> mentionari.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/fashion_carti_deco_mentionari.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6898\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/fashion_carti_deco_mentionari.jpg\" alt=\"fashion_carti_deco_mentionari\" width=\"628\" height=\"335\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/fashion_carti_deco_mentionari.jpg 628w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/fashion_carti_deco_mentionari-300x160.jpg 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/a><\/p>\n<p>Din punctul de vedere al viewershipului, prima pozitie a topului vizibilitatii de Black Friday este ocupata de <strong>Elefant.ro<\/strong> cu <strong>3.404.464<\/strong> de afisari, urmat fiind de <strong>FashionUp.ro<\/strong> cu <strong>846.932<\/strong> de impresii si <strong>Watchshop.ro<\/strong> cu <strong>620.388<\/strong> de afisari.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_fasion_viewership2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6944\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_fasion_viewership2.jpg\" alt=\"tabel_fasion_viewership2\" width=\"641\" height=\"334\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_fasion_viewership2.jpg 641w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_fasion_viewership2-300x156.jpg 300w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/a><\/p>\n<ul>\n<li><strong>Supermarket si Hypermarket &#8211; Vizibilitate in social media a principalilor jucatori din retail<\/strong><\/li>\n<\/ul>\n<p>In topul vizibilitatii in social media a supermarketurilor, masurat in asociere cu expresia \u201cBlack Friday\u201d se afla <strong>Carrefour<\/strong> cu <strong>184<\/strong> de mentionari, urmat de <strong>Metro<\/strong> cu <strong>164<\/strong> de aparitii si <strong>Cora<\/strong>, supermarket care a fost amintit de <strong>126<\/strong> de ori in perioada 16 &#8211; 24 noiembrie 2015, in contextul \u201cBlack Friday\u201d.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_supermarket_mentionari.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6948\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_supermarket_mentionari.jpg\" alt=\"tabel_supermarket_mentionari\" width=\"644\" height=\"309\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_supermarket_mentionari.jpg 644w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_supermarket_mentionari-300x144.jpg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/a><\/p>\n<p>Din punctul de vedere al audientei, in topul vizbilitatii in social media, se afla <strong>Carrefour<\/strong> cu <strong>501.396<\/strong> de impresii, <strong>Cora<\/strong> cu <strong>416.400<\/strong> de impresii si <strong>Metro<\/strong> cu <strong>402.549<\/strong> de impresii, acumulate in perioada 16 &#8211; 24 noiembrie 2015, in contextul \u201cBlack Friday\u201d.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_sipermarket_viewershp.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6946\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_sipermarket_viewershp.jpg\" alt=\"tabel_sipermarket_viewershp\" width=\"644\" height=\"309\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_sipermarket_viewershp.jpg 644w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/11\/tabel_sipermarket_viewershp-300x144.jpg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday 2015 versus Black Friday 2014 in social media &#8211; Numar mentionari Spre deosebire de anul trecut, numarul mentionarilor expresiei \u201cBlack Friday\u201d a scazut cu 8%. In 2015, in perioada 16 &#8211; 24 noiembrie, expresia \u201cBlack Friday\u201d a inregistrat 40.666 de mentionari. In 2014, in perioada 17 &#8211; 25 noiembrie, expresia \u201cBlack Friday\u201d a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-6883","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1N1","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=6883"}],"version-history":[{"count":32,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6883\/revisions"}],"predecessor-version":[{"id":6951,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6883\/revisions\/6951"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=6883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=6883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=6883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}