{"id":6550,"date":"2015-09-15T14:19:22","date_gmt":"2015-09-15T12:19:22","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=6550"},"modified":"2015-09-15T14:19:22","modified_gmt":"2015-09-15T12:19:22","slug":"cele-mai-vizibile-branduri-de-bere-in-social-media-1-ianuarie-31-august-2015","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cele-mai-vizibile-branduri-de-bere-in-social-media-1-ianuarie-31-august-2015\/","title":{"rendered":"Cele mai vizibile branduri de bere in social media (1 ianuarie &#8211; 31 august 2015)"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"justify\"><strong>Forbes Romania<\/strong> a publicat saptamana trecuta <a href=\"http:\/\/www.forbes.ro\/cele-mai-promovate-branduri-de-bere-pe-televiziune-ianuarie-august-2015-45785\" target=\"_blank\">topul celor mai promovate 23 de branduri de bere in televiziune<\/a>, in primele 8 luni ale anului. Ca un raspuns la acest studiu, <strong>Zelist Monitor<\/strong> a aratat care au fost cei mai vizibili jucatori de pe piata berii in social media romaneasca, intre 1 ianuarie si 31 august.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Heineken, Ursus si Bergenbier (toate trei reprezentand fiind atat branduri, cat si companii), sunt cele mai populare nume din online. De remarcat ca in cazul televiziunii, principalul brand de bere a fost Ciuc Premium.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Heineken a avut cele mai multe prezente in social media .ro, 7.666, si un numar estimat al vizualizarilor de peste 22,3 milioane. Ursus a bifat 6.910 de prezente, dar un viewership mai mare, 24,6 milioane. Bergenbier a inregistrat 5.992 de prezente si 14,4 milioane de impresii estimate.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Key facts<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p align=\"justify\">In total, cele 24 de branduri au generat 35.494 de mentionari, dintre care 39,6% au fost inregistrate pe Facebook.<\/p>\n<\/li>\n<li>\n<p align=\"justify\">Daca am dori sa publicam toate aceste postari, am avea nevoie de peste 300 carti, a cate 300 de pagini fiecare.<\/p>\n<\/li>\n<li>\n<p align=\"justify\">Viewership-ul total al brandurilor monitorizate depaseste 109.000.000 de impresii estimate.<\/p>\n<\/li>\n<li>\n<p align=\"justify\">Dupa Facebook, cea mai populara retea de socializare in randul iubitorilor de bere este Instagram, unde s-au inregistrat 3.943 de mentionari (de 3 ori mai putine decat pe Facebook).<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" align=\"justify\">Mai multe detalii, in infograficul de mai jos.<\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/09\/rsz_bere_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6555\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/09\/rsz_bere_4.jpg\" alt=\"rsz_bere_4\" width=\"650\" height=\"3205\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/09\/rsz_bere_4.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2015\/09\/rsz_bere_4-61x300.jpg 61w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forbes Romania a publicat saptamana trecuta topul celor mai promovate 23 de branduri de bere in televiziune, in primele 8 luni ale anului. Ca un raspuns la acest studiu, Zelist Monitor a aratat care au fost cei mai vizibili jucatori de pe piata berii in social media romaneasca, intre 1 ianuarie si 31 august. Heineken, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-6550","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1HE","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=6550"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6550\/revisions"}],"predecessor-version":[{"id":6556,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6550\/revisions\/6556"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=6550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=6550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=6550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}