{"id":6038,"date":"2015-04-07T16:41:52","date_gmt":"2015-04-07T14:41:52","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=6038"},"modified":"2015-04-07T16:42:14","modified_gmt":"2015-04-07T14:42:14","slug":"directorii-de-marketing-isi-schimba-compania-pentru-o-zi","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/directorii-de-marketing-isi-schimba-compania-pentru-o-zi\/","title":{"rendered":"Directorii de marketing isi schimba compania pentru o zi"},"content":{"rendered":"

\"Xchange_biz<\/a><\/p>\n

Revista Biz anunta lansarea proiectului \u201cBiz Marketing Xchange\u201d, un experiment unic adresat directorilor de marketing din Romania. Initiativa\u00a0va facilita in luna aprilie schimburi de experienta si discutii de marketing intre unii dintre cei mai importanti jucatori din economia romaneasca. Fiecare participant in acest proiect va deveni \u201cdirector de marketing pentru o zi\u201d intr-o alta companie.<\/p>\n

Candidatii vor face schimb de experienta in domenii diferite de cel in care activeaza, se vor intalni cu directorul de marketing din compania in care se vor muta pentru o zi si cu echipa acestuia si vor discuta probleme comune de marketing, organizare si branding.<\/p>\n

Profesionistii care au acceptat pana in acest moment provocarea Biz de a-si schimba compania pentru o zi sunt:\u00a0Mihai Barsan<\/strong> –<\/strong> vicepresedinte Marketing,\u00a0Ursus Breweries<\/strong>;\u00a0Monica Eftimie<\/strong> –<\/strong> Chief Marketing Officer, KFC, Pizza Hut Delivery, Paul, Cinnabon, US Food Network<\/strong>;\u00a0Calin Clej<\/strong> –<\/strong> Marketing Director, PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise,\u00a0PepsiCo<\/strong>; Adrian Nicolaescu<\/strong> –<\/strong> Marketing Director,\u00a0Mega Image<\/strong>;\u00a0Anca Nuta<\/strong> –<\/strong> Head of Identity & Communication Director,\u00a0UniCredit Tiriac Bank<\/strong>.<\/p>\n

\u201cImi plac proiectele curajoase si sunt incantata de fiecare data cand reusesc, alaturi de colegii mei, sa mai pun pe picioare o idee frumoasa. Acesta va fi subiectul principal de discutii intre oamenii de marketing si comunicare in urmatoarea perioada<\/em>\u201d, a declarat Marta Usurelu, redactor sef si actionar majoritar Biz.<\/p>\n

In cursul acestei saptamani va fi anuntata lista completa a directorilor de marketing care vor participa la prima editie Biz Marketing Xchange.<\/strong>\u00a0Proiectul va fi comunicat pe siteul revistabiz.ro si in urmatoarea editie a revistei. Experienta si impresiile acumulate in timpul experimentului vor fi prezentate chiar de catre participanti, in cadrul evenimentului Best Marketing, care va avea loc pe 26 mai.<\/p>\n

Biz Marketing Xchange este un proiect\u00a0Biz<\/a>,\u00a0realizat in parteneriat cu\u00a0GMP Advertising<\/a> si se va desfasura, incepand din acest an, in fiecare primavara.<\/p>\n","protected":false},"excerpt":{"rendered":"

Revista Biz anunta lansarea proiectului \u201cBiz Marketing Xchange\u201d, un experiment unic adresat directorilor de marketing din Romania. Initiativa\u00a0va facilita in luna aprilie schimburi de experienta si discutii de marketing intre unii dintre cei mai importanti jucatori din economia romaneasca. Fiecare participant in acest proiect va deveni \u201cdirector de marketing pentru o zi\u201d intr-o alta companie. […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[],"class_list":["post-6038","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1zo","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=6038"}],"version-history":[{"count":4,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6038\/revisions"}],"predecessor-version":[{"id":6043,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/6038\/revisions\/6043"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=6038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=6038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=6038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}