{"id":5563,"date":"2014-12-12T10:11:09","date_gmt":"2014-12-12T08:11:09","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=5563"},"modified":"2014-12-12T10:11:09","modified_gmt":"2014-12-12T08:11:09","slug":"saptamana-aceasta-in-social-media-4-11-decembrie","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/saptamana-aceasta-in-social-media-4-11-decembrie\/","title":{"rendered":"Saptamana aceasta in social media (4-11 decembrie)"},"content":{"rendered":"<p>In aceasta saptamana avem un anunt din partea celor de la\u00a0<strong>MLS Group The Practice<\/strong>, care isi cauta un coleg pe postul de\u00a0<strong>Senior PR Manager<\/strong>. Daca esti puternic conectat la zeitgeist (online si offline), cu echilibru intre ganduri strategice si jocuri creative, cu pasiune si energie, competitiva si productiva in echipe creativa, stapanesti perfect trei limbi (romana, engleza si tone of voice-uri de branduri), ai chef de viata si de munca, trimite un CV la\u00a0office@thepractice.ro. Succes!<\/p>\n<p>In continuare, ne bucuram sa iti\u00a0prezentam cele mai importante stiri din social media romaneasca (si nu numai) din ultimele 7 zile.<\/p>\n<p><strong>Lansari, campanii, stiri:<\/strong><\/p>\n<ul>\n<li>15 ani de\u00a0<a href=\"http:\/\/refresh.ro\/2014\/12\/danone-15-ani\/\" target=\"_blank\"><strong>Danone<\/strong><\/a>, 5 ani de online. Multi inainte!<\/li>\n<li><strong><a href=\"http:\/\/www.wall-street.ro\/articol\/Companii\/176658\/promovare-in-marketingul-pepsico-alina-imbrea-va-coordona-divizia-de-snacks-uri-pe-14-piete.html\" target=\"_blank\">Alina Imbrea<\/a> <\/strong>va coordona divizia de snacksuri a <strong>Pepsi Co<\/strong> pe 14 piete. Felicitari!<\/li>\n<li><strong>Bitdefender <\/strong>a lansat concursul &#8220;<a href=\"https:\/\/www.facebook.com\/bitdefender\/posts\/10154911982885023\" target=\"_blank\"><strong>Quest for Santa<\/strong><\/a>&#8220;.<\/li>\n<li>Campania &#8220;<a href=\"http:\/\/www.celmaimarecolind.ro\/\" target=\"_blank\"><strong>Cel mai mare colind<\/strong><\/a>&#8220;, realizata de\u00a0<strong>ING\u00a0<\/strong>si\u00a0<strong>Pygmalion<\/strong>, se afla in plina desfasurare.<\/li>\n<li>Cele mai fotografiate locuri din lume pe <a href=\"http:\/\/www.nwradu.ro\/2014\/12\/cele-mai-fotografiate-locuri-din-lume-pe-instagram\/\" target=\"_blank\"><strong>Instagram<\/strong><\/a>. <strong>(via Radu Dumitru)<\/strong><\/li>\n<li><a href=\"http:\/\/www.romaniapozitiva.ro\/bucuresti\/gala-stele-romanesti-ivan-patzaichin-65-de-ani\/\" target=\"_blank\"><strong>DC Communication<\/strong><\/a>, co-parteneri alaturi de TVR 1 la Gala Stelelor Romanesti &#8220;Ivan Patzaichin&#8221;.<\/li>\n<li><strong>Emag\u00a0<\/strong>a implinit 13 ani, a oferit\u00a0<a href=\"http:\/\/www.emag.ro\/ghid-ziua-eMAG?ref=ps&amp;emag_click_id=6caa67e9820d22862306d1f56b4c09e4\" target=\"_blank\">reduceri in valoare de 10.000.000 de lei\u00a0<\/a>si a organizat un\u00a0<a href=\"http:\/\/imgur.com\/zg6Gfyk\" target=\"_blank\">concurs cu bloggeri<\/a>.<\/li>\n<li><a href=\"http:\/\/www.iqads.ro\/articol\/31111\/agentia-de-publicitate-erka-synergy-communication-aniverseaza-10-ani-de\" target=\"_blank\"><strong>ERKA Synergy Communication\u00a0<\/strong><\/a>aniverseaza 10 ani de la infiintare. La multi ani!<\/li>\n<li><strong>Facebook\u00a0<\/strong>aduce\u00a0<a href=\"http:\/\/newsroom.fb.com\/news\/2014\/12\/updates-to-trending\/\" target=\"_blank\"><strong>Trending\u00a0<\/strong><\/a>pe mobil.<\/li>\n<li><strong>Facebook\u00a0<\/strong>si\u00a0<strong>Youtube\u00a0<\/strong>domina\u00a0<a href=\"http:\/\/uk.businessinsider.com\/facebook-and-youtube-account-for-almost-40-of-all-mobile-internet-traffic-2014-12?\" target=\"_blank\">internetul mobil<\/a>\u00a0in America de Nord.<\/li>\n<li><strong>FCB Bucharest\u00a0<\/strong>si\u00a0<strong>NIVEA Men<\/strong>\u00a0lanseaza campania &#8220;<a href=\"http:\/\/markmedia.ro\/news_show.php?g_id=7905\" target=\"_blank\"><strong>Barbatii si cadourile neinspirate<\/strong><\/a>&#8220;, prima campanie cu executii in format .gif din Romania.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/GolinRo\/posts\/606788469443264\" target=\"_blank\"><strong>Golin<\/strong><\/a>,\u00a0<strong>Electrolux\u00a0<\/strong>si patru echipe de blogeri au gatit pentru batranii ajutati de\u00a0<strong>Fundatia Principesa Margareta a Romaniei<\/strong>.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/permalink.php?story_fbid=885861988098898&amp;id=159011084117329\" target=\"_blank\"><strong>I<\/strong><strong>CON Advertising<\/strong><\/a>\u00a0si\u00a0<strong>Porsche Finance Group<\/strong>\u00a0sarbatoresc 15 ani impreuna.<\/li>\n<li><strong>Instagram\u00a0<\/strong>depaseste\u00a0<strong>Twitter\u00a0<\/strong>la numarul de\u00a0<a href=\"http:\/\/www.cnbc.com\/id\/102256195#\" target=\"_blank\">utilizatori activi<\/a>\u00a0pe luna.<\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31133\/moscraciun-rocks-primul-serviciu-din-romania-prin-intermediul-caruia-copiii-dar\" target=\"_blank\">MosCraciun.rocks<\/a><\/strong>\u00a0&#8211; primul serviciu din Romania prin\u00a0ntermediul caruia copiii (dar si adultii) pot primi mesaje video personalizate de la Mos Craciun.<\/li>\n<li><strong>Pastel\u00a0<\/strong>a lansat\u00a0<a href=\"http:\/\/admistitiu.ro\/index.html\" target=\"_blank\"><strong>#ADmistitiu<\/strong><\/a>, proiect descris ca fiind o ocazie de a face &#8220;pace&#8221; cu concurentii, macar in perioada sarbatorilor.<\/li>\n<li>Pe\u00a0<a href=\"http:\/\/www.iqads.ro\/articol\/31119\/pe-timesnewroman-au-ras-2-000-000-de-romani-in-noiembrie-alex-dona-pur-si-simplu\" target=\"_blank\"><strong>TimesNewRoman\u00a0<\/strong><\/a>au ras 2.000.000 de romani in noiembrie.<\/li>\n<li><strong>Petrom<\/strong>\u00a0\u00a0si\u00a0<a href=\"http:\/\/www.iqads.ro\/articol\/31126\/raportul-omv-petrom-the-power-of-stories-dezvoltat-de-webstyler-a-fost\" target=\"_blank\"><strong>Webstyler\u00a0<\/strong><\/a>au castigat categoria\u00a0<strong>Best CSR Report<\/strong>\u00a0in cadrul\u00a0<strong>European Excellence Awards 2014<\/strong>. Felicitari!<\/li>\n<li><a href=\"http:\/\/www.iqads.ro\/articol\/31085\/in-campania-manifest-pentru-neschimbare-purcari-l-a-avut-copywriter-pe-mihai\" target=\"_blank\"><strong>Purcari \u2013 Manifest pentru neschimbare<\/strong><\/a>, un spot publicitar pe versurile lui Mihai Eminescu din &#8220;Glossa&#8221;.<\/li>\n<li><strong><a href=\"http:\/\/newsroom.fb.com\/news\/2014\/12\/updates-to-facebook-search\/\" target=\"_blank\">Search in posts<\/a><\/strong>, o noua functionalitate de la <strong>Facebook<\/strong>.<\/li>\n<li><a href=\"http:\/\/www.silkweb.ro\/blog\/5-pasi-in-drumul-continutului-catre-client\/\" target=\"_blank\"><strong>Silkweb<\/strong><\/a>: 5 pasi in drumul continutului catre client.<\/li>\n<li>Simona Mocanu: <strong>Robbie Williams<\/strong> isi cauta job, <a href=\"http:\/\/www.simonamocanu.ro\/robbie-williams-isi-cauta-job-social-media-ii-raspunde\/\" target=\"_blank\">Social Media raspunde<\/a>.<\/li>\n<li><a href=\"http:\/\/refresh.ro\/2014\/12\/mobile-account-telekom\/\" target=\"_blank\"><strong>Telekom <\/strong><\/a>a lansat aplicatia de mobil <strong>MyAccount.<\/strong><\/li>\n<\/ul>\n<p><strong>Statistici, topuri, trenduri:<\/strong><\/p>\n<div>\n<ul>\n<li>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>Ce s-a intamplat pe\u00a0<a href=\"http:\/\/yearinreview.fb.com\/\" target=\"_blank\"><strong>Facebook\u00a0<\/strong><\/a>in 2014<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>Ce s-a intamplat pe\u00a0<a href=\"https:\/\/2014.twitter.com\/\" target=\"_blank\"><strong>Twitter\u00a0<\/strong><\/a>in 2014<\/li>\n<li><a href=\"http:\/\/refresh.ro\/2014\/12\/stiri-virale-62\/\" target=\"_blank\">Cele mai viralizate subiecte in presa online si pe bloguri, in saptamana 1-7 decembrie.<\/a><\/li>\n<li>Circa 30% dintre comenziile online sunt date de pe\u00a0<a href=\"http:\/\/www.nwradu.ro\/2014\/12\/aproape-30-dintre-comenzile-online-sunt-date-de-pe-mobile\/\" target=\"_blank\"><strong>telefoanele mobile<\/strong><\/a>.\u00a0<strong>(via Radu Dumitru)<\/strong><\/li>\n<li>Romanii si internetul.\u00a0<strong><a href=\"http:\/\/www.victorkapra.ro\/2014\/12\/romanii-internetul-studiu\/\" target=\"_blank\">Studiu<\/a><\/strong><strong>\u00a0(via Victor Kapra)<\/strong><\/li>\n<li><strong>Top clipuri\u00a0<a href=\"http:\/\/www.victorkapra.ro\/2014\/12\/clipuri-youtube-romania-2014\/\" target=\"_blank\"><strong>Youtube in Romania\u00a0<\/strong><\/a>2014 (via Victor Kapra).<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.wall-street.ro\/articol\/New-Media\/176656\/social-media-in-2015-ce-schimbari-putem-astepta-si-cum-ne-pregatim-pentru-ele.html\" target=\"_blank\"><strong>Social media\u00a0<\/strong><\/a><\/strong><strong>in\u00a02015: la ce schimbari ne putem astepta si cum vor afecta business-urile.<\/strong><\/li>\n<\/ul>\n<p><strong><strong>Interviuri, opinii:<\/strong><\/strong><\/p>\n<div>\n<ul>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31135\/la-shopping-cu-publicitarii-daniel-dobrin-mccann-erickson-nu-m-a-convins\" target=\"_blank\"><strong>Daniel Dobrin<\/strong><\/a>\u00a0(McCann Erickson): Nu m-a convins Dobrovolschi sa cumpar periuta electrica, dar Black Friday m-a convins sa iau doua.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31109\/la-shopping-cu-publicitarii-dragos-musat-publicis-evident-ca-imi-vine-sa-dau-cu\" target=\"_blank\"><strong>Dragos Musat\u00a0<\/strong><\/a>(Publicis): Evident ca imi vine sa dau cu toporul in raftul ce contine produsele promovate de concurenta.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.manafu.ro\/2014\/12\/cum-aducem-brandurile-pe-youtube\/\" target=\"_blank\"><strong>Cristian Manafu<\/strong><\/a>: Cum aducem brandurile pe\u00a0<strong>Youtube<\/strong>?<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31087\/la-shopping-cu-publicitarii-dani-macarie-ogilvy-mather-si-a-cumparat-televizor\" target=\"_blank\"><strong>Dani Macarie<\/strong><\/a>\u00a0(Ogilvy &amp; Mather) si-a cumparat televizor pentru ca 250.000 de bile colorate au zburdat prin San Francisco.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31114\/iohannis-felix-tataru-decat-sa-fiu-marlan-mai-bine-pierd-cred-ca-este-replica\" target=\"_blank\"><strong>Felix Tataru<\/strong><\/a>, despre campania lui\u00a0<strong>Klaus Iohsannis<\/strong><\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31094\/cum-se-scria-pe-vremuri\" target=\"_blank\"><strong>Florin Dumitrescu<\/strong><\/a>\u00a0despre copywriting-ul de altadata.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31120\/jurati-de-festival-ioana-filip-in-timpul-jurizarii-am-creat-jocul-case-study\" target=\"_blank\"><strong>Ioana Filip<\/strong><\/a>\u00a0(McCann Erickson Romania) despre experienta in juriul CLIO Awards 2014.<\/strong><\/li>\n<li><strong><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31136\/la-shopping-cu-publicitarii-marius-rosu-gav-mare-parte-din-produsele-pe-care-le\" target=\"_blank\">Marius Rosu<\/a><\/strong>\u00a0(GAV): Mare parte din produsele pe care le consum nu prea isi umfla buzele cu bugete faraonice de marketing.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31096\/la-shopping-cu-publicitarii-mihaela-neatu-rusu-bortun-imi-place-sa-cred-ca-dupa\" target=\"_blank\"><strong>Mihaela Neatu\u00a0<\/strong><\/a>(Rusu+Bortun): Imi place sa cred ca, dupa job, nu mai judec lucrurile ca un publicitar. Mda. Nu e asa.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31089\/la-shopping-cu-publicitarii-paulei-ionescu-next-advertising-ii-devin-simpatice\" target=\"_blank\"><strong>Paulei Ionescu<\/strong>\u00a0<\/a>(Next Advertising) ii devin simpatice produsele care vorbesc consumatorilor ca de la om la om.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.forbes.ro\/bilant-2014-radu-ionescu-haideti-sa-imbratisam-impreuna-tehnologia-28718\" target=\"_blank\"><strong>Radu Ionescu\u00a0<\/strong><\/a>(Kinecto): Haideti sa imbratisam impreuna tehnologia.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31095\/la-shopping-cu-publicitarii-razvan-capanescu-leo-burnett-cat-de-copt-e-un\" target=\"_blank\"><strong>Razvan Capanescu\u00a0<\/strong><\/a>(Leo Burnett): Cat de copt e un avocado cand il cumperi iti poate lumina ziua mai bine decat felul in care iti sta parul.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31112\/la-shopping-cu-publicitarii-sabin-staicu-three-daca-e-sa-ma-influenteze-ceva-tin\" target=\"_blank\"><strong>Sabin Staicu\u00a0<\/strong><\/a>(Three): Daca e sa ma influenteze ceva, tin cont de campanii \u2013 imi place sa cumpar produse care stiu sa vorbeasca.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31124\/la-shopping-cu-publicitarii-sorin-psatta-bbdo-romania-ador-shopping-ul-dar-ma\" target=\"_blank\"><strong>Sorin Psatta\u00a0<\/strong><\/a>(BBDO Romania): Ador shopping-ul dar ma deprima buying-ul, calatoria e mai atragatoare decat destinatia.<\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.iqads.ro\/articol\/31125\/la-shopping-cu-publicitarii-sorin-tranca-friends-tbwa-se-incapataneaza-sa\" target=\"_blank\"><strong>Sorin Tranca<\/strong><\/a>\u00a0(FRIENDS TBWA) se incapataneaza sa favorizeze produsele brandurilor pentru care lucreaza.<\/strong><\/li>\n<\/ul>\n<p><strong>Evenimente, cursuri, workshopuri:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/futureofmedia.ro\/2014\/\" target=\"_blank\">Future of Media<\/a><\/strong>, rezumat de\u00a0<a href=\"http:\/\/blogdebucuresti.ro\/2014\/12\/11\/tendintele-anului-2015-la-future-media-2014\/\" target=\"_blank\">Blog de Bucuresti<\/a>\u00a0si de\u00a0<a href=\"http:\/\/www.read-my-mind.ro\/ce-trebuie-sa-afli-daca-nu-ai-fost-la-future-of-media-conference-2014\/\" target=\"_blank\">Read My Mind<\/a>.<\/li>\n<li><strong><a href=\"http:\/\/www.businessdays.ro\/\" target=\"_blank\">Business Days<\/a><\/strong>\u00a0a avut loc intre 10 si 11 decembrie, in Bucuresti.<\/li>\n<li><strong><a href=\"http:\/\/hourofcode.com\/ro\" target=\"_blank\">Hour of Code\u00a0<\/a><\/strong>a atras peste 60 de milioane de utilizatori la nivel global.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In aceasta saptamana avem un anunt din partea celor de la\u00a0MLS Group The Practice, care isi cauta un coleg pe postul de\u00a0Senior PR Manager. Daca esti puternic conectat la zeitgeist (online si offline), cu echilibru intre ganduri strategice si jocuri creative, cu pasiune si energie, competitiva si productiva in echipe creativa, stapanesti perfect trei limbi [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,742],"tags":[],"class_list":["post-5563","post","type-post","status-publish","format-standard","hentry","category-social-media","category-zelist-research"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1rJ","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=5563"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5563\/revisions"}],"predecessor-version":[{"id":5564,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5563\/revisions\/5564"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=5563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=5563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=5563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}