{"id":5169,"date":"2014-09-11T08:49:59","date_gmt":"2014-09-11T06:49:59","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=5169"},"modified":"2014-09-11T08:49:59","modified_gmt":"2014-09-11T06:49:59","slug":"romanian-pr-award-ii-invita-pe-comunicatori-la-decision-board","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/romanian-pr-award-ii-invita-pe-comunicatori-la-decision-board\/","title":{"rendered":"Romanian PR Award \u00eei invit\u0103 pe comunicatori la Decision-Board"},"content":{"rendered":"

\"ilustratie_cover_2014\"<\/a><\/p>\n

Cea de-a XII-a edi\u0163ie a competi\u0163iei Romanian PR Award vine s\u0103 \u00eent\u0103reasc\u0103 rolul directorului de comunicare \u00een boardul organiza\u0163iilor \u0219i \u00een luarea deciziilor strategice. Paradigma managementului strategic reflect\u0103 viziunea pe care competi\u0163ia Romanian PR Award \u00eencerc\u0103 s-o promoveze de peste un deceniu. Este o perspectiv\u0103 care \u00eenglobeaz\u0103 idealurile celor care au marcat istoria rela\u0163iilor publice \u015fi ale celor mai iscusi\u0163i dintre practicienii de azi.<\/p>\n

Credem cu t\u0103rie c\u0103 prezen\u0163a directorului de comunicare \u00een board-ul organiza\u0163iilor nu este nici utopic\u0103, nici imposibil de atins. Istoria competi\u0163iei ne arat\u0103 c\u0103 exist\u0103 organiza\u0163ii \u00een Rom\u00e2nia care au adoptat cu succes acest model.<\/p>\n

Chiar \u015fi cel mai talentat director de comunicare nu poate s\u0103-\u015fi foloseasc\u0103 optim poten\u0163ialul profesional dac\u0103 nu se afl\u0103 \u00eentr-un raport de parteneriat cu managementul de top. Acesta gestionez\u0103 nu doar atribu\u0163iile specifice func\u0163iei de comunicare, este totodat\u0103 consilier \u015fi alter ego al CEO-ului. Iar raportul celor doi contribuie semnificativ la succesul organiza\u0163iei \u015fi la credibilitatea comunic\u0103rii.<\/p>\n

Decision-Board, pe scurt D-board<\/strong>, gadgetul origami al celei de-a XII-a edi\u0163ii a Romanian PR Award, creat cu ingeniozitate de colegii de la Vitrina Advertising, \u00eencearc\u0103 \u00eentr-un mod ludic s\u0103 ofere r\u0103spunsuri non-uzuale la \u00eentreb\u0103ri c\u00e2t se poate de presante. D-board este un obiect, dar \u015fi un instrument. Un joc inofensiv, dar \u015fi o modalitate altfel de a lua decizii. Func\u0163ia sa principal\u0103 este simplificarea \u015fi oferirea de r\u0103spunsuri non-uzuale pentru \u00eentreb\u0103ri c\u00e2t se poate de presante. De\u015fi num\u0103rul r\u0103spunsurilor este finit, num\u0103rul \u00eentreb\u0103rilor care \u00eei pot fi adresate este nesf\u00e2r\u015fit, astfel c\u0103 D-board poate fi utilizat de fiecare dat\u0103 c\u00e2nd ne afl\u0103m \u00een fa\u0163a unui impas.<\/p>\n

\u201eCompeti\u0163ia din acest an se anun\u0163\u0103 mai divers\u0103 \u015fi mai puternic\u0103, reu\u015find s\u0103 adune sub aceea\u015fi umbrel\u0103 nume marcante ale breslei comunicatorilor din \u0163ar\u0103 \u015fi str\u0103in\u0103tate, parteneri prestigio\u015fi \u015fi zeci de concuren\u0163i care dau comunic\u0103rii \u00eensemn\u0103tatea cuvenit\u0103. Mul\u0163umim \u00een mod special membrilor distin\u015fi ai juriului, concuren\u0163ilor, partenerilor \u015fi prietenilor care ne onoreaz\u0103 cu \u00eencredere an de an<\/em>\u201d, a declarat Dana Oancea<\/strong>, membru \u00een board-ul Forum for International Communications.<\/p>\n

Jurizarea competi\u0163iei reune\u015fte competen\u0163e din 10 \u0163\u0103ri \u015fi este asigurat\u0103 de directori de comunicare ai companiilor Porsche AG, Vodafone, Raiffeisen, Coca-Cola Hellenic, URSUS Breweries, Siemens AG, JTI, Pfizer, Petrom, Bancpost, MOL Romania, Booking.com, reprezentan\u0163i ai agen\u0163iilor globale de PR – Edelman, Weber Shandwick, Ketchum, Golin, Ogilvy & Mather, MSLGroup, Hill & Knowlton Strategies, Burson-Marsteller, FleishmanHillard, Brunswick Group, TMA Communications, executivi ai agen\u0163iilor locale de PR \u2013 McCann PR, MSLGROUP The Practice, GMP PR, Graffiti PR, Rogalski Damaschin Public Relations, Golin Bucharest, DC Communication, BDR Associates Communication Group, Oxygen Public Relations, Media Pozitiv, Storience, Public Advisors, Action Global Communications, Vitrina Advertising, Smile Media precum \u015fi consultan\u0163i independen\u0163i, cercet\u0103tori \u015fi reprezentan\u0163i ai organiza\u0163iilor interna\u0163ionale de profil \u2013The Chartered Institute of Public Relations \u2013 CIPR, AMEC, United Nations, Holmes Report \u015fi Forum for International Communications.<\/p>\n

\u00censcrierile la cea de-a XII-a edi\u0163ie se fac p\u00e2n\u0103 mar\u0163i, 30 septembrie 2014<\/strong><\/span>. Aplica\u0163iile depuse dup\u0103 aceast\u0103 dat\u0103, dar cel t\u00e2rziu p\u00e2n\u0103 vineri, 10 octombrie 2014<\/strong><\/span>, implic\u0103 o cre\u015ftere cu 10% a taxei de participare.<\/p>\n

Gala Romanian PR Award se va desf\u0103\u015fura \u00een seara zilei de 27 noiembrie, la JW Marriott Grand Hotel.<\/p>\n

Pentru al doilea an consecutiv, Vodafone Rom\u00e2nia va acorda distinc\u0163ia \u201ePR Innovator of the Year<\/strong>\u201d, oferind vizibilitate proiectelor care prin inova\u0163ia pus\u0103 \u00een joc \u015fi excelen\u0163a execu\u0163iei trec dincolo de grani\u0163ele comunic\u0103rii obi\u015fnuite, de ceea ce era considerat p\u00e2n\u0103 acum posibil sau fezabil.<\/p>\n

Competi\u0163ia a fost \u00eembog\u0103\u0163it\u0103 cu distinc\u0163ia \u201eBest of PR Evaluation<\/strong>\u201d, un premiu special acordat \u00eencep\u00e2nd cu acest an de Raiffeisen Bank \u015fi dedicat pragmaticilor \u015fi vizionarilor care \u00een\u0163eleg importan\u0163a evalu\u0103rii \u015fi m\u0103sur\u0103rii rezultatelor ob\u0163inute.<\/p>\n

Detalii despre competi\u0163ie pe www.praward.ro<\/a>.<\/p>\n

Romanian PR Award este sus\u0163inut de Vodafone Rom\u00e2nia, partener fondator, de partenerii Raiffeisen Bank, Coca-Cola Hellenic \u015fi Ursus Breweries, de partenerii logistici \u2013 Cargus, 360Revolution, Sothis Print \u2013 \u015fi de partenerii media- Hotnews, Forbes, PR Romania, IQADS, Adhugger, CSR Romania, Zelist \u015fi Markmedia.ro.<\/p>\n

Despre organizator<\/strong><\/p>\n

Forum for International Communications este o organiza\u0163ie non-guvernamental\u0103 care cultiv\u0103 \u00een mediul comunicatorilor profesioni\u015fti standarde etice \u015fi de performan\u0163\u0103 ale profesiei de rela\u0163ii publice. Funda\u0163ia organizeaz\u0103 din 2003 Romanian PR Award, impus drept cel mai important eveniment de recunoa\u015ftere a excelen\u0163ei \u00een domeniul comunic\u0103rii de afaceri din Rom\u00e2nia. \u00cen martie 2006, Forum a ini\u0163iat programul CSR Romania cu scopul de a promova bunele practici \u00een domeniul responsabilit\u0103\u0163ii sociale corporatiste, program afiliat la re\u0163eaua european\u0103 CSR Europe. \u00cen aprilie 2009, funda\u0163ia a lansat portalul PR Romania, una dintre cele mai relevante publica\u0163ii online de PR din Europa, conform Communications Director.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cea de-a XII-a edi\u0163ie a competi\u0163iei Romanian PR Award vine s\u0103 \u00eent\u0103reasc\u0103 rolul directorului de comunicare \u00een boardul organiza\u0163iilor \u0219i \u00een luarea deciziilor strategice. Paradigma managementului strategic reflect\u0103 viziunea pe care competi\u0163ia Romanian PR Award \u00eencerc\u0103 s-o promoveze de peste un deceniu. Este o perspectiv\u0103 care \u00eenglobeaz\u0103 idealurile celor care au marcat istoria rela\u0163iilor publice […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[],"class_list":["post-5169","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1ln","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=5169"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5169\/revisions"}],"predecessor-version":[{"id":5172,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5169\/revisions\/5172"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=5169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=5169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=5169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}