{"id":5108,"date":"2014-08-21T14:37:35","date_gmt":"2014-08-21T12:37:35","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=5108"},"modified":"2014-08-21T14:40:09","modified_gmt":"2014-08-21T12:40:09","slug":"vizibilitatea-principalelor-medicamente-otc-in-social-media-romaneasca","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/vizibilitatea-principalelor-medicamente-otc-in-social-media-romaneasca\/","title":{"rendered":"Vizibilitatea principalelor medicamente OTC in social media romaneasca"},"content":{"rendered":"<p>In analiza de monitorizare au fost introduse <strong>170 dintre cele mai cunoscute branduri de\u00a0medicamente OTC<\/strong> de pe piata romaneasca (medicamente care se elibereaza fara\u00a0prescriptie medicala) si <strong>47 de producatori<\/strong>.<br \/>\nInstrumentul de lucru:<strong> Zelist Monitor<\/strong> si<strong> Lista medicamentelor pasibile spre eliberare\u00a0din farmacii fara reteta<\/strong> (2014)<br \/>\nPentru realizarea topurilor, s-au luat in considerare mentionarile din toate canalele\u00a0social media monitorizate de Zelist Monitor<br \/>\nPentru analiza socio &#8211; demografica, s-au luat in considerare conturile Twitter si blogurile\u00a0care prezinta date socio-demografice (gen biologic, varsta, locatie).<br \/>\nPerioada de analiza:<strong> 1 iulie 2013 &#8211; 1 iulie 201<\/strong><\/p>\n<p><strong>Vizibilitatea principalelor medicamente OTC branded<\/strong><\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/share_medicamenteOTC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5112\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/share_medicamenteOTC.jpg\" alt=\"share_medicamenteOTC\" width=\"590\" height=\"274\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/share_medicamenteOTC.jpg 590w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/share_medicamenteOTC-300x139.jpg 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/a><\/p>\n<div class=\"gmail_default\" style=\"color: #000000;\">\u200b<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #222222;\">Din analiza datelor se observa ca, fata de perioada precedenta (iulie 2012 &#8211; iulie 2013), brandurile Nurofen si Bepanthen au fost mai discutate, ceea ce a facut ca vizibilitatea lor sa creasca cu 2%. Brandurile No-Spa, Espumisan, Coldrex si Strepsils au inregistrat o crestere de cate 1 punct procentual fata de prerioada precedenta.<\/span><\/p>\n<p class=\"p0\"><span style=\"font-weight: bold;\">Unde\u00a0s-a\u00a0discutat\u00a0mai\u00a0mult\u00a0despre\u00a0cele\u00a0mai\u00a0vizibile\u00a0medicamente\u00a0OTC?<\/span><\/p>\n<div class=\"gmail_default\" style=\"color: #000000;\">\u200bReferindu-ne doar la mentionarile medicamementelor pe bloguri si in conturile de Twitter care prezinta date socio-demografice, se observa ca:<\/div>\n<ul>\n<li>Nurofen\u00a0a\u00a0fost\u00a0mai\u00a0discutat\u00a0in\u00a0Bucuresti\u00a0(47%)\u00a0si\u00a0in\u00a0Transilvania\u00a0(16%)<\/li>\n<li>Despre\u00a0brandul\u00a0No-Spa\u00a0s-a\u00a0discutat\u00a0cel\u00a0mai\u00a0mult\u00a0in\u00a0Bucuresti\u00a0(59%),\u00a0Transilvania\u00a0(12%)\u00a0si\u00a0in\u00a0Moldova\u00a0(12%)<\/li>\n<li>Diclofenac\u00a0a\u00a0fost\u00a0mai\u00a0prezent\u00a0in\u00a0postarile\u00a0din\u00a0Bucuresti\u00a0(41%)\u00a0si\u00a0din\u00a0Moldova\u00a0(22%)<\/li>\n<li>Coldrex\u00a0a\u00a0fost\u00a0mai\u00a0prezent\u00a0in\u00a0discutiile\u00a0blogerilor\u00a0si\u00a0a\u00a0utilizatorilor\u00a0de\u00a0Twitter\u00a0din\u00a0Bucuresti\u00a0(48%),\u00a0din\u00a0Moldova\u00a0(18%)\u00a0si\u00a0din\u00a0Transilvania\u00a0(15%)<\/li>\n<li>Despre\u00a0Visine\u00a0s-a\u00a0discutat\u00a0in\u00a0Bucuresi\u00a0(38%),\u00a0in\u00a0Transilvania\u00a0(19%)\u00a0si\u00a0in\u00a0Muntenia\u00a0(10%).<\/li>\n<li>Medicamentul\u00a0Colebil\u00a0a\u00a0fost\u00a0mai\u00a0prezent\u00a0in\u00a0postarile\u00a0bucurestenilor\u00a0(31%),\u00a0dar\u00a0si\u00a0muntenilor\u00a0(19%)<\/li>\n<li>Panadol\u00a0a\u00a0fost\u00a0mai\u00a0prezent\u00a0in\u00a0posturile\u00a0din\u00a0Bucuresti\u00a0(55%)\u00a0si\u00a0in\u00a0Transilvania\u00a0(21%).<\/li>\n<\/ul>\n<p><b>Cine\u00a0a\u00a0discutat\u00a0mai\u00a0mult\u00a0despre\u00a0principalele\u00a0branduri\u00a0de\u00a0medicamente\u00a0OTC?<\/b><\/p>\n<ul>\n<li>Despre\u00a0Nurofen\u00a0au\u00a0discutat\u00a0mai\u00a0mult\u00a0femeile\u00a0(52%)\u00a0decat\u00a0barbatii\u00a0(48%)<\/li>\n<li>No-spa\u00a0a\u00a0fost\u00a0mentionat\u00a0in\u00a0mare\u00a0majoritate\u00a0de\u00a0catre\u00a0femei\u00a0(70%)<\/li>\n<li>Diclofenac\u00a0a\u00a0fost\u00a0mentionat\u00a0in\u00a054%\u00a0dintre\u00a0aparitii\u00a0de\u00a0catre\u00a0femei<\/li>\n<li>Despre\u00a0Coldrex\u00a0au\u00a0discutat\u00a0mai\u00a0mult\u00a0barbatii\u00a0(61%)\u00a0decat\u00a0femeile\u00a0(39%)<\/li>\n<li>Visine\u00a0a\u00a0fost\u00a0mentinat\u00a0mai\u00a0mult\u00a0de\u00a0catre\u00a0femei\u00a0(64%)\u00a0decat\u00a0de\u00a0barbati\u00a0(36%)<\/li>\n<li>Alte\u00a0branduri\u00a0care\u00a0au\u00a0fost\u00a0mentionate\u00a0mai\u00a0mult\u00a0de\u00a0barbati\u00a0decat\u00a0de\u00a0femeie:\u00a0Prostamol(69%),\u00a0Colebil\u00a0(69%),\u00a0Triferment\u00a0(66%),\u00a0Antinevralgic\u00a0(63%),\u00a0Fervex(61%),\u00a0Faringosept(61%)<\/li>\n<li>Alte\u00a0branduri\u00a0care\u00a0au\u00a0fost\u00a0mentionate\u00a0mai\u00a0mult\u00a0de\u00a0femei\u00a0decat\u00a0de\u00a0barbati:\u00a0Brevoxyl\u00a0(86%),\u00a0Scobutil\u00a0(80%),\u00a0Strepsils\u00a0(65%)<\/li>\n<\/ul>\n<p><b>Principalele\u00a0medicamente\u00a0OTC\u00a0si\u00a0varsta\u00a0emitentilor<\/b><\/p>\n<ul>\n<li>Nurofen\u00a0a\u00a0fost\u00a0mai\u00a0vizibil\u00a0pe\u00a0urmatoarele\u00a0segmente\u00a0de\u00a0varsta:\u00a025\u00a0&#8211;\u00a034\u00a0ani\u00a0(46%),\u00a014\u00a0&#8211;\u00a024\u00a0ani\u00a0(21%)\u00a0si\u00a035\u00a0&#8211;\u00a044\u00a0ani\u00a0(20%)<\/li>\n<li>Coldrex\u00a0a\u00a0fost\u00a0mai\u00a0vizibil\u00a0pe\u00a0segmentele\u00a0de\u00a0varsta:\u00a025\u00a0&#8211;\u00a034\u00a0ani\u00a0(52%)\u00a0si\u00a014\u00a0&#8211;\u00a024\u00a0ani\u00a0(29%)<\/li>\n<li>Brandul\u00a0Visine\u00a0a\u00a0fost\u00a0mai\u00a0discutat\u00a0in\u00a0segmentele\u00a0de\u00a0varsta:\u00a025\u00a0&#8211;\u00a034\u00a0ani\u00a0(58%)\u00a0si\u00a035\u00a0&#8211;\u00a044\u00a0ani\u00a0(18%)<\/li>\n<\/ul>\n<p><strong>\u00a0Vizibilitatea principalilor producatori de medicamente OTC in social media romanea<\/strong><strong>s<\/strong><strong>ca<\/strong><\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/producatori_share1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5118\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/producatori_share1.jpg\" alt=\"producatori_share1\" width=\"590\" height=\"274\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/producatori_share1.jpg 590w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/08\/producatori_share1-300x139.jpg 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"gmail_default\" style=\"color: #000000;\"><em>\u200b *Aparitiile fiecarui producator reprezinta suma tututror aparitiilor propiilor medicamente. Procedeul de calcul nu a luat in considerare medicamentele cu denumiri generice, comune mai multor producatori<\/em><\/div>\n<p>&nbsp;<\/p>\n<p>Pentru informatii si grafice suplimentare, va invitam sa parcurgeti analiza de mai jos.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/38212483\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In analiza de monitorizare au fost introduse 170 dintre cele mai cunoscute branduri de\u00a0medicamente OTC de pe piata romaneasca (medicamente care se elibereaza fara\u00a0prescriptie medicala) si 47 de producatori. Instrumentul de lucru: Zelist Monitor si Lista medicamentelor pasibile spre eliberare\u00a0din farmacii fara reteta (2014) Pentru realizarea topurilor, s-au luat in considerare mentionarile din toate canalele\u00a0social [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,1,742],"tags":[780,778,779,908,298],"class_list":["post-5108","post","type-post","status-publish","format-standard","hentry","category-social-media","category-uncategorized","category-zelist-research","tag-fara-prescriptie-medicala","tag-medicamente","tag-otc","tag-social-media","tag-vizibilitate"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1ko","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=5108"}],"version-history":[{"count":18,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5108\/revisions"}],"predecessor-version":[{"id":5128,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/5108\/revisions\/5128"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=5108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=5108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=5108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}