{"id":4918,"date":"2014-07-15T14:49:32","date_gmt":"2014-07-15T12:49:32","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=4918"},"modified":"2014-07-15T15:47:14","modified_gmt":"2014-07-15T13:47:14","slug":"berea-in-social-media","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/berea-in-social-media\/","title":{"rendered":"Berea in social media"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Care au fost cele mai vizibile branduri de bere in ultimul an<\/em><br \/>\n<em> Unde si cine a discutat cel mai mult despre acestea<\/em><\/p>\n<p>In analiza de monitorizare social media au fost introduse urmatoarele branduri de bere:<\/p>\n<ul>\n<li><strong>Segmentul economic: \u00a0<\/strong>Servus, Bucegi, Gambrinus, Harghita, Hategana, Neumarkt, Lowenbrau, Noroc, Ciucas, Zimbru<\/li>\n<\/ul>\n<ul>\n<li><strong>Segmentul Mainstream<\/strong>: \u00a0Azuga, Burger, Golden Brau, Bergenbier, Albacher, Skol, Holsten, Timisoreana, Stejar<\/li>\n<\/ul>\n<ul>\n<li><strong>Segmentul Premium:\u00a0<\/strong>Gosser, Heineken, Silva, Ciuc Premium, Beck\u2019s, Tuborg, Ursus, Redd\u2019s, Schlossgold, Grolsch, Staropramen<\/li>\n<\/ul>\n<ul>\n<li><strong>Segmentul Super Premium:\u00a0<\/strong>Stella Artois, Carlsberg, Peroni, Pilsner Urquell<\/li>\n<\/ul>\n<ul>\n<li><strong>Segmentul Importing\/specialitati:\u00a0<\/strong>Miller, Leffe, Hoegaarden, Zipfer, Guinness, Corona, Kilkenny<\/li>\n<\/ul>\n<p><strong>Perioada de analiza<\/strong>: 1 iunie 2013 &#8211; 25 iunie 2014<br \/>\n<strong>Instrument de analiz<\/strong>a: Zelist Monitor<br \/>\nPentru realizarea<strong> topurilor<\/strong>, s-au luat in considerare mentionarile din toate canalele social media monitorizate de Zelist Monitor<br \/>\nPentru <strong>analiza socio- demografic<\/strong>a, s-au luat in considerare conturile Twitter si blogurile care prezinta date socio-demografice (gen biologic, varsta, locatie).<\/p>\n<p style=\"text-align: center;\"><strong><br \/>\nTopul principalelor branduri de bere, in functie de numarul de mentionari din perioada 1 iunie 2013 &#8211; 25 iunie 2014\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\">Segmentul Economic:<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/eco.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4954\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/eco.jpg\" alt=\"eco\" width=\"456\" height=\"245\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/eco.jpg 456w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/eco-300x161.jpg 300w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Segmentul Mainstream:<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_main.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4952\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_main.jpg\" alt=\"seg_main\" width=\"454\" height=\"242\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_main.jpg 454w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_main-300x159.jpg 300w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/a><\/p>\n<p>Segmentul\u00a0Premium:<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_premium.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4956\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_premium.jpg\" alt=\"seg_premium\" width=\"459\" height=\"279\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_premium.jpg 459w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_premium-300x182.jpg 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/a><\/p>\n<p>Segmentul\u00a0Super\u00a0Premium:<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_sp.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4958\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_sp.jpg\" alt=\"seg_sp\" width=\"453\" height=\"169\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_sp.jpg 453w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_sp-300x111.jpg 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/a><\/p>\n<p>Segmentul\u00a0Imported\/Specialitati:<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_spec.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4960\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_spec.jpg\" alt=\"seg_spec\" width=\"462\" height=\"247\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_spec.jpg 462w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/seg_spec-300x160.jpg 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Unde s-a discutat cel mai mult despre aceste beri?\u00a0<\/strong><\/p>\n<p><em><strong>Distributia geografica a emitentilor<\/strong><\/em><\/p>\n<p>Top regiuni unde s-a vorbit cel mai mult despre brandurile de bere analizate:<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/distrib_geo1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4963\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/distrib_geo1.jpg\" alt=\"distrib_geo1\" width=\"456\" height=\"244\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/distrib_geo1.jpg 456w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/distrib_geo1-300x160.jpg 300w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/a><br \/>\nComparativ cu distributia activitatii de publicare in aceeasi perioada si pe aceleasi canale (bloguri, Twitter) se poate observa ca apetitul pentru mentionarea brandurilor de bere a fost mai mare in Bucuresti, Transilvania si Oltenia, in vreme ce in Moldova, Banat, Crisana, Dobrogea si Bucovina a fost mai scazut.Despre cele 41 de branduri de bere s-a discutat cel mai mult in Bucuresti (53% din aparitii) si in Transilvania (22%).<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/topicuri.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4965\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/topicuri.jpg\" alt=\"topicuri\" width=\"730\" height=\"108\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/topicuri.jpg 730w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2014\/07\/topicuri-300x44.jpg 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<p>Din analiza datelor se observa ca, spre deosebire de distributia generala:<\/p>\n<ul>\n<li>Berea <strong>Ursus<\/strong> a fost discutata mai mult in <strong>Transilvania<\/strong> si mai putin in Bucuresti, Muntenia si Oltenia<\/li>\n<li>Berea <strong>Ciucas<\/strong> au fost mai prezenta in postarile blogerilor din <strong>Transilvania<\/strong> si mai putin in cele ale blogerilor din Bucuresti<\/li>\n<li>Berea <strong>Beck\u2019s<\/strong> a fost mai vizibila in discutiile din<strong> Dobroge<\/strong>a si mai putin in cele din Bucuresti<\/li>\n<li>Despre berea <strong>Bergenbier<\/strong> s-a discutat mai mult in <strong>Moldova, Muntenia<\/strong> si<strong> Oltenia<\/strong> si mai putin in Banat, Crisana si in Transilvania<\/li>\n<li>Berea<strong> Bucegi<\/strong> a fost mai prezenta in discutiile din <strong>Moldova<\/strong> si<strong> Dobrogea<\/strong><\/li>\n<li>Despre <strong>Golden Brau<\/strong> s-a vorbit mai mult in <strong>Bucovina, Moldova <\/strong>si<strong> Oltenia<\/strong> si mai putin in Bucuresti<\/li>\n<li>Berea <strong>Grolsch<\/strong> a fost mai discutata in<strong> Bucuresti<\/strong> si mai putin in Crisana, Dobrogea si Moldova<\/li>\n<li>Berea <strong>Guinness<\/strong> a fost mentionata mai mult in<strong> Bucovina<\/strong> si mai putin in Transilvania.<\/li>\n<li>Despre berea <strong>Heineken<\/strong> s-a discutat mai mult in<strong> Bucuresti<\/strong> si mai putin in Moldova<\/li>\n<li>Berea <strong>Newmarkt<\/strong> a fost discutata mai mult in <strong>Crisana<\/strong><\/li>\n<li>Despre<strong> Peroni<\/strong> s-a discutat mai mult in <strong>Transilvania<\/strong> si mai putin in Crisana, Moldova, Muntenia<\/li>\n<li>Fata de distributia principalelor branduri de bere, <strong>Silva<\/strong> a fost mai discutata in aceasta perioada in <strong>Moldova<\/strong><\/li>\n<li>Berea<strong> Skol<\/strong> a fost mai discutata in <strong>Crisana<\/strong> si<strong> Oltenia<\/strong> si mai putin in Transilvania<\/li>\n<li>Berea <strong>Staropramen<\/strong> a fost discutata mai mult in <strong>Bucuresti<\/strong> si mai putin in Moldova si in Transilvania<\/li>\n<li>Berea <strong>Stejar<\/strong> a fost discutata mai mult in <strong>Maramures, Moldova<\/strong> si in<strong> Muntenia<\/strong> si mai putin in Bucuresti si in Transilvania<\/li>\n<li>Berea <strong>Timisoareana<\/strong> a fost mai mult discutata in <strong>Banat<\/strong> si mai putin in Bucuresti<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Cine a discutat mai mult despre brandurile de bere?<br \/>\n<\/strong><em><strong>Distributia genului biologic al emitentilor<\/strong><\/em><\/p>\n<p>In perioada de studiu (1 iunie 2013 &#8211; 25 iunie 2014), cele mai multe posturi pe bloguri si pe Twitter (general) in au fost publicate de barbati (67%). 33% dintre articole au fost publicate de catre femei.<br \/>\nCand vine vorba despre mentionarea brandurilor de bere, aportul barbatilor este si mai dominant fata de cel inregistrat la nivel general (67%), astfel ca<strong> 79%<\/strong> dintre mentionarile despre brandurile de bere au fost publicate de catre<strong> barbati<\/strong>.<\/p>\n<p>Din analiza datelor s-a observat existenta unei relatie de asociere intre genul biologic al emitentului (blogger sau utilizator de Twitter) si preferinta pentru un anumit brand de bere. Aceasta relatie se manifesta astfel:<\/p>\n<ul>\n<li><strong>Femeile<\/strong> au manifestat preferinte pentru mentionarea berile<strong> Redds, Stella Artois, Staropramen, Guinness, Grolsch, Peroni<\/strong> si <strong>Leffe<\/strong> mai mult decat barbatii.<\/li>\n<li><strong>Barbatii<\/strong> au discutat despre berile <strong>Heineken, Ursus, Skol, Ciucas, Albacher, Holsten, Bergenbier<\/strong> si <strong>Neumarkt<\/strong> mai mult decat femeile.<\/li>\n<\/ul>\n<p><strong>Ce varsta au bloggerii\/utilizatorii de Twitter care au discutat despre bere?<\/strong><br \/>\n<em><strong>Distributia varstei emitentilor<\/strong><\/em><\/p>\n<p>In perioada de studiu, cei mai multi bloggeri\/utilizatori de Twitter (<strong>55%<\/strong>) care au scris despre principaele branduri de bere au varsta cuprinsa intre <strong>25 si 34 ani<\/strong>.<br \/>\nDintre toti cei care mentionat brandurile de bere studiate, 25% au varsta cuprinsa intre 35 &#8211; 44 ani, 13% au varsta cuprinsa intre 14 si 24 ani, 4% &#8211; au intre 45 si 54 ani si 4% au peste 55 ani.<\/p>\n<p>Din analiza datelor se poate observa ca, spre deosebire de distributia generala, exista urmatoarele: diferente:<\/p>\n<ul>\n<li>Berea <strong>Azuga<\/strong> a fost mai mult discutata pe segmentul de varsta <strong>45 -54 an<\/strong>i si mai putin pe segmnetul 25 &#8211; 34 ani<\/li>\n<li>Berea <strong>Corona<\/strong> a fost discutata mai mult pe segentul de varsta <strong>45-54 ani<\/strong><\/li>\n<li>Berea<strong> Guinness<\/strong> a fost mai discutata pe segmentele de varsta <strong>45-54 ani <\/strong>si<strong> peste 55 ani<\/strong> si mai putin discutata pe segmentul de varsta 14 -25 ani<\/li>\n<li>Berea <strong>Heineken<\/strong> a fost mai discutata pe segmentul de varsta <strong>35 &#8211; 44 ani<\/strong> si<strong> peste 55 ani<\/strong>, si mai putin discutata pe segmentul 45 -54 ani<\/li>\n<li>Berea <strong>Noroc<\/strong> a fost mai discutata pe segmentele de varsta <strong>45 -54 ani <\/strong>si<strong> peste 55 ani<\/strong><\/li>\n<li><strong>Peroni<\/strong> a fost mai discutata in segmentul de varsta <strong>25 -34 ani<\/strong> si mai putin discutata in segmentele de varsta 14 -24 ani si 35 &#8211; 44 ani.<\/li>\n<li><strong>Silva<\/strong> a fost mai discutata pe segmentul de varsta <strong>45 -54 ani<\/strong><\/li>\n<li>Berea <strong>Staropramen<\/strong> a fost mai discutata pe segmentul<strong> 14 -24 ani<\/strong> si mai putin discutata pe segmentele 25 -34, 45-54 si peste 55 ani<\/li>\n<li>Berea <strong>Stejar<\/strong> a fost mai discutata in segmentele de <strong>varsta 45 -54 ani<\/strong> si<strong> peste 55 ani<\/strong> si mai putin discuatata in segmentul 25 -34 ani<\/li>\n<li>Despre <strong>Stella Artois<\/strong> s-a discutat mai mult in segmentul de varsta<strong> 25 -34 ani<\/strong> si mai putin in 35 &#8211; 44 ani<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Care au fost cele mai vizibile branduri de bere in ultimul an Unde si cine a discutat cel mai mult despre acestea In analiza de monitorizare social media au fost introduse urmatoarele branduri de bere: Segmentul economic: \u00a0Servus, Bucegi, Gambrinus, Harghita, Hategana, Neumarkt, Lowenbrau, Noroc, Ciucas, Zimbru Segmentul Mainstream: \u00a0Azuga, Burger, Golden Brau, Bergenbier, Albacher, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[727,700,8],"tags":[504,737,728,732,739,729,733,731,734,740,908,736,735,738,730],"class_list":["post-4918","post","type-post","status-publish","format-standard","hentry","category-analizele-zelist","category-blogosfera-2","category-social-media","tag-analiza-vizibilitate","tag-becks","tag-bere","tag-bergenbier","tag-carlsberg","tag-date-deografice","tag-grolsch","tag-heineken","tag-peroni","tag-segmente-de-pret","tag-social-media","tag-staropramen","tag-timisoreana","tag-tuborg","tag-ursus"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-1hk","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/4918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=4918"}],"version-history":[{"count":25,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/4918\/revisions"}],"predecessor-version":[{"id":4967,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/4918\/revisions\/4967"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=4918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=4918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=4918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}