{"id":47680,"date":"2026-10-29T13:32:48","date_gmt":"2026-10-29T11:32:48","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47680"},"modified":"2026-10-29T13:32:48","modified_gmt":"2026-10-29T11:32:48","slug":"brand-power-2026-schimba-regulile-in-marketing-si-comunicare","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/brand-power-2026-schimba-regulile-in-marketing-si-comunicare\/","title":{"rendered":"Brand Power 2026 schimb\u0103 regulile \u00een marketing \u0219i comunicare"},"content":{"rendered":"

Pe 17 noiembrie, la Terra Events Hall din Bucure\u0219ti, Brand Power 2026<\/strong> reune\u0219te profesioni\u0219ti din companii \u0219i agen\u021bii pentru o zi dedicat\u0103 creativit\u0103\u021bii, strategiei \u0219i inova\u021biei \u00een marketing \u0219i comunicare. Conferin\u021ba aduce \u00een prim-plan campanii de referin\u021b\u0103, studii de caz, perspective noi \u0219i solu\u021bii practice, prin prezent\u0103ri \u0219i discu\u021bii cu speciali\u0219ti care contribuie activ la evolu\u021bia industriei. Pentru o perioada limitata, biletele beneficiaza de o reducere de 50%.<\/p>\n

\"\"<\/a><\/p>\n

Edi\u021bia din acest an se desf\u0103\u0219oar\u0103 sub conceptul WHAT IF WE COULD DO MORE?<\/strong>, o provocare de a dep\u0103\u0219i abord\u0103rile conven\u021bionale \u0219i de a reconsidera limitele a ceea ce marketingul, publicitatea \u0219i comunicarea pot realiza. Brand Power ne arat\u0103 cum putem transforma experien\u021ba acumulat\u0103 \u00een noi oportunit\u0103\u021bi de promovare.<\/p>\n

\u201eNe dorim ca Brand Power s\u0103 fie un eveniment din care participan\u021bii s\u0103 plece cu idei pe care s\u0103 le poat\u0103 aplica a doua zi \u00een munca lor. Avem deja foarte mult\u0103 experien\u021b\u0103 \u00een industrie, dar asta nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 facem mereu lucrurile \u00een acela\u0219i fel. Vrem s\u0103 aducem \u00een fa\u021ba publicului oameni care au demonstrat c\u0103 pot construi campanii \u0219i branduri puternice \u0219i care pot demonstra ce merit\u0103 p\u0103strat, ce ar trebui schimbat \u0219i ce putem \u00eencerca diferit\u201d, declar\u0103 Cristian Manafu, organizatorul Brand Power.<\/p>\n

Idei, strategii \u0219i bune practici pentru provoc\u0103rile actuale<\/strong><\/p>\n

Primele dou\u0103 sesiuni ale conferin\u021bei propun noi abord\u0103ri \u00een construirea brandurilor, creativitatea care genereaz\u0103 rezultate, schimbarea percep\u021biilor, influen\u021barea deciziilor consumatorilor \u0219i transformarea promisiunilor de brand \u00een ac\u021biuni concrete.<\/p>\n

Programul include prezent\u0103ri \u0219i studii de caz despre decizii strategice, execu\u021bii creative \u0219i solu\u021bii testate \u00een proiecte reale, cu accent pe lec\u021biile \u0219i tacticile pe care participan\u021bii le pot aplica \u00een propria activitate.<\/p>\n

Printre speakerii anun\u021ba\u021bi se num\u0103r\u0103 Anca Ungureanu (UniCredit Bank), Lavinia Stanciu (Danone Central Eastern Europe), Angelica Raducanu (Distribu\u021bie Oltenia), Corina Rusu (ING Bank Rom\u00e2nia), <\/strong>Raul Gheba (Sector 7 HUB),<\/strong> Alina Zelezneac (iSense Solutions), Andra Constantinescu (Kantar Rom\u00e2nia)<\/strong>.<\/p>\n

Idea Lab: R\u0103spunsuri \u00een timp real la provoc\u0103rile industriei<\/strong><\/p>\n

A treia sesiune a conferin\u021bei este dedicat\u0103 Idea Lab, un format interactiv de live brainstorming \u00een care speciali\u0219ti cu experien\u021b\u0103 \u00een marketing, strategie \u0219i crea\u021bie r\u0103spund \u00eentreb\u0103rilor \u0219i provoc\u0103rilor venite din public.<\/p>\n

De la gestionarea rela\u021biei dintre client \u0219i agen\u021bie p\u00e2n\u0103 la alegerea direc\u021biei creative, evaluarea ideilor \u0219i eficien\u021ba campaniilor, discu\u021bia va aborda situa\u021bii concrete din activitatea profesioni\u0219tilor din marcom, cu r\u0103spunsuri directe \u0219i solu\u021bii bazate pe experien\u021b\u0103.<\/p>\n

La Idea Lab particip\u0103 Adrian P\u0103s\u0103ric\u0103 (Orkla Foods), Ioana M\u0103noiu (GMP&U), Mihai Gongu (GetSparks), Ionu\u021b Andrei (V8, Marketize, So Nexy)<\/strong> \u0219i Miruna Baias (Marketing & Brand Strategist)<\/strong>. Sesiunea va fi moderat\u0103 de Andreea Nemens<\/strong>.<\/p>\n

Masterclass AI: De la tehnologie la aplica\u021bii practice<\/strong><\/p>\n

Ultima sesiune a conferin\u021bei este dedicat\u0103 inteligen\u021bei artificiale \u0219i modului \u00een care aceasta poate \u00eembun\u0103t\u0103\u021bi procesele de strategie, crea\u021bie \u0219i comunicare.<\/p>\n

Masterclass-ul propune o abordare aplicat\u0103, cu metode, instrumente \u0219i exemple despre integrarea AI \u00een activitatea de zi cu zi, de la definirea problemelor \u0219i dezvoltarea ideilor p\u00e2n\u0103 la evaluarea \u0219i rafinarea rezultatelor.<\/p>\n

Participarea la Brand Power 2026<\/strong><\/p>\n

Brand Power 2026 are loc pe 17 noiembrie, la Terra Events Hall din Bucure\u0219ti, \u0219i se adreseaz\u0103 profesioni\u0219tilor din marketing, publicitate, comunicare, branding, strategie \u0219i digital.<\/p>\n

Pe l\u00e2ng\u0103 accesul la \u00eentreaga conferin\u021b\u0103, organizatorii ofer\u0103 \u0219i invita\u021bii gratuite de tip half-day pentru sesiunea Idea Lab, \u00een limita locurilor disponibile.<\/p>\n

Programul conferin\u021bei, lista actualizat\u0103 a speakerilor \u0219i detaliile despre \u00eenscriere sunt disponibile pe www.brandpower.ro<\/u><\/strong>.<\/p>\n

Brand Power este un eveniment organizat de Evensys, \u00een parteneriat cu Lidl Rom\u00e2nia, cu sprijinul UniCredit Bank, Danone Rom\u00e2nia, Distribu<\/strong>\u021bie Oltenia, ING Bank Rom\u00e2nia, AQUA Carpatica, PPC Rom\u00e2nia si Asocia\u021bia V3. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pe 17 noiembrie, la Terra Events Hall din Bucure\u0219ti, Brand Power 2026 reune\u0219te profesioni\u0219ti din companii \u0219i agen\u021bii pentru o zi dedicat\u0103 creativit\u0103\u021bii, strategiei \u0219i inova\u021biei \u00een marketing \u0219i comunicare. Conferin\u021ba aduce \u00een prim-plan campanii de referin\u021b\u0103, studii de caz, perspective noi \u0219i solu\u021bii practice, prin prezent\u0103ri \u0219i discu\u021bii cu speciali\u0219ti care contribuie activ la […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[2440],"class_list":["post-47680","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-brand-power-2026"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-cp2","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47680"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47680\/revisions"}],"predecessor-version":[{"id":47684,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47680\/revisions\/47684"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}