{"id":47657,"date":"2026-10-02T12:01:34","date_gmt":"2026-10-02T10:01:34","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47657"},"modified":"2026-10-02T12:02:26","modified_gmt":"2026-10-02T10:02:26","slug":"gpec-summit-13-octombrie-aduce-la-bucuresti-liderii-industriei-si-raspunsuri-concrete-pentru-viitorul-comertului-online","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/gpec-summit-13-octombrie-aduce-la-bucuresti-liderii-industriei-si-raspunsuri-concrete-pentru-viitorul-comertului-online\/","title":{"rendered":"GPeC SUMMIT 13 Octombrie aduce la Bucure\u0219ti liderii industriei \u0219i r\u0103spunsuri concrete pentru viitorul comer\u021bului online"},"content":{"rendered":"<p>Neil Patel, Tudor Manea, Florian Arndt, A. Lee Judge, Irina Dietrich, Eden Bidani \u0219i lideri ai principalelor companii din pia\u021b\u0103 urc\u0103 pe scena Teatrului Na\u021bional Bucure\u0219ti. \u00censcrierile se \u00eencheie pe 11 octombrie 2026.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/gpec-summit-13-octombrie-aduce-la-bucuresti-liderii-industriei-si-raspunsuri-concrete-pentru-viitorul-comertului-online\/1200x628-2-2\/\" rel=\"attachment wp-att-47658\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-47658 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/10\/1200x628-2.png\" alt=\"\" width=\"650\" height=\"340\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/10\/1200x628-2.png 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/10\/1200x628-2-300x157.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Pe 13 octombrie, <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/\"><u>GPeC SUMMIT<\/u><\/a>\u00a0transform\u0103 Teatrul Na\u021bional Bucure\u0219ti \u00een punctul de \u00eent\u00e2lnire al industriei de E-Commerce \u0219i Digital Marketing. Edi\u021bia aniversar\u0103 de 21 de ani reune\u0219te o zi \u00eentreag\u0103 de conferin\u021b\u0103, <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/gpec-expo\/\"><u>GPeC Expo<\/u><\/a>\u00a0\u0219i networking, cu teme care influen\u021beaz\u0103 direct strategiile pentru finalul lui 2026 \u0219i pentru 2027: evolu\u021bia comer\u021bului online rom\u00e2nesc, schimbarea c\u0103ut\u0103rii \u00een era AI, agentic shopping, noile repere pentru m\u0103surarea con\u021binutului, automatizarea rela\u021biei cu clien\u021bii, instrumente AI pentru business \u0219i c\u00e2\u0219tigarea \u00eencrederii consumatorilor.<\/p>\n<p>Peste 800 de participan\u021bi C-level sunt a\u0219tepta\u021bi la eveniment, al\u0103turi de speakeri interna\u021bionali \u0219i lideri ai pie\u021bei locale. \u00censcrierile la GPeC SUMMIT se \u00eencheie pe 11 octombrie 2026, iar biletele sunt <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/#inscriere\"><u>disponibile pe site-ul GPeC<\/u><\/a>.<\/p>\n<p><strong><b>O radiografie a comer\u021bului online rom\u00e2nesc \u0219i perspective pentru 2027<\/b><\/strong><\/p>\n<p>Conferin\u021ba \u00eencepe cu un dialog deschis cu Tudor Manea, CEO eMAG, moderat de Andrei Radu, CEO &amp; Founder GPeC. Discu\u021bia va analiza evolu\u021bia comer\u021bului online \u00een primele trei trimestre ale anului, verticale aflate \u00een cre\u0219tere sau stagnare, impactul juc\u0103torilor non-UE, evolu\u021bia consumului \u0219i a valorii medii a comenzilor, preg\u0103tirile pentru Black Friday 2026, precum \u0219i a\u0219tept\u0103rile pentru finalul anului \u0219i \u00eenceputul lui 2027.<\/p>\n<p>Situa\u021bia pie\u021bei va fi aprofundat\u0103 \u00eentr-un panel cu Adrian Mihai (FAN Courier), Adrian Negrescu (Frames), Arthur R\u0103dulescu (MerchantPro), Emil Mitescu (UniCredit Consumer Financing), George R\u0103\u0219chitor (Sinaps Marketing) \u0219i Lucian Baltaru (SAMEDAY Group). Temele anun\u021bate includ:<\/p>\n<ul>\n<li>evolu\u021bia volumelor de curierat, categoriile de produse livrate \u0219i extinderea re\u021belelor OOH;<\/li>\n<li>efectele taxei logistice de 25 de lei \u0219i ale taxei vamale europene de 3 euro pentru coletele non-UE sub 150 de euro;<\/li>\n<li>impactul contextului economic \u0219i al costurilor de livrare asupra consumului;<\/li>\n<li>evolu\u021bia platformelor SaaS, a noilor magazine online \u0219i a valorii medii a comenzilor;<\/li>\n<li>adop\u021bia solu\u021biilor BNPL \u0219i rolul lor \u00een cre\u0219terea conversiei;<\/li>\n<li>canalele \u0219i formatele de marketing care mai livreaz\u0103 rezultate, \u00eentr-un context cu costuri \u00een cre\u0219tere.<\/li>\n<\/ul>\n<h2><strong><b>De la Google Rankings la AI Answers<\/b><\/strong><\/h2>\n<p>Neil Patel, unul dintre cei mai cunoscu\u021bi exper\u021bi interna\u021bionali \u00een Digital Marketing, va sus\u021bine keynote-ul \u201eFrom Google Rankings to AI Answers: How to Stay Visible\u201d. Sesiunea porne\u0219te de la o realitate care schimb\u0103 regulile vizibilit\u0103\u021bii online: utilizatorii primesc tot mai des r\u0103spunsuri directe de la instrumentele AI \u0219i descoper\u0103 informa\u021bii pe numeroase platforme, nu doar \u00een rezultatele tradi\u021bionale Google.<\/p>\n<p>Participan\u021bii vor afla cum evolueaz\u0103 optimizarea organic\u0103 spre Generative Engine Optimization \u0219i Search Everywhere Optimization, unde merit\u0103 concentrate eforturile \u0219i cum trebuie adaptat\u0103 strategia pentru ca brandurile s\u0103 r\u0103m\u00e2n\u0103 vizibile atunci c\u00e2nd descoperirea se mut\u0103 dincolo de clasamentul clasic al motoarelor de c\u0103utare.<\/p>\n<h2><strong><b>Agentic shopping, m\u0103surarea con\u021binutului \u0219i 20 de instrumente AI pentru business<\/b><\/strong><\/h2>\n<ol>\n<li>Lee Judge, Content Marketing Expert, va pune sub semnul \u00eentreb\u0103rii atribuirea clasic\u0103 \u00een keynote-ul \u201eThe End of Attribution: New KPIs You Can Stand On\u201d. \u00centr-un ecosistem afectat de reguli de confiden\u021bialitate, limit\u0103ri de tracking \u0219i c\u0103ut\u0103ri f\u0103r\u0103 click, el va prezenta cinci indicatori noi pentru evaluarea con\u021binutului, formulele lor \u0219i reperele relevante inclusiv \u00een conversa\u021bia cu un CFO.<\/li>\n<\/ol>\n<p>Irina Dietrich, Senior Advertising Solutions Architect Google, va explica modul \u00een care c\u0103utarea se transform\u0103 \u00eentr-un agent personal, orientat spre sarcini \u0219i inten\u021bii complexe. Sesiunea \u201eWinning the Agentic Shopper with Google AI and Merchant Excellence\u201d va ar\u0103ta de ce feed-ul de produse devine o baz\u0103 de date a adev\u0103rurilor comerciale \u0219i cum pot retailerii s\u0103 \u00ee\u0219i \u00eembog\u0103\u021beasc\u0103 datele pentru a c\u00e2\u0219tiga vizibilitate \u0219i \u00eencredere \u00een c\u0103utarea conversa\u021bional\u0103.<\/p>\n<p>Florian Arndt, antreprenor \u0219i AI Director cunoscut drept \u201eAI Pope\u201d, aduce pe scena GPeC o sesiune de infotainment dedicat\u0103 celor \u201eTwenty (20) AI Tools to Revolutionize Your Business\u201d. Prezentarea va combina demonstra\u021biile practice cu o apari\u021bie inedit\u0103 al\u0103turi de un robot \u0219i va trece \u00een revist\u0103 instrumente care pot schimba procesele \u0219i productivitatea companiilor.<\/p>\n<p>\u00cen plus, Diana Anghelescu, Sales Director Get Response \u00een Rom\u00e2nia, va explica felul \u00een care automatizarea ciclului de via\u021b\u0103 al clientului poate transforma cump\u0103r\u0103torii ocazionali \u00een clien\u021bi loiali.<\/p>\n<h2><strong><b>\u00cencrederea \u0219i autenticitatea devin noi p\u00e2rghii de conversie<\/b><\/strong><\/h2>\n<p>\u00centr-un internet \u00een care imaginile de produs, recenziile, con\u021binutul UGC \u0219i chiar magazinele pot fi generate sau falsificate cu AI, Eden Bidani, Messaging Engineer, va prezenta semnalele de \u00eencredere greu de imitat \u0219i modul \u00een care acestea pot fi integrate \u00een paginile de produs, recenzii \u0219i experien\u021ba de cump\u0103rare. Mesajul central al sesiunii \u201eIt\u2019s not your fault, but you do have to fix it\u201d este clar: dovezile verificabile de \u00eencredere devin p\u00e2rghii directe de conversie.<\/p>\n<p>Tedy Necula, regizor \u0219i fondator Necula Agency, completeaz\u0103 aceast\u0103 perspectiv\u0103 cu sesiunea \u201e\u00cencrederea nu poate fi generat\u0103: Cum construie\u0219ti un sistem de leaduri cu con\u021binut video autentic\u201d. Pornind de la campanii reale, el va ar\u0103ta cum pot brandurile s\u0103 transforme oamenii \u0219i pove\u0219tile autentice din interiorul companiei \u00eentr-un sistem de con\u021binut pentru YouTube, LinkedIn, Instagram, Facebook \u0219i TikTok.<\/p>\n<h2><strong><b>GPeC Expo \u0219i networking cu \u00eentreaga industrie<\/b><\/strong><\/h2>\n<p>GPeC Expo se desf\u0103\u0219oar\u0103 \u00een paralel cu conferin\u021ba, \u00eentre orele 08:00 \u0219i 19:00, \u0219i reune\u0219te peste 20 de furnizori de servicii E-Commerce \u0219i Digital Marketing, al\u0103turi de furnizori de experien\u021be. Participan\u021bii pot discuta direct despre solu\u021bii, colabor\u0103ri \u0219i parteneriate, iar pauzele de cafea \u0219i pr\u00e2nzul devin contexte dedicate \u00eent\u00e2lnirilor de business.<\/p>\n<p>De asemenea, zona de Expo g\u0103zduie\u0219te \u0219i o serie de startup-uri cu servicii &amp; tehnologii dedicate industriei de digital.<\/p>\n<p>Participan\u021bii pot folosi aplica\u021bia de networking GPeC pentru a stabili \u00eent\u00e2lniri \u0219i a face schimb de date de contact.<\/p>\n<h2><strong><b>\u00censcrierile se \u00eencheie pe 11 octombrie<\/b><\/strong><\/h2>\n<p>Ultima zi de \u00eenscriere la GPeC SUMMIT este 11 octombrie 2026. Accesul la conferin\u021b\u0103 \u0219i la GPeC Expo este disponibil prin biletele GPeC SUMMIT, iar beneficiile difer\u0103 \u00een func\u021bie de tipul de bilet ales. Agenda complet\u0103, detaliile despre bilete \u0219i formularul de \u00eenscriere sunt disponibile pe <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/\"><u>https:\/\/www.gpec.ro\/gpec-summit-octombrie\/<\/u><\/a><\/p>\n<h2><strong><b>Despre GPeC<\/b><\/strong><\/h2>\n<p>De 21 de ani, GPeC contribuie la dezvoltarea pie\u021bei de E-Commerce \u0219i Digital Marketing prin conferin\u021be, programe educa\u021bionale, networking \u0219i ini\u021biative dedicate magazinelor online \u0219i furnizorilor de servicii. Evenimentele GPeC reunesc speciali\u0219ti interna\u021bionali, lideri ai pie\u021bei locale \u0219i comunitatea de business, cu accent pe informa\u021bie aplicabil\u0103, schimb de experien\u021b\u0103 \u0219i parteneriate relevante.<\/p>\n<p>GPeC 2026 este un eveniment fulfilled by <a href=\"https:\/\/www.emag.ro\/\"><u>eMAG<\/u><\/a><\/p>\n<p>Gold Partner: <a href=\"https:\/\/www.fancourier.ro\/\"><u>FAN Courier<\/u><\/a><\/p>\n<p>Supported by: <a href=\"https:\/\/www.google.ro\/\"><u>Google<\/u><\/a><\/p>\n<p>Recommended Payment Processor: <a href=\"https:\/\/netopia-payments.com\/\"><u>NETOPIA Payments<\/u><\/a><\/p>\n<p>Eveniment sus\u021binut de: <a href=\"https:\/\/www.auchan.ro\/\"><u>Auchan<\/u><\/a>, <a href=\"https:\/\/www.bancatransilvania.ro\/companii\/cont-online\"><u>Banca Transilvania<\/u><\/a>, <a href=\"https:\/\/www.debonaire.ro\/\"><u>Debonaire<\/u><\/a>, <a href=\"https:\/\/dwf.ro\/\"><u>DWF<\/u><\/a>, <a href=\"https:\/\/marketplace.emag.ro\/onboarding\/ro\"><u>eMAG Marketplece<\/u><\/a>, <a href=\"https:\/\/www.euplatesc.ro\/\"><u>euPlatesc.ro<\/u><\/a>, <a href=\"https:\/\/www.getresponse.com\/\"><u>GetResponse<\/u><\/a>, <a href=\"https:\/\/www.gts.ro\/ro\"><u>GTS<\/u><\/a>, <a href=\"https:\/\/innobyte.com\/\"><u>Innobyte<\/u><\/a>, <a href=\"https:\/\/limitless.ro\/\"><u>Limitless Agency<\/u><\/a>, <a href=\"https:\/\/www.mdpromo.ro\/\"><u>MD Promo<\/u><\/a>, <a href=\"https:\/\/www.merchantpro.ro\/\"><u>MerchantPro<\/u><\/a>, <a href=\"https:\/\/opticomm.ai\/\"><u>OpticommAI<\/u><\/a>, \u00a0<a href=\"https:\/\/romania.payu.com\/\"><u>PayU<\/u><\/a>, <a href=\"https:\/\/pttexpress.ro\/\"><u>PTT Express<\/u><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><u>RTB House<\/u><\/a>, <a href=\"https:\/\/shopfully.com\/\"><u>Shopfully<\/u><\/a>, <a href=\"https:\/\/www.sinaps.ro\/\"><u>Sinaps<\/u><\/a>, <a href=\"https:\/\/trustmate.io\/ro\"><u>TrustMate<\/u><\/a>, <a href=\"https:\/\/www.ucfin.ro\/\"><u>Unicredit Consumer Financing<\/u><\/a>, \u00a0<a href=\"https:\/\/www.visa.ro\/\"><u>VISA<\/u><\/a>.<\/p>\n<p>Parteneri Media Principali: <a href=\"https:\/\/stirileprotv.ro\/\"><u>\u0218tirile PRO TV<\/u><\/a>, <a href=\"https:\/\/voyo.protv.ro\/\"><u>VOYO<\/u><\/a><\/p>\n<p>Partener Media Strategic: <a href=\"https:\/\/digital.ringier.ro\/\"><u>Ringier Rom\u00e2nia<\/u><\/a><\/p>\n<p>Official Radio: <a href=\"https:\/\/voyo.protv.ro\/\"><u>KISS FM<\/u><\/a><\/p>\n<p>Official Hosting: <a href=\"https:\/\/cyberfolks.ro\/\"><u>cyber_Folks<\/u><\/a><\/p>\n<p><strong><b>\u00a0<\/b><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neil Patel, Tudor Manea, Florian Arndt, A. Lee Judge, Irina Dietrich, Eden Bidani \u0219i lideri ai principalelor companii din pia\u021b\u0103 urc\u0103 pe scena Teatrului Na\u021bional Bucure\u0219ti. \u00censcrierile se \u00eencheie pe 11 octombrie 2026. Pe 13 octombrie, GPeC SUMMIT\u00a0transform\u0103 Teatrul Na\u021bional Bucure\u0219ti \u00een punctul de \u00eent\u00e2lnire al industriei de E-Commerce \u0219i Digital Marketing. Edi\u021bia aniversar\u0103 de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[723],"class_list":["post-47657","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-gpec-summit"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-coF","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47657"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47657\/revisions"}],"predecessor-version":[{"id":47661,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47657\/revisions\/47661"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}