{"id":47481,"date":"2026-07-23T14:18:47","date_gmt":"2026-07-23T12:18:47","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47481"},"modified":"2026-07-23T14:18:48","modified_gmt":"2026-07-23T12:18:48","slug":"scoala-de-vara-gpec-2026-online-4-zile-de-know-how-aplicat-in-e-commerce-digital-marketing-accesibila-de-oriunde","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/scoala-de-vara-gpec-2026-online-4-zile-de-know-how-aplicat-in-e-commerce-digital-marketing-accesibila-de-oriunde\/","title":{"rendered":"\u0218coala de Var\u0103 GPeC 2026, online: 4 zile de know-how aplicat \u00een E-Commerce &#038; Digital Marketing, accesibil\u0103 de oriunde"},"content":{"rendered":"<p>\u00centre 26 \u0219i 29 august 2026, GPeC organizeaz\u0103 o nou\u0103 edi\u021bie a <a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-marketing-online-gpec\/\"><u>\u0218colii de Var\u0103 de E-Commerce &amp; Digital Marketing<\/u><\/a>, unul dintre cele mai apreciate programe de educa\u021bie dedicate profesioni\u0219tilor din comer\u021bul electronic \u0219i marketing digital. Edi\u021bia din acest an se desf\u0103\u0219oar\u0103 integral online, oferind participan\u021bilor posibilitatea de a lua parte la toate sesiunile indiferent unde se afl\u0103 \u2013 la birou, acas\u0103 sau chiar \u00een vacan\u021b\u0103.<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/scoala-de-vara-gpec-2026-online-4-zile-de-know-how-aplicat-in-e-commerce-digital-marketing-accesibila-de-oriunde\/1200x628-1-1\/\" rel=\"attachment wp-att-47483\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-47483 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/07\/1200x628-1-1.png\" alt=\"\" width=\"650\" height=\"340\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/07\/1200x628-1-1.png 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/07\/1200x628-1-1-300x157.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>Cu peste 15 ani de tradi\u021bie, \u0218coala de Var\u0103 GPeC r\u0103m\u00e2ne un program construit \u00een jurul aceluia\u0219i obiectiv: con\u021binut aplicat, dialog deschis \u00eentre practicieni \u0219i schimb autentic de experien\u021b\u0103. Noul format online face experien\u021ba mai accesibil\u0103 f\u0103r\u0103 a schimba ceea ce conteaz\u0103 cu adev\u0103rat: calitatea informa\u021biei, interactivitatea \u0219i comunitatea.<\/p>\n<p>Pe parcursul a patru zile, participan\u021bii vor avea acces la workshop-uri, dezbateri \u0219i sesiuni interactive sus\u021binute de unii dintre cei mai aprecia\u021bi speciali\u0219ti din industrie, \u00eentr-un program construit \u00een jurul celor mai importante provoc\u0103ri pe care le \u00eent\u00e2mpin\u0103 magazinele online \u0219i companiile din digital \u00een 2026.<\/p>\n<h2>O agend\u0103 construit\u0103 \u00een jurul provoc\u0103rilor reale ale pie\u021bei<\/h2>\n<p>Programul \u00eencepe cu o analiz\u0103 la zi a pie\u021bei de e-commerce din Rom\u00e2nia, \u00een cadrul unei dezbateri dedicate evolu\u021biei industriei \u00een prima parte a anului, provoc\u0103rilor pentru trimestrele urm\u0103toare \u0219i perspectivelor pentru 2027.<\/p>\n<p>Agenda continu\u0103 cu unele dintre cele mai actuale teme pentru orice business online:<\/p>\n<ul>\n<li>utilizarea AI pentru m\u0103surarea profitabilit\u0103\u021bii reale a campaniilor \u0219i optimizarea deciziilor de marketing;<\/li>\n<li>Google Ads \u00een 2026 \u0219i modul \u00een care Performance Max poate fi folosit pentru profit, nu doar pentru volum;<\/li>\n<li>cre\u0219terea conversiilor prin AI Search \u0219i recomand\u0103ri inteligente;<\/li>\n<li>relevan\u021ba strategiei de brand \u00eentr-un ecosistem digital aflat \u00een permanent\u0103 schimbare;<\/li>\n<li>construirea comunit\u0103\u021bilor care transform\u0103 clien\u021bii \u00een ambasadori ai brandului;<\/li>\n<li>implementarea AI \u00een procesele opera\u021bionale \u0219i de marketing;<\/li>\n<li>marketing centrat pe oameni \u00eentr-o perioad\u0103 \u00een care burnout-ul \u0219i presiunea asupra echipelor sunt tot mai prezente;<\/li>\n<li>construirea \u00eencrederii \u00eentr-o lume \u00een care at\u00e2t oamenii, c\u00e2t \u0219i inteligen\u021ba artificial\u0103 influen\u021beaz\u0103 vizibilitatea brandurilor;<\/li>\n<li>comunicarea relevant\u0103 \u0219i rela\u021bia cu clientul \u00eentr-un ecosistem digital din ce \u00een ce mai aglomerat.<\/li>\n<\/ul>\n<p>Sesiunile sunt sus\u021binute de <a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-marketing-online-gpec\/#speaker\"><u>speakeri rom\u00e2ni \u0219i interna\u021bionali<\/u><\/a>\u00a0recunoscu\u021bi pentru experien\u021ba lor practic\u0103, printre care Mugur P\u0103tra\u0219cu, M\u0103d\u0103lina St\u0103nescu, Tudor Goicea, Alin Vlad, Sabina Cornovac, Lucian P\u00e2ntece, Nicole Donnelly, Anna Zgadzaj, Andrei Georgescu, al\u0103turi de invita\u021bi speciali \u0219i reprezentan\u021bi ai unor companii de referin\u021b\u0103 din industrie.<\/p>\n<h2>Mai mult dec\u00e2t cursuri: dialog, idei \u0219i comunitate<\/h2>\n<p>De\u0219i edi\u021bia din acest an se desf\u0103\u0219oar\u0103 online, \u0218coala de Var\u0103 GPeC p\u0103streaz\u0103 una dintre caracteristicile care au consacrat-o: interac\u021biunea dintre participan\u021bi.<\/p>\n<p>Fiecare zi include sesiuni de \u00eentreb\u0103ri \u0219i r\u0103spunsuri, dezbateri \u0219i momente dedicate schimbului de experien\u021b\u0103, astfel \u00eenc\u00e2t participan\u021bii s\u0103 poat\u0103 discuta direct cu trainerii \u0219i cu ceilal\u021bi profesioni\u0219ti din comunitate.<\/p>\n<p>\u00centr-o industrie care evolueaz\u0103 permanent, cele mai valoroase idei apar adesea din dialogul dintre oameni care se confrunt\u0103 cu provoc\u0103ri similare. \u0218coala de Var\u0103 GPeC \u00ee\u0219i propune s\u0103 faciliteze exact acest tip de conversa\u021bii: despre ce func\u021bioneaz\u0103, ce nu mai func\u021bioneaz\u0103 \u0219i cum poate fiecare business s\u0103 se adapteze mai rapid schimb\u0103rilor din pia\u021b\u0103.<\/p>\n<h2>Accesibil\u0103 de oriunde<\/h2>\n<p>Desf\u0103\u0219urarea online a programului ofer\u0103 participan\u021bilor mai mult\u0103 flexibilitate ca oric\u00e2nd. Indiferent dac\u0103 se afl\u0103 la birou, acas\u0103 sau \u00een concediu, ace\u0219tia pot participa live la toate sesiunile \u0219i pot interac\u021biona cu speakerii \u0219i ceilal\u021bi participan\u021bi f\u0103r\u0103 a fi nevoi\u021bi s\u0103 aloce timp suplimentar pentru deplasare.<\/p>\n<p>\u00cen plus, participan\u021bii vor primi \u0219i \u00eenregistr\u0103rile sesiunilor, astfel \u00eenc\u00e2t s\u0103 poat\u0103 reveni oric\u00e2nd asupra informa\u021biilor \u0219i exemplelor prezentate.<\/p>\n<p>\u0218coala de Var\u0103 de E-Commerce &amp; Digital Marketing GPeC se adreseaz\u0103 magazinelor online, retailerilor, antreprenorilor, agen\u021biilor, furnizorilor de servicii digitale \u0219i tuturor profesioni\u0219tilor care \u00ee\u0219i doresc s\u0103 fie la curent cu cele mai noi tendin\u021be \u0219i s\u0103 \u00ee\u0219i dezvolte competen\u021bele \u00eentr-un domeniu aflat \u00een continu\u0103 transformare.<\/p>\n<p>Programul se desf\u0103\u0219oar\u0103 \u00een perioada 26\u201329 august 2026, iar \u00eenscrierile sunt deschise pe site-ul GPeC.<\/p>\n<p>Mai multe informa\u021bii \u0219i \u00eenscrieri: <a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-marketing-online-gpec\/\"><u>https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-marketing-online-gpec\/<\/u><\/a><\/p>\n<p>________________<\/p>\n<p>GPeC 2026 este un eveniment fulfilled by <a href=\"https:\/\/www.emag.ro\/\"><u>eMAG<\/u><\/a><\/p>\n<p>Gold Partner: <a href=\"https:\/\/www.fancourier.ro\/\"><u>FAN Courier<\/u><\/a><\/p>\n<p>Supported by: <a href=\"https:\/\/www.google.ro\/\"><u>Google<\/u><\/a><\/p>\n<p>Recommended Payment Processor: <a href=\"https:\/\/netopia-payments.com\/\"><u>NETOPIA Payments<\/u><\/a><\/p>\n<p>Eveniment sus\u021binut de: <a href=\"https:\/\/www.auchan.ro\/\"><u>Auchan<\/u><\/a>, <a href=\"https:\/\/www.bancatransilvania.ro\/\"><u>Banca Transilvania<\/u><\/a>, <a href=\"https:\/\/www.debonaire.ro\/\"><u>Debonaire<\/u><\/a>, <a href=\"https:\/\/dwf.ro\/\"><u>DWF<\/u><\/a>, <a href=\"https:\/\/www.getresponse.com\/\"><u>GetResponse<\/u><\/a>, <a href=\"https:\/\/www.gts.ro\/ro\"><u>GTS<\/u><\/a>, <a href=\"https:\/\/innobyte.ro\/\"><u>Innobyte<\/u><\/a>, <a href=\"https:\/\/limitless.ro\/\"><u>Limitless Agency<\/u><\/a>, <a href=\"https:\/\/www.mdpromo.ro\/\"><u>MD Promo<\/u><\/a>, <a href=\"https:\/\/www.merchantpro.ro\/\"><u>MerchantPro<\/u><\/a>, <a href=\"https:\/\/opticomm.ai\/\"><u>OptiComm.AI<\/u><\/a>, <a href=\"https:\/\/pttexpress.ro\/\"><u>PTT Express<\/u><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><u>RTB House<\/u><\/a>, <a href=\"https:\/\/shopfully.com\/\"><u>Shopfully<\/u><\/a>, <a href=\"https:\/\/www.sinaps.ro\/\"><u>Sinaps<\/u><\/a>, <a href=\"https:\/\/www.smartbill.ro\/\"><u>Smartbill<\/u><\/a>, <a href=\"https:\/\/trustmate.io\/ro\"><u>TrustMate<\/u><\/a>, <a href=\"https:\/\/www.visa.ro\/\"><u>Visa<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centre 26 \u0219i 29 august 2026, GPeC organizeaz\u0103 o nou\u0103 edi\u021bie a \u0218colii de Var\u0103 de E-Commerce &amp; Digital Marketing, unul dintre cele mai apreciate programe de educa\u021bie dedicate profesioni\u0219tilor din comer\u021bul electronic \u0219i marketing digital. Edi\u021bia din acest an se desf\u0103\u0219oar\u0103 integral online, oferind participan\u021bilor posibilitatea de a lua parte la toate sesiunile indiferent [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[2426],"class_list":["post-47481","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-scoala-de-vara-gpec-2026"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-clP","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47481"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47481\/revisions"}],"predecessor-version":[{"id":47485,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47481\/revisions\/47485"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}