{"id":47322,"date":"2026-04-23T12:30:20","date_gmt":"2026-04-23T10:30:20","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47322"},"modified":"2026-04-23T12:30:20","modified_gmt":"2026-04-23T10:30:20","slug":"digital-marketing-forum-2026-prezinta-doua-masterclassuri-intensive-dedicate-ai-si-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/digital-marketing-forum-2026-prezinta-doua-masterclassuri-intensive-dedicate-ai-si-performance-marketing\/","title":{"rendered":"Digital Marketing Forum 2026 prezint\u0103 dou\u0103 masterclassuri intensive dedicate AI \u0219i Performance Marketing"},"content":{"rendered":"<p>Digital Marketing Forum 2026, cel mai longeviv eveniment dedicat promov\u0103rii online din Rom\u00e2nia, completeaz\u0103 experien\u021ba evenimentului cu dou\u0103 masterclassuri intensive, create pentru marketerii care lucreaz\u0103 deja cu campanii, bugete \u0219i decizii strategice \u0219i au nevoie de aplicare direct\u0103, nu de teorie general\u0103.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-47323\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/DMF-26-MC-uri-1024x676.jpg\" alt=\"\" width=\"1024\" height=\"676\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/DMF-26-MC-uri-1024x676.jpg 1024w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/DMF-26-MC-uri-300x198.jpg 300w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/DMF-26-MC-uri-768x507.jpg 768w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/DMF-26-MC-uri-1536x1014.jpg 1536w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/DMF-26-MC-uri.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u00centr-un context \u00een care performan\u021ba digital\u0103 depinde de vitez\u0103 de adaptare, utilizarea corect\u0103 a datelor \u0219i integrarea tehnologiilor emergente, cele dou\u0103 programe devin spa\u021bii de lucru \u0219i schimb de idei, construite pe exemple reale, framework-uri testate \u0219i tactici folosite \u00een campanii aflate \u00een desf\u0103\u0219urare.<\/p>\n<p><strong><b>Digital Marketing Masterclasses<\/b><\/strong>\u00a0are loc pe <strong><b>6 mai<\/b><\/strong>, la <strong><b>Hotel JW Marriott Bucure\u0219ti<\/b><\/strong>, \u0219i reune\u0219te speciali\u0219ti interna\u021bionali \u0219i practicieni locali cu experien\u021b\u0103 \u00een gestionarea de campanii complexe \u0219i bugete semnificative.<\/p>\n<p>Masterclassurile din cadrul Digital Marketing Forum 2026 sunt structurate pentru dou\u0103 nevoi critice ale marketingului actual: cre\u0219terea performan\u021bei campaniilor \u0219i integrarea inteligent\u0103 a AI \u00een procesele de marketing.<\/p>\n<p><strong><b>Digital Marketing Incubator: Turning Ideas into Winning Campaigns<\/b><\/strong><\/p>\n<p>Un masterclass dedicat construirii unui sistem coerent de marketing, nu doar campaniilor izolate. Cursul ofer\u0103 o abordare structurat\u0103 pentru definirea strategiei, a publicului \u021bint\u0103 \u0219i a funnel-ului, astfel \u00eenc\u00e2t execu\u021bia din ads, content \u0219i canale digitale s\u0103 fie aliniat\u0103 la obiectivele de business.<\/p>\n<p><strong><b>Beneficii cheie<\/b><\/strong><\/p>\n<ul>\n<li>Construirea unei strategii coerente, nu tactici fragmentate<\/li>\n<li>Clarificarea rolului fiec\u0103rui canal \u00een performan\u021b\u0103<\/li>\n<li>Definirea funnel-urilor orientate pe conversie<\/li>\n<li>Setarea KPI-urilor relevante pentru business<\/li>\n<li>Preg\u0103tirea campaniilor pentru optimizare \u0219i scalare<\/li>\n<\/ul>\n<p><strong><b>Ce vor \u00eenv\u0103\u021ba participan\u021bii<\/b><\/strong><\/p>\n<ul>\n<li>Definirea corect\u0103 a publicului \u0219i a avatarului de client<\/li>\n<li>Structurarea unei oferte u\u0219or de convertit<\/li>\n<li>Construirea unui funnel eficient<\/li>\n<li>Corelarea strategiei cu execu\u021bia \u00een campanii<\/li>\n<li>Alegerea metricilor relevante<\/li>\n<li>Evitarea erorilor frecvente \u00een marketing digital<\/li>\n<li>Validarea ideilor \u00eenainte de investi\u021bii mari<\/li>\n<li>Crearea unui sistem de marketing repetabil<\/li>\n<\/ul>\n<p><strong><b>Digital Marketing Accelerator: AI Strategies for Better Results<\/b><\/strong><\/p>\n<p>Un seminar intensiv dedicat integr\u0103rii inteligen\u021bei artificiale \u00een marketing, cu focus pe utilizare practic\u0103 \u00een con\u021binut, analiz\u0103, optimizare \u0219i decizie strategic\u0103.<\/p>\n<p>Masterclassul este conceput pentru marketerii care vor s\u0103 foloseasc\u0103 AI ca instrument opera\u021bional, nu ca experiment, cu accent pe rezultate, control \u0219i aplicare responsabil\u0103.<\/p>\n<p><strong><b>Beneficii cheie<\/b><\/strong><\/p>\n<ul>\n<li>Accelerarea cre\u0103rii de con\u021binut \u0219i personaliz\u0103rii campaniilor<\/li>\n<li>\u00cen\u021belegerea comportamentului clien\u021bilor prin AI<\/li>\n<li>Utilizarea AI pentru predic\u021bie \u0219i optimizare<\/li>\n<li>Evaluarea critic\u0103 a rezultatelor generate de AI<\/li>\n<li>Integrarea AI \u00een decizii f\u0103r\u0103 pierderea controlului strategic<\/li>\n<\/ul>\n<p><strong><b>Ce vor \u00eenv\u0103\u021ba participan\u021bii<\/b><\/strong><\/p>\n<ul>\n<li>Utilizarea AI pentru optimizare \u0219i personalizare<\/li>\n<li>Concepte \u0219i terminologie relevante pentru marketing<\/li>\n<li>Instrumente de evaluare a con\u021binutului generat de AI<\/li>\n<li>Scrierea de prompturi eficiente<\/li>\n<li>Predictive analytics aplicat pe comportament<\/li>\n<li>Interpretarea datelor generate de AI<\/li>\n<li>Optimizarea campaniilor \u0219i targetingului<\/li>\n<li>Monitorizarea performan\u021bei cu AI<\/li>\n<li>Integrarea AI \u00een planificare strategic\u0103<\/li>\n<li>Segmentare avansat\u0103 \u0219i analiz\u0103 de audien\u021b\u0103<\/li>\n<\/ul>\n<p>Cele dou\u0103 masterclassuri se desf\u0103\u0219oar\u0103 \u00een paralel, iar locurile sunt limitate. Mai multe detalii despre program \u0219i participare sunt disponibile pe www.digitalforum.ro.<\/p>\n<p>Digital Marketing Masterclasses face parte din Digital Marketing Forum 2026 si este organizat de Evensys <strong><b>cu sprijinul Kaufland, Project Agora, Auchan, Teads, Flaminjoy, AdForm, United Media Services, Aqua Carpatica, Tchibo.<\/b><\/strong><\/p>\n<p><strong><b>Despre Evensys<\/b><\/strong><\/p>\n<p>Evensys este o companie de planificare de evenimente, cu 20 de ani de experien\u021b\u0103 \u00een organizarea de evenimente business. Evensys este specializat\u0103 exclusiv pe dezvoltarea de conferin\u021be \u0219i de seminare proprii, ce acoper\u0103 \u0219apte domenii de activitate: Marketing &amp; Comunicare, Internet &amp; New Media, Financiar &amp; Investi\u021bii, HR, Real Estate, Produc\u021bie \u0219i Retail. Evenimentele organizate trateaz\u0103 tematici actuale, care privesc at\u00e2t industria de business local\u0103, c\u00e2t \u0219i cea din Europa Central\u0103 \u0219i de Sud-Est.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Forum 2026, cel mai longeviv eveniment dedicat promov\u0103rii online din Rom\u00e2nia, completeaz\u0103 experien\u021ba evenimentului cu dou\u0103 masterclassuri intensive, create pentru marketerii care lucreaz\u0103 deja cu campanii, bugete \u0219i decizii strategice \u0219i au nevoie de aplicare direct\u0103, nu de teorie general\u0103. \u00centr-un context \u00een care performan\u021ba digital\u0103 depinde de vitez\u0103 de adaptare, utilizarea corect\u0103 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2416],"class_list":["post-47322","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-digital-marketing-forum-2026"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-cjg","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47322"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47322\/revisions"}],"predecessor-version":[{"id":47324,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47322\/revisions\/47324"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}