
{"id":47296,"date":"2026-04-03T17:13:52","date_gmt":"2026-04-03T15:13:52","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47296"},"modified":"2026-04-03T17:14:15","modified_gmt":"2026-04-03T15:14:15","slug":"comma-communication-awards-a-desemnat-castigatorii-edititei-din-2026","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/comma-communication-awards-a-desemnat-castigatorii-edititei-din-2026\/","title":{"rendered":"COMMA \u2022 Communication Awards a desemnat c\u00e2\u0219tig\u0103torii editi\u021bei din 2026"},"content":{"rendered":"<p>O sear\u0103 de neuitat, peste 500 de participan\u021bi \u0219i 70 de trofee, a\u0219a poate fi descris\u0103, \u00een c\u00e2teva cuvinte, Gala COMMA \u2022 Communication Awards 2026, ce a avut loc \u00eentr-un cadru de 5 stele la hotel JW Marriott Grand Hotel din Bucure\u0219ti, pe 2 aprilie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-47297\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/bOAY1aYU.png\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/bOAY1aYU.png 640w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/bOAY1aYU-300x300.png 300w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2026\/04\/bOAY1aYU-150x150.png 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Anul acesta, un juriu de 241 de profesioni\u0219ti \u00een comunicare, PR \u0219i marketing a jurizat 367 campanii \u0219i proiecte \u00een competi\u021bie. \u00censcrierile au avut loc \u00een perioada 15 decembrie 2025 &#8211; 16 februarie 2026, iar jurizarea s-a desf\u0103\u0219urat exclusiv online \u00eentre 20 februarie &#8211; 15 martie 2026.<\/p>\n<p>\u201cCOMMA a devenit, \u00eenc\u0103 de la prima edi\u021bie, un reper important pentru industria de comunicare din Rom\u00e2nia. Ne-am bucurat s\u0103 vedem un interes at\u00e2t de mare din partea profesioni\u0219tilor din domeniu \u0219i un nivel tot mai ridicat al proiectelor \u00eenscrise. Iar num\u0103rul mare de campanii \u0219i jura\u021bi ne confirm\u0103, f\u0103r\u0103 doar \u0219i poate, sus\u021binerea industriei de comunicare locale. Aceast\u0103 edi\u021bie confirm\u0103 \u00eenc\u0103 o dat\u0103 creativitatea, inova\u021bia \u0219i maturitatea brandurilor \u0219i agen\u021biilor, capabile s\u0103 livreze campanii eficiente \u0219i memorabile\u201d, spun organizatorii COMMA.<\/p>\n<p><strong><b>LISTA DE C\u00c2\u0218TIG\u0102TORI<\/b><\/strong><\/p>\n<p><strong><b>Communication Leader of the Year<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Maria Mihai (Head of Corporate Communication &amp; CSR, Lidl)<\/li>\n<\/ul>\n<p><strong><b>Best Communication Team of the Year <\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Kaufland<\/li>\n<\/ul>\n<p><strong><b>Best Launch Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Tinerii din ziua de azi &#8211; Generatia <span style=\"text-decoration: line-through;\">ZERO<\/span>ZBOR! (BCR)<\/li>\n<li>Silver Award: Tazz Afterlife \u2013 Initiativa de rebranding circular (Wolt Romania)<\/li>\n<li>Silver Award: Cea mAI buna zi (Samsung Romania)<\/li>\n<li>Bronze Award: Manualul de cearta intre vecini (HOTARUL)<\/li>\n<\/ul>\n<p><strong><b>Best PR Event<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Caravana UE &#8211; \u201dShow Nebun\u201d (Proiectul de Comunicare Strategica si Suport pentru Mass Media)<\/li>\n<li>Silver Award: The Voice of the Mountain (Vodafone)<\/li>\n<li>Bronze Award: Find Your Beauty (dm drogerie markt Romania)<\/li>\n<\/ul>\n<p><strong><b>Best PR Special Projects<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: The Most Ignored Sponsor (Regina Maria)<\/li>\n<li>Silver Award: O zi sa dovedim Via Transilvanica (Orange Romania)<\/li>\n<li>Bronze Award: 911201 \u2013 Curatenia nu are gen (Vileda)<\/li>\n<\/ul>\n<p><strong><b>Best Brand Activation Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: The Most Ignored Sponsor (Regina Maria)<\/li>\n<li>Silver Award: Escape from the past (MedLife)<\/li>\n<li>Silver Award: Paid Hugs (Organizatia Salvati Copiii)<\/li>\n<li>Bronze Award: A New Generation of Festival Makers &#8211; UNTOLD Creators by Visa<\/li>\n<li>Bronze Award: Black Friday Run (eMAG)<\/li>\n<\/ul>\n<p><strong><b>Best Social Impact Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Tinerii din ziua de azi &#8211; Generatia <span style=\"text-decoration: line-through;\">ZERO<\/span>ZBOR! (BCR)<\/li>\n<li>Silver Award: World Unseen (Canon Romania si Muzeul National de Istorie Naturala \u201eGrigore Antipa\u201d)<\/li>\n<li>Silver Award: Escape from the past (MedLife)<\/li>\n<li>Bronze Award: #ForGoodConnections \u2013 Impreuna pentru un internet mai sigur (Orange Romania)<\/li>\n<\/ul>\n<p><strong><b>Best Social Cause Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: PLAY FAIR OR BE SQUARE &#8211; No celebrities in gambling ads (Organizatia Salvati Copiii)<\/li>\n<li>Silver Award: Doar pe Hartie (Coalitia pentru Egalitate de Gen + Centrul Filia)<\/li>\n<li>Bronze Award: #PlusDeSperanta (Hospice Casa Sperantei)<\/li>\n<li>Bronze Award: One No Is Enough (Vodafone Foundation &amp; Vodafone)<\/li>\n<\/ul>\n<p><strong><b>Best Employer Branding Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: O zi sa dovedim Via Transilvanica (Orange Romania)<\/li>\n<li>Silver Award: #AIUnJob (Kaufland Romania &amp; Moldova)<\/li>\n<li>Bronze Award: Programul A.C.C.E.S. 2025 (Kaufland Romania)<\/li>\n<\/ul>\n<p><strong><b>Best Corporate Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Lidl FreshMarket: The good, the bad &amp; the ugly truth (Lidl Romania)<\/li>\n<li>Silver Award: Tazz Afterlife \u2013 Initiativa de rebranding circular (Wolt Romania)<\/li>\n<li>Bronze Award: Ce cauta o banca intr-o piata de flori? BCR si educatia financiara la firul\u2026 de lalea (BCR)<\/li>\n<li>Bronze Award: BRD Locker Room &#8211; Din Inima Sportului (BRD Groupe Societe Generale)<\/li>\n<\/ul>\n<p><strong><b>Best Visual Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Cine a mancat Craciunul? (Kaufland Romania)<\/li>\n<li>Silver Award: World Unseen (Canon Romania si Muzeul National de Istorie Naturala \u201eGrigore Antipa\u201d)<\/li>\n<li>Bronze Award: Escape from the past (MedLife)<\/li>\n<\/ul>\n<p><strong><b>Best Innovative Communication Campaign <\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Magnum Crack Hunt (Magnum)<\/li>\n<li>Silver Award: The fAIled Experiment (Nemira)<\/li>\n<li>Bronze Award: The 4th Trimester (Regina Maria)<\/li>\n<\/ul>\n<p><strong><b>Best Brand Storytelling Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: The Original Superstars (BRD Groupe Soci\u00e9t\u00e9 G\u00e9n\u00e9rale)<\/li>\n<li>Silver Award: World Unseen (Canon Romania si Muzeul National de Istorie Naturala \u201eGrigore Antipa\u201d)<\/li>\n<li>Silver Award: The Voice of the Mountain (Vodafone)<\/li>\n<li>Bronze Award: Altsy Suntem Noi (Daruieste Viata)<\/li>\n<li>Bronze Award: Portret Gastronomic Local (Electrolux Romania)<\/li>\n<\/ul>\n<p><strong><b>Best Digital Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: #TakeYourMomToMamo (Regina Maria)<\/li>\n<li>Silver Award: The fAIled Experiment (Nemira)<\/li>\n<li>Bronze Award: Credit Card at Cucuietii din Deal (ING Bank Romania)<\/li>\n<li>Bronze Award: Micultura Urbana (Smols)<\/li>\n<\/ul>\n<p><strong><b>Best Influencer Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: #TakeYourMomToMamo (Regina Maria)<\/li>\n<li>Silver Award: One No Is Enough (Vodafone Foundation &amp; Vodafone)<\/li>\n<li>Bronze Award: Watt\u2019s up, Moldova? (Ministerul Energiei al Republicii Moldova)<\/li>\n<li>Bronze Award: Tinerii din ziua de azi &#8211; Generatia <span style=\"text-decoration: line-through;\">ZERO<\/span>ZBOR! (BCR)<\/li>\n<\/ul>\n<p><strong><b>Best Strategic Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: PLAY FAIR OR BE SQUARE &#8211; No celebrities in gambling ads (Organizatia Salvati Copiii)<\/li>\n<li>Silver Award: One No Is Enough (Vodafone Foundation &amp; Vodafone)<\/li>\n<li>Silver Award: The 4th Trimester (Regina Maria)<\/li>\n<li>Bronze Award: Altsy Suntem Noi (Daruieste Viata)<\/li>\n<li>Bronze Award: Tinerii din ziua de azi &#8211; Generatia <span style=\"text-decoration: line-through;\">ZERO<\/span>ZBOR! (BCR)<\/li>\n<\/ul>\n<p><strong><b>Best Integrated Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Tinerii din ziua de azi &#8211; Generatia <span style=\"text-decoration: line-through;\">ZERO<\/span>ZBOR! (BCR)<\/li>\n<li>Silver Award: Nu te juca cu votul (StratComm Moldova)<\/li>\n<li>Silver Award: One No Is Enough (Vodafone Foundation &amp; Vodafone)<\/li>\n<li>Bronze Award: Preemies (Pampers)<\/li>\n<\/ul>\n<p><strong><b>Best Disruptive Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: PLAY FAIR OR BE SQUARE &#8211; No celebrities in gambling ads (Organizatia Salvati Copiii)<\/li>\n<li>Silver Award: Spune-i pe nume. Un manifest pentru scaderea TVA-ului la produsele de ingrijire menstruala. (ENROUSH)<\/li>\n<li>Bronze Award: Scam Donuts (ING Bank Romania)<\/li>\n<li>Bronze Award: E mult, e la greu eMAG Black Friday<\/li>\n<\/ul>\n<p><strong><b>Best Creative Communication Campaign<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: PLAY FAIR OR BE SQUARE &#8211; No celebrities in gambling ads (Organizatia Salvati Copiii)<\/li>\n<li>Silver Award: Credit Card at Cucuietii din Deal (ING Bank Romania)<\/li>\n<li>Silver Award: Doar pe Hartie (Coalitia pentru Egalitate de Gen + Centrul Filia)<\/li>\n<li>Bronze Award: Higher Standards \/ Standarde Inalte (Vola)<\/li>\n<\/ul>\n<p><strong><b>Grand Prix for Campaign of the Year <\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: PLAY FAIR OR BE SQUARE &#8211; No celebrities in gambling ads (Organizatia Salvati Copiii)<\/li>\n<\/ul>\n<p><strong><b>Grand Prix for Agency of the Year<\/b><\/strong><\/p>\n<ul>\n<li>Gold Award: Golin<strong><b>\u00a0<\/b><\/strong><\/li>\n<\/ul>\n<p>Aflat\u0103 la a 3-a edi\u021bie, COMMA \u2022 Communication Awards este cea mai mare competi\u021bie de comunicare \u0219i are cel mai numeros juriu din Rom\u00e2nia, reu\u0219ind s\u0103 aduc\u0103 \u00een prim-plan at\u00e2t creativitatea, c\u00e2t \u0219i abilit\u0103\u021bile strategice \u0219i tactice ale agen\u021biilor \u0219i brandurilor din Rom\u00e2nia.<\/p>\n<p>Competi\u021bia COMMA a fost prezentat\u0103 de <strong><b>Banca Transilvania<\/b><\/strong>\u00a0\u0219i sus\u021binut\u0103 de <strong><b>Vodafone<\/b><\/strong>, <strong><b>Kaufland<\/b><\/strong>, <strong><b>Aqua Carpatica<\/b><\/strong>, <strong><b>Auchan<\/b><\/strong>, <strong><b>Davidoff Caf\u00e9<\/b><\/strong>\u00a0\u0219i <strong><b>Continental Fast Line<\/b><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O sear\u0103 de neuitat, peste 500 de participan\u021bi \u0219i 70 de trofee, a\u0219a poate fi descris\u0103, \u00een c\u00e2teva cuvinte, Gala COMMA \u2022 Communication Awards 2026, ce a avut loc \u00eentr-un cadru de 5 stele la hotel JW Marriott Grand Hotel din Bucure\u0219ti, pe 2 aprilie. Anul acesta, un juriu de 241 de profesioni\u0219ti \u00een comunicare, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2413],"class_list":["post-47296","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-comma-communication-awards"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-ciQ","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47296"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47296\/revisions"}],"predecessor-version":[{"id":47298,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47296\/revisions\/47298"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}