{"id":47135,"date":"2025-11-05T09:54:13","date_gmt":"2025-11-05T07:54:13","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47135"},"modified":"2025-11-05T09:54:13","modified_gmt":"2025-11-05T07:54:13","slug":"idea-lab-solutii-reale-pentru-campanii-eficiente","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/idea-lab-solutii-reale-pentru-campanii-eficiente\/","title":{"rendered":"Idea Lab: solu\u021bii reale pentru campanii eficiente"},"content":{"rendered":"

Companiile care vor s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 campaniile de promovare sunt a\u0219teptate gratuit la Idea Lab<\/b><\/strong>, pe 11 noiembrie<\/b><\/strong>, la Terra Events Hall<\/b><\/strong>, \u00een cadrul Brand Power Summit 2025.<\/b><\/strong><\/p>\n

\"\"<\/p>\n

\u00cen ziua de ast\u0103zi, brandurile se confrunt\u0103 cu provocari tot mai mari \u00een promovare. Consumatorii sunt aten\u021bi at\u00e2t la pre\u021b, c\u00e2t \u0219i la mesajele brandurilor, iar competi\u021bia pentru aten\u021bie este mai intens\u0103 ca oric\u00e2nd. De\u0219i exist\u0103 tot mai multe canale de comunicare, acestea aduc \u0219i provoc\u0103ri noi: de la coeren\u021ba mesajului p\u00e2n\u0103 la alegerea celor mai eficiente tactici.
\n\u00cen plus, ne afl\u0103m \u00een cel mai aglomerat sezon al anului, c\u00e2nd toate brandurile comunic\u0103 masiv \u0219i \u00eencearc\u0103 s\u0103 profite de ultimele oportunit\u0103\u021bi de v\u00e2nzare. \u00cen acest context, sesiunea special\u0103 Idea Lab vine \u00een sprijinul firmelor, antreprenorilor \u0219i consultan\u021bilor care vor s\u0103-\u0219i clarifice direc\u021bia, s\u0103-\u0219i rafineze strategiile \u0219i s\u0103 ob\u021bin\u0103 rezultate vizibile \u00een marketing \u0219i comunicare.<\/p>\n

Participan\u021bii la Idea Lab vor afla direct de la speciali\u0219ti cum s\u0103 construiasc\u0103 campanii relevante, s\u0103 foloseasc\u0103 eficient bugetele \u0219i s\u0103 comunice mai coerent cu publicul lor. Printre vorbitorii confirma\u021bi se num\u0103r\u0103 Bogdan Naumovici<\/b><\/strong>\u00a0(Managing Partner, 23 Communication Ideas), Valentina Vesler<\/b><\/strong>\u00a0(Head of PR & Communication, AQUA Carpatica), Monica Jitariuc<\/b><\/strong>\u00a0(Communication Consultant & Trainer), R\u0103zvan M\u0103\u021b\u0103\u0219el<\/b><\/strong>\u00a0(Head of Strategy, Publicis Groupe) \u0219i Mugur P\u0103tra\u0219cu<\/b><\/strong>\u00a0(Partner, Sunshine The Agency), profesioni\u0219ti cu o vast\u0103 experien\u021b\u0103 \u00een strategie de brand, comunicare digital\u0103 \u0219i marketing integrat.<\/p>\n

Cei interesa\u021bi pot solicita gratuit o invita\u021bie, complet\u00e2nd formularul disponibil pe www.brandpower.ro\/idealab.<\/p>\n

Idea Lab<\/b><\/strong>\u00a0este o sesiune special\u0103 din cadrul Brand Power Summit 2025<\/b><\/strong>, conferin\u021b\u0103 dedicat\u0103 comunit\u0103\u021bii de business, comunicare \u0219i marketing. Brand Power<\/b><\/strong>\u00a0este spa\u021biul \u00een care strategiile se reinventeaz\u0103, ideile prind contur, iar tendin\u021bele cap\u0103t\u0103 sens. Evenimentul aduce perspective curajoase \u0219i solu\u021bii concrete pentru brandurile care vor s\u0103 comunice relevant \u0219i autentic \u00eentr-o pia\u021b\u0103 tot mai zgomotoas\u0103.<\/p>\n

Pentru participarea la intregul Brand Power Summit 2025, inscrierile se pot face la un pret special, folosind codul BP25<\/b><\/strong>, in pagina www.brandpower.ro\/participare\/#up.<\/p>\n

Detalii despre vorbitorii invita\u021bi \u0219i agenda evenimentului sunt disponibile pe www.brandpower.ro.<\/p>\n

Brand Power Summit 2025 este organizat de Evensys, \u00een parteneriat cu Lidl Rom\u00e2nia, cu sprijinul AQUA Carpartica, UniCredit Bank, CyberEvent \u0219i Tchibo.<\/b><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Companiile care vor s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 campaniile de promovare sunt a\u0219teptate gratuit la Idea Lab, pe 11 noiembrie, la Terra Events Hall, \u00een cadrul Brand Power Summit 2025. \u00cen ziua de ast\u0103zi, brandurile se confrunt\u0103 cu provocari tot mai mari \u00een promovare. Consumatorii sunt aten\u021bi at\u00e2t la pre\u021b, c\u00e2t \u0219i la mesajele brandurilor, iar competi\u021bia pentru […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2404],"class_list":["post-47135","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-idea-lab"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-cgf","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47135"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47135\/revisions"}],"predecessor-version":[{"id":47137,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47135\/revisions\/47137"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}