{"id":47074,"date":"2025-09-16T12:40:21","date_gmt":"2025-09-16T10:40:21","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47074"},"modified":"2025-09-16T12:40:21","modified_gmt":"2025-09-16T10:40:21","slug":"afla-ce-conteaza-cu-adevarat-la-employer-branding-conference","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/afla-ce-conteaza-cu-adevarat-la-employer-branding-conference\/","title":{"rendered":"Afl\u0103 ce conteaz\u0103 cu adev\u0103rat la Employer Branding Conference!"},"content":{"rendered":"

\u00centr-o lume a schimb\u0103rilor rapide, oamenii r\u0103m\u00e2n cea mai important\u0103 resurs\u0103 a unei organiza\u021bii. \u00cen fiecare zi, echipele de HR se confrunt\u0103 cu provoc\u0103ri legate de atragerea, motivarea \u0219i p\u0103strarea talentelor. Crearea unui brand de angajator care s\u0103 reflecte \u00een mod real valorile \u0219i cultura companiei nu mai este doar o op\u021biune, ci o misiune strategic\u0103 esen\u021bial\u0103.<\/p>\n

\"\"<\/p>\n

Pe\u00a03 octombrie 2025<\/strong>, la\u00a0Hotel JW Marriott<\/strong>\u00a0din\u00a0Bucure\u0219ti<\/strong>, are loc edi\u021bia de toamn\u0103 a Employer Branding Conference, un eveniment dedicat celor care construiesc \u0219i consolideaz\u0103 experien\u021ba angajatului \u0219i reputa\u021bia companiei pe pia\u021ba muncii. Conferin\u021ba aduce \u00een prim-plan cele mai mari provoc\u0103ri actuale din HR \u0219i Employer Branding: cum creezi mesaje autentice, cum adaptezi comunicarea la noile genera\u021bii \u0219i cum men\u021bii angaja\u021bii implica\u021bi \u00eentr-un context de schimbare continu\u0103. Participan\u021bii vor descoperi studii de caz relevante, bune practici \u0219i solu\u021bii aplicabile imediat \u00een organiza\u021biile lor. Sesiunile vor fi sus\u021binute de exper\u021bi recunoscu\u021bi, care vin cu insight-uri din practic\u0103 \u0219i inspira\u021bie pentru a transforma provoc\u0103rile \u00een oportunit\u0103\u021bi reale de cre\u0219tere.<\/p>\n

Pe scena evenimentului vor urca speakeri recunoscu\u021bi din industrie, gata s\u0103 discute deschis despre lec\u021biile \u00eenv\u0103\u021bate \u0219i strategiile care func\u021bioneaz\u0103 \u00een 2025. Al\u0103turi de noi vor fi:\u00a0Ionela Sulugiuc<\/strong>\u00a0(Director Na\u021bional de Resurse Umane, Lidl Rom\u00e2nia),\u00a0Rebecca Reffell<\/strong>\u00a0(Head of Strategy, Havas People),\u00a0Mike Hanbidge<\/strong>\u00a0(Head of Employer Brand, Blackbridge Communications Ltd),\u00a0Claire de Souza<\/strong>\u00a0(Co-Founder, The EB Space),\u00a0Alina Grozescu<\/strong>\u00a0(Founder & CEO, Wellington),\u00a0Roxana Curelea<\/strong>\u00a0(Head of Global Rewards & Performance, Allianz Services),\u00a0Dana Stoian<\/strong>\u00a0(HR Manager, Provident),\u00a0Alina Ghi\u021b\u0103\u00a0<\/strong>(Group HR Director, Lactalis Rom\u00e2nia Group),\u00a0S\u00eenziana Mure\u0219an<\/strong>\u00a0(Human Resources Director, Emerson Rom\u00e2nia),\u00a0Alina Stan<\/strong>\u00a0(HR Manager Romania & Bulgaria, Beiersdorf),\u00a0Georgiana Gotia (Bradescu)<\/strong>\u00a0(Head of Employer Branding & HR Communications, AUMOVIO Rom\u00e2nia),\u00a0Diana Tr\u0103snea<\/strong>\u00a0(Employer Branding Senior Specialist, Bosch Romania),\u00a0Bogdan Badea<\/strong>\u00a0(CEO, eJobs Group),\u00a0Loredana Vatavoiu<\/strong>\u00a0(Director Marketing & Comunicare, Up Romania),\u00a0Andreea Oancea<\/strong>\u00a0(Senior Marketing Manager, OLX Locuri de Munc\u0103),\u00a0Ioana Ro\u0219iu<\/strong>\u00a0(Comunication & Development Team Manager, Bosch Rom\u00e2nia),\u00a0Raluca Dumitra<\/strong> (Head of Marketing, eJobs Group).<\/p>\n

INVITA\u021aI SPECIALI<\/h2>\n

Rebecca Reffell<\/strong>\u00a0(Head of Strategy, Havas People) conduce echipa de strategie la Havas People \u0219i are peste 24 de ani de experien\u021b\u0103 \u00een employer branding \u0219i comunicare. Lucreaz\u0103 la Havas People din 2017 \u0219i este pasionat\u0103 de employee experience, cercetarea \u201eEmployee Experience Gap\u201d i-a apar\u021binut. A colaborat cu clien\u021bi din diverse industrii (drept, servicii financiare, tehnologie, pharma, FMCG, fintech, telecom, inginerie) pe proiecte de brand de angajator, engagement intern \u0219i atragere de talente. Printre clien\u021bii ei se num\u0103r\u0103 Mars, Standard Bank, Discover Financial Services, Hitachi Vantara, adidas \u0219i al\u021bii.<\/p>\n

Mike Hanbidge<\/strong>\u00a0(Head of Employer Brand, Blackbridge Communications Ltd) are aproape 20 de ani de experien\u021b\u0103 \u00een agen\u021bii de top specializate \u00een people & employer branding. Este Head of Employer Brand la Blackbridge Communications, unde a creat branduri de angajator puternice pentru companii globale. A lucrat la proiecte na\u021bionale \u0219i interna\u021bionale, din San Francisco p\u00e2n\u0103 la Hyderabad, \u0219i este preg\u0103tit s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 tendin\u021bele \u0219i insighturile care definesc viitorul employer brandingului.<\/p>\n

Claire de Souza<\/strong>\u00a0(Co-Founder, The EB Space) Este un lider \u00een employer branding \u0219i cofondatoare a comunit\u0103\u021bii globale The EB Space. Coordoneaz\u0103 strategia de employer branding pentru un retailer de top din Marea Britanie \u0219i a creat seria de evenimente EB Uncut, care promoveaz\u0103 discu\u021bii autentice \u0219i \u00eenv\u0103\u021bare practic\u0103 \u00een domeniu. \u00cen afara job-ului, este scriitoare, artist\u0103 \u0219i sus\u021bine incluziunea, identitatea \u0219i con\u0219tientizarea durerii cronice.<\/p>\n

STUDIU \u00ceN EXCLUSIVITATE
\nEmployer Branding in 2025: Truth or Dare?<\/h2>\n

2025 este anul f\u0103r\u0103 linie de mijloc \u00een employer branding. Faci sau taci, pare s\u0103 fie mantra angajatorilor. Iar pentru cine face, provoc\u0103rile sunt la ordinea zilei. Este o perioad\u0103 \u00een care deciziile trebuie \u00eencadrate \u00eentr-o matrice perfect\u0103 pentru c\u0103 totul a intrat \u00eentr-un context atipic: s-au schimbat candida\u021bii, a\u0219tept\u0103rile lor, nevoile angajatorilor, mesajele care conteaz\u0103 \u0219i, nu \u00een ultimul r\u00e2nd, bugetele. Peste toate acestea se suprapune apropierea rapid\u0103 a momentului \u00een care pia\u021ba salariilor din Rom\u00e2nia va fi transparentizat\u0103. C\u00e2t de preg\u0103ti\u021bi sunt angajatorii s\u0103 treac\u0103 prin aceast\u0103 etap\u0103, cum fac fa\u021b\u0103 provoc\u0103rilor care continu\u0103 s\u0103 apar\u0103 pe parcurs \u0219i ce oportunit\u0103\u021bi reu\u0219esc s\u0103 identifice pentru a reu\u0219i s\u0103 construiasc\u0103 \u0219i s\u0103 dezvolte chiar \u0219i atunci c\u00e2nd este cel mai greu? Afl\u0103m r\u0103spunsurile din studiul realizat de eJobs Rom\u00e2nia \u00een exclusivitate pentru aceast\u0103 edi\u021bie a Employer Branding Conference.<\/p>\n

Edi\u021bia de toamn\u0103 a Employer Branding Conference 2025 este un eveniment organizat de Evensys, \u00een parteneriat cu Lidl Rom\u00e2nia, Wellington, Bosch Rom\u00e2nia, AUMOVIO, Allianz Services, Up Rom\u00e2nia, eJobs, Provident, OLX Locuri de Munc\u0103, Lactalis Rom\u00e2nia, Bolt Business, tbi bank \u0219i Tchibo Coffee Service.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00centr-o lume a schimb\u0103rilor rapide, oamenii r\u0103m\u00e2n cea mai important\u0103 resurs\u0103 a unei organiza\u021bii. \u00cen fiecare zi, echipele de HR se confrunt\u0103 cu provoc\u0103ri legate de atragerea, motivarea \u0219i p\u0103strarea talentelor. Crearea unui brand de angajator care s\u0103 reflecte \u00een mod real valorile \u0219i cultura companiei nu mai este doar o op\u021biune, ci o misiune […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192,8],"tags":[1299],"class_list":["post-47074","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-social-media","tag-employer-branding-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-cfg","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47074"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47074\/revisions"}],"predecessor-version":[{"id":47077,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47074\/revisions\/47077"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}