{"id":47054,"date":"2025-09-04T12:51:35","date_gmt":"2025-09-04T10:51:35","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47054"},"modified":"2025-09-04T12:51:35","modified_gmt":"2025-09-04T10:51:35","slug":"conferinta-care-arata-cum-sa-transformi-influencer-marketingul-intr-un-instrument-strategic","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/conferinta-care-arata-cum-sa-transformi-influencer-marketingul-intr-un-instrument-strategic\/","title":{"rendered":"Conferin\u021ba care arat\u0103 cum s\u0103 transformi influencer marketingul \u00eentr-un instrument strategic"},"content":{"rendered":"<p>\u00centr-un peisaj digital dominat de campanii efemere \u0219i buzzword-uri, conferin\u021ba Influencer Marketing Conference propune profesioni\u0219tilor din marketing \u0219i comunicare o abordare direct\u0103 a colabor\u0103rilor dintre branduri \u0219i influenceri: o zi de analiz\u0103 serioas\u0103 a fenomenului, prezent\u0103ri aplicate, studii de caz cu rezultate m\u0103surabile \u0219i discu\u021bii relevante cu oameni care modeleaz\u0103 industria marcom.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-47055 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2025\/09\/imagine-comunicat-imc25-2.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2025\/09\/imagine-comunicat-imc25-2.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2025\/09\/imagine-comunicat-imc25-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<blockquote><p>\u201eNe dorim ca fiecare participant s\u0103 plece cu idei aplicabile imediat, care fac campaniile mai eficiente \u0219i mai conving\u0103toare. E o ocazie s\u0103 \u00eenve\u021be cum s\u0103 evite gre\u0219elile costisitoare \u0219i cum s\u0103 ob\u021bin\u0103 rezultate mai mari cu acelea\u0219i bugete\u201d, spune\u00a0<strong>Cristian Manafu<\/strong>, organizatorul evenimentului.<\/p><\/blockquote>\n<p>Influencer marketingul nu mai este o zon\u0103 experimental\u0103, ci un instrument strategic \u00een mixul de comunicare. De aceea,\u00a0<strong>Influencer Marketing Conference<\/strong>\u00a0reune\u0219te \u00een 2025, pe data de\u00a0<strong>26 septembrie<\/strong>, la\u00a0<strong>Hotel Marshal Garden<\/strong>\u00a0din\u00a0<strong>Bucuresti<\/strong>, speciali\u0219ti de top din agen\u021bii, companii \u0219i creatori cu recunoa\u0219tere pentru a aborda provoc\u0103rile pe care le au acum brandurile \u0219i agen\u021biile \u00een colabor\u0103rile cu creatorii de con\u021binut, printr-un set de bune practici testate, care fac strategiile participan\u021bilor mai clare \u0219i mai eficiente.<\/p>\n<p>Pe scena conferin\u021bei vor fi alaturi de noi speakeri renumiti, care vor care vor \u00eemp\u0103rt\u0103\u0219i din experien\u021ba lor \u0219i vor oferi perspective valoroase. Din lista fac parte:\u00a0<strong>Andreea Lupu<\/strong>\u00a0(Strategy &amp; Innovation Director, Starcom Romania),\u00a0<strong>Andrei Puiu<\/strong>\u00a0(Senior Influencers Relationship Manager, Bitdefender),\u00a0<strong>Rodica Mihalache<\/strong>\u00a0(Data Intelligence Lead, Publicis Groupe),\u00a0<strong>Sorin Amzu<\/strong>\u00a0(Marketing Manager, Flaminjoy),\u00a0<strong>Nicoleta Iancu<\/strong>\u00a0(Communication Director, GRF+),\u00a0<strong>Octavian Gheorghe<\/strong>\u00a0(Academy Director &amp; Trainer, GMP Academy),\u00a0<strong>Florin Grozea<\/strong>\u00a0(Founder, MOCAPP) \u0219i\u00a0<strong>Ariana St\u0103nescu<\/strong>\u00a0(Digital Manager, Golin Rom\u00e2nia).<\/p>\n<p>Printre \u00eentreb\u0103rile la care ace\u0219tia vor r\u0103spunde se num\u0103r\u0103:<\/p>\n<ul>\n<li>Cum se m\u0103soar\u0103 corect impactul campaniilor?<\/li>\n<li>Care este rolul creatorilor \u00een construc\u021bia de brand pe termen lung?<\/li>\n<li>Ce bune practici pot fi replicate \u0219i ce gre\u0219eli trebuie evitate?<\/li>\n<li>Cum se aleg influencerii relevan\u021bi pentru brand \u0219i nu doar cei \u201evizibili\u201d?<\/li>\n<li>Cum se construiesc briefuri clare care s\u0103 aduc\u0103 rezultate reale?<\/li>\n<li>Cum se integreaz\u0103 influencer marketingul \u00eentr-o strategie de comunicare 360\u00b0?<\/li>\n<\/ul>\n<p>Conferin\u021ba este \u0219i un prilej de networking strategic. Reprezentan\u021bi ai unor branduri importante, agen\u021bii de comunicare \u0219i creatori relevan\u021bi vor fi prezen\u021bi pentru a \u00eemp\u0103rt\u0103\u0219i experien\u021be personale \u0219i a lega noi colabor\u0103ri.<\/p>\n<p>Influencer Marketing Conference ofer\u0103 un pachet de con\u021binut premium, curat, f\u0103r\u0103 artificii, cu prezent\u0103ri bine documentate \u0219i exemple autentice. Totul \u00eentr-un cadru profesionist \u0219i prietenos, care faciliteaz\u0103 dialogul \u0219i \u00eencurajeaz\u0103 schimbul de know-how.<\/p>\n<blockquote><p>\u201eUn bilet la eveniment cost\u0103 mult mai pu\u021bin dec\u00e2t gre\u0219elile unei campanii f\u0103r\u0103 repere clare, informa\u021bii actualizate \u0219i tactici validate. De multe ori, brandurile las\u0103 campaniile \u00een \u00eentregime pe m\u00e2na agen\u021biilor, iar agen\u021biile se limiteaz\u0103 la un cerc restr\u00e2ns de influenceri cunoscu\u021bi, dar nu mereu relevan\u021bi. \u00cen realitate, sunt multe detalii aparent mici, dar \u0219i decizii majore care pot influen\u021ba succesul unei campanii. Asta vor afla oamenii din industrie la Influencer Marketing Conference\u201d, mai spune\u00a0<strong>Cristian Manafu<\/strong>.<\/p><\/blockquote>\n<p><strong>Influencer Marketing Conference 2025<\/strong>\u00a0este un eveniment organizat de\u00a0<strong>Evensys<\/strong>, \u00een parteneriat cu\u00a0<strong>Lidl Rom\u00e2nia<\/strong>,\u00a0<strong>Starcom<\/strong>,\u00a0<strong>Bitdefender<\/strong>,\u00a0<strong>Banca Transilvania<\/strong>,\u00a0<strong>AQUA Carpatica<\/strong>,\u00a0<strong>Heineken<\/strong>\u00a0\u0219i\u00a0<strong>Flaminjoy<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-un peisaj digital dominat de campanii efemere \u0219i buzzword-uri, conferin\u021ba Influencer Marketing Conference propune profesioni\u0219tilor din marketing \u0219i comunicare o abordare direct\u0103 a colabor\u0103rilor dintre branduri \u0219i influenceri: o zi de analiz\u0103 serioas\u0103 a fenomenului, prezent\u0103ri aplicate, studii de caz cu rezultate m\u0103surabile \u0219i discu\u021bii relevante cu oameni care modeleaz\u0103 industria marcom. \u201eNe dorim ca [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[1254],"class_list":["post-47054","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-influencer-marketing-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-ceW","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47054"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47054\/revisions"}],"predecessor-version":[{"id":47056,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47054\/revisions\/47056"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}