{"id":47038,"date":"2025-08-26T09:58:53","date_gmt":"2025-08-26T07:58:53","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=47038"},"modified":"2025-08-26T10:09:14","modified_gmt":"2025-08-26T08:09:14","slug":"afla-noutatile-din-eb-si-hr","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/afla-noutatile-din-eb-si-hr\/","title":{"rendered":"Afl\u0103 nout\u0103\u021bile din EB \u0219i HR!"},"content":{"rendered":"

Employer branding-ul nu mai \u021bine doar de campanii inspirate sau de mesaje atractive. \u00cen realitate, acesta se construie\u0219te zi de zi, prin interac\u021biuni, decizii \u0219i modul \u00een care cultura organiza\u021biei este tr\u0103it\u0103 \u00een practic\u0103, nu doar declarat\u0103. Angaja\u021bii \u00ee\u0219i doresc transparen\u021b\u0103, autenticitate \u0219i un mediu \u00een care valorile comunicate sunt \u0219i respectate. Aceasta este adev\u0103rata provocare pentru HR \u0219i leadership: cum transformi cultura \u00eentr-o experien\u021b\u0103 real\u0103, nu \u00eentr-un slogan.<\/p>\n

\"\"<\/p>\n

Pe\u00a03 octombrie 2025<\/strong>, la\u00a0Hotel JW Marriott<\/strong>\u00a0din\u00a0Bucure\u0219ti<\/strong>, are loc cea de-a 15-a edi\u021bie Employer Branding Conference, care va aduce \u00een prim-plan provoc\u0103rile zilnice ale speciali\u0219tilor HR \u0219i liderilor care construiesc branduri de angajator autentice. De la gestionarea a\u0219tept\u0103rilor unei genera\u021bii diverse de angaja\u021bi, p\u00e2n\u0103 la alinierea leadership-ului la valorile declarate, fiecare sesiune va aborda situa\u021bii reale \u0219i solu\u021bii aplicate.<\/p>\n

Profesioni\u0219ti consacra\u021bi din companii renumite vor transforma subiecte complexe \u00een discu\u021bii accesibile \u0219i relevante pentru audien\u021b\u0103. Al\u0103turi de noi pe scen\u0103 vor fi:<\/p>\n

\u2022\u00a0Ionela Sulugiuc<\/strong>\u00a0(Director Na\u021bional de Resurse Umane, Lidl Rom\u00e2nia)<\/p>\n

\u2022\u00a0Rebecca Reffell<\/strong>\u00a0(Head of Strategy, Havas People)<\/p>\n

\u2022\u00a0Mike Hanbidge<\/strong>\u00a0(Head of Employer Brand, Blackbridge Communications Ltd)<\/p>\n

\u2022\u00a0Claire de Souza<\/strong>\u00a0(Co-Founder, The EB Space)<\/p>\n

\u2022\u00a0Alina Grozescu<\/strong>\u00a0(Founder & CEO, Wellington)<\/p>\n

\u2022\u00a0Roxana Curelea<\/strong>\u00a0(Head of Global Rewards & Performance, Allianz Services)<\/p>\n

\u2022\u00a0Marius Ciurariu<\/strong>\u00a0(HR Director, Provident)<\/p>\n

\u2022\u00a0Alina Ghi\u021b\u0103<\/strong>\u00a0(Group HR Director, Lactalis Rom\u00e2nia Group)<\/p>\n

\u2022\u00a0S\u00eenziana Mure\u0219an<\/strong>\u00a0(Human Resources Director, Emerson Rom\u00e2nia)<\/p>\n

\u2022\u00a0Alina Stan<\/strong>\u00a0(HR Manager Rom\u00e2nia & Bulgaria, Beiersdorf)<\/p>\n

\u2022\u00a0Georgiana Go\u021bia (Br\u0103descu)<\/strong>\u00a0(Employer Branding & HR Communications Coordinator Automotive Rom\u00e2nia, Continental)<\/p>\n

\u2022\u00a0Diana Tr\u0103snea<\/strong>\u00a0(Employer Branding Senior Specialist, Bosch Rom\u00e2nia)<\/p>\n

\u2022\u00a0Loredana Vatavoiu<\/strong>\u00a0(Director Marketing & Comunicare, Up Rom\u00e2nia)<\/p>\n

\u2022\u00a0Mirela T\u0103nase<\/strong>\u00a0(Senior Partner \u2013 Strategy & Consultancy, Exploratist)<\/p>\n

\u2022\u00a0Bogdan Badea<\/strong>\u00a0(CEO, eJobs Group)<\/p>\n

\u2022\u00a0Andreea Oancea<\/strong>\u00a0(Senior Brand Manager, OLX)<\/p>\n

\u2022\u00a0Ioana Ro\u0219iu<\/strong>\u00a0(Communication & Development Team Manager, Bosch Rom\u00e2nia)<\/p>\n

\u2022\u00a0Raluca Dumitra<\/strong>\u00a0(Head of Marketing, eJobs Group)<\/p>\n

Employer Branding Awards 2025<\/strong><\/p>\n

Employer Branding Awards 2025 reune\u0219te 159 de \u00eenscrieri \u00een 19 categorii, reflect\u00e2nd amploarea \u0219i complexitatea proiectelor din acest domeniu. Evaluarea acestora va fi realizat\u0103 de un juriu format din profesioni\u0219ti cu expertiz\u0103 \u00een HR \u0219i employer branding, care vor analiza fiecare ini\u021biativ\u0103 din perspectiva impactului, relevan\u021bei \u0219i inova\u021biei. Pute\u021bi consulta lista nominaliza\u021bilor\u00a0aici<\/a>.<\/p>\n

Edi\u021bia de toamn\u0103 a Employer Branding Conference 2025 este un eveniment organizat de\u00a0Evensys<\/strong>, \u00een parteneriat cu in parteneriat cu\u00a0Lidl Rom<\/strong>\u00e2<\/strong>nia<\/strong>,\u00a0Wellington<\/strong>,\u00a0Bosch Rom\u00e2nia<\/strong>,\u00a0Continental Rom\u00e2nia<\/strong>,\u00a0Allianz Services<\/strong>,\u00a0Up Rom\u00e2nia<\/strong>,\u00a0Provident<\/strong>,\u00a0eJobs<\/strong>,\u00a0Exploratist<\/strong>,\u00a0OLX<\/strong>,\u00a0Lactalis Rom\u00e2nia, Bolt Business\u00a0<\/strong>\u0219i\u00a0Tchibo Coffee Service<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Employer branding-ul nu mai \u021bine doar de campanii inspirate sau de mesaje atractive. \u00cen realitate, acesta se construie\u0219te zi de zi, prin interac\u021biuni, decizii \u0219i modul \u00een care cultura organiza\u021biei este tr\u0103it\u0103 \u00een practic\u0103, nu doar declarat\u0103. Angaja\u021bii \u00ee\u0219i doresc transparen\u021b\u0103, autenticitate \u0219i un mediu \u00een care valorile comunicate sunt \u0219i respectate. Aceasta este adev\u0103rata […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2394,1299],"class_list":["post-47038","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-employer-branding-awards-2025","tag-employer-branding-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-ceG","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=47038"}],"version-history":[{"count":4,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47038\/revisions"}],"predecessor-version":[{"id":47046,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/47038\/revisions\/47046"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=47038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=47038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=47038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}