{"id":46842,"date":"2025-03-24T13:36:03","date_gmt":"2025-03-24T11:36:03","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=46842"},"modified":"2025-03-24T13:36:03","modified_gmt":"2025-03-24T11:36:03","slug":"consolideaza-ti-reputatia-de-angajator-la-employer-branding-conference","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/consolideaza-ti-reputatia-de-angajator-la-employer-branding-conference\/","title":{"rendered":"Consolideaz\u0103-\u021bi reputa\u021bia de angajator la Employer Branding Conference!"},"content":{"rendered":"

\u00centr-o perioad\u0103 a transform\u0103rilor accelerate, talentele joac\u0103 un rol crucial \u00een succesul organiza\u021biilor. A\u0219tept\u0103rile angaja\u021bilor s-au schimbat, iar construirea unui brand de angajator autentic \u0219i relevant este acum o necesitate pentru orice organiza\u021bie. Cum companiile \u00ee\u0219i definesc \u0219i promoveaz\u0103 valorile \u0219i cultura organiza\u021bional\u0103 devine factorul care face diferen\u021ba \u00eentre succesul pe termen lung \u0219i stagnare.<\/strong><\/p>\n

\"\"<\/p>\n

Pe\u00a01 aprilie 2025<\/strong>, la\u00a0Hotel JW Marriott<\/strong>\u00a0din\u00a0Bucure\u0219ti<\/strong>, vom explora \u00eempreun\u0103 cele mai noi \u0219i eficiente strategii din domeniul resurselor umane, \u00een cadrul celei de-a 14-a edi\u021bii a\u00a0Employer Branding Conference<\/strong>. Fiecare sesiune va adresa subiecte de actualitate \u0219i provoc\u0103ri majore \u00een crearea unui brand de angajator puternic \u0219i sustenabil. Participan\u021bii vor avea oportunitatea de a interac\u021biona cu exper\u021bi, de a \u00eenv\u0103\u021ba prin studii de caz \u0219i de a stabili contacte esen\u021biale \u00een industrie.<\/p>\n

Vorbitori renumi\u021bi vor \u00eemp\u0103rta\u0219i cuno\u0219tin\u021bele \u0219i experien\u021bele lor prin prezent\u0103ri captivante \u0219i sesiuni interactive, care vor motiva participan\u021bii \u0219i vor incuraja un schimb activ de idei. Pe scena conferin\u021bei vor fi prezen\u021bi:\u00a0Georgiana Alecu<\/strong>\u00a0(HR Director Employee Lifecycle, Lidl Rom\u00e2nia),\u00a0Emily Firth<\/strong>\u00a0(Co-Founder, TheTruthWorks),\u00a0Fiona Passantino<\/strong>\u00a0(Author, Keynote Speaker, AI-Human Trainer, Working Humans),\u00a0Tanya Cortegaca<\/strong>\u00a0(Head of Talent Communications, Thales Group),\u00a0Radu Atanasiu<\/strong>\u00a0(Associate Dean, Bucharest International School of Management),\u00a0Anca Decu<\/strong>\u00a0(People & Culture Director, Up Rom\u00e2nia),\u00a0Corina F\u0103urescu<\/strong>\u00a0(Senior HR Manager, Booking Holdings),\u00a0Andreea Baciu<\/strong>\u00a0(Chief Culture Officer, UiPath),\u00a0Cristina Petrescu<\/strong>\u00a0(Communication & Employer Branding Team Lead, Booking Holdings),\u00a0Ioana Moldovan<\/strong>\u00a0(Director General, SanoPass),\u00a0Dan Moraru<\/strong>\u00a0(Country Lead, 7card by Wellhub),\u00a0Gabriela Constantinescu<\/strong>\u00a0(Head of Human Resources, Libra Internet Bank),\u00a0Iulia Chapuis<\/strong>\u00a0(People & Organisation Director, Novo Nordisk Romania), Sergio G\u00f3mez Jara<\/strong>\u00a0(Head of Talent Acquisition & Employer Branding, L\u2019Or\u00e9al Romania),\u00a0Raluca Dumitra<\/strong>\u00a0(Head of Marketing, eJobs Group),\u00a0Cristian Vl\u0103doiu<\/strong>\u00a0(Senior Change Advisor & Prosci Certified Advanced Instructor, Pathos Leadership, Global Affiliate of Prosci US).<\/p>\n

INVITA\u021aI SPECIALI INTERNA\u021aIONALI<\/strong><\/p>\n

Emily Firth<\/strong>\u00a0(Co-Founder, TheTruthWorks) consider\u0103 c\u0103 adev\u0103rul este cel mai puternic instrument pe care o companie \u00eel are pentru a atrage \u0219i re\u021bine talente. Acesta ajut\u0103 la construirea \u00eencrederii, care este tot mai redus\u0103 \u00een rela\u021bia angajator-angajat. Av\u00e2nd o mul\u021bime de clien\u021bi la nivel global, ea \u0219tie cum s\u0103 implice colegii \u00eentr-un mod sincer. Emily este, de asemenea, fosta \u0219ef\u0103 premiat\u0103 de Employer Branding la Booking.com, unde a coordonat strategiile de comunicare pentru atragerea \u0219i re\u021binerea talentelor \u00een peste 70 de pie\u021be, sprijinind \u00een acela\u0219i timp ini\u021biativele Women \u00een Tech \u0219i DEI.<\/p>\n

\n

Fiona Passantino<\/strong>\u00a0(Author, Keynote Speaker, AI-Human Trainer, Working Humans) ajut\u0103 oamenii s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 munca prin integrarea AI, leadership \u0219i comunicare, maximiz\u00e2nd conexiunea, creativitatea \u0219i implicarea. Speaker motiva\u021bional \u0219i autor premiat al seriei \u201eComic Books for Executives\u201d, Fiona este expert\u0103 \u00een comunicare corporativ\u0103 \u0219i HR, cu o carier\u0103 \u00een mari organiza\u021bii europene. Este o voce emergent\u0103 \u00een domeniul AI-Human, sus\u021bin\u00e2nd evenimente interna\u021bionale. Cu un stil plin de umor, Fiona a lansat cartea \u201eAI-Powered Professional\u201d (2025), un ghid practic pentru utilizarea AI \u00een cre\u0219terea productivit\u0103\u021bii.<\/p>\n

Tanya Cortegaca<\/strong>\u00a0(Head of Talent Communications, Thales Group) a studiat Managementul International \u0219i Franceza la Universitatea Bath din Anglia, absolvind \u00een 2012, \u00een acela\u0219i an \u00een care \u0219i-a \u00eenceput cariera la Thales. \u00cen ultimii 12 ani \u00een companie, a petrecut 5 dintre ei lucr\u00e2nd la Paris \u00een comunicare intern\u0103 \u0219i managerial\u0103, \u00eenainte de a se muta \u00eenapoi la Londra pentru a se alatur\u0103 echipei de employer branding. Din 2019 ocupa func\u021bia de Head of Talent Communications pentru grup, lucr\u00e2nd \u00een str\u00e2ns\u0103 colaborare cu echipele de Talent Acquisition.<\/p>\n

STUDIU \u00ceN EXCLUSIVITATE<\/strong><\/p>\n

2025 Benefits: How Employee Expectations Align with Employer Plans<\/em><\/strong><\/p>\n

\u00centr-un context \u00een care salariile nu mai cresc \u00een ritmul cu care eram obi\u0219nui\u021bi, angaja\u021bii \u00eencep s\u0103 se uite cu ochi noi la pachetele de beneficii extrasalariale pe care le primesc. Nu au puterea de a fi argumentul principal \u00een func\u021bie de care s\u0103 accepte o oferta noua de angajare, dar pot contribui masiv la fidelizare \u0219i devin un factor motivator din ce \u00een ce mai serios. Nu \u00eentotdeaun\u0103, \u00eens\u0103, lista de dorin\u021be ale angaja\u021bilor se suprapune peste planurile pe care le au angajatorii cu privire la beneficiile pe care le includ \u00een pachetul extrasalarial. Din studiul realizat \u00een exclusivitate pentru Employer Branding Conference, \u00eempreun\u0103 cu eJobs, aflam ce beneficii \u00ee\u0219i doresc angaja\u021bii anul acesta, dar \u0219i cum vor ar\u0103ta pachetele g\u00e2ndite de angajatori.<\/p>\n

Edi\u021bia de prim\u0103var\u0103 a\u00a0Employer Branding Conference 2025\u00a0este un eveniment organizat de Evensys, \u00een parteneriat cu\u00a0Lidl Rom\u00e2nia,\u00a0Up Romania,\u00a0<\/em><\/strong>Booking Holdings,\u00a0<\/strong><\/em>SanoPass by MedLife,\u00a07card by Wellhub, HelpNet\u00a0\u0219i\u00a0eJobs.<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00centr-o perioad\u0103 a transform\u0103rilor accelerate, talentele joac\u0103 un rol crucial \u00een succesul organiza\u021biilor. A\u0219tept\u0103rile angaja\u021bilor s-au schimbat, iar construirea unui brand de angajator autentic \u0219i relevant este acum o necesitate pentru orice organiza\u021bie. Cum companiile \u00ee\u0219i definesc \u0219i promoveaz\u0103 valorile \u0219i cultura organiza\u021bional\u0103 devine factorul care face diferen\u021ba \u00eentre succesul pe termen lung \u0219i stagnare. […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1299],"class_list":["post-46842","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-employer-branding-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-cbw","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=46842"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46842\/revisions"}],"predecessor-version":[{"id":46844,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46842\/revisions\/46844"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=46842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=46842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=46842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}