{"id":46644,"date":"2024-11-08T15:21:17","date_gmt":"2024-11-08T13:21:17","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=46644"},"modified":"2024-11-08T15:21:17","modified_gmt":"2024-11-08T13:21:17","slug":"totul-despre-influencer-marketing-in-2024-cu-dr-alexandra-mircea-andrei-nebunoiu-si-emil-rengle","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/totul-despre-influencer-marketing-in-2024-cu-dr-alexandra-mircea-andrei-nebunoiu-si-emil-rengle\/","title":{"rendered":"Totul despre Influencer Marketing \u00een 2024 cu Dr. Alexandra Mircea, Andrei Nebunoiu \u0219i  Emil Rengle"},"content":{"rendered":"<p><strong>\u201eInfluencer Marketing \u00een 2024\u201d este tema edi\u021biei 65 a SocialPedia. Evenimentul powered by Lidl Rom\u00e2nia este dedicat tuturor pasiona\u021bilor lumii digitale \u0219i se va organiza pe 12 noiembrie 2024, de la ora 18:30, la Restaurant Monarh din Bucure\u0219ti.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46646 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/11\/Vizual_general-2.png\" alt=\"\" width=\"650\" height=\"334\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/11\/Vizual_general-2.png 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/11\/Vizual_general-2-300x154.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Speakerii acestei edi\u021bii sunt:\u00a0<strong>Dr. Alexandra Mircea \u2013 Founder &amp; Owner @ Dentalist Bucure\u0219ti, Medic stomatolog \u0219i Dental awareness speaker, Andrei Nebunoiu \u2013 Brand Manager Neversea &amp; MASSIF \u0219i Emil Rengle \u2013 Head of Influencer Marketing la UNTOLD Univer<\/strong><em><strong>se.<\/strong><\/em><\/p>\n<p>La nivel global, pia\u021ba de influencer marketing valoreaz\u0103 \u00een jur de 21 miliarde de dolari \u0219i se crede c\u0103 va ajunge la valoarea de 47 miliarde de dolari p\u00e2n\u0103 \u00een 2027. Iar semnalul este clar: brandurile \u00eencep s\u0103 prioritizeze, din ce \u00een ce mai mult, campaniile cu influenceri.<\/p>\n<p>Conform unui studiu MOCAPP, influencerii rom\u00e2ni au, de cele mai multe ori, o audien\u021b\u0103 local\u0103, format\u0103 exclusiv din consumatori din Rom\u00e2nia. \u00cen luna iunie 2024 existau aproximativ 48.000 de influenceri rom\u00e2ni activi, fiecare av\u00e2nd cel pu\u021bin o campanie pl\u0103tit\u0103 pe lun\u0103. Cele mai multe campanii cu influenceri sunt pe Instagram (unde Reels au un reach organic mediu de 85%, iar caruselurile genereaz\u0103 36% din comentarii), dar TikTok vine puternic din urm\u0103, mai ales datorit\u0103 engagement-ului ridicat pe care \u00eel vedem acolo, conform studiului MOCAPP.<\/p>\n<p>\u00cen ceea ce prive\u0219te brandurile, cele mai importante industrii care investesc \u00een Influencer Marketing sunt Fashion &amp; Retail \/ FMCG, Beauty &amp; Make-up, Finance &amp; Banking, \u0219i Gadgets &amp; Smartphones.<\/p>\n<p>\u00cen aceste condi\u021bii, cum \u00ee\u0219i aleg brandurile influencerii potrivi\u021bi \u0219i cum pot ace\u0219tia, la r\u00e2ndul lor, s\u0103 creeze con\u021binut care s\u0103 le includ\u0103 valorile? La\u00a0<strong>SocialPedia 65<\/strong>\u00a0dezbatem toate aceste lucruri, descoperim trucuri pentru colabor\u0103ri de succes cu influenceri, \u00eenv\u0103\u021b\u0103m cum s\u0103 construim comunit\u0103\u021bi puternice \u0219i afl\u0103m cum trebuie s\u0103 arate o colaborare de succes \u00eentre un brand \u0219i un influencer.<\/p>\n<p><strong>Vom aborda toate aceste subiecte al\u0103turi de speakeri la SocialPedia 65:<\/strong><\/p>\n<ul>\n<li>Cum alegi influencerii potrivi\u021bi pentru brandul t\u0103u \u00een 2024?<\/li>\n<li>Ce trebuie s\u0103 \u0219tie brandurile despre pia\u021ba de Influencer Marketing din Rom\u00e2nia?<\/li>\n<li>Cum arat\u0103 o campanie de Influencer Marketing executat\u0103 corect?<\/li>\n<li>Care sunt cele mai mari provoc\u0103ri pe care le au brandurile, agen\u021biile \u0219i creatorii de con\u021binut atunci c\u00e2nd lucreaz\u0103 \u00eempreun\u0103?<\/li>\n<li>Cum arat\u0103 un brief corect pentru un influencer?<\/li>\n<li>Cum \u00ee\u021bi construie\u0219ti o comunitate unit\u0103 ca influencer?<\/li>\n<li>Cum pot influencerii s\u0103 comunice relevant \u0219i autentic pentru comunit\u0103\u021bile lor \u0219i s\u0103 atrag\u0103 aten\u021bia brandurilor \u00een acela\u0219i timp?<\/li>\n<li>Cum \u00ee\u0219i aleg influencerii subiectele despre care posteaz\u0103 \u0219i cum decurge procesul de crea\u021bie?<\/li>\n<\/ul>\n<p><em>&#8220;Num\u0103rul influencerilor din Rom\u00e2nia este \u00een continu\u0103 cre\u0219tere, iar brandurile au nevoie de ghidaj pentru a-i alege pe cei mai potrivi\u021bi \u0219i pentru a scrie brief-uri corecte \u0219i complete. De cealalt\u0103 parte, influencerii trebuie s\u0103 construiasc\u0103 \u00een jurul lor comunit\u0103\u021bi autentice, care \u00eei sus\u021bin pentru ceea ce sunt \u0219i pentru con\u021binutul pe care \u00eel creeaz\u0103. Pia\u021ba de Influencer Marketing este extrem de dinamic\u0103 \u00een Rom\u00e2nia \u00een acest moment. De aceea, \u00een edi\u021bia SocialPedia din noiembrie vrem s\u0103 abord\u0103m ambele perspective, ale brandurilor \u0219i ale influencerilor, \u0219i s\u0103 primim r\u0103spunsuri la toate \u00eentreb\u0103rile pe care le avem.&#8221;,\u00a0<\/em>declar\u0103 organizatoarele evenimentului.<\/p>\n<p>\u00censcrierile gratuite se fac aici:\u00a0<a href=\"https:\/\/socialpedia.ro\/socialpedia-65\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/socialpedia.ro\/socialpedia-65\/<\/a><\/p>\n<p><strong>Despre speakeri<\/strong><\/p>\n<p><strong>Dr. Alexandra Mircea<\/strong>\u00a0\u2013 Founder &amp; Owner @ Dentalist Bucure\u0219ti, Medic stomatolog \u0219i Dental awareness speaker.<\/p>\n<p>Dr. Alexandra Mircea este cel mai urm\u0103rit medic dentist pe Social Media. Este medic stomatolog de peste 12 ani, specialist parodontolog \u0219i fondatoarea clinicii Dentalist. Conduce o echip\u0103 medical\u0103 \u00een Bucure\u0219ti \u0219i acord\u0103 o aten\u021bie deosebit\u0103 educa\u021biei despre igiena \u0219i tratamentele stomatologice. Clipurile video realizate de ea au devenit virale pentru publicul din Rom\u00e2nia av\u00e2nd astfel peste 1,3\u00a0 milioane de urm\u0103ritori pe toate re\u021belele de socializare.<\/p>\n<p>Din 2019 \u0219i p\u00e2n\u0103 \u00een prezent, dr. Alexandra Mircea a ob\u021binut multiple certific\u0103ri \u00een cadrul Harvard Business School, din Statele Unite, care o ajut\u0103 \u00een drumul s\u0103u antreprenorial de succes.<\/p>\n<p><strong>Andrei Nebunoiu &#8211; Brand Manager Neversea &amp; MASSIF<\/strong><\/p>\n<p>Nebun(oi)ul din Mannebunit, agen\u021bia \u00een care este Owner \u0219i Creative Director.<br \/>\nBrand Manager Neversea, responsabil de viralul anului.<br \/>\nFostul director de marketing Shoteria \u0219i Calif, responsabil de toate cele.<\/p>\n<p>Nebun dup\u0103 naming, nebun dup\u0103 strategie, nebun dup\u0103 marketing \u0219i implement\u0103ri de guerilla marketing, nebun dup\u0103 branding si proiecte de packaging, nebun(oiu) dup\u0103 p\u0103rin\u021bi, nu dup\u0103 vreo institu\u021bie medical\u0103, ca s\u0103 nu existe dubii.<\/p>\n<p>Omul la care po\u021bi s\u0103 apelezi dup\u0103 ce to\u021bi ceila\u021bi \u021bi-au spus &#8220;e imposibil, nu se poate face&#8221;.<\/p>\n<p><strong>Emil Rengle &#8211; Head of Influencer Marketing la UNTOLD Universe<\/strong><\/p>\n<p>Cu o viziune clar\u0103 asupra talentului \u0219i o \u00een\u021belegere profund\u0103 a implic\u0103rii audien\u021bei, Emil conduce echipa \u00een conectarea brandurilor cu voci influente pe diverse platforme.<\/p>\n<p>Strategiile sale inovatoare \u0219i campaniile creative au \u00eembun\u0103t\u0103\u021bit semnificativ prezen\u021ba UNTOLD Universe, asigur\u00e2ndu-se c\u0103 fiecare festival \u0219i eveniment rezoneaz\u0103 cu audien\u021bele locale \u0219i interna\u021bionale. Emil nu este doar un strategist; el are viziunea de a recunoa\u0219te puterea pove\u0219tilor spuse prin intermediul influencerilor, transform\u00e2nd modul \u00een care brandurile interac\u021bioneaz\u0103 cu comunit\u0103\u021bile lor.<\/p>\n<p>Av\u00e2nd \u0219i experien\u021ba de a fi influencer, Emil dezvolt\u0103 rela\u021bii puternice cu al\u021bi influenceri \u0219i \u00eencurajeaz\u0103 parteneriate autentice care amplific\u0103 mesajele brandurilor \u0219i \u00eembun\u0103t\u0103\u021besc experien\u021ba general\u0103 a festivalurilor. Expertiza sa \u00een navigarea peisajului digital \u00een continu\u0103 evolu\u021bie \u00eel pozi\u021bioneaz\u0103 ca un juc\u0103tor cheie, f\u0103c\u00e2nd din fiecare colaborare o oportunitate de a crea impact \u0219i de a transforma evenimentele \u00eentr-o experien\u021b\u0103 memorabil\u0103 pentru fani \u0219i arti\u0219ti deopotriv\u0103.<\/p>\n<p><strong>Powered by\u00a0<\/strong><strong>Lidl Rom\u00e2nia<\/strong><\/p>\n<p><strong>Partener media:\u00a0<\/strong>Kiss FM<\/p>\n<p><strong>Parteneri media:<\/strong>\u00a0spotmedia.ro, Editura Litera, Zile \u015fi Nopti, IQAds, IQool, Flawless, SocialWeb.ro, ASC, PRIME Romania, VIP Romania, Zelist Monitor, Content Marketing Romania, Ecompedia, SKEELS, Olivian.ro, Lumea SEO PPC, VSFA<\/p>\n<p><strong>Loca\u021bie: Restaurant Monarh,\u00a0<\/strong>Calea Plevnei 44 &#8211; 46, Bucuresti<\/p>\n<p><strong><u>Despre SocialPedia<\/u><\/strong><\/p>\n<p><strong>SocialPedia<\/strong>\u00a0este un proiect educa\u021bional dedicat tuturor pasiona\u021bilor \u0219i speciali\u0219tilor \u00een digital din Rom\u00e2nia. Premiat la Webstock 2018, proiectul s-a transformat \u00eentr-un eveniment lunar, unde oameni de succes din online \u00eemp\u0103rt\u0103\u0219esc secretele muncii din spatele ecranului. Obiectivul nostru? S\u00e3 contribuim la cre\u0219terea calitativ\u0103 a comunit\u0103\u021bii de digital din \u021bar\u0103.<\/p>\n<p><strong><u>Despre organizatori<\/u><\/strong><\/p>\n<p><strong><em>Sabina Cornovac<\/em><\/strong><\/p>\n<p>De 16 ani creator de con\u021binut \u0219i social media specialist, Sabina Cornovac se dedic\u0103 dezvolt\u0103rii de proiecte educative pentru comunitatea de social media din Rom\u00e2nia \u0219i este adepta conceptului de comunicare Human2Human. Sabina scrie pe\u00a0<a href=\"https:\/\/www.sabinacornovac.ro\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.sabinacornovac.ro\/<\/a>\u00a0\u0219i este creatoarea comunit\u0103\u021bii #SocialPedia.<\/p>\n<p><strong>Despre Iulia St\u0103nescu<\/strong><\/p>\n<p>Iulia St\u0103nescu este Co-Organizator SocialPedia, Digital Communications Consultant \u0219i trainer de educa\u021bie digital\u0103 \u0219i antreprenorial\u0103 pentru copii \u0219i adolescen\u021bi. Cu peste 17 ani de experien\u021b\u0103 \u00een comunicarea digital\u0103, Iulia crede cu t\u0103rie \u00een con\u021binutul original \u0219i \u00een interac\u021biunea dintre oameni, at\u00e2t online, c\u00e2t \u0219i offline. De \u0219apte ani lucreaz\u0103 ca freelancer \u0219i are \u00een portofoliu clien\u021bi din zona cultural\u0103, turism, educa\u021bie financiar\u0103, antreprenoriat, evenimente \u0219i fotografie, iar din 2023 conduce \u0219i departamentul de social media al agen\u021biei de comunicare DiFine PR, DiFine Social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eInfluencer Marketing \u00een 2024\u201d este tema edi\u021biei 65 a SocialPedia. Evenimentul powered by Lidl Rom\u00e2nia este dedicat tuturor pasiona\u021bilor lumii digitale \u0219i se va organiza pe 12 noiembrie 2024, de la ora 18:30, la Restaurant Monarh din Bucure\u0219ti. Speakerii acestei edi\u021bii sunt:\u00a0Dr. Alexandra Mircea \u2013 Founder &amp; Owner @ Dentalist Bucure\u0219ti, Medic stomatolog \u0219i Dental [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-46644","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-c8k","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=46644"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46644\/revisions"}],"predecessor-version":[{"id":46647,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46644\/revisions\/46647"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=46644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=46644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=46644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}