{"id":46590,"date":"2024-10-09T10:38:40","date_gmt":"2024-10-09T08:38:40","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=46590"},"modified":"2024-10-09T10:38:40","modified_gmt":"2024-10-09T08:38:40","slug":"socialpedia-64-totul-despre-instagram-marketing-in-2024-cu-cristina-stroiu-adrian-anghel-alina-greavu-si-florin-grozea","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/socialpedia-64-totul-despre-instagram-marketing-in-2024-cu-cristina-stroiu-adrian-anghel-alina-greavu-si-florin-grozea\/","title":{"rendered":"SocialPedia 64: Totul despre Instagram Marketing \u00een 2024 cu Cristina Stroiu, Adrian Anghel, Alina Greavu \u0219i Florin Grozea"},"content":{"rendered":"<p><em>&#8220;Instagram Marketing \u00een 2024&#8221; este tema edi\u021biei 64 a SocialPedia. Evenimentul powered by Lidl Rom\u00e2nia este dedicat tuturor pasiona\u021bilor lumii digitale \u0219i se va organiza pe 15 octombrie 2024, de la ora 18:30, la Restaurant Monarh din Bucure\u0219ti.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46593 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/10\/Vizual_general.png\" alt=\"\" width=\"650\" height=\"334\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/10\/Vizual_general.png 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/10\/Vizual_general-300x154.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><em>Speakerii acestei edi\u021bii sunt:\u00a0<strong>Cristina Stroiu &#8211; Influencer Marketing Manager @ Golin, Adrian Anghel &#8211; Head of Digital Content @ Golin, Alina Greavu &#8211; Content Creator Activist \u0219i Florin Grozea &#8211; Fondator @ MOCAPP.<\/strong><\/em><\/p>\n<p>Ultimele date arat\u0103 c\u0103 exist\u0103 2 miliarde de utilizatori lunari activi pe Instagram. Cel mai activ grup de v\u00e2rst\u0103 este 18-24, urmat de 25-34.<\/p>\n<p>\u00cen plus, 70% dintre utilizatorii de Instagram folosesc platforma pentru a distribui fotografii sau clipuri video, conform unui raport lansat de Kepios. Conform aceluia\u0219i raport, utilizatorii caut\u0103 aici con\u021binut de tip entertainment.<\/p>\n<p>Cu toate acestea, brandurile de top au doar 1% rat\u0103 de conversie \u00een medie. Prin urmare, cum reu\u0219esc s\u0103 fie vizibile \u0219i s\u0103 ajung\u0103 mai eficient la publicul lor \u021bint\u0103? \u0218i cum pot influencerii s\u0103 aib\u0103 un cuv\u00e2nt de spus \u00een aceast\u0103 ecua\u021bie?<\/p>\n<div class=\"ad\">\n<div id=\"adoc-300x250_2\"><\/div>\n<\/div>\n<p>La<strong>\u00a0SocialPedia 64<\/strong>\u00a0dezbatem toate aceste lucruri, descoperim trucuri pentru Instagram, \u00eenv\u0103\u021b\u0103m cum s\u0103 construim comunit\u0103\u021bi puternice \u0219i afl\u0103m cum trebuie s\u0103 arate o colaborare de succes \u00eentre un brand \u0219i un influencer.<\/p>\n<p><strong>Vom aborda toate aceste subiecte al\u0103turi de speakeri la SocialPedia 64:<\/strong><\/p>\n<ul>\n<li>Cum faci o strategie de Instagram Marketing \u0219i o incluzi \u00een strategia general\u0103 de comunicare?<\/li>\n<li>Ce \u00eenseamn\u0103 s\u0103 faci con\u021binut bun pe Instagram?<\/li>\n<li>Ce tipuri de post\u0103ri func\u021bioneaz\u0103 cel mai bine pe Instagram?<\/li>\n<li>Tips &amp; Tricks pentru Instagram Reels.<\/li>\n<li>Care sunt trendurile pentru 2025 pe Instagram?<\/li>\n<li>Cum colaborezi cu brandurile pe Instagram?<\/li>\n<li>Cum \u00ee\u0219i aleg brandurile influencerii cu care colaboreaz\u0103 pe Instagram?<\/li>\n<li>Cum faci s\u0103 ajungi \u00een aten\u021bia brandurilor pe Instagram?<\/li>\n<li>Ce \u00eenseamn\u0103 s\u0103 fii creator de con\u021binut pentru Instagram?<\/li>\n<li>Ce \u00eenseamn\u0103 s\u0103 fii influencer de bine pe Instagram \u0219i cum po\u021bi s\u0103 \u00ee\u021bi faci vocea auzit\u0103?<\/li>\n<li>Cum construie\u0219ti o comunitate unit\u0103 pe Instagram care s\u0103 te sus\u021bin\u0103?<\/li>\n<\/ul>\n<blockquote><p><em>\u201cNe afl\u0103m \u00een post Millenial marketing era. Asta \u00eenseamn\u0103 attention span de doar 8 secunde, con\u021binut eclectic, neliniar. Vedem the death of aestethics, less storytelling \u0219i un feed bazat pe interese, cu un add-on de sugestie de la algoritm. Asta mai \u00eenseamn\u0103 c\u0103 noi consum\u0103m haotic con\u021binut branded sau non-branded. \u00centr-un singur minut, po\u021bi vizualiza un meme, o comunicare de brand, un trend \u00een cre\u0219tere sau un manifesto de climate change. Care subiect te face s\u0103 te\u00a0 opre\u0219ti din scroll? Ne vedem din nou pe scena SocialPedia, unde vom discuta despre cum un brand are \u00een spate o poveste, o misiune \u0219i o identitate, iar toate acestea trebuie s\u0103 se reflecte \u00een comunicarea pe Social Media \u0219i inclusiv \u00een colabor\u0103rile cu influencerii\u201d,\u00a0<strong>Cristina Stroiu<\/strong>, Influencer Marketing Manager Golin Rom\u00e2nia.<\/em><em>\u00a0<\/em><\/p><\/blockquote>\n<blockquote><p><em>&#8220;Instagram pare s\u0103 \u00ee\u0219i schimbe algoritmul \u00een mod constant \u00een ultimul an. \u00cen plus, adaug\u0103 noi func\u021bionalit\u0103\u021bi de la lun\u0103 la lun\u0103, iar acest lucru devine dificil pentru branduri \u0219i pentru creatorii de con\u021binut care \u00eencearc\u0103 s\u0103 identifice ce tip de con\u021binut func\u021bioneaz\u0103 mai bine pe platform\u0103. Comunit\u0103\u021bile cresc \u00eencet, iar atragerea urm\u0103ritorilor care \u00eemp\u0103rt\u0103\u0219esc acelea\u0219i valori necesit\u0103 un efort sus\u021binut. De aceea, la SocialPedia 64, dezbatem toate aceste subiecte \u0219i primim sfaturi valoroase de la speciali\u0219ti. Este o edi\u021bie de neratat pentru orice pasionat de social media \u0219i, mai ales, de Instagram.&#8221;,\u00a0<\/em>declar\u0103 organizatoarele evenimentului.<\/p><\/blockquote>\n<p><a href=\"https:\/\/socialpedia.ro\/socialpedia-64\" target=\"_blank\" rel=\"noopener\">\u00censcrierile<\/a>\u00a0sunt gratuite.<\/p>\n<p>&nbsp;<\/p>\n<h2>Speakeri<\/h2>\n<p><strong>Cristina Stroiu, Influencer Marketing Manager @ Golin<\/strong><\/p>\n<p>Cristina Stroiu este \u00een prezent Influencer Marketing Manager la Golin, cu o experien\u021b\u0103 de aproape 10 ani \u00een industria de Marketing &amp; PR. A implementat zeci de campanii digitale, a manageriat sute de colabor\u0103ri cu influenceri \u0219i, mai mult dec\u00e2t at\u00e2t, \u0219i-a dedicat mii de ore de learning \u00een domeniu pentru a se dezvolta constant \u00een carier\u0103.<\/p>\n<p><strong>Adrian Anghel, Head of Digital Content @ Golin<\/strong><\/p>\n<p>Cu o experien\u021b\u0103 de peste 11 ani \u00een comunicare digital\u0103, Adrian este Head of Digital Content la Golin, unde aduce un mix unic de creativitate \u0219i expertiz\u0103 tehnic\u0103, navig\u00e2nd cu abilitate prin peisajul digital mereu \u00een schimbare. Colabor\u00e2nd cu clien\u021bi din diverse industrii, acesta dezvolt\u0103 strategii personalizate \u0219i inovatoare pentru a-\u0219i ajuta clien\u021bii s\u0103-\u0219i creasc\u0103 prezen\u021ba online \u0219i s\u0103 ating\u0103 obiectivele de business.<\/p>\n<p><strong>Alina Greavu &#8211; Content Creator Activist, fondatoarea Asocia\u021biei ALUZIVA<\/strong><\/p>\n<p>Alina Greavu (Aluziva) este fost jurnalist, actual activist pentru mediu \u0219i drepturile omului, \u00een general, fondatoarea Asocia\u021biei ALUZIVA, fundraiser independent, mam\u0103 de trei \u015fi creator de con\u021binut axat pe educa\u0163ie \u015fi activism social.<\/p>\n<p>Cu studii \u00een comunicare, a \u00eenceput s\u0103 scrie pe blog la 19 ani \u0219i la 20 de ani a avut \u0219i primul job \u00een pres\u0103. Se implic\u0103 deseori \u00een campanii caritabile, este o portavoce pentru cei care o urm\u0103resc \u0219i atinge f\u0103r\u0103 re\u021bineri subiecte grele precum exploatarea la serviciu, depresia, drepturile minorit\u0103\u021bilor, abuzurile sexuale, situa\u021bia \u00eenv\u0103\u021b\u0103m\u00e2ntului rom\u00e2nesc, comunitatea LGBT etc.<\/p>\n<p><strong>Florin Grozea, Fondator @ MOCAPP<\/strong><\/p>\n<p>Cu experien\u021b\u0103 de peste 25 de ani \u00een Media, Showbiz \u0219i Publicitate, Florin se afl\u0103 mereu la intersec\u021bia dintre creativitate \u0219i tehnologie. \u00cen 2007 a fondat eOK.ro (platform\u0103 online de streaming muzical), \u00een 2013 agen\u021bia de talente HIT iar \u00een 2019 startup-ul martech MOCAPP &#8211; care a servit peste 130 de clien\u021bi din 6 \u021b\u0103ri.<\/p>\n<p><strong>Powered by\u00a0<\/strong><strong>Lidl Rom\u00e2nia<\/strong><br \/>\n<strong>Partener media:\u00a0<\/strong>Kiss FM<br \/>\n<strong>Parteneri media:<\/strong>\u00a0Editura Litera, Zile \u015fi Nopti, IQads, IQool, Flawless, SocialWeb.ro, ASC, PRIME Romania, VIP Romania, Zelist Monitor, Content Marketing Romania, Spotmedia.ro, Ecompedia, Skeels, Olivian.ro, Lumea SEO PPC, VSFA<\/p>\n<p><strong>Loca\u021bie: Restaurant Monarh,\u00a0<\/strong>Calea Plevnei 44 &#8211; 46, Bucuresti<\/p>\n<p><strong>Despre SocialPedia<\/strong><br \/>\nSocialPedia este un proiect educa\u021bional dedicat tuturor pasiona\u021bilor \u0219i speciali\u0219tilor \u00een digital<br \/>\ndin Rom\u00e2nia. Premiat la Webstock 2018, proiectul s-a transformat \u00eentr-un eveniment lunar,<br \/>\nunde oameni de succes din online \u00eemp\u0103rt\u0103\u0219esc secretele muncii din spatele ecranului.<br \/>\nObiectivul nostru? S\u00e3 contribuim la cre\u0219terea calitativ\u0103 a comunit\u0103\u021bii de digital din \u021bar\u0103.<\/p>\n<p><strong>Despre organizatori<\/strong><br \/>\n<strong>Sabina Cornovac<\/strong><br \/>\nDe 16 ani creator de con\u021binut \u0219i social media specialist, Sabina Cornovac se dedic\u0103<br \/>\ndezvolt\u0103rii de proiecte educative pentru comunitatea de social media din Rom\u00e2nia \u0219i este\u00a0adepta conceptului de comunicare Human2Human. Sabina scrie pe<br \/>\nhttps:\/\/www.sabinacornovac.ro\/ \u0219i este creatoarea comunit\u0103\u021bii #SocialPedia.<\/p>\n<p><strong>Despre Iulia St\u0103nescu<\/strong><br \/>\nIulia St\u0103nescu este Co-Organizator SocialPedia, Digital Communications Consultant \u0219i trainer<br \/>\nde educa\u021bie digital\u0103 \u0219i antreprenorial\u0103 pentru copii \u0219i adolescen\u021bi. Cu peste 17 ani de<br \/>\nexperien\u021b\u0103 \u00een comunicarea digital\u0103, Iulia crede cu t\u0103rie \u00een con\u021binutul original \u0219i \u00een<br \/>\ninterac\u021biunea dintre oameni, at\u00e2t online, c\u00e2t \u0219i offline. De \u0219apte ani lucreaz\u0103 ca freelancer \u0219i<br \/>\nare \u00een portofoliu clien\u021bi din zona cultural\u0103, turism, educa\u021bie financiar\u0103, antreprenoriat,<br \/>\nevenimente \u0219i fotografie, iar din 2023 conduce \u0219i departamentul de social media al agen\u021biei<br \/>\nde comunicare DiFine PR, DiFine Social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Instagram Marketing \u00een 2024&#8221; este tema edi\u021biei 64 a SocialPedia. Evenimentul powered by Lidl Rom\u00e2nia este dedicat tuturor pasiona\u021bilor lumii digitale \u0219i se va organiza pe 15 octombrie 2024, de la ora 18:30, la Restaurant Monarh din Bucure\u0219ti. Speakerii acestei edi\u021bii sunt:\u00a0Cristina Stroiu &#8211; Influencer Marketing Manager @ Golin, Adrian Anghel &#8211; Head of Digital [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192,8],"tags":[2197],"class_list":["post-46590","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-social-media","tag-socialpedia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-c7s","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=46590"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46590\/revisions"}],"predecessor-version":[{"id":46594,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46590\/revisions\/46594"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=46590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=46590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=46590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}