
{"id":46501,"date":"2024-08-30T12:54:47","date_gmt":"2024-08-30T10:54:47","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=46501"},"modified":"2024-08-30T12:54:56","modified_gmt":"2024-08-30T10:54:56","slug":"cele-mai-importante-premii-de-la-webstock-se-acorda-dupa-webstock","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cele-mai-importante-premii-de-la-webstock-se-acorda-dupa-webstock\/","title":{"rendered":"Cele mai importante premii de la Webstock se acord\u0103 dup\u0103 Webstock"},"content":{"rendered":"<p>\u00cen ultimii ani, Webstock Awards a devenit competi\u021bia de marcom cu cea mai rapid\u0103 expansiune, atr\u0103g\u00e2nd un num\u0103r tot mai mare de \u00eenscrieri \u0219i beneficiind de un juriu impresionant format din cei mai buni profesioni\u0219ti \u00een marketing, digital \u0219i social media. Cu 15 ani vechime, premiile acestei competi\u021bii sunt extrem de apreciate at\u00e2t de branduri, c\u00e2t \u0219i de agen\u021bii.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46504 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/08\/Foto-Awards.jpg\" alt=\"\" width=\"650\" height=\"406\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/08\/Foto-Awards.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/08\/Foto-Awards-300x187.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>An de an, Webstock Awards recunoa\u0219te proiectele inovatoare \u0219i campaniile creative realizate \u00een mediul online rom\u00e2nesc. Premiile sunt deschise organiza\u021biilor de orice tip din Rom\u00e2nia, iar \u00eenscrierile se pot face p\u00e2n\u0103 pe\u00a0<strong>12 septembrie 2024<\/strong>.<\/p>\n<p>\u00cen aceast\u0103 edi\u021bie, competi\u021bia introduce categorii noi, concentr\u00e2ndu-se pe comunicare online, publicitate digital\u0103 \u0219i proiecte inedite \u00een social media. Acestea includ:<\/p>\n<p>\u2022 Best Social Good Campaign<\/p>\n<p>\u2022 Best Brand Performance Campaign<\/p>\n<p>\u2022 Best Experiential Campaign<\/p>\n<p>\u2022 Best Content Marketing Campaign<\/p>\n<p>\u2022 Best Visual Storytelling Campaign<\/p>\n<p>\u2022 Best Social Media Campaign<\/p>\n<p>\u2022 Best AI Integration in Digital Campaign<\/p>\n<p>\u2022 Best Brand Engagement Campaign<\/p>\n<p>\u2022 Best Video Creativity<\/p>\n<p>\u2022 Best Digital Strategy<\/p>\n<p>\u2022 Best Digital Innovation<\/p>\n<p>\u2022 Best Influencer Campaign<\/p>\n<p>\u2022 Best Integrated Digital Campaign<\/p>\n<p>\u2022 Special Projects<\/p>\n<p>\u2022 Best Creative Idea<\/p>\n<p>Pe l\u00e2ng\u0103 premiile de excelen\u021b\u0103 \u00een comunicarea online, lista categoriilor este completat\u0103 de dou\u0103 premii speciale:<\/p>\n<p>\u2022 Most Admired Marketer<\/p>\n<p>Acordat profesionistului dintr-o companie care \u00eentrune\u0219te cele mai multe voturi din partea juriului format din speciali\u0219ti \u0219i manageri din agen\u021bii.<\/p>\n<p>\u2022 Online Personality of the Year<\/p>\n<p>Acordat profesionistului, creatorului de con\u021binut sau celebrit\u0103\u021bii care \u00eentrune\u0219te cele mai multe voturi din partea juriului format din speciali\u0219ti \u0219i manageri din agen\u021bii \u0219i companii.<\/p>\n<p>Pentru edi\u021bia din acest an, conceptul creativ a fost dezvoltat de agen\u021bia Cheil Centrade, av\u00e2nd tema \u201ePremiile de dup\u0103 premiile Webstock\u201d. Mihai Gongu, Chief Creative Officer, a declarat:<\/p>\n<p>\u201e\u00cen ultimii ani, Webstock a reu\u0219it s\u0103 devin\u0103 un veritabil Woodstock al web-ului rom\u00e2nesc \u00een toate formele sale de a crea con\u021binut de calitate cu impact real. Str\u00e2nge cel mai numeros, dar \u0219i mai voloros e\u0219alon de oameni de marketing, strategie \u0219i comunicare \u0219i aduce pe podium idei care ajut\u0103 industria s\u0103 se reinventeze. Ne onoreaz\u0103 invita\u021bia de a g\u00e2ndi campania de promovare din acest an \u0219i am c\u0103utat un unghi care s\u0103 surprind\u0103 impactul \u00een pop culture, corporate culture \u0219i business culture pe care \u00eel are festivalul \u00een marcomm-ul rom\u00e2nesc, \u00een spiritul rebel de schimbare al ierarhiilor, inspirat de Woodstock. Cele mai importante premii de la Webstock se acord\u0103 dup\u0103 Webstock, fie c\u0103 e vorba de promov\u0103ri, transferuri de oameni sau de conturi, invita\u021bii \u0219i reu\u0219ite \u00een pitch-uri sau de schimb\u0103ri radicale \u00een mojo-ul din agen\u021bie, de la client, sau dintre cei doi. Sper\u0103m s\u0103 atrag\u0103 c\u00e2t mai multe \u00eenscrieri, pentru c\u0103 fiecare dintre ele poate fi transformatoare pentru cei care o semneaz\u0103 \u0219i pentru pia\u021b\u0103.\u201d<\/p>\n<p><strong>Mai multe detalii despre \u00eenscrierea \u00een competi\u021bie, dar \u0219i participarea la eveniment sunt disponibile pe site-ul\u00a0<\/strong><a href=\"http:\/\/www.webstock.ro\/\" target=\"_blank\" rel=\"nofollow noopener\" data-type=\"outlink\" data-redir-url=\"https:\/\/ads1.icorp.ro\/others\/sic\/scripts\/advert_stat.php?aid=310373&amp;dat=MjAyNC0wOC0yOQ==&amp;t=Q2VsZSBtYWkgaW1wb3J0YW50ZSBwcmVtaWkgZGUgbGEgV2Vic3RvY2sgc2UgYWNvcmTEgyBkdXDEgyBXZWJzdG9jaw==&amp;su=aHR0cHM6Ly93d3cud2FsbC1zdHJlZXQucm8=&amp;type=c&amp;redirect=aHR0cDovL3d3dy53ZWJzdG9jay5ybw%3D%3D\"><strong>www.webstockawards.ro<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimii ani, Webstock Awards a devenit competi\u021bia de marcom cu cea mai rapid\u0103 expansiune, atr\u0103g\u00e2nd un num\u0103r tot mai mare de \u00eenscrieri \u0219i beneficiind de un juriu impresionant format din cei mai buni profesioni\u0219ti \u00een marketing, digital \u0219i social media. Cu 15 ani vechime, premiile acestei competi\u021bii sunt extrem de apreciate at\u00e2t de branduri, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[182],"class_list":["post-46501","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-webstock"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-c61","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=46501"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46501\/revisions"}],"predecessor-version":[{"id":46505,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46501\/revisions\/46505"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=46501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=46501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=46501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}