
{"id":46473,"date":"2024-08-14T08:32:26","date_gmt":"2024-08-14T06:32:26","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=46473"},"modified":"2024-08-14T08:32:26","modified_gmt":"2024-08-14T06:32:26","slug":"secretele-construirii-unei-relatii-de-incredere-intre-branduri-si-influenceri","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/secretele-construirii-unei-relatii-de-incredere-intre-branduri-si-influenceri\/","title":{"rendered":"Secretele construirii unei rela\u021bii de \u00eencredere \u00eentre branduri \u0219i influenceri"},"content":{"rendered":"<p>\u00cen marketing \u0219i comunicare, asocierea cu influencerii este o modalitate eficient\u0103 de a ajunge la un public \u021bint\u0103 mai larg \u0219i de a cre\u0219te vizibilitatea brand-urilor. Prin colaborarea cu ace\u0219tia, companiile pot beneficia de expunere pe diferite platforme de social media \u0219i pot crea continut autentic \u0219i relevant pentru audien\u021ba lor, bazat pe \u00eencredere \u0219i loialitate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46474 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/08\/Foto-IMC-1-1.jpg\" alt=\"\" width=\"650\" height=\"395\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/08\/Foto-IMC-1-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/08\/Foto-IMC-1-1-300x182.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Pe <strong><b>19 septembrie 2024<\/b><\/strong>, la <strong><b>Hotel JW Marriott <\/b><\/strong>din<strong><b>\u00a0Bucure\u0219ti<\/b><\/strong>, ne re\u00eent\u00e2lnim la cel mai important eveniment de marketing \u0219i comunicare prin influenceri din Rom\u00e2nia, care va aduce \u00eempreun\u0103 speciali\u0219ti reputa\u021bi din marcom, pentru a discuta despre cele mai noi tendin\u021be \u0219i strategii din industrie. Cea de-a \u0219aptea edi\u021bie <strong><b>Influencer Marketing Conference<\/b><\/strong>\u00a0va oferi abord\u0103ri creative \u0219i perspective \u00eendr\u0103zne\u021be, dar \u0219i prilejul de a stabili conexiuni valoroase, \u00eentr-un mediu pl\u0103cut \u0219i dinamic.<\/p>\n<p>Printre vorbitorii acestei edi\u021bii se num\u0103r\u0103 <strong><b>John Harding-Easson<\/b><\/strong><strong><b>\u00a0<\/b><\/strong>(Head of Influence &#8211; EMEA, Ogilvy), <strong><b>Emil Rengle<\/b><\/strong>\u00a0(Artistic Director &amp; Content Creator), <strong><b>Andreea Lupu<\/b><\/strong>\u00a0(Strategy &amp; Innovation Director, Starcom Rom\u00e2nia), <strong><b>Andrei Puiu<\/b><\/strong>\u00a0(Senior Social Media Manager \u2013 Social Influencers Relationship, Bitdefender), <strong><b>Ionut P\u0103tr\u0103\u0219coiu<\/b><\/strong>\u00a0(CEO &amp; Founder, FameUp) \u0219i <strong><b>Florin Grozea <\/b><\/strong>(Founder, MOCAPP).<\/p>\n<p><strong><b>Studiu Exclusiv<\/b><\/strong><\/p>\n<p>Cea de-a 12-a edi\u021bie a studiului <strong><b>InfluenceMe<\/b><\/strong>, realizat de <strong><b>Starcom Rom\u00e2nia, <\/b><\/strong>revine cu noi<strong><b>\u00a0<\/b><\/strong>informa\u021bii pentru profesioni\u0219tii din marketing care doresc s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 utilizeze eficient puterea influencerilor. Studiul va analiza \u0219i va oferi insight-uri \u0219i cifre exacte legate de preferin\u021bele publicului, tendin\u021bele de consum media \u0219i impactul creatorilor de con\u021binut asupra rezultatelor campaniilor digitale.<\/p>\n<p><strong><b>Masterclass de excep\u021bie<\/b><\/strong><\/p>\n<p>Anul acesta, conferin\u021ba propune creatorilor de con\u021binut \u0219i exper\u021bilor din companii o sesiune special\u0103: <strong><b>Content Creators MasterClass<\/b><\/strong>. Oameni cu experien\u021b\u0103 din agen\u021bii de comunicare vin s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 secretele unor colabor\u0103ri de succes \u00eentre influenceri \u0219i brand-uri. Sesiunea special\u0103 se adreseaz\u0103 creatorilor de con\u021binut care doresc s\u0103 devin\u0103 influenceri.<\/p>\n<p>Mai multe detalii despre eveniment sunt disponibile pe www.influencermarketing.ro.<\/p>\n<p><strong><b>Influencer Marketing Conference<\/b><\/strong>\u00a0este un eveniment organizat de <strong><b>Evensys<\/b><\/strong>, \u00een parteneriat cu <strong><b>Lidl Rom\u00e2nia<\/b><\/strong>\u00a0\u0219i cu sprijinul <strong><b>Bitdefender<\/b><\/strong>, <strong><b>Banca Transilvania<\/b><\/strong>, <strong><b>FameUp<\/b><\/strong>\u00a0\u0219i <strong><b>Starcom Rom\u00e2nia<\/b><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen marketing \u0219i comunicare, asocierea cu influencerii este o modalitate eficient\u0103 de a ajunge la un public \u021bint\u0103 mai larg \u0219i de a cre\u0219te vizibilitatea brand-urilor. Prin colaborarea cu ace\u0219tia, companiile pot beneficia de expunere pe diferite platforme de social media \u0219i pot crea continut autentic \u0219i relevant pentru audien\u021ba lor, bazat pe \u00eencredere \u0219i [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192,8],"tags":[1254],"class_list":["post-46473","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-social-media","tag-influencer-marketing-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-c5z","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=46473"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46473\/revisions"}],"predecessor-version":[{"id":46475,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46473\/revisions\/46475"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=46473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=46473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=46473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}