{"id":46286,"date":"2024-05-29T11:58:45","date_gmt":"2024-05-29T09:58:45","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=46286"},"modified":"2024-05-29T11:58:45","modified_gmt":"2024-05-29T09:58:45","slug":"cifrele-pietei-de-e-commerce-tendinte-idei-principale-de-la-gpec-summit-20-21-mai-2024","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cifrele-pietei-de-e-commerce-tendinte-idei-principale-de-la-gpec-summit-20-21-mai-2024\/","title":{"rendered":"Cifrele pie\u021bei de e-commerce, tendin\u021be &#038; idei principale de la  GPeC SUMMIT &#8211; 20 &#8211; 21 Mai 2024"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">2 tendin\u021be majore au fost abordate pe scena GPeC SUMMIT 21 Mai 2024: AI \u0219i impactul magazinelor online chineze\u0219ti \u00een Rom\u00e2nia. De-a lungul \u00eentregii zile, speciali\u0219tii autohtoni \u0219i speakerii interna\u021bionali au adus \u00een lumina reflectoarelor teme precum email marketing, automatiz\u0103ri, rolul marketingului \u00een dezvoltarea business-ului, nevoia de personalizare, impactul AI \u00een business \u0219i e-commerce, cifrele \u0219i provoc\u0103rile pie\u021bei de comer\u021b electronic \u00een Rom\u00e2nia \u0219i \u00een regiune etc.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46287 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/05\/1.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/05\/1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/05\/1-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Peste 1.000 de participan\u021bi din domeniul e-commerce, marketing online, business digital, retail, financiar, logistic, inclusiv 27 de expozan\u021bi \u0219i-au ocupat locul, la TNB, \u00een mijlocul Comunit\u0103\u021bii de Digital, \u00een cadrul GPeC SUMMIT, la cea de-a XIX-a edi\u021bie a conferin\u021bei etalon pentru comer\u021bul electronic din Rom\u00e2nia.\u00a0<\/span><\/p>\n<p><b>Cre\u0219tere de 10% a sectorului e-commerce. Situa\u021bia industriei dezb\u0103tut\u0103 pe scena GPeC SUMMIT<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Primul panel al acestei edi\u021bii a pus \u00een discu\u021bie <\/span><a href=\"https:\/\/www.gpec.ro\/blog\/cumparaturi-online-de-7-miliarde-de-euro-in-crestere-cu-aprox-10-fata-de-2022-raport-gpec-e-commerce-romania-2023\"><span style=\"font-weight: 400;\">cifrele pie\u021bei de e-commerce pentru anul 2023 <\/span><\/a><span style=\"font-weight: 400;\">precum \u0219i situa\u021bia curent\u0103 a pie\u021bei de e-commerce \u0219i provoc\u0103rile anului:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cre\u0219terea segmentului de produse non-electronice (consumabile, beauty, vitamine, c\u0103r\u021bi).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extinderea re\u021belelor de lockere contribuind la cre\u0219terea comer\u021bului electronic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizarea AI pentru optimizarea traducerilor \u0219i localizarea con\u021binutului pentru v\u00e2nz\u0103tori regionali.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Necesitatea reglement\u0103rii eficiente a domeniului digital \u0219i a tehnologiilor emergente.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anul trecut, comer\u021bul electronic a revenit la cre\u0219teri de dou\u0103 cifre, prima dat\u0103 dup\u0103 pandemie \u0219i investi\u021biile \u00een curierat au crescut semnificativ conform declara\u021biilor lui Tudor Manea (CEO eMAG)<\/span><\/li>\n<\/ul>\n<p>\u00cen ciuda provoc\u0103rilor anului 2024, Adrian Mihai (CEO FAN Courier) a subliniat c\u0103 pia\u021ba de comer\u021b online a avut o cre\u0219tere de 10-15% \u00een 2023, iar 2024 va fi un an foarte bun \u00een ciuda faptului c\u0103 peste 80% dintre companii au \u00eenregistrat sc\u0103deri de profitabilitate \u00een 2023 \u0219i c\u0103 pia\u021ba muncii este dificil\u0103, cu angaja\u021bi greu de g\u0103sit. Similar, C\u0103t\u0103lin Maftei (Founder C-Solution &#8211; Po\u0219ta Panduri &amp; Plationline.ro) a declarat c\u0103 2023 nu a atins a\u0219tept\u0103rile, dar \u00eenceputul anului 2024 arat\u0103 o cre\u0219tere foarte bun\u0103. Conform Google Rom\u00e2nia (Elisabeta Moraru &#8211; Country Director) \u00een aprilie 2024, sentimentul de \u00eencredere \u00een economie a fost cel mai mare din regiune. Au fost \u00eenregistrate cre\u0219teri semnificative \u00een c\u0103ut\u0103rile pentru mobil\u0103 \u0219i gr\u0103din\u0103rit, precum \u0219i pentru produse utilizate \u0219i cu discount.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46288 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/05\/2Uue8HyN.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/05\/2Uue8HyN.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/05\/2Uue8HyN-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><b>eMAG, AliExpress \u0219i Shein sunt lideri \u00een utilizarea aplica\u021biilor mobile \u0219i engagement<\/b><\/p>\n<h4><span style=\"font-weight: 400;\">Cre\u0219terea livr\u0103rilor din China, estimat\u0103 la peste 100.000 pe zi, contribuie la dezvoltarea comer\u021bului online \u00eens\u0103 cre\u0219terea retururilor pentru comercian\u021bii din China este peste media pie\u021bei.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Din perspectiva Visa cre\u0219terea comer\u021bului electronic este evident\u0103, \u00eens\u0103 valoarea tranzac\u021biilor nu a evoluat semnificativ, probabil din cauza infla\u021biei; \u00een prezent\u00a0 85% dintre rom\u00e2ni folosesc aplica\u021bii mobile pentru cump\u0103r\u0103turi online, conform Katarzynei Zubrzycka (Head of Merchant Sales &amp; Acquirers Visa).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alte idei expuse \u00een panelul dedicat provoc\u0103rilor anului \u00een comer\u021bul electronic eviden\u021biaz\u0103 c\u0103 pandemia a dus la o cerere exploziv\u0103, urmat\u0103 de o corec\u021bie a pie\u021bei \u00een 2021-2022, iar \u00een 2023-2024 pia\u021ba a \u00eenceput s\u0103 revin\u0103 la estim\u0103rile pre-pandemie, cu retailul online cresc\u00e2nd mai rapid dec\u00e2t cel offline. Pentru evoMAG (conform declara\u021biilor lui Mihai P\u0103tra\u0219cu &#8211; CEO), cre\u0219terea a fost mult sus\u021binut\u0103 de optimismul general \u0219i de \u00eencrederea clien\u021bilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metoda de plat\u0103 &#8220;Buy Now, Pay Later&#8221; (BNPL) a crescut valoarea co\u0219ului mediu cu 40% \u0219i rata de conversie cu 20%, conform declara\u021biilor Loredanei Pipo\u0219 &#8211; Lupescu, <\/span><span style=\"font-weight: 400;\">Country Manager, Klarna<\/span><span style=\"font-weight: 400;\">. Implementarea BNPL variaz\u0103 \u00een func\u021bie de \u021bar\u0103 \u0219i de tipul de industrie. AI ajut\u0103 la eficientizarea proceselor, dar are limite \u0219i necesit\u0103 expertiz\u0103 uman\u0103. Actualiz\u0103rile algoritmilor Google for\u021beaz\u0103 comercian\u021bii s\u0103 se concentreze pe produse \u0219i pe date \u00een timp real pentru optimizarea strategiilor de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Principalele provoc\u0103ri ale anului 2024:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestionarea cererii explozive \u00een timpul pandemiei \u0219i ajustarea la corec\u021bia pie\u021bei ulterior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptarea la metode de plat\u0103 alternative (BNPL) \u0219i integrarea rapid\u0103 a acestora \u00een platformele de e-commerce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizarea eficient\u0103 a AI pentru optimizarea con\u021binutului \u0219i a proceselor, evit\u00e2nd penaliz\u0103rile algoritmilor Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analizarea \u0219i utilizarea datelor \u00een timp real pentru a lua decizii rapide \u0219i informate \u00een marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diferen\u021bierea pe o pia\u021b\u0103 competitiv\u0103 prin pre\u021buri, disponibilitate \u0219i calitatea serviciilor, inclusiv livrarea rapid\u0103 \u0219i u\u0219urin\u021ba retururilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestionarea bugetelor de SEO \u00een func\u021bie de competi\u021bia din ni\u0219\u0103 \u0219i resursele interne disponibile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cre\u0219terea Customer Lifetime Value (CLV) prin reten\u021bia \u0219i satisfacerea acestora, inclusiv prin comunicare eficient\u0103 post-achizi\u021bie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrarea \u0219i promovarea solu\u021biei BNPL \u00een toate etapele procesului de cump\u0103rare pentru a maximiza conversiile \u0219i valoarea co\u0219ului mediu.<\/span><\/li>\n<\/ol>\n<p><b>Marketingul trebuie s\u0103 demonstreze impactul s\u0103u incremental asupra v\u00e2nz\u0103rilor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen prezentarea sa, <\/span><b>Avinash Kaushik<\/b><span style=\"font-weight: 400;\"> &#8211; unul dintre keynote speakerii acestei edi\u021bii &#8211; a subliniat rolul esen\u021bial al marketingului \u00een evitarea diminu\u0103rilor de buget \u0219i \u00een demonstrarea valorii sale financiare, eviden\u021biind diferen\u021ba dintre v\u00e2nz\u0103rile atribuite direct campaniilor \u0219i cele care ar fi avut loc f\u0103r\u0103 activit\u0103\u021bi de marketing. Accentul prezent\u0103rii a fost pus pe eficien\u021ba cheltuielilor de marketing, identificarea canalelor profitabile \u0219i evitarea aloc\u0103rii gre\u0219ite a bugetelor. Strategiile de marketing ar trebui s\u0103 includ\u0103 at\u00e2t Performance Marketing, care men\u021bine \u0219i cre\u0219te cota de pia\u021b\u0103, c\u00e2t \u0219i Brand Marketing, care are poten\u021bialul de a transforma semnificativ pia\u021ba. Utilizarea studiilor de cre\u0219tere a notoriet\u0103\u021bii brandului \u0219i a m\u0103sur\u0103torilor de tip incrementalitate sunt esen\u021biale pentru evaluarea succesului pe termen lung. \u00cen final, Avinash recomand\u0103 evitarea reducerii totale a bugetelor de marketing \u0219i sus\u021binerea investi\u021biilor \u00een campanii creative eficiente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot din perspectiv\u0103 de marketing a vorbit \u0219i <\/span><b>Michael Aagaard<\/b><span style=\"font-weight: 400;\">, eviden\u021biind impactul dezam\u0103girii utilizatorilor asupra conversiilor online. Michael Aagaard, consultant CRO, exploreaz\u0103 impactul negativ al dezam\u0103girii utilizatorilor asupra afacerilor online \u0219i ofer\u0103 solu\u021bii pentru a combate acest fenomen. Studiul s\u0103u relev\u0103 c\u0103 93% dintre utilizatori adopt\u0103 un comportament diferit dup\u0103 o experien\u021b\u0103 nepl\u0103cut\u0103 cu un brand, cum ar fi renun\u021barea la achizi\u021bii viitoare. Cele mai comune emo\u021bii negative sunt frustrarea, dezam\u0103girea \u0219i enervarea. Pentru a preveni dezam\u0103girea, companiile trebuie s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 gestioneze a\u0219tept\u0103rile clien\u021bilor, deoarece durerea dezam\u0103girii este resim\u021bit\u0103 mai intens dec\u00e2t bucuria satisfacerii a\u0219tept\u0103rilor. Aagaard sugereaz\u0103 utilizarea review-urilor online \u0219i a AI-ului pentru a monitoriza \u0219i a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorilor, prevenind astfel pierderile de conversii.<\/span><\/p>\n<p><b>Evolu\u021bia Algoritmilor Google: De la Keyword Search la Generative AI Search<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google a trecut de la Keyword Search la algoritmi de c\u0103utare baza\u021bi pe AI, schimb\u00e2nd fundamental \u00eentreb\u0103rile esen\u021biale: cum se antreneaz\u0103 AI-ul \u0219i ce este antrenat s\u0103 fac\u0103 a semnalat <\/span><b>Dale Bertrand<\/b><span style=\"font-weight: 400;\">, \u00een prezentarea sa. Sursele de antrenament includ semnalele de pe paginile web, interven\u021biile umane \u0219i comportamentul utilizatorilor. Algoritmii de c\u0103utare au evoluat de la potrivirea cuvintelor cheie la \u00een\u021belegerea inten\u021biei utilizatorului, iar SEO s-a mutat de la pozi\u021bionare \u0219i trafic la conversii \u0219i v\u00e2nz\u0103ri. \u00cen era Generative AI, con\u021binutul trebuie s\u0103 fie unic \u0219i original pentru a se diferen\u021bia. Zero-click searches \u0219i utilizarea AI pentru eficien\u021b\u0103 devin tot mai relevante, iar solu\u021bii precum Dynamo \u0219i Nara ajut\u0103 companiile de eCommerce s\u0103 gestioneze \u0219i s\u0103 optimizeze procesele. Europa risc\u0103 s\u0103 r\u0103m\u00e2n\u0103 \u00een urm\u0103 \u00een adoptarea AI, dar instrumente precum Naratix.ai ofer\u0103 oportunit\u0103\u021bi promi\u021b\u0103toare &#8211; expuse de <\/span><b>Cristian Or\u0103\u0219anu<\/b><span style=\"font-weight: 400;\"> (Co-Founder Naratix.ai)<\/span><\/p>\n<p><b>E-mail Marketing: Canalul Preferat de Contact pentru Toate Genera\u021biile<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen speech-ul s\u0103u, <\/span><b>Jessica Best<\/b><span style=\"font-weight: 400;\">, a subliniat c\u0103 e-mailul este canalul preferat pentru contactul cu brandurile, cu procente mari de preferin\u021b\u0103 \u00een r\u00e2ndul Genera\u021biei X (67%), Millennialilor (79%) \u0219i Genera\u021biei Z (57%). Social media este mai pu\u021bin preferat\u0103, dar \u00eenc\u0103 relevant\u0103. E-mail marketing-ul aduce venituri semnificative, de 20-100$ pentru fiecare dolar investit. Pentru a crea e-mail-uri eficiente, este necesar\u0103 planificarea con\u021binutului \u0219i utilizarea unui calendar de con\u021binut. Anatomia unui e-mail bine structurat include un subiect atr\u0103g\u0103tor, un preheader, o imagine de header, un mesaj principal, un apel la ac\u021biune clar, mesaje secundare relevante \u0219i un footer cu informa\u021bii conforme cu reglement\u0103rile juridice \u00een vigoare. Optimizarea pentru dispozitive mobile \u0219i evitarea utiliz\u0103rii exclusive a imaginilor sunt esen\u021biale pentru a trece de filtrele de spam. Personalizarea \u0219i segmentarea, trimiterea frecvent\u0103 de e-mail-uri, campaniile de bun-venit \u0219i cele de ziua de na\u0219tere sunt strategii recomandate pentru succesul e-mail marketing-ului. Rata de deschidere a e-mailurilor poate fi influen\u021bat\u0103 de factori precum utilizarea AI \u0219i de comportamentul sistemelor de operare mobile, iar valorile de referin\u021b\u0103 variaz\u0103 \u00een func\u021bie de tipul de campanie.<\/span><\/p>\n<p><b>Prioritizarea Clientului \u0219i Personalizarea: Cheia Succesului \u00een E-Commerce<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aten\u021bia sporit\u0103 acordat\u0103 aspectelor gre\u0219ite, cum ar fi ignorarea nevoilor clien\u021bilor \u0219i a factorilor care conduc la profit, poate afecta negativ afacerile a expus <\/span><b>Valentin Radu<\/b><span style=\"font-weight: 400;\">. Profitul \u00een e-commerce provine din num\u0103rul de comenzi \u0219i valoarea medie a acestora (AOV), iar valoarea unui business este dat\u0103 de num\u0103rul de clien\u021bi \u0219i Customer Lifetime Value (CLV). Este esen\u021bial s\u0103 identific\u0103m \u0219i s\u0103 servim profilul ideal al clientului (ICP) care poate aduce un profit semnificativ. Personalizarea experien\u021bei clien\u021bilor \u0219i investi\u021bia \u00een feedback-ul acestora conduc la o reten\u021bie mai mare \u0219i la recomand\u0103ri, amplific\u00e2nd cre\u0219terea companiei.<\/span><\/p>\n<p><b>David Mannheim<\/b><span style=\"font-weight: 400;\"> a \u00eencheiat seria de prezent\u0103ri sus\u021bin\u00e2nd c\u0103 Brandurile trebuie s\u0103 dep\u0103\u0219easc\u0103 simpla v\u00e2nzare \u0219i s\u0103 construiasc\u0103 rela\u021bii personale, oferind recunoa\u0219tere, autenticitate \u0219i ascultare. Exemplul platformelor de succes precum Netflix, Spotify \u0219i TikTok arat\u0103 importan\u021ba ascult\u0103rii inten\u021biilor clien\u021bilor pentru o personalizare eficient\u0103. Personalizarea adecvat\u0103 se bazeaz\u0103 pe familiaritate, grij\u0103 \u0219i autenticitate, dep\u0103\u0219ind recomand\u0103rile generice \u0219i pop-up-urile intruzive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen paralel cu zona de conferin\u021ba a avut loc \u0219i<\/span> <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-expo\/\"><i><span style=\"font-weight: 400;\">GPeC E-Commerce Expo,<\/span><\/i><\/a><span style=\"font-weight: 400;\"> o ocazie bun\u0103 de networking, dar \u0219i de luat pulsul pie\u021bei de e-commerce, retail \u0219i digital marketing \u00een pauzele de cafea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prima zi a evenimentului, 20 mai, a fost destinat\u0103 cursurilor \u0219i workshop-urilor, organizate, \u00een paralel, pe 3 track-uri diferite, \u00een cadrul BT Stup, in Bucure\u0219ti: Track 1: SEO + Facebook Ads + Marketing \u0219i V\u00e2nz\u0103ri sus\u021binute de Horia Neagu, Vlad Ni\u021b\u0103, Cosmin D\u0103r\u0103ban, Track 2: Customer Experience + Digital Marketing sustinut de Valentin Radu \u0219i Raluca Radu \u0219i Track 3 pe temele: GA4 + Google Ads + A.I. pentru E-Commerce sustinut de Eugen Potlog, M\u0103d\u0103lina St\u0103nescu, Cristian Or\u0103\u0219anu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">_______________________________________________<\/span><\/p>\n<p><b>GPeC 2024 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gold Partner: <\/span><a href=\"https:\/\/marketplace.emag.ro\/infocenter\/\"><span style=\"font-weight: 400;\">eMAG Marketplace<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Supported by: <\/span><a href=\"https:\/\/www.google.com\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Recommended Payment Processor: <\/span><a href=\"https:\/\/netopia-payments.com\/\"><span style=\"font-weight: 400;\">NETOPIA Payments<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Silver Partner: <\/span><a href=\"https:\/\/vtex.com\/ro\"><span style=\"font-weight: 400;\">VTEX<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Eveniment sus\u021binut de: <\/span><a href=\"https:\/\/www.bancatransilvania.ro\/\"><span style=\"font-weight: 400;\">Banca Transilvania<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/canopy.ro\/\"><span style=\"font-weight: 400;\">Canopy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/compari.ro\"><span style=\"font-weight: 400;\">Compari.ro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/cyberfolks.ro\/\"><span style=\"font-weight: 400;\">cyber_Folks<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.debonaire.ro\/\"><span style=\"font-weight: 400;\">Debonaire<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.dpd.com\/ro\/ro\/\"><span style=\"font-weight: 400;\">DPD<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dwf.ro\/\"><span style=\"font-weight: 400;\">DWF<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/marketplace.emag.ro\/infocenter\/emag-academy\/\"><span style=\"font-weight: 400;\">eMAG Academy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fiveelementsdigital.com\/ro\/\"><span style=\"font-weight: 400;\">five elements digital<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gomag.ro\/\"><span style=\"font-weight: 400;\">Gomag<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gts.ro\/ro\"><span style=\"font-weight: 400;\">GTS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.klarna.com\/ro\/\"><span style=\"font-weight: 400;\">Klarna<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/limitless.ro\/\"><span style=\"font-weight: 400;\">Limitless Agency<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.merchantpro.ro\/\"><span style=\"font-weight: 400;\">MerchantPro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mth.digital\/ro\/\"><span style=\"font-weight: 400;\">MTH Digital<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/mdpromo.ro\"><span style=\"font-weight: 400;\">MDPromo.ro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/oveit.com\"><span style=\"font-weight: 400;\">Oveit.com<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/plati.online\/\"><span style=\"font-weight: 400;\">Pl\u0103\u021bi.Online<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/postapanduri.ro\/\"><span style=\"font-weight: 400;\">Po\u0219ta Panduri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rtbhouse.com\/\"><span style=\"font-weight: 400;\">RTB House<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/sameday.ro\/\"><span style=\"font-weight: 400;\">Sameday<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sinaps.ro\/\"><span style=\"font-weight: 400;\">Sinaps<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/tbibank.ro\/\"><span style=\"font-weight: 400;\">tbi bank<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.visa.ro\/\"><span style=\"font-weight: 400;\">Visa<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partener Media Principal: <\/span><a href=\"http:\/\/stirileprotv.ro\"><span style=\"font-weight: 400;\">StirileProTV.ro<\/span><\/a><span style=\"font-weight: 400;\"> &amp; <\/span><a href=\"https:\/\/voyo.protv.ro\/\"><span style=\"font-weight: 400;\">VOYO<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Official Radio: <\/span><a href=\"https:\/\/voyo.protv.ro\/\"><span style=\"font-weight: 400;\">KISS FM<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Official Hosting: <\/span><a href=\"https:\/\/hosterion.ro\/\"><span style=\"font-weight: 400;\">HOSTERION<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Official Coffee: <\/span><a href=\"https:\/\/fivetogo.ro\/\"><span style=\"font-weight: 400;\">5 to Go<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refreshments by: <\/span><a href=\"https:\/\/www.pepsi.ro\/\"><span style=\"font-weight: 400;\">Pepsi\u00a0<\/span><\/a><\/p>\n<p><b>Despre GPeC<\/b><\/p>\n<p><span style=\"font-weight: 400;\">GPeC este considerat\u0103, de 19 ani, cea mai important\u0103 serie de evenimente de E-Commerce \u0219i Marketing Online din Rom\u00e2nia \u0219i cea mai mare comunitate de speciali\u0219ti din domeniu. Pe parcursul fiec\u0103rui an, sub egida GPeC au loc numeroase evenimente menite s\u0103 contribuie la dezvoltarea sectorului E-Commerce &amp; Digital Marketing rom\u00e2nesc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GPeC Proficiency<\/b><span style=\"font-weight: 400;\"> \u2013 singurul program din Rom\u00e2nia dedicat optimiz\u0103rii magazinelor online \u00een vederea \u00eembun\u0103t\u0103\u021birii experien\u021bei utilizatorilor \u0219i a cre\u0219terii ratei de conversie\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0218coala GPeC<\/b><span style=\"font-weight: 400;\"> \u2013 seria de Cursuri Intensive de E-Commerce &amp; Digital Marketing desf\u0103\u0219urat\u0103 \u00een lunile februarie \u0219i august ale fiec\u0103rui an<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GPeC SUMMIT<\/b><span style=\"font-weight: 400;\"> \u2013 cele mai importante evenimente de E-Commerce \u0219i Marketing Online din Rom\u00e2nia (dou\u0103 edi\u021bii \u00een fiecare an \u00een lunile Mai \u0219i Octombrie, peste 1.000 de participan\u021bi\/edi\u021bie, speakeri rom\u00e2ni \u0219i interna\u021bionali legendari)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gala Premiilor eCommerce<\/b><span style=\"font-weight: 400;\"> \u2013 Festivitatea de Decernare a Premiilor \u00een Comer\u021bul Online Rom\u00e2nesc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GPeC Trainings<\/b><span style=\"font-weight: 400;\"> &#8211; cursuri in-depth de E-Commerce \u0219i Digital Marketing, desf\u0103\u0219urate pe tot parcursul anului (inclusiv la cerere)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Urm\u0103rind acela\u0219i format \u0219i structur\u0103 de eveniment, precum \u0219i focusul pe con\u021binut hands on, util \u0219i practic, \u00een 2 s\u0103pt\u0103m\u00e2ni urmeaz\u0103 a doua edi\u021bie interna\u021bional\u0103 a GPeC, peste Prut, <\/span><a href=\"https:\/\/www.gpec.ro\/gpec-republica-moldova\/\"><span style=\"font-weight: 400;\">GPeC Republica Moldova,<\/span><\/a><span style=\"font-weight: 400;\"> Joi, pe data de 20 Iunie 2024.<\/span><\/p>\n<p><b>Contact pres\u0103:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ioana Anescu \u2013 Growth Marketing Manager, <\/span><a href=\"mailto:ioana.anescu@gpec.ro\"><span style=\"font-weight: 400;\">ioana.anescu@gpec.ro<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Andrei Radu \u2013 CEO &amp; Founder GPeC, <\/span><a href=\"mailto:andrei.radu@gpec.ro\"><span style=\"font-weight: 400;\">andrei.radu@gpec.ro<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 tendin\u021be majore au fost abordate pe scena GPeC SUMMIT 21 Mai 2024: AI \u0219i impactul magazinelor online chineze\u0219ti \u00een Rom\u00e2nia. De-a lungul \u00eentregii zile, speciali\u0219tii autohtoni \u0219i speakerii interna\u021bionali au adus \u00een lumina reflectoarelor teme precum email marketing, automatiz\u0103ri, rolul marketingului \u00een dezvoltarea business-ului, nevoia de personalizare, impactul AI \u00een business \u0219i e-commerce, cifrele [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192,742],"tags":[2360],"class_list":["post-46286","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-zelist-research","tag-gpec-summit-2024"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-c2y","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=46286"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46286\/revisions"}],"predecessor-version":[{"id":46289,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46286\/revisions\/46289"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=46286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=46286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=46286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}