
{"id":46038,"date":"2024-02-29T11:02:43","date_gmt":"2024-02-29T09:02:43","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=46038"},"modified":"2024-02-29T11:02:43","modified_gmt":"2024-02-29T09:02:43","slug":"exploreaza-cele-mai-noi-tendinte-si-strategii-in-hr-la-employer-branding-conference-2024","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/exploreaza-cele-mai-noi-tendinte-si-strategii-in-hr-la-employer-branding-conference-2024\/","title":{"rendered":"Exploreaz\u0103 cele mai noi tendin\u021be \u0219i strategii \u00een HR la Employer Branding Conference 2024"},"content":{"rendered":"<p><strong>\u00centr-o perioad\u0103 caracterizat\u0103 de schimb\u0103ri rapide \u0219i imprevizibile \u00een societate, rela\u021bia dintre angajatori \u0219i angaja\u021bi devine tot mai crucial\u0103 \u00een construirea unei reputa\u021bii solide pe pia\u021ba muncii. \u00cen acest context, participarea la Employer Branding Conference 2024 este esen\u021bial\u0103 pentru liderii \u0219i profesioni\u0219tii din domeniul resurselor umane \u0219i al comunic\u0103rii interne.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46040 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/02\/imagine-comunicat-ebc-24-1-1.jpg\" alt=\"\" width=\"650\" height=\"429\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/02\/imagine-comunicat-ebc-24-1-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2024\/02\/imagine-comunicat-ebc-24-1-1-300x198.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p id=\"2\">Pe\u00a0<strong>11 aprilie 2024<\/strong>, la\u00a0<strong>Hotel JW Marriott\u00a0<\/strong>din\u00a0<strong>Bucure\u0219ti<\/strong>, va avea loc cea de-a 12-a edi\u021bie a celui mai a\u0219teptat eveniment despre promovarea brandului de angajator din Rom\u00e2nia. La aceast\u0103 edi\u021bie de prim\u0103var\u0103, tema principal\u0103 se concentreaz\u0103 pe transform\u0103rile profunde din sfera rela\u021biei angajator-angajat \u0219i pe modalit\u0103\u021bile inovatoare prin care organiza\u021biile se pot diferen\u021bia pe pia\u021ba for\u021bei de munc\u0103, care este din ce \u00een ce mai competitiv\u0103.<\/p>\n<p id=\"3\">Participan\u021bii vor avea oportunitatea de a explora aspectele complexe ale rela\u021biei dintre organiza\u021bii \u0219i angaja\u021bi, eviden\u021biind importan\u021ba eticii, culturii \u0219i viziunii pe termen lung. Prin intermediul sesiunilor interactive, ace\u0219tia vor descoperi strategii eficiente pentru crearea de conexiuni autentice, cu accent pe \u00eencredere, transparen\u021b\u0103 \u0219i implicare.<\/p>\n<p id=\"4\">Printre temele abordate se num\u0103r\u0103 valorificarea pove\u0219tilor angaja\u021bilor, studii de caz relevante, tehnici inovatoare de recrutare \u0219i utilizarea tehnologiei pentru a atrage \u0219i a re\u021bine talentele. De asemenea, se va discuta despre construirea unei culturi organiza\u021bionale incluzive, care s\u0103 promoveze diversitatea \u0219i s\u0103 ofere sprijin angaja\u021bilor \u00een dezvoltarea lor profesional\u0103.<\/p>\n<p id=\"5\">Evenimentul va g\u0103zdui o serie de prezent\u0103ri \u0219i dezbateri, la care vor participa exper\u021bi locali \u0219i interna\u021bionali de renume \u00een domeniu:<strong>\u00a0Sarah Sturgess<\/strong>\u00a0(Agency Director, SMRS),\u00a0<strong>Ionela Sulugiuc<\/strong>\u00a0(Director Na\u021bional de Resurse Umane, Lidl Rom\u00e2nia),\u00a0<strong>Paul Olteanu<\/strong>\u00a0(MasterTrainer, Executive Coach &amp; Fondator Mind Architect),\u00a0<strong>Florentina Ciontea<\/strong>\u00a0(Director HR &amp;CSR, Pluxee Rom\u00e2nia &amp; Bulgaria),\u00a0<strong>Andreea Mihnea<\/strong>\u00a0(Chief People Officer, First Bank),\u00a0<strong>Gina Cruceru<\/strong>\u00a0(Group HR Director, Rompetrol-KMG International),\u00a0<strong>Petru\u0219 Stuparu<\/strong>\u00a0(Partener, Trend),\u00a0<strong>Robert Katai<\/strong>\u00a0(B2B Marketing Consultant),\u00a0<strong>Mirela T\u0103nase<\/strong>\u00a0(Senior Partner-Strategy&amp; Sales, Exploratist),\u00a0<strong>Bogdan Badea<\/strong> (CEO, eJobs Group).<\/p>\n<p id=\"6\"><strong>SESIUNE SPECIAL\u0102<\/strong><\/p>\n<p id=\"7\"><strong>Rela\u021bia \u00eentre Stres, Motiva\u021bie \u0219i Performan\u021b\u0103<\/strong><\/p>\n<p id=\"8\">Descoperim rela\u021bia \u00eentre stres \u0219i performan\u021b\u0103 \u0219i de ce stresul nu este \u00eentotdeauna d\u0103un\u0103tor, ba uneori este chiar necesar pentru rezultate. \u00cen\u021belegem \u0219i \u00eenv\u0103\u021bam s\u0103 distingem \u00eentre stresul dezirabil, care conduce la performan\u021b\u0103 \u0219i cel toxic, care ne \u00eemboln\u0103ve\u0219te fizic \u0219i psihic. Apoi explor\u0103m c\u00e2teva teorii motiva\u021bionale universale \u0219i vedem cum ne putem antrena mintea s\u0103 persevereze \u00een fa\u021ba adversit\u0103\u021bii \u0219i a provoc\u0103rilor. Toate acestea al\u0103turi de Paul Olteanu (Master Trainer, Executive Coach &amp; Fondator Mind Architect) la Employer Branding Conference 2024, pe 11 aprilie.<\/p>\n<p id=\"9\"><strong>STUDIU \u00ceN EXCLUSIVITATE<\/strong><\/p>\n<p id=\"10\"><strong>Cum atragi \u0219i re\u021bii oameni prin reputa\u021bie \u0219i brand de angajator?<\/strong><\/p>\n<p id=\"11\">Nu mai este un secret pentru nimeni c\u0103, pentru atragerea \u0219i re\u021binerea talentelor, brandul de angajator poate fi un instrument la fel de puternic precum salariul \u0219i beneficiile extrasalariale. Cum se raporteaz\u0103, \u00eens\u0103, candida\u021bii \u0219i angaja\u021bii la reputa\u021bie atunci c\u00e2nd pia\u021ba d\u0103 semne de volatilitate? Ce pot face angajatorii pentru a atenua efectele unui context plin de incertitudini? Cum pot folosi puterea brandului pentru a motiva angaja\u021bii \u0219i pentru a \u00eencuraja performan\u021ba? \u0218i, p\u00e2n\u0103 la urm\u0103, la ce r\u0103spund cel mai u\u0219or candida\u021bii \u0219i angaja\u021bii atunci c\u00e2nd vine vorba despre reputa\u021bie? Afl\u0103m toate r\u0103spunsurile din concluziile sondajului &#8220;Cum atragi \u0219i re\u021bii oameni prin reputa\u021bie \u0219i brand de angajator?&#8221;, realizat de Employer Branding Conference \u0219i eJobs.<\/p>\n<p id=\"12\"><strong><em>Edi\u021bia de prim\u0103var\u0103 a Employer Branding Conference 2024 este organizat\u0103 de Evensys \u00een parteneriat cu Lidl Rom\u00e2nia, Pluxee, First Bank, Rompetrol, Exploratist, One United Properties, eJobs \u0219i Phillip Morris Rom\u00e2nia.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-o perioad\u0103 caracterizat\u0103 de schimb\u0103ri rapide \u0219i imprevizibile \u00een societate, rela\u021bia dintre angajatori \u0219i angaja\u021bi devine tot mai crucial\u0103 \u00een construirea unei reputa\u021bii solide pe pia\u021ba muncii. \u00cen acest context, participarea la Employer Branding Conference 2024 este esen\u021bial\u0103 pentru liderii \u0219i profesioni\u0219tii din domeniul resurselor umane \u0219i al comunic\u0103rii interne. Pe\u00a011 aprilie 2024, la\u00a0Hotel JW [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-46038","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bYy","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=46038"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46038\/revisions"}],"predecessor-version":[{"id":46041,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/46038\/revisions\/46041"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=46038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=46038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=46038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}