
{"id":45928,"date":"2023-11-13T16:06:22","date_gmt":"2023-11-13T14:06:22","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=45928"},"modified":"2023-11-13T16:07:35","modified_gmt":"2023-11-13T14:07:35","slug":"reprezentanti-ai-marilor-companii-vorbesc-la-marketing-b2b-conference-2023","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/reprezentanti-ai-marilor-companii-vorbesc-la-marketing-b2b-conference-2023\/","title":{"rendered":"Reprezentan\u021bi ai marilor companii vorbesc la Marketing B2B Conference 2023"},"content":{"rendered":"<p id=\"introduction_text\" class=\"description pad15b\"><strong>\u00centr-o er\u0103 \u00een care schimbarea este singura constant\u0103, profesioni\u0219tii din marketingul B2B se confrunt\u0103 cu provoc\u0103ri complexe \u0219i evolutive. Cu tehnologii emergente \u0219i tendin\u021be de pia\u021b\u0103 \u00een continu\u0103 transformare, Marketing B2B Conference 2023 \u00ee\u0219i propune s\u0103 ofere participan\u021bilor o perspectiv\u0103 ampl\u0103 asupra ultimelor inova\u021bii \u00een domeniul marketingului business-to-business.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45929 alignnone\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/11\/marketing-b2b-2.jpg\" alt=\"\" width=\"650\" height=\"432\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/11\/marketing-b2b-2.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/11\/marketing-b2b-2-300x199.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<div class=\"comunicat pad15b floatbox\">\n<div class=\"releaseMedia float_right\">\n<div class=\"mar15t\">\n<p class=\"imgDescription\">\u00centr-o er\u0103 \u00een care schimbarea este singura constant\u0103, profesioni\u0219tii din marketingul B2B se confrunt\u0103 cu provoc\u0103ri complexe \u0219i evolutive. Cu tehnologii emergente \u0219i tendin\u021be de pia\u021b\u0103 \u00een continu\u0103 transformare,\u00a0<strong>Marketing B2B Conference 2023<\/strong>\u00a0\u00ee\u0219i propune s\u0103 ofere participan\u021bilor o perspectiv\u0103 ampl\u0103 asupra ultimelor inova\u021bii \u00een domeniul marketingului business-to-business.<\/p>\n<\/div>\n<\/div>\n<div class=\"comunicatContent\">\n<p>Pe\u00a0<strong>17 noiembrie<\/strong>, la\u00a0<strong>Hotel JW Marriott<\/strong>\u00a0din\u00a0<strong>Bucure<\/strong><strong>\u0219<\/strong><strong>ti<\/strong>, lideri de pia\u021b\u0103, exper\u021bi \u00een marketing \u0219i profesioni\u0219ti\u00a0aprecia\u021bi\u00a0vor \u00eemp\u0103rt\u0103\u0219i perspective cheie \u0219i vor dezv\u0103lui strategii inovatoare care au generat succes \u00een mediul B2B. Participan\u021bii vor avea ocazia s\u0103 \u00een\u021beleag\u0103 cum pot aplica aceste idei \u0219i s\u0103 le integreze \u00een propria lor strategie de marketing.\u00a0Printre subiectele acestei edi\u021bii se num\u0103r\u0103:<\/p>\n<p>\u2022\u00a0<strong>B2B Influencer Marketing\u2019s Rise<\/strong>\u00a0\u2013 Vei ob\u021bine informa\u021bii care te vor ajuta s\u0103 lucrezi eficient cu influencerii B2B pentru a cre\u0219te vizibilitatea \u0219i \u00eencrederea \u00een compania ta<\/p>\n<p>\u2022\u00a0<strong>Tactics for Account-Based Marketing<\/strong>\u00a0\u2013 Vei \u00eenv\u0103\u021ba cum s\u0103 interpretezi datele despre clien\u021bi pentru a oferi servicii personalizate \u0219i pentru a construi rela\u021bii mai puternice<\/p>\n<p>\u2022\u00a0<strong>B2B Customer Engagement<\/strong>\u00a0\u2013 Vei dob\u00e2ndi cuno\u0219tinte noi pentru a crea, men\u021bine \u0219i construi rela\u021bii durabile, bazate pe \u00eencredere \u0219i \u00een\u021belegere reciproc\u0103<\/p>\n<p>\u2022\u00a0<strong>Demand Generation Performance\u00a0<\/strong>\u2013 Vei afla modalit\u0103\u021bi noi prin care po\u021bi s\u0103 \u00ee\u021bi faci brandul cunoscut \u00een fa\u021ba clien\u021bilor relevan\u021bi, dar mai ales cum s\u0103 atragi lead-uri valoroase<\/p>\n<p>\u2022\u00a0<strong>Boosting Deals &amp; Fostering Loyalty<\/strong>\u00a0\u2013 Vei descoperi strategii noi pentru parteneriate durabile prin intermediul c\u0103rora po\u021bi atinge noi orizonturi \u00een universul B2B<\/p>\n<p>\u2022\u00a0<strong>Successful Content Marketing Strategies<\/strong>\u00a0\u2013 Vei g\u0103si strategii esen\u021biale pentru crearea, distribu\u021bia \u0219i m\u0103surarea eficacit\u0103\u021bii con\u021binutului pe care \u00eel promovezi pentru compania ta<\/p>\n<p>Vorbitorii\u00a0care\u00a0vor urca pe scena evenimentului \u0219i\u00a0vor aduce know-how la nivel \u00eenalt \u0219i perspective valoroasesunt:<\/p>\n<p>\u2022\u00a0<strong>John Harding-Easson<\/strong>\u00a0(Head of Influence \u2013 EMEA, Ogilvy)<\/p>\n<p>\u2022\u00a0<strong>Diana T\u0103nase<\/strong>\u00a0(Marketing Director, Mastercard)<\/p>\n<p>\u2022\u00a0<strong>Gabriella Pacso<\/strong>\u00a0(EMEA Product Led Growth &amp; New Clients Acquisition Leader, IBM)<\/p>\n<p>\u2022\u00a0<strong>Adrian H\u00eencu<\/strong>\u00a0(B2B Business Director, MRM)<\/p>\n<p>\u2022\u00a0<strong>R\u0103zvan B\u0103rbulescu<\/strong>\u00a0(Director Global Marketing Communications, Garrett Motion)<\/p>\n<p>\u2022\u00a0<strong>Ruxandra B\u0103ndil\u0103<\/strong>\u00a0(Marketing &amp; Business Development Director, Deloitte Romania)<\/p>\n<p>\u2022\u00a0<strong>Raluca Dumitra<\/strong>\u00a0(Head of Marketing, eJobs Group)<\/p>\n<p>\u2022\u00a0<strong>Elena Mandache<\/strong>\u00a0(Marketing Manager, Eldrive)<\/p>\n<p>\u2022\u00a0<strong>Alice Gavril<\/strong>\u00a0(Managing Partner, Godmother)<\/p>\n<p>\u2022\u00a0<strong>Loredana V\u0103t\u0103voiu<\/strong>\u00a0(Director de Marketing, Up Romania)<\/p>\n<p>\u2022\u00a0<strong>Robert Katai<\/strong>\u00a0(B2B Marketing Consultant)<\/p>\n<p>\u2022\u00a0<strong>Maria T\u0103taru<\/strong>\u00a0(Marketing Manager, Autonom)<\/p>\n<p>\u2022\u00a0<strong>Ena Karabelas<\/strong>\u00a0(Integrated Comms. Campaign Manager Europe &amp; Latin America, Ericsson)<\/p>\n<p>Mai multe detalii despre programul complet, invita\u021bi \u0219i participare sunt disponibile pe site-ul oficial al evenimentului:\u00a0www.marketingb2b.ro.<\/p>\n<p><strong><i>Marketing B2B Conference 2023 este un eveniment organizat de Evensys \u00een parteneriat cu Mastercard, MRM \u0219i Godmother.<\/i><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-o er\u0103 \u00een care schimbarea este singura constant\u0103, profesioni\u0219tii din marketingul B2B se confrunt\u0103 cu provoc\u0103ri complexe \u0219i evolutive. Cu tehnologii emergente \u0219i tendin\u021be de pia\u021b\u0103 \u00een continu\u0103 transformare, Marketing B2B Conference 2023 \u00ee\u0219i propune s\u0103 ofere participan\u021bilor o perspectiv\u0103 ampl\u0103 asupra ultimelor inova\u021bii \u00een domeniul marketingului business-to-business. \u00centr-o er\u0103 \u00een care schimbarea este singura [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2352],"class_list":["post-45928","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-marketing-b2b-conference-2023"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bWM","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=45928"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45928\/revisions"}],"predecessor-version":[{"id":45932,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45928\/revisions\/45932"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=45928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=45928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=45928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}