{"id":45916,"date":"2023-11-06T14:11:50","date_gmt":"2023-11-06T12:11:50","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=45916"},"modified":"2023-11-06T14:11:50","modified_gmt":"2023-11-06T12:11:50","slug":"marile-companii-isi-dezvaluie-tacticile-de-promovare-pe-10-noiembrie","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/marile-companii-isi-dezvaluie-tacticile-de-promovare-pe-10-noiembrie\/","title":{"rendered":"Marile companii \u00ee\u0219i dezv\u0103luie tacticile de promovare pe 10 noiembrie"},"content":{"rendered":"<p>Consumatorii de ast\u0103zi sunt mai informa\u021bi \u0219i mai con\u0219tien\u021bi de impactul ac\u021biunilor companiilor asupra societ\u0103\u021bii \u0219i mediului. Un business responsabil implic\u0103 \u0219i un marketing responsabil. \u00cen acela\u0219i timp, brandurile caut\u0103 noi metode de a comunica eficient cu publicurile lor \u0219i a r\u0103spunde exigen\u021belor acestora.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45918 alignnone\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/11\/2Uue8HyN.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/11\/2Uue8HyN.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/11\/2Uue8HyN-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Pe 10 noiembrie, la Hotel JW Marriott din Bucure\u0219ti, comunitatea oamenilor de comunicare \u0219i marketing \u00ee\u0219i d\u0103 \u00eent\u00e2lnire pentru un schimb de experien\u021be valoros \u00een cadrul conferin\u021bei\u00a0<a href=\"http:\/\/www.brandpower.ro\/\" target=\"_blank\" rel=\"noopener\">Brand Power Summit<\/a>.<\/p>\n<blockquote><p>\u201dSustenabilitatea \u0219i responsabilitatea \u00een marketing \u0219i comunicare sunt ast\u0103zi dou\u0103 elemente imperative \u00een strategiile companiilor. Totodat\u0103, implicarea \u00een responsabilitatea social\u0103 corporativ\u0103 \u0219i adoptarea unui marketing responsabil nu numai c\u0103 construiesc o reputa\u021bie pozitiv\u0103 \u00een pia\u021b\u0103, ci \u0219i contribuie la atragerea \u0219i reten\u021bia angaja\u021bilor. Companiile sunt obligate s\u0103 comunice transparent deopotriv\u0103 \u00een interiorul \u0219i exteriorul companiei, s\u0103 ini\u021bieze ac\u021biuni sustenabile \u0219i s\u0103 inoveze pentru a fi la nivelul a\u0219tept\u0103rilor clien\u021bilor\u201d, spune\u00a0<strong>Cristian Manafu<\/strong>, organizatorul conferin\u021bei.<\/p><\/blockquote>\n<p>La\u00a0<strong>Brand Power Summit 2023<\/strong>\u00a0sunt a\u0219tepta\u021bi profesioni\u0219ti, lideri de opinie \u0219i speciali\u0219ti din comuncare, marketing \u0219i advertising pentru a dezbate \u0219i a \u00eemp\u0103rt\u0103\u0219i cele mai noi strategii \u0219i a g\u0103si solu\u021bii la provoc\u0103rile cu care se confrunt\u0103 companiile.<\/p>\n<p>Printre subiectele acestei edi\u021bii se num\u0103r\u0103:<\/p>\n<ul>\n<li><strong>Brands for Tomorrow<\/strong>\u00a0&#8211; Descoperi cum brandurile pot \u00eembr\u0103\u021bi\u0219a valori sustenabile \u0219i etice, sporindu-\u0219i impactul \u0219i relevan\u021ba.<\/li>\n<li><strong>Data Insights<\/strong>\u00a0&#8211; Descoperi puterea datelor \u00een personalizarea \u0219i eficientizarea mesajelor de marketing pentru un impact crescut.<\/li>\n<li><strong>Beyond Trends<\/strong>\u00a0&#8211; Descoperi cum s\u0103 \u00eembini elemente clasice cu tendin\u021be moderne \u00een comunicare pentru a construi un brand memorabil \u0219i puternic.<\/li>\n<li><strong>Innovating the Future<\/strong>\u00a0&#8211; Descoperi abord\u0103ri proaspete pentru consolidarea pozi\u021biei de lider pe pia\u021b\u0103 \u0219i tehnici eficiente de marketing.<\/li>\n<li><strong>Leading with Values<\/strong>\u00a0&#8211; Descoperi dinamica dintre practicile de marketing ancorate \u00een principii etice si reac\u021bia pozitiv\u0103 a consumatorilor.<\/li>\n<li><strong>Purpose-Powered Communication<\/strong>\u00a0&#8211; Descoperi cum poti transmite un mesaj puternic ce \u00ee\u0219i are r\u0103d\u0103cinile \u00een valorile \u0219i misiunea unice ale companiei.<\/li>\n<\/ul>\n<div class=\"ad\">\n<div id=\"adoc-300x250_1\"><\/div>\n<\/div>\n<p>Speciali\u0219ti cu experien\u021b\u0103 dovedit\u0103 vor oferi idei noi \u0219i tactici inovatoare pentru ac\u021biuni de marketing responsabile. Al\u0103turi de noi vor fi:<\/p>\n<ul>\n<li><strong>Anca Ungureanu<\/strong>\u00a0(Marketing &amp; Communication Director, UniCredit Bank),<\/li>\n<li><strong>Simona Panait<\/strong>\u00a0(Marketing Director, Samsung Rom\u00e2nia),<\/li>\n<li><strong>Diana T\u0103nase<\/strong>\u00a0(Marketing Director, Mastercard Rom\u00e2nia),<\/li>\n<li><strong>Cristina Avram<\/strong>\u00a0(Head of Marketing, Avon Rom\u00e2nia),<\/li>\n<li><strong>Raluca Vidra\u0219cu<\/strong>\u00a0(Team Lead Manager, YOXO),<\/li>\n<li><strong>\u0218tefania Diaconu<\/strong>\u00a0(Senior Brand Manager, Alpro Danone Rom\u00e2nia),<\/li>\n<li><strong>Ilinca Nitu<\/strong>\u00a0(Data Intelligence Business Growth Director, Publicis Groupe),<\/li>\n<li><strong>Andrei B\u0103lan<\/strong>\u00a0(Head of Strategy, MRM Rom\u00e2nia),<\/li>\n<li><strong>Adina Vlad<\/strong>\u00a0(Managing Partner, Unlock Market Research),<\/li>\n<li><strong>Dr. Ing Cezar Alexandru Vl\u0103du\u021b<\/strong>\u00a0(Vice Rector, UTCB),<\/li>\n<li><strong>Laura Ro\u0219ca<\/strong>\u00a0(Qualitative Research Director, iSense Solutions)<\/li>\n<li><strong>Dan Bondrea<\/strong>\u00a0(Creative Director, Godmother)<\/li>\n<\/ul>\n<p><strong><em>Brand Power Summit<\/em><\/strong><strong><em>\u00a02023 este un eveniment organizat de Evensys \u00een parteneriat cu\u00a0<\/em><\/strong><strong><em>Lidl Rom\u00e2nia, UniCredit Bank, YOXO, Sphera Franchise Group, Samsung, Danone, MRM, Data Intelligence powered by Publicis Groupe Rom\u00e2nia.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumatorii de ast\u0103zi sunt mai informa\u021bi \u0219i mai con\u0219tien\u021bi de impactul ac\u021biunilor companiilor asupra societ\u0103\u021bii \u0219i mediului. Un business responsabil implic\u0103 \u0219i un marketing responsabil. \u00cen acela\u0219i timp, brandurile caut\u0103 noi metode de a comunica eficient cu publicurile lor \u0219i a r\u0103spunde exigen\u021belor acestora. Pe 10 noiembrie, la Hotel JW Marriott din Bucure\u0219ti, comunitatea oamenilor [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2353],"class_list":["post-45916","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-brand-power-summit-2023"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bWA","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=45916"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45916\/revisions"}],"predecessor-version":[{"id":45919,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45916\/revisions\/45919"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=45916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=45916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=45916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}