{"id":45865,"date":"2023-10-23T15:00:15","date_gmt":"2023-10-23T13:00:15","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=45865"},"modified":"2023-10-23T15:00:15","modified_gmt":"2023-10-23T13:00:15","slug":"excelenta-in-mediul-digital-a-fost-premiata-la-webstock-awards-2023","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/excelenta-in-mediul-digital-a-fost-premiata-la-webstock-awards-2023\/","title":{"rendered":"Excelen\u021ba \u00een mediul digital a fost premiat\u0103 la Webstock Awards 2023"},"content":{"rendered":"

Webstock 2023 este probabil cel mai mare eveniment de marketing \u0219i comunicare din Rom\u00e2nia, anul acesta. Cu o audien\u021b\u0103 record, evenimentul maraton al industriei de comunicare online \u0219i social media a adus \u00een prim-plan subiecte actuale, sus\u021binute de voci apreciate, \u0219i a premiat cele mai bune campanii \u0219i proiecte realizate de companii \u0219i agen\u021bii locale.<\/p>\n

\"\"<\/p>\n

Gala Webstock Awards \u0219i-a \u00eentrecut propriile recorduri. Cu peste 400 de nominaliz\u0103ri, un juriu format din peste 200 de speciali\u0219ti din \u00eentreaga industrie \u0219i o audien\u021b\u0103 de aproape 500 de persoane la gal\u0103, Webstock Awards \u0219i-a consolidat statutul \u00een domeniul marcom, fiind una dintre cele mai prestigioase competi\u021bii desf\u0103\u0219urate \u00een Rom\u00e2nia.<\/p>\n

Marc\u00e2nd 15 ani de la lansare, Webstock Awards 2023 a inclus \u00een premier\u0103 dou\u0103 sec\u021biuni: Creators Awards \u0219i Brands Awards, din dorin\u021ba de a acoperi o varietate mare de proiecte extraordinare, care au animat spa\u021biul online \u00een ultimul an.<\/p>\n

Sec\u021biunea Creators Awards
\nSec\u021biunea a fost dedicat\u0103 acelor creatori de con\u021binut care au o contribu\u021bie semnificativ\u0103 \u00een domenii precum comunicare, marketing, digital, tehnologie, business \u0219i dezvoltare personal\u0103 sau care prin amprenta lor digital\u0103 c\u00e2\u0219tig\u0103 admira\u021bia publicului ori creeaz\u0103 comunit\u0103\u021bi puternice.<\/p>\n

Cu un juriu format din practicieni de top \u0219i un vot public numeros, fiecare nominalizare a fost evaluat\u0103 cu aten\u021bie pentru a selecta c\u00e2\u0219tig\u0103torii. \u00cen competi\u021bie, anul acesta, au jurizat 78 de speciali\u0219ti \u0219i au votat online peste 46.650 de persoane unice, ce au acordat peste 211.000 de voturi.<\/p>\n

C\u00e2\u0219tig\u0103tori Webstock Creators Awards:<\/strong><\/p>\n

Best Blogger<\/strong>
\nLocul 1: Diana Cosmin (Fine Society)<\/p>\n

Best Community<\/strong>
\nLocul 1: Nu mai port (Claudia Nicolau-Penda)<\/p>\n

Best Creator with Social Impact<\/strong>
\nLocul 1: Codin Maticiuc
\nLocul 1: Alina Greavu (Aluziva)<\/p>\n

Best Instagram Creator<\/strong>
\nLocul 1: Andreea Balaban<\/p>\n

Best YouTube Creator<\/strong>
\nLocul 1: Cristian Presura<\/p>\n

Best TikTok Creator<\/strong>
\nLocul 1: Dr. Alexandra Mircea<\/p>\n

Best Podcast<\/strong>
\nLocul 1: Brain it Forward (Ana Maria Diceanu)<\/p>\n

Best Video Podcast<\/strong>
\nLocul 1: DA BRAVO! (Mihai Bobonete)<\/p>\n

Best Online Show<\/strong>
\nLocul 1: La Munca (Andrei Selaru – Selly)<\/p>\n

Best Brand Ambassador<\/strong>
\nLocul 1: Geanina Staicu-Avram (Jamila Cuisine)<\/p>\n

Sec\u021biunea Brands Awards<\/strong>
\nSec\u021biunea a fost dedicat\u0103 brandurilor \u0219i agen\u021biilor care au lansat \u00een ultimul an proiecte ingenioase \u0219i campanii inovatoare \u0219i memorabile. La Brands Awards, competi\u021bia a fost acerb\u0103, iar acest lucru a fost reflectat de num\u0103rul mare de nominaliz\u0103ri: 278 de proiecte. \u00censcrierile au fost analizate cu aten\u021bie de 138 de profesioni\u0219ti \u00een marketing, publicitate \u0219i digital.<\/p>\n

La aceast\u0103 edi\u021bie, cele mai premiate branduri la Webstock Awards 2023 au fost Samsung (7 premii), Kaufland (5 premii) \u0219i Tazz (5 premii).<\/p>\n

C\u00e2\u0219tig\u0103tori Webstock Brands Awards<\/strong><\/p>\n

Best Social Good Campaigns<\/strong>
\n\u2022 Bronze Awards: The Dumpstore (Samusocial)
\n\u2022 Silver Awards: Eroii din carti te cheama in lupta cu analfabetismul functional (Asociatia Teach for Romania)
\n\u2022 Gold Awards: Fundraising Reinvented with the 1st charitable movie (Hospice Casa Sperantei)<\/p>\n

Best B2B Digital Campaigns<\/strong>
\n\u2022 Bronze Awards: Edenred BIZTRO Club (Edenred Romania)<\/p>\n

\u2022 Bronze Awards: Arhitectii, constructorii si Autodesk Construction Cloud: duouri iconice (Autodesk Construction Cloud)
\n\u2022 Silver Awards: George pentru afacerea ta (George by BCR)
\n\u2022 Gold Awards: Bear Right Tax (Agent Green)<\/p>\n

Best Content Marketing Campaigns<\/strong>
\n\u2022 Bronze Awards: Unfollow Self:Hate (ING Bank Romania)
\n\u2022 Silver Awards: Locul tau este in bucatarie cand vrei tu sa fie (Tazz)
\n\u2022 Gold Awards: Telemeaua se combina (Hochland)
\n\u2022 Gold Awards: Allout FactZ (Samsung Romania)<\/p>\n

Best Visual Storytelling Campaigns<\/strong>
\n\u2022 Bronze Awards: Intoarce Timp pentru Pamant (CEZ Romania)
\n\u2022 Bronze Awards: Meniul Zilei de Maine (KFC Romania)
\n\u2022 Silver Awards: Locul tau este in bucatarie cand vrei tu sa fie (Tazz)
\n\u2022 Gold Awards: More Than a Hustle (glo Romania)<\/p>\n

Best Experiential Campaigns<\/strong>
\n\u2022 Bronze Awards: Join the Night Land (Samsung Romania)
\n\u2022 Bronze Awards: ExpoZitia (Pepsi)
\n\u2022 Silver Awards: The Captive Radio \/ Radioul Captiv (KISS FM & MAGIC FM x ANAIS)
\n\u2022 Gold Awards: 360 Live Experience by Vodafone EasyTech (Vodafone Romania)
\n\u2022 Gold Awards: AwesoMe AI Gallery (Samsung Romania)<\/p>\n

Best Influencer Campaigns<\/strong>
\n\u2022 Bronze Awards: Fashion Capsule (Coca-Cola Zero Zahar & Retro Future)
\n\u2022 Silver Awards: Locul tau este in bucatarie cand vrei tu sa fie (Tazz)
\n\u2022 Silver Awards: #PlayOnwithSamsung (Samsung Romania)
\n\u2022 Gold Awards: Unfollow Self:Hate (ING Bank Romania)<\/p>\n

Best Brand Engagement Campaigns<\/strong>
\n\u2022 Bronze Awards: Kaufland Dance Talk (Kaufland Romania)
\n\u2022 Silver Awards: Unfollow Self:Hate (ING Bank Romania)
\n\u2022 Gold Awards: Reconstruim Bucurestiul in Minecraft (U.T.C.B. – Universitatea Tehnica de Constructii Bucuresti)<\/p>\n

Best TikTok Campaigns<\/strong>
\n\u2022 Bronze Awards: Telemeaua se combina (Hochland)
\n\u2022 Bronze Awards: FoodBook (Carrefour Romania)<\/p>\n

\u2022 Silver Awards: Allout FactZ TikTok Show (Samsung Romania)
\n\u2022 Gold Awards: Kaufland Dance Talk (Kaufland Romania)<\/p>\n

Best Instagram Campaigns<\/strong>
\n\u2022 Bronze Awards: Testul Timpului (MEGA IMAGE Romania)
\n\u2022 Silver Awards: Notificarea care iti schimba ziua (Nestea Romania)
\n\u2022 Gold Awards: Primul Punct de Prim Ajutor Emotional: Nu toate starile trebuie sa ramana UNTOLD (Reteaua de Sanatate Regina Maria)<\/p>\n

Best YouTube Campaigns<\/strong>
\n\u2022 Bronze Awards: Sigur pe net (Orange Romania)
\n\u2022 Silver Awards: Locul tau este in bucatarie cand vrei tu sa fie (Tazz)
\n\u2022 Gold Awards: Pusi pe Combinatii (Kaufland Romania)<\/p>\n

Best Integrated Digital Campaigns<\/strong>
\n\u2022 Bronze Awards: #OSaFiePepene (Ciuc Radler 0.0)
\n\u2022 Bronze Awards: Share Your Power (Samsung Romania)
\n\u2022 Silver Awards: ExpoZitia (Pepsi)
\n\u2022 Gold Awards: T.R.A.I. by Storia.ro – Vocea Cartierelor (OLX Group)<\/p>\n

Best Video Creativity<\/strong>
\n\u2022 Bronze Awards: E Horror Sa Platesti Altfel (Pago X VISA)
\n\u2022 Silver Awards: Locul tau este in bucatarie cand vrei tu sa fie (Tazz)
\n\u2022 Gold Awards: Bear Right Tax (Agent Green)<\/p>\n

Best Digital Innovation<\/strong>
\n\u2022 Bronze Awards: Reversed AI to reverse loneliness (Asociatia Niciodata Singur)
\n\u2022 Silver Awards: Animaterra Jocul (Kaufland Romania)
\n\u2022 Gold Awards: VR Kids (Synevo Romania)<\/p>\n

Best Social Media Strategy<\/strong>
\n\u2022 Bronze Awards: The virality of day-to-day interaction. Fans’ slang, truths, and memes (McDonald’s Romania)
\n\u2022 Silver Awards: Telemeaua se combina (Hochland)
\n\u2022 Gold Awards: Allout FactZ (Samsung Romania)<\/p>\n

Special Projects<\/strong>
\n\u2022 Bronze Awards: The Captive Radio \/ Radioul Captiv (KISS FM & MAGIC FM x ANAIS)
\n\u2022 Silver Awards: T.R.A.I. by Storia.ro – Vocea Cartierelor (OLX Group)
\n\u2022 Gold Awards: Reconstruim Bucurestiul in Minecraft (U.T.C.B. – Universitatea Tehnica de Constructii Bucuresti)<\/p>\n

Best Creative Idea<\/strong>
\n\u2022 Bronze Awards: The Captive Radio \/ Radioul Captiv (KISS FM & MAGIC FM x ANAIS)
\n\u2022 Silver Awards: Kaufland Dance Talk (Kaufland Romania)
\n\u2022 Gold Awards: Illiterate Ads (Pepco)<\/p>\n

Mai multe detalii despre c\u00e2\u0219tig\u0103tori sunt disponibile aici:\u00a0https:\/\/webstockawards.ro\/castigatori-brands\/#up<\/a>.<\/p>\n

Anul acesta, sistemul de acordare al premiilor a fost adaptat pentru a se conforma celorlalte competi\u021bii de pe pia\u021ba local\u0103 \u0219i interna\u021bional\u0103, iar \u00een urma not\u0103rii, au fost acordate trei tipuri de premii – Gold (Locul 1), Silver (Locul 2), \u0219i Bronze (Locul 3). Pentru aceast\u0103 edi\u021bie, artistul Ovidiu Toader a conceput un trofeu original, care a adus o not\u0103 distinctiv\u0103 evenimentului \u0219i a subliniat importan\u021ba creativit\u0103\u021bii \u00een mediul digital.<\/p>\n

Webstock Awards 2023\u00a0<\/strong>a fost o platform\u0103 care a eviden\u021biat excelen\u021ba \u0219i inova\u021bia din social media, \u00een timp ce a s\u0103rb\u0103torit 15 ani de evolu\u021bie continu\u0103 \u00een aceast\u0103 industrie. Felicit\u0103ri tuturor c\u00e2\u0219tig\u0103torilor \u0219i nominaliza\u021bilor pentru contribu\u021bia lor semnificativ\u0103 la dezvoltarea mediului online \u00een Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Webstock 2023 este probabil cel mai mare eveniment de marketing \u0219i comunicare din Rom\u00e2nia, anul acesta. Cu o audien\u021b\u0103 record, evenimentul maraton al industriei de comunicare online \u0219i social media a adus \u00een prim-plan subiecte actuale, sus\u021binute de voci apreciate, \u0219i a premiat cele mai bune campanii \u0219i proiecte realizate de companii \u0219i agen\u021bii locale. […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[2351],"class_list":["post-45865","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-webstock-awards-2023"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bVL","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=45865"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45865\/revisions"}],"predecessor-version":[{"id":45868,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45865\/revisions\/45868"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=45865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=45865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=45865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}