{"id":45826,"date":"2023-09-06T09:37:31","date_gmt":"2023-09-06T07:37:31","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=45826"},"modified":"2023-09-06T09:37:31","modified_gmt":"2023-09-06T07:37:31","slug":"maximizeaza-succesul-campaniilor-tale-prin-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/maximizeaza-succesul-campaniilor-tale-prin-influencer-marketing\/","title":{"rendered":"Maximizeaz\u0103 succesul campaniilor tale prin influencer marketing"},"content":{"rendered":"

\u00centr-o epoc\u0103 \u00een care publicul este adesea saturat de publicitatea tradi\u021bional\u0103 \u0219i este din ce \u00een ce mai sceptic fa\u021b\u0103 de mesajele directe ale brandurilor, influencerii ofer\u0103 o cale unic\u0103 de a ajunge la consumatori \u00eentr-un mod credibil.<\/p>\n

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Toat\u0103 \u201eputerea\u201d influencerilor se bazeaz\u0103 pe rela\u021bia de \u00eencredere dintre ace\u0219tia \u0219i publicul lor. Mesajele transmise de influenceri sunt adesea percepute ca fiind mai autentice \u0219i personale, concepute \u00eentr-un limbaj familiar \u0219i menite s\u0103 distreze sau s\u0103 atrag\u0103 aten\u021bia \u00eentr-un mod \u00een care multe branduri nu reu\u0219esc.<\/p>\n

Cum putem \u00eens\u0103 lega colabor\u0103ri de succes cu ace\u0219ti lideri de opinie? R\u0103spunsul \u00eel vei primi la primul masterclass intensiv dedicat influencer marketingului, ce va avea loc \u00een cadrul evenimentului\u00a0Influencer Marketing Conference<\/strong>, pe\u00a014 septembrie<\/strong>, la\u00a0Hotel JW Marriott<\/strong>\u00a0din\u00a0Bucure\u0219ti<\/strong>.<\/p>\n

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Cinci speciali\u0219ti \u00een comunicare \u0219i marketing digital vor ar\u0103ta pas cu pas cum se construie\u0219te o campanie cu influenceri de la A la Z. Raluca Radu (MTH Digital), Roxana Dib\u0103 (Golin), Bogdan Tomoiag\u0103 (GRF+), Octavian Gheorghe (GMP PR) \u0219i Andreea Logigan (MSL Consultants) vor \u00eemp\u0103rta\u0219i noi idei, know-how aplicat \u0219i date utile \u0219i relevante pe scena conferin\u021bei.<\/p>\n

Masterclass-ul Influencer Marketing Campaigns completeaz\u0103 dou\u0103 sesiuni de conferin\u021b\u0103, cu prezent\u0103ri sus\u021binute de exper\u021bi interna\u021bionali \u0219i locali. \u00centre vorbitorii invita\u021bi se afl\u0103 Rahul Titus (Ogilvy UK), Sarah Pinch (Ketchum London), Andreea Lupu (Starcom), Claudia Bodnar ( KFC, Pizza Hut & Taco Bell), Andreea Zanfir (Starcom), Raluca Radu (MTH Digital), Silviu Antohe (MullenLowe).<\/p>\n

Studiu Exclusiv<\/h4>\n

Cea de-a 11-a edi\u021bie a studiului InfluenceMe, realizat de Starcom Rom\u00e2nia, vine cu o serie de informa\u021bii menite s\u0103 aduc\u0103 claritate \u00een abordarea campaniilor cu influenceri. Este singurul studiu care documenteaz\u0103 evolu\u021bia influencer marketingului \u00een industria de comunicare local\u0103. \u00cen fiecare an, studiul a venit cu noi date relevante \u0219i cu o abordare holistic\u0103 a fenomenului \u2013 sintetiz\u00e2nd at\u00e2t percep\u021biile consumatorului, c\u00e2t \u0219i dimensiunea pragmatic\u0103, cuantificabil\u0103, din spatele campaniilor.\u00a0<\/em><\/p>\n

Influencer Marketing Conference<\/strong><\/a>\u00a0este un eveniment organizat de Evensys, \u00een parteneriat cu Lidl Rom\u00e2nia \u0219i cu sprijinul Banca Transilvania, Samsung, Sphera Franchise Group \u0219i Starcom Rom\u00e2nia.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00centr-o epoc\u0103 \u00een care publicul este adesea saturat de publicitatea tradi\u021bional\u0103 \u0219i este din ce \u00een ce mai sceptic fa\u021b\u0103 de mesajele directe ale brandurilor, influencerii ofer\u0103 o cale unic\u0103 de a ajunge la consumatori \u00eentr-un mod credibil. Toat\u0103 \u201eputerea\u201d influencerilor se bazeaz\u0103 pe rela\u021bia de \u00eencredere dintre ace\u0219tia \u0219i publicul lor. Mesajele transmise de […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[1254],"class_list":["post-45826","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-influencer-marketing-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bV8","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=45826"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45826\/revisions"}],"predecessor-version":[{"id":45831,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45826\/revisions\/45831"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=45826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=45826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=45826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}