{"id":45371,"date":"2023-06-12T12:15:04","date_gmt":"2023-06-12T10:15:04","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=45371"},"modified":"2023-06-12T12:15:04","modified_gmt":"2023-06-12T10:15:04","slug":"descopera-puterea-creativitatii-la-big-idea-conference-2023","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/descopera-puterea-creativitatii-la-big-idea-conference-2023\/","title":{"rendered":"Descoper\u0103 puterea creativit\u0103\u021bii la Big Idea Conference 2023"},"content":{"rendered":"<p>Industria publicit\u0103\u021bii este mereu provocat\u0103 s\u0103 g\u00e2ndeasc\u0103 \u00een afara tiparelor, s\u0103 propun\u0103 abord\u0103ri inedite \u0219i s\u0103 schimbe paradigme \u0219i chiar obiceiuri. Oamenii din marketing sunt de aceea \u00eentr-o continu\u0103 adaptare la tendin\u021be noi, atitudinea consumatorului \u0219i evolu\u021bia media \u0219i a tehnologiei.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45372 alignnone\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/06\/Big-Idea-Conference-2.jpg\" alt=\"\" width=\"650\" height=\"366\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/06\/Big-Idea-Conference-2.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/06\/Big-Idea-Conference-2-300x169.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Pe <strong><b>21 iunie<\/b><\/strong>, la <strong><b>Hotel JW Marriott<\/b><\/strong>\u00a0din <strong><b>Bucure\u0219ti<\/b><\/strong>, <strong><b>Big Idea Conference 2023<\/b><\/strong>, evenimentul de referin\u021b\u0103 \u00een industria marketingului \u0219i publicit\u0103\u021bii din Rom\u00e2nia, propune profe\u0219ionistilor o nou\u0103 oportunitate de \u00eenv\u0103\u021bare, schimb de idei, participarea la discu\u021bii al\u0103turi de nume importante din lumea comunic\u0103rii \u0219i nu numai.<\/p>\n<p>A doua edi\u021bie a Big Idea Conference \u00ee\u0219i propune s\u0103 aduc\u0103 \u00eentr-un eveniment unic creativi aprecia\u021bi, directori de comunicare cu experien\u021b\u0103, manageri de brand curajo\u0219i \u0219i speciali\u0219ti \u00een market research, care vor \u00eemp\u0103rt\u0103\u0219i experien\u021be inedite, abord\u0103ri out-of-the-box \u0219i viziuni \u00eendr\u0103zne\u021be despre comunicarea de brand \u0219i viitorul marketingului.<\/p>\n<p>\u201eSchimb\u0103rile sunt deja o constant\u0103\u00a0\u00een via\u021ba noastr\u0103, iar speciali\u0219tii din marketing \u0219i publicitate\u00a0se confrunt\u0103 cu provoc\u0103ri tot mai complexe \u0219i sunt obliga\u021bi, nu doar nevoi\u021bi, s\u0103 fie\u00a0la curent cu nout\u0103\u021bile \u0219i tendin\u021bele cele mai recente. Pentru ei, creativitatea\u00a0r\u0103m\u00e2ne o for\u021b\u0103\u00a0puternic\u0103 care modeleaz\u0103 lumea \u00een care tr\u0103im\u00a0\u0219i ofer\u0103 un avantaj competitiv\u00a0important\u201d, spune Cristian Manafu, organizatorul evenimentului Big Idea Conference.<\/p>\n<p>Cu un line-up de vorbitori impresionant, Big Idea Conference aduce \u00een fa\u021ba participan\u021bilor personalit\u0103\u021bi de renume din industrie, cum ar fi: <strong><b>Andi Moisescu<\/b><\/strong>\u00a0(TV Personality), <strong><b>Alexandra Olaru<\/b><\/strong>\u00a0(Vodafone Romania), <strong><b>\u0218erban Alexandrescu<\/b><\/strong>\u00a0(Headvertising), <strong><b>Alex Cote<\/b><\/strong><strong><b>\u021b<\/b><\/strong>\u00a0(Writer &amp; Director), <strong><b>Anca Ungureanu<\/b><\/strong>\u00a0(UniCredit Bank), <strong><b>Raul Gheba<\/b><\/strong>\u00a0(Copywriter &amp; Comedian), <strong><b>S\u00eenziana Stoicescu<\/b><\/strong>\u00a0(BAT Romania), <strong><b>Mihai Gongu<\/b><\/strong>\u00a0(Cheil WorldWide), <strong><b>Andreea Lupu<\/b><\/strong>\u00a0(Starcom), <strong><b>Miruna Dumitrescu<\/b><\/strong>\u00a0(Publicis), <strong><b>Andreea Ghenoiu<\/b><\/strong>\u00a0(Jam Session), <strong><b>Silviu Antohe<\/b><\/strong>\u00a0(MullenLowe) \u0219i al\u021bii.<\/p>\n<p>Particip\u00e2nd la acest eveniment, vei avea parte de:<\/p>\n<ul>\n<li><b><\/b><strong><b>Inspira\u021bie \u0219i Motivare <\/b><\/strong>&#8211;<b><\/b>Vei fi inspirat \u0219i motivat s\u0103 g\u0103se\u0219ti idei noi \u0219i creative. Vei putea s\u0103 \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti strategia de marketing \u0219i s\u0103 \u00ee\u021bi extinzi viziunea asupra posibilit\u0103\u021bilor de promovare.<\/li>\n<li><b><\/b><strong><b>Oportunit\u0103\u021bi de Networking <\/b><\/strong>&#8211; Te vei conecta cu vechi cuno\u0219tin\u021be sau poten\u021biali parteneri. \u00ce\u021bi vei extinde conexiunile profesionale. Vei \u00eemp\u0103rt\u0103\u0219i experien\u021be \u0219i vei g\u0103si r\u0103spunsuri la \u00eentreb\u0103ri actuale.<\/li>\n<li><b><\/b><strong><b>Cele mai noi tendin\u021be \u0219i tactici <\/b><\/strong>&#8211;<b><\/b>Vei afla cele mai recente tendin\u021be, strategii \u0219i tactici \u00een publicitate \u0219i marketing. Vei primi studii de caz, exemple \u0219i solu\u021bii din domenii puternic concuren\u021biale.<\/li>\n<li><b><\/b><strong><b>\u00cen\u021belegerea industriei<\/b><\/strong>&#8211; \u00ce\u021bi vei forma o imagine mai clar\u0103 asupra industriei \u00een ansamblu. Vei descoperi mai multe despre ce motiveaz\u0103 consumatorii s\u0103 aleag\u0103 un produs sau altul, precum \u0219i provoc\u0103rile viitoare.<\/li>\n<li><b><\/b><strong><b>Inteligen\u021ba din pia\u021b\u0103<\/b><\/strong>&#8211; Ob\u021bii informa\u021bii despre dinamica \u0219i perspectivele pie\u021bei, abord\u0103ri inedite \u00een campanii \u0219i a\u0219tept\u0103rile clien\u021bilor. Ai acces la un studiu exclusiv despre publicitatea din Rom\u00e2nia.<\/li>\n<\/ul>\n<p>Evenimentul este organizat exclusiv cu participarea \u00een sala de conferin\u021b\u0103. Pentru mai multe informa\u021bii despre eveniment \u0219i bilete, vizita\u021bi <a href=\"http:\/\/www.bigideaconference.ro\"><u>www.bigideaconference.ro<\/u><\/a>.<\/p>\n<p><strong><b>Big Idea Conference <\/b><\/strong><strong><b>2023<\/b><\/strong>\u00a0este un eveniment organizat \u00een parteneriat cu <strong><b>UniCredit Bank<\/b><\/strong>\u00a0\u0219i <strong><b>glo<\/b><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industria publicit\u0103\u021bii este mereu provocat\u0103 s\u0103 g\u00e2ndeasc\u0103 \u00een afara tiparelor, s\u0103 propun\u0103 abord\u0103ri inedite \u0219i s\u0103 schimbe paradigme \u0219i chiar obiceiuri. Oamenii din marketing sunt de aceea \u00eentr-o continu\u0103 adaptare la tendin\u021be noi, atitudinea consumatorului \u0219i evolu\u021bia media \u0219i a tehnologiei. Pe 21 iunie, la Hotel JW Marriott\u00a0din Bucure\u0219ti, Big Idea Conference 2023, evenimentul de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2342],"class_list":["post-45371","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-big-idea-conference-2023"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bNN","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=45371"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45371\/revisions"}],"predecessor-version":[{"id":45373,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45371\/revisions\/45373"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=45371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=45371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=45371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}