{"id":45358,"date":"2023-06-09T10:52:06","date_gmt":"2023-06-09T08:52:06","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=45358"},"modified":"2023-06-09T10:52:06","modified_gmt":"2023-06-09T08:52:06","slug":"vindeti-asa-cum-clientul-isi-doreste-sa-cumpere-tips-tendinte-idei-principale-de-la-gpec-summit-22-23-mai-editia-de-majorat","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/vindeti-asa-cum-clientul-isi-doreste-sa-cumpere-tips-tendinte-idei-principale-de-la-gpec-summit-22-23-mai-editia-de-majorat\/","title":{"rendered":"\u201cVindeti asa cum clientul isi doreste sa cumpere\u201d &#8211; Tips, tendinte &#038; idei principale de la GPeC SUMMIT &#8211; 22-23 Mai, editia de majorat &#8211;"},"content":{"rendered":"<p><em>Cuvintele cheie ale anului 2023 \u00een ecommerce, eviden\u021biate \u00een cadrul GPeC SUMMIT 22 &#8211; 23 Mai au fost:\u00a0<strong>emo\u021bii &amp; \u00een\u021belegerea motiva\u021biilor de natur\u0103 emo\u021bional\u0103 din spatele deciziei de achizi\u021bie<\/strong>, anul 2023 &#8211; anul \u201c<strong>strategiilor centrate pe client \u0219i anul adapt\u0103rii la nevoile lui<\/strong>\u201d,\u00a0<strong>temperarea cre\u0219terii pie\u021bei de ecommerce<\/strong>\u00a0\u0219i grija fa\u021b\u0103 de mediu ce se reflect\u0103 \u00een mai mult\u0103 aten\u021bie \u00een procesul de livrare \u0219i logistic\u0103.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45361 alignnone\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/06\/AA8A4150-Pano.jpg\" alt=\"\" width=\"650\" height=\"397\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/06\/AA8A4150-Pano.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/06\/AA8A4150-Pano-300x183.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: left;\">Ziua de 22 Mai a fost dedicat\u0103 celui mai important eveniment de E-Commerce \u0219i Digital Marketing din Europa Central\u0103 \u0219i de Est, respectiv\u00a0<strong>prima Conferin\u021b\u0103 GPeC a anului 2023.<\/strong>\u00a0De la newbies, speciali\u0219ti, antreprenori \u0219i gurus \u00een marketing online, aproape 1200 de profesioni\u0219ti \u00een domeniu \u0219i-au g\u0103sit locul, la TNB, \u00een mijlocul Comunit\u0103\u021bii Digital, la moment aniversar, \u00een cadrul GPeC SUMMIT.<\/p>\n<h2>Primele 4 luni ale anului \u00een E-Commerce-ul Rom\u00e2nesc:<\/h2>\n<p>Primul panel al acestei edi\u021bii a pus \u00een lumina reflectoarelor situa\u021bia curent\u0103 a pie\u021bei de ecommerce, de la \u00eenceputul anului:<\/p>\n<div class=\"ad\">\n<div id=\"adoc-300x250_2\"><\/div>\n<\/div>\n<ul>\n<li><strong>Num\u0103rul de tranzac\u021bii a crescut cu 5%<\/strong>, dar s-a \u00eenregistrat\u00a0<strong>o cre\u0219tere de 20% a sumelor tranzac\u021bionate<\/strong>; s-a \u00eenregistrat totodat\u0103 o cre\u0219tere a livr\u0103rilor pe weekend. (C\u0103t\u0103lin Maftei &#8211; Founder C-Solution)<\/li>\n<li>De la \u00eenceputul anului, se observ\u0103 o cre\u0219tere a pie\u021bei cu 10%, \u00eens\u0103 nu va mai ajunge la un procent de 30%, precum \u00een pandemie (Adrian Mihai, CEO FAN Courier)<\/li>\n<li>S-a \u00eenregistrat o sc\u0103dere a valorii comenzii medii, dar o cre\u0219tere a num\u0103rului de comenzi deci mai multe livrari &#8211; inclusiv la nivel Cross-border (Lucian Baltaru &#8211; CEO Sameday)<\/li>\n<li>Cre\u0219terea gamei de produse \u00een e-commerce, v\u00e2nz\u0103ri cross-border, mai pu\u021bin focus pe categorie, mai mult pe produs. Varietatea metodelor de plat\u0103 \u0219i de livrare faciliteaz\u0103 intrarea pe c\u00e2t mai multe pie\u021be, reu\u0219ind \u00een acela\u0219i timp personalizarea experien\u021bei fiec\u0103rui cump\u0103r\u0103tor. (Stejara Pircan, Senior VP eMAG)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Puterea emo\u021biilor &#8211; triggerul din spatele deciziei de cump\u0103rare<\/h2>\n<p>Unul din principalele subiecte abordate din mai multe perspective de c\u0103tre speakerii prezen\u021bi pe scena GPeC SUMMIT pe 22 Mai a fost aten\u021bia tot mai mare acordat\u0103 sferei emo\u021bionale ca trigger al deciziei de cump\u0103rare. Plec\u00e2nd de la acest subiect, focusul pe client s-a reg\u0103sit \u00een mai multe din discursurile speakerilor &#8211; de la zona de UX, conversii \u0219i p\u00e2n\u0103 la logistic\u0103 &amp; livrare.<\/p>\n<div class=\"ad\">\n<div id=\"adoc-300x250_1\"><\/div>\n<\/div>\n<ul>\n<li>Emo\u021biile influen\u021beaz\u0103 deciziile, deciziile afecteaz\u0103 conversiile, iar conversiile influen\u021beaz\u0103 veniturile. Tocmai de aceea, dincolo de v\u00e2rst\u0103, localizare geografic\u0103, trebuie s\u0103 \u00een\u021belegem emo\u021biile clien\u021bilor, a expus Talia Wolf, Conversion Optimization Specialist, GetUplift, \u00een keynote speech-ul ei. Totodat\u0103, 4 pa\u0219i pentru cre\u0219terea conversiilor cu targetare emo\u021bional\u0103 ar fi: Research, audit funnel, adaugarea emo\u021biei \u00een copy &amp; \u00een design \u0219i oferi\u021bi-le consumatorilor un scop astfel \u00eenc\u00e2t s\u0103 fie o achizi\u021bie cu care s\u0103 se identifice.<\/li>\n<li>Printre alte date, cifre \u0219i tendin\u021be ale pie\u021bei de ecommerce la nivel interna\u021bional, Oana Dumitrescu, Industry Manager Retail &amp; Travel, Google a eviden\u021biat \u0219i 6 bias-uri care influen\u021beaz\u0103 o decizie de cump\u0103rare. Mai mult dec\u00e2t strategia de branding \u0219i de cea de stabilire a pre\u021burilor, comportamentul de cump\u0103rare este influen\u021bat de: euristica categoriei, puterea momentului, dovezi sociale, biasul rarit\u0103\u021bii, particularitatea autorit\u0103\u021bii \u0219i puterea gratuit\u0103\u021bilor.<\/li>\n<li>Ca business online ar trebui s\u0103 vorbe\u0219ti foarte pu\u021bin \u0219i s\u0103 ascul\u021bi foarte mult &#8211; asta \u00eenseamn\u0103 research, ceea ce ajut\u0103 la \u00een\u021belegerea modului prin care cumparatorii caut\u0103, gasesc \u0219i decid asupra unui produs \u0219i asupra unui magazin. Els Aerts (User Testing &amp; Usability Evangelist, AGConsult)<\/li>\n<li>Nu suntem ghida\u021bi de ceea ce g\u00e2ndim, ci de ceea ce sim\u021bim: emo\u021bie, aversiunea fa\u021b\u0103 de risc, efectul de mandrie cu ceea ce de\u021binem (Nancy Harhut, Behavioral Marketing Expert &amp; Author, HBT Marketing)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Clientul &#8211; \u00een centrul strategiei de dezvoltare a business-ului<\/h2>\n<p>Fie c\u0103 este vorba de adaptarea business-ului la contextul economic actual sau c\u0103 se urm\u0103re\u0219te atragerea de investi\u021bii externe, clientul (\u0219i oamenii) trebuie s\u0103 fie nucleul pe care un business sustenabil se dezvolt\u0103.<\/p>\n<ul>\n<li>Cirea\u0219a de pe tort este clientul \u00eensu\u0219i. Opri\u021bi-v\u0103 din a vinde a\u0219a cum v\u0103 dori\u021bi s\u0103 vinde\u021bi \u0219i vinde\u021bi a\u0219a cum clientul \u00ee\u0219i dore\u0219te s\u0103 cumpere. (Karl Gilis, Top 3 Most Influential CRO-Expert in the World | AGConsult)<\/li>\n<li>Livrarea la punct fix &#8211; vedeta preferin\u021belor clien\u021bilor<\/li>\n<li>Focus pe dorin\u021bele clien\u021bilor &#8211; Zona de lockere este din ce \u00een ce mai preferat\u0103 ca modalitate de livrare, din dorin\u021ba de a nu mai interac\u021biona neap\u0103rat cu curierii sau de a depinde de un interval orar pentru primirea coletului. Retururile se pot face mult mai u\u0219or la lockere a concluzionat Adrian Mihai, CEO FAN Courier<\/li>\n<li>Clien\u021bii caut\u0103 flexibilitate \u0219i livrare la timp &#8211; Lucian Baltaru (CEO Sameday)<\/li>\n<li>Transport la pachetomate: exist\u0103 deja o tendin\u021b\u0103 spre alegerea pachetomatului preferat (33% din tranzac\u021bii &amp; rat\u0103 mic\u0103 de retur); pachetomate cu temperatur\u0103 controlat\u0103 pentru cosmetice: 15-20\u00b0C. (C\u0103t\u0103lin Maftei &#8211; Founder C-Solution)<\/li>\n<li>Clien\u021bii \u00ee\u0219i doresc s\u0103 aib\u0103 un desf\u0103\u0219ur\u0103tor mult mai clar al transportului, astfel \u00eenc\u00e2t s\u0103 urm\u0103reasc\u0103 curierul p\u00e2n\u0103 \u00een momentul livr\u0103rii. (Oana Mandicescu &#8211; Chief Sales Officer Cargus)<\/li>\n<li>Clientul are nevoie de senza\u021bia de control &#8211; av\u00e2nd op\u021biuni, cumparatorii sunt mai predispu\u0219i s\u0103 aleag\u0103; iar alegerile \u00eei fac pe oameni s\u0103 simt\u0103 c\u0103 de\u021bin controlul. (Nancy Harhut, Behavioral Marketing Expert &amp; Author, HBT Marketing)<\/li>\n<li>\u00cembun\u0103t\u0103\u021birea descrierilor de produse, focusul pe produs, personalizarea de landing pages, automatizarea vor fi \u00eentotdeauna un pariu sigur pentru ca un magazin online s\u0103 aduc\u0103 rezultatele dorite. \u2018Cea mai bun\u0103 metod\u0103 de a \u00eenv\u0103\u021ba este prin a face\u201d Cele mai bune performan\u021be de conversie: Social Media &amp; Email Marketing. (Jon Quinton, Performance Marketing &amp; Paid Media Specialist)<\/li>\n<li>C\u00e2t\u0103 vreme aduce valoare clien\u021bilor t\u0103i, afacerea va r\u0103m\u00e2ne sustenabil\u0103. (Bogdan Colceriu &#8211; CEO Frisbo)<\/li>\n<li><strong>Oamenii pe primul loc.<\/strong>\u00a0Fie c\u0103 e vorba de un pitch de 1\u2019 sau de 5\u2019, povesti\u021bi despre echip\u0103, iar abia dup\u0103 aceea despre problema pe care o rezolva\u021bi \u0219i c\u00e2t de departe pute\u021bi ajunge \u00een c\u00e2\u021biva ani cu aceast\u0103 solu\u021bie. (Bogdan Colceriu, CEO Frisbo)<\/li>\n<li>Investi\u021bi timp, nu uita\u021bi s\u0103 face\u021bi foarte bine\u00a0<strong>research \u0219i s\u0103 crea\u021bi o comunitate<\/strong>\u00a0\u00een jurul vostru, un grup de sus\u021binere cu care \u00eemp\u0103rt\u0103\u0219i\u021bi pasiuni \u0219i viziuni comune, fiind m\u00e2na\u021bi de aceea\u0219i misiune. (Daniel Nicolae, Co-Founder &amp; Managing Partner Innoship)<\/li>\n<li>Concentra\u021bi-v\u0103 timpul \u0219i energia astfel \u00eenc\u00e2t prin business-ul vostru\u00a0<strong>s\u0103 rezolva\u021bi o problem\u0103,<\/strong>\u00a0iar ulterior, investi\u021bia s\u0103 fi una bun\u0103 pentru companie, nu pentru VC. (George Moroianu &#8211; Co-Founder Flip.ro)<\/li>\n<li>\u00cenv\u0103\u021ba\u021bi\u00a0<strong>s\u0103 merge\u021bi mai departe\u00a0<\/strong>c\u00e2nd primi\u021bi un<em>\u00a0\u2018Nu!\u2019.\u00a0<\/em>Primele etape ale investi\u021biei nu sunt niciodat\u0103 despre bani &#8211; ci despre cum expune\u021bi povestea \u0219i cum creiona\u021bi viitorul. La fel de mult conteaz\u0103 timpul \u0219i valoarea acordate business-ului. (Mihai Bocai &#8211; CEO Flaminjoy)<\/li>\n<li>O solu\u021bie de tipul\u00a0<em>\u2018cump\u0103r\u0103 acum, pl\u0103te\u0219te mai t\u00e2rziu\u2019<\/em>\u00a0\u00eenseamn\u0103\u00a0<strong>o cre\u0219tere semnificativ\u0103 a ratelor de conversie<\/strong>\u00a0(de la 2-3% p\u00e2n\u0103 la 40%), cre\u0219te co\u0219ul de cump\u0103r\u0103turi, scade rata de abandon. (Ionu\u021b Sabadac &#8211; VP Merchant Solutions TBI Bank)<\/li>\n<li><strong>Diversificarea metodelor \u0219i tehnologiilor de plata<\/strong>\u00a0ajut\u0103 la recuperarea pl\u0103\u021bilor pierdute, protejeaz\u0103 comercian\u021bii de fraud\u0103 \u0219i combate refuzul la plat\u0103 precum \u0219i pe partea de conversie, personalizare \u0219i raportare pl\u0103\u021bi. (Augustin Dobre &#8211; CEO Capital Financial Services)<\/li>\n<li>ChatGPT poate ajuta \u00een cre\u0219terea unei companii pentru\u00a0<strong>\u00een\u021belegerea anumitor business-uri mai ni\u0219ate<\/strong>,\u00a0<em>buyer personas.\u00a0<\/em>(Mihai V\u00een\u0103toru &#8211; Managing Partner DWF)<\/li>\n<li>Cre\u0219terea ratei de click prin native, video, display, ca rezultat al unei<strong>\u00a0target\u0103ri personalizate a cump\u0103r\u0103torilor<\/strong>. AI-ul nu trebuie v\u0103zut ca pe o competi\u021bie, ci mai degrab\u0103 ca un ajutor \u00een cu Google, ChatGPT pentru maximizarea ROI sau ROAS. Olimpia Norsesovici &#8211; Senior Business Development Manager MGID)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Dezvoltarea business-urilor de E-Commerce &#8211; atragerea de investi\u021bii\/finan\u021bare, tehnologie, comunicare \u0219i solu\u021bii de plat\u0103<\/h2>\n<p>Pentru prima dat\u0103, pe scena GPeC SUMMIT unul din subiectele abordate a fost acela a atragerii de finan\u021b\u0103ri \u0219i investitori \u00een business-urile de ecommerce &#8211; c\u00e2t \u0219i cum pot fi dezvoltate magazinele online folosindu-se de investi\u021bii externe sau ce alte instrumente au la \u00eendem\u00e2n\u0103 pentru a-\u0219i dezvolta afacerile.<em>\u00a0<\/em><\/p>\n<p>\u00cen paralel cu zona de conferin\u021ba a avut loc \u0219i\u00a0<a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-expo\/\" target=\"_blank\" rel=\"noopener\"><em>GPeC E-Commerce Expo,<\/em><\/a>\u00a0o ocazie bun\u0103 de networking, dar \u0219i de luat pulsul pie\u021bei de e-commerce, retail \u0219i digital marketing \u00een pauzele de cafea. Seara de 22 mai a culminat cu fast pe Aria TNB \u2013 member of The Embassy. A fost\u00a0<em>GPeC Networking Party,\u00a0<\/em>la \u00een\u0103l\u021bime, al\u0103turi de elita industriei Digital din Rom\u00e2nia, cu DJ OLiX in the Mix.<\/p>\n<p>Ziua de mar\u021bi, 23 Mai a fost destinat\u0103 cursurilor \u0219i workshop-urilor, organizate, \u00een paralel, pe 6 track-uri, \u00een incinta Hotelului Sheraton din Bucure\u0219ti:\u00a0<strong>Curs Google Ads pentru E-Commerce<\/strong>\u00a0<em>(Anabela Luca, Managing Director adLemonade),\u00a0<\/em><strong>Curs Google Analytics 4 pentru E-Commerce<\/strong>\u00a0<em>(Eugen Potlog, Founder UX Studio),<\/em>\u00a0<strong>Curs Facebook, Instagram &amp; TikTok Ads pentru E-Commerce<\/strong>\u00a0<em>(Raluca Radu, Founder MTH Digital),\u00a0<\/em><strong>Curs Customer Lifetime Value \u00een E-Commerce<\/strong>\u00a0<em>(Valentin Radu, CEO &amp; Founder Omniconvert),<\/em>\u00a0<strong>Workshops Modul 1: SEO, Growth Hacking, Investment<\/strong>\u00a0<em>(Horia Neagu &#8211; Founder Napoleon Digital, Daniel Ene &#8211; CMO Limitless Agency, Sergiu Negu\u021b &#8211; Co-Founder FintechOS),<\/em>\u00a0<strong>Workshops Modul 2: Scalare, SEO, E-Mail Marketing<\/strong>\u00a0<em>(Cosmin D\u0103r\u0103ban &#8211; CEO Gomag, Steffen Heringhaus &#8211; CEO five elements digital, Andrei Georgescu &#8211; Managing Partner White Image).<\/em><\/p>\n<p><strong>GPeC 2023 este un eveniment powered by\u00a0<\/strong><strong>FAN Courier<\/strong><br \/>\nGold Partner:\u00a0eMAG Marketplace<br \/>\nSupported by:\u00a0Google<br \/>\nRecommended Payment Processor:\u00a0NETOPIA Payments<br \/>\nEveniment sus\u021binut de:\u00a0Akinon,\u00a0Answear,\u00a0Aqurate,\u00a0Auchan,\u00a0Banca Transilvania,\u00a0Canopy,\u00a0Cora,\u00a0Debonaire,\u00a0DWF,\u00a0easySales,\u00a0Five Elements Digital,\u00a0Gomag,\u00a0Httpool,\u00a0GTS,\u00a0Innoship,\u00a0Limitless Agency,\u00a0MerchantPro,\u00a0MGID,\u00a0MTH Digital,\u00a0Pl\u0103\u021bi.Online,\u00a0Po\u0219ta Panduri,\u00a0RTB House,\u00a0Sameday,\u00a0Sinaps,\u00a0SmartFintech,\u00a0tbi Bank,\u00a0Twispay,\u00a0UPS,\u00a0VTEX<br \/>\nParteneri Media Principali: \u0218tirile PRO TV,\u00a0\u00a0VOYO<br \/>\nOfficial Radio:\u00a0KISS FM<br \/>\nOfficial Hosting:\u00a0HOSTERION<\/p>\n<p><em><strong>GPeC<\/strong>\u00a0este considerat\u0103, de 18 ani, cea mai important\u0103 serie de evenimente de E-Commerce \u0219i Marketing Online din Rom\u00e2nia \u0219i cea mai mare comunitate de speciali\u0219ti din domeniu. Pe parcursul fiec\u0103rui an, sub egida GPeC au loc numeroase evenimente menite s\u0103 contribuie la dezvoltarea sectorului E-Commerce &amp; Digital Marketing rom\u00e2nesc:<\/em><\/p>\n<ul>\n<li><em><strong>GPeC Proficiency<\/strong>\u00a0\u2013 singurul program din Rom\u00e2nia dedicat optimiz\u0103rii magazinelor online \u00een vederea \u00eembun\u0103t\u0103\u021birii experien\u021bei utilizatorilor \u0219i a cre\u0219terii ratei de conversie<\/em><\/li>\n<li><em><strong>\u0218coala GPeC<\/strong>\u00a0\u2013 seria de Cursuri Intensive de E-Commerce &amp; Digital Marketing desf\u0103\u0219urat\u0103 \u00een lunile februarie \u0219i august ale fiec\u0103rui an<\/em><\/li>\n<li><em><strong>GPeC SUMMIT<\/strong>\u00a0\u2013 cele mai importante evenimente de E-Commerce \u0219i Marketing Online din Rom\u00e2nia (dou\u0103 edi\u021bii \u00een fiecare an \u00een lunile Mai \u0219i Octombrie, peste 1.000 de participan\u021bi\/edi\u021bie, speakeri rom\u00e2ni \u0219i interna\u021bionali legendari)<\/em><\/li>\n<li><em><strong>Gala Premiilor eCommerce<\/strong>\u00a0\u2013 Festivitatea de Decernare a Premiilor \u00een Comer\u021bul Online Rom\u00e2nesc<\/em><\/li>\n<li><em><strong>GPeC Trainings<\/strong>\u00a0&#8211; cursuri in-depth de E-Commerce \u0219i Digital Marketing, desf\u0103\u0219urate pe tot parcursul anului (inclusiv la cerere)<\/em><\/li>\n<\/ul>\n<p><em>Urm\u0103rind acela\u0219i format \u0219i structura de eveniment, precum \u0219i focusul pe con\u021binut hands on, util \u0219i practic, in 2 saptamani urmeaza prima edi\u021bie interna\u021bional\u0103 a GPeC, peste Prut,\u00a0<a href=\"https:\/\/www.gpec.ro\/gpec-republica-moldova\/\" target=\"_blank\" rel=\"noopener\">prima Conferin\u021b\u0103 GPeC din Republica Moldova,<\/a>\u00a0Joi, pe data de 22 Iunie 2023.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuvintele cheie ale anului 2023 \u00een ecommerce, eviden\u021biate \u00een cadrul GPeC SUMMIT 22 &#8211; 23 Mai au fost:\u00a0emo\u021bii &amp; \u00een\u021belegerea motiva\u021biilor de natur\u0103 emo\u021bional\u0103 din spatele deciziei de achizi\u021bie, anul 2023 &#8211; anul \u201cstrategiilor centrate pe client \u0219i anul adapt\u0103rii la nevoile lui\u201d,\u00a0temperarea cre\u0219terii pie\u021bei de ecommerce\u00a0\u0219i grija fa\u021b\u0103 de mediu ce se reflect\u0103 \u00een [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[723],"class_list":["post-45358","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-gpec-summit"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bNA","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=45358"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45358\/revisions"}],"predecessor-version":[{"id":45362,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/45358\/revisions\/45362"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=45358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=45358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=45358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}