
{"id":44802,"date":"2023-04-11T10:27:52","date_gmt":"2023-04-11T08:27:52","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=44802"},"modified":"2023-04-11T10:29:03","modified_gmt":"2023-04-11T08:29:03","slug":"gpec-2023-a-luat-startul-inscrieri-in-desfasurare-la-gpec-proficiency-si-la-gpec-summit-22-23-mai","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/gpec-2023-a-luat-startul-inscrieri-in-desfasurare-la-gpec-proficiency-si-la-gpec-summit-22-23-mai\/","title":{"rendered":"GPeC 2023 a luat startul: \u00eenscrieri \u00een desf\u0103\u0219urare la GPeC Proficiency \u0219i la GPeC SUMMIT 22-23 Mai"},"content":{"rendered":"<p>Primele dou\u0103 evenimente majore din seria GPeC 2023 au luat startul: GPeC Proficiency \u2013 programul de auditare \u0219i consultan\u021b\u0103 dedicat magazinelor online \u0219i GPeC SUMMIT 22-23 Mai \u2013 evenimentul de referin\u021b\u0103 \u00een E-Commerce \u0219i Digital Marketing care marcheaz\u0103 18 ani de tradi\u021bie GPeC.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44805\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1200x628-4.png\" alt=\"\" width=\"650\" height=\"340\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1200x628-4.png 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1200x628-4-300x157.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>GPeC Proficiency: audit \u0219i consultan\u021b\u0103 pentru magazinele online \u00een scopul optimiz\u0103rii prezen\u021bei online \u0219i cre\u0219terii v\u00e2nz\u0103rilor<\/h2>\n<p>GPeC Proficiency este programul de auditare \u0219i mentorat dedicat magazinelor online &#8211; indiferent de dimensiunea lor de business sau de vechimea \u00een pia\u021b\u0103 &#8211; care const\u0103 \u00eentr-un proces complex de\u00a0<strong>auditare, consultan\u021b\u0103 1 la 1 \u0219i optimizare<\/strong>\u00a0a magazinelor cu scopul \u00eembun\u0103t\u0103\u021birii experien\u021bei utilizatorilor pe site (UX) \u0219i cre\u0219terii ratei de conversie (CRO).<\/p>\n<blockquote><p><em>\u201c<\/em><em>Prin intermediul programului sprijinim echipele din spatele magazinelor online s\u0103 se specializeze \u00een tot ce este actual \u0219i important \u00een E-Commerce \u0219i Digital Marketing pentru a st\u0103p\u00e2ni tehnicile esen\u021biale de optimizare UX, cre\u0219tere a ratei de conversie \u0219i, astfel, cre\u0219terea v\u00e2nz\u0103rilor online\u201d<\/em>, spune\u00a0<strong>Andrei Radu<\/strong>, CEO &amp; Founder GPeC.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44807\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-6-buton.jpg\" alt=\"\" width=\"650\" height=\"650\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-6-buton.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-6-buton-300x300.jpg 300w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-6-buton-150x150.jpg 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Concret, magazinele online care se \u00eenscriu \u00een programul GPeC Proficiency trec prin urm\u0103toarele etape:<\/p>\n<ul>\n<li>Evaluarea website-ului \u0219i a prezen\u021bei online printr-un audit complex format din peste 200 de criterii de verificare, astfel \u00eenc\u00e2t fiecare magazin ob\u021bine o radiografie a situa\u021biei lui actuale;<\/li>\n<li>Etapa de mentorat \u00een cadrul c\u0103reia magazinele online primesc consultan\u021b\u0103 de specialitate \u00een \u00eent\u00e2lniri 1 la 1 despre cum pot optimiza site-ul pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorilor \u0219i pentru a cre\u0219te rata de conversie;<\/li>\n<li>Reevaluarea magazinelor \u0219i a prezen\u021bei online, urm\u0103rind optimiz\u0103rile f\u0103cute la recomandarea auditorilor GPeC \u0219i continuarea mentoratului al\u0103turi de speciali\u0219tii programului.<\/li>\n<\/ul>\n<h2>\u00cen ce const\u0103 Auditul GPeC?<\/h2>\n<p>Auditul GPeC este singurul audit all-in-one din Rom\u00e2nia pentru magazinele online care analizeaz\u0103 toate aspectele esen\u021biale ale unui website e-commerce:<\/p>\n<ul>\n<li>Audit UX (User Experience) pentru \u00eentregul site at\u00e2t pe Mobil, c\u00e2t \u0219i pe Desktop;<\/li>\n<li>Audit Marketing Online (Bannere, Diferen\u021biatori, Promo\u021bii, Cross\/Up-Sell, Bundles, Loializare etc.);<\/li>\n<li>SEO Health Check (verificarea elementelor esen\u021biale pentru o bun\u0103 optimizare \u00een Google);<\/li>\n<li>Security Health Check (identificarea eventualelor vulnerabilit\u0103\u021bi de securitate);<\/li>\n<li>Audit Campanii de E-Mail Marketing \/ Newslettere;<\/li>\n<li>Audit Con\u021binut \u0219i Prezen\u021b\u0103 \u00een Social Media;<\/li>\n<li>Audit Juridic (conformarea cu principalele obliga\u021bii legale \u00een e-commerce, Termeni \u0219i Condi\u021bii, Privacy Policy etc.);<\/li>\n<li>Mystery Shopping (calitatea serviciilor magazinului online \u0219i de Customer Support)<\/li>\n<\/ul>\n<p>Auditul GPeC con\u021bine toate rapoartele de mai sus, fiind analizate peste 200 de criterii pentru fiecare magazin online \u00eenscris \u00een programul\u00a0<a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/\" target=\"_blank\" rel=\"noopener\">GPeC Proficiency<\/a>.<\/p>\n<p>Evaluarea magazinelor online este f\u0103cut\u0103 de 30 de speciali\u0219ti cu vast\u0103 experien\u021b\u0103 \u00een E-Commerce \u0219i Digital Marketing.<\/p>\n<p>\u00censcrierea magazinelor online \u00een programul GPeC Proficiency porne\u0219te de la 499 EUR + TVA pentru cel mai mic pachet (Lite) \u0219i ajunge la 949 EUR + TVA \u00een cazul pachetului Incognito, pre\u021burile fiind valabile p\u00e2n\u0103 pe 24 aprilie c\u00e2nd expir\u0103 Oferta Early Bird. Dup\u0103 aceast\u0103 dat\u0103, pre\u021burile vor cre\u0219te.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44810\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-5.jpg\" alt=\"\" width=\"650\" height=\"650\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-5.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-5-300x300.jpg 300w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-5-150x150.jpg 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>GPeC SUMMIT 22-23 Mai: Conferin\u021b\u0103, Expo, Cursuri \u0219i Networking cu elita pie\u021bei de E-Commerce \u0219i Digital Marketing<\/strong><\/p>\n<p>GPeC SUMMIT este considerat evenimentul reprezentativ al pie\u021bei de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia \u0219i CEE, acesta desf\u0103\u0219ur\u00e2ndu-se pe 22-23 Mai, \u00een Bucure\u0219ti, astfel:<\/p>\n<ul>\n<li>Conferin\u021ba GPeC, GPeC E-Commerce Expo &amp; Networking Party 22 Mai \u2013 Teatrul Na\u021bional Bucure\u0219ti<\/li>\n<li>Cursuri &amp; Workshops 23 Mai \u2013 Hotel Sheraton, Bucure\u0219ti<\/li>\n<\/ul>\n<h2>4 Speakeri interna\u021bionali legendari vin la GPeC SUMMIT: Mark Schaefer, Nancy Harhut, Karl Gilis \u0219i Talia Wolf<\/h2>\n<p>\u00cen cadrul Conferin\u021bei GPeC din 22 Mai vor urca pe scen\u0103 unii dintre cei mai aprecia\u021bi speciali\u0219ti \u00een E-Commerce \u0219i Digital Marketing:<\/p>\n<ul>\n<li><strong>Mark Schaefer<\/strong>\u00a0pentru prima oar\u0103 \u00een Rom\u00e2nia &#8211; autor a 9 c\u0103r\u021bi bestseller, al 3-lea cel mai influent expert \u00een Digital Marketing din lume (potrivit Brand24) \u0219i Top 10 cei mai \u201cre-tweeted\u201d speciali\u0219ti \u00een Marketing de pe Twitter. Blogul s\u0103u se afl\u0103 \u00een top 1% din cele mai citite bloguri din lume, iar podcast-ul s\u0103u \u2013 The Marketing Companion \u2013 se reg\u0103se\u0219te \u00een top 10 podcast-uri de Marketing pe iTunes.<\/li>\n<li><strong>Nancy Harhut<\/strong>\u00a0&#8211; Behavioral Marketing Expert, autoarea c\u0103r\u021bii\u00a0<em>Using Behavioral Science in Marketing<\/em>, care a fost recent publicat\u0103 de Kogan Page \u0219i se afl\u0103 deja pe primul loc \u00een clasamentul Amazon pentru categoriile Web Marketing, Business Marketing \u0219i Consumer Behavior. Nancy este pozi\u021bionat\u0103 \u00een Top 40 Digital Strategists (potrivit Online Marketing Institute), Ad Club Top 100 Creative Influencer \u0219i Social Top 50 Email Marketing Leader.<\/li>\n<li><strong>Karl Gilis<\/strong>\u00a0este Co-Fondatorul AGConsult \u0219i este inclus \u00een Top 3 cei mai influen\u021bi Exper\u021bi \u00een Optimizarea Ratei de Conversie (CRO) din \u00eentreaga lume.<\/li>\n<li><strong>Talia Wolf<\/strong>\u00a0este Fondatorul GetUplift \u2013 agen\u021bie specializat\u0103 \u00een Optimizarea Ratei de Conversie (CRO) la care brand-urile precum Teamwork, Bit.ly, Sprout Social, Thinkific, Mercedes sau Upright apeleaz\u0103 ori de c\u00e2te ori au nevoie de optimizarea funnel-urilor \u0219i de cre\u0219terea ratei de conversie.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44812\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-1.png\" alt=\"\" width=\"650\" height=\"650\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-1.png 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-1-300x300.png 300w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/04\/1080x1080-1-150x150.png 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Lor li se vor al\u0103tura speciali\u0219tii autohtoni \u00een E-Commerce \u0219i Digital Marketing, organizatorii preg\u0103tind peste 25 de speakeri \u00een cele dou\u0103 zile de GPeC SUMMIT.<\/p>\n<p>Ziua de 23 Mai aduce tuturor celor interesa\u021bi de domeniu cursuri intensive \u0219i workshop-uri pe cele mai importante subiecte de E-Commerce \u0219i Digital Marketing.<\/p>\n<p>\u00censcrierile la\u00a0<a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\">GPeC SUMMIT<\/a>\u00a0au \u00eenceput, iar p\u00e2n\u0103 pe 30 aprilie este valabil\u0103 Oferta Early Bird care aduce discount-uri semnificative din taxa de \u00eenscriere. Pre\u021bul biletelor de acces porne\u0219te de la 99 EUR + TVA.<\/p>\n<p><strong>GPeC 2023 este un eveniment powered by\u00a0<\/strong><strong>FAN Courier<\/strong><br \/>\nGold Partner:\u00a0eMAG Marketplace<br \/>\nSupported by:\u00a0Google<br \/>\nRecommended Payment Processor:\u00a0NETOPIA Payments<br \/>\nEveniment sus\u021binut de:\u00a0Akinon,\u00a0Answear,\u00a0Aqurate,\u00a0Auchan,\u00a0Banca Transilvania,\u00a0Canopy,\u00a0Cora,\u00a0Debonaire,\u00a0DWF,\u00a0easySales,\u00a0Five Elements Digital,\u00a0Gomag,\u00a0Httpool,\u00a0GTS,\u00a0Innoship,\u00a0Limitless Agency,\u00a0MerchantPro,\u00a0MGID,\u00a0MTH Digital,\u00a0Pl\u0103\u021bi.Online,\u00a0Po\u0219ta Panduri,\u00a0RTB House,\u00a0Sameday,\u00a0Sinaps,\u00a0SmartFintech,\u00a0tbi Bank,\u00a0Twispay,\u00a0UPS,\u00a0VTEX<br \/>\nPartener Media Principal:\u00a0VOYO<br \/>\nOfficial Radio:\u00a0KISS FM<br \/>\nOfficial Hosting:\u00a0HOSTERION<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primele dou\u0103 evenimente majore din seria GPeC 2023 au luat startul: GPeC Proficiency \u2013 programul de auditare \u0219i consultan\u021b\u0103 dedicat magazinelor online \u0219i GPeC SUMMIT 22-23 Mai \u2013 evenimentul de referin\u021b\u0103 \u00een E-Commerce \u0219i Digital Marketing care marcheaz\u0103 18 ani de tradi\u021bie GPeC. GPeC Proficiency: audit \u0219i consultan\u021b\u0103 pentru magazinele online \u00een scopul optimiz\u0103rii prezen\u021bei [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2338],"class_list":["post-44802","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-gpec-2023"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bEC","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/44802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=44802"}],"version-history":[{"count":8,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/44802\/revisions"}],"predecessor-version":[{"id":44814,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/44802\/revisions\/44814"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=44802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=44802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=44802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}